Good & Gold Marketing

What Good & Gold Marketing does

Good & Gold Marketing is a brand-first creative and digital marketing agency headquartered in Portland, Oregon, founded in 2016 and operating with a team of approximately 9-10 visible members across brand strategy, paid media, SEO, email marketing, web development, and creative production. The agency serves dynamic lifestyle brands across food and beverage (Stumptown Coffee, Alfred Coffee, Zupan's, Café Matcha, Oregon Fruit, Olympia Provisions), watches and accessories (Grand Seiko USA, WindUp Watch Shop), apparel (Bernardo 1946), home goods (East Fork, Studio Garrison), outdoor (Ledlenser), and hospitality (Jupiter Hotel), with a documented track record of outcomes including 8,177% organic click growth, 1,684% ROAS, and 1,256% total return on ad spend for specific clients.

The service portfolio is organized into three pillars: Growth (paid media, SEO, email and SMS marketing, website design), Creative (brand strategy, digital design, content development), and Technology (tracking and reporting, consulting, website migrations), plus a specialized QuickBuilds rapid-deployment website product. The underlying technology stack is platform-agnostic across Klaviyo and Mailchimp for email automation, Google Analytics and GA4 for measurement, Shopify, Webflow, and WordPress for web development, and Google Ads, Meta, TikTok, Pinterest, and LinkedIn for paid media, with integrations such as Toast POS to Klaviyo for omnichannel retail data capture.

The business operates on custom, quote-based project and retainer engagements with mid-market lifestyle brands as the primary customer segment, supplemented by SMB clients. Distribution is sales-led through direct website engagement, case-study-driven acquisition, and referral. In February 2026 the agency was acquired by Graybox, another Portland-based growth-centric consulting firm, extending its reach into enterprise clients, advanced ecommerce architecture, AI tooling, and custom application development while the founding team continues to serve existing accounts. The agency is NGLCC-certified as an LGBTQ+ and woman-owned business and has received multiple Communicator Awards, a Netty Award, and a Drum Awards nomination.

Name

Good & Gold Marketing

Legal name

Good & Gold Marketing

Website

https://goodandgold.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Good & Gold Marketing is a Portland-based brand-first creative and digital marketing agency serving lifestyle brands with integrated paid media, SEO, email, web design, brand strategy, and content services, now operating under Graybox after February 2026 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Project-based and retainer arrangements for digital marketing services including paid media campaigns, email marketing programs, SEO strategy, web design and development, brand strategy, and content creation for lifestyle brands.
2. Creative and Brand Services: Creative services spanning photography, videography, editing, copywriting, graphic design, and brand identity work, designed to engage audiences and drive conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Good & Gold Marketing is a brand-first creative and digital marketing agency that provides integrated marketing solutions organized into three service pillars: Growth Services (Paid Media, SEO, Email + SMS Marketing, Website Design), Creative Services (Brand Strategy, Digital Design, Content Development), and Technology Services (Tracking & Reporting, Consulting, Website Migrations). The agency also offers a QuickBuilds sub-product for rapid website deployment. Services are delivered through project-based and retainer engagements to dynamic lifestyle brands.

Product overview

Good & Gold Marketing is a brand-first creative and digital marketing agency that operates as a unified service offering rather than a software platform. The company provides integrated marketing solutions organized into three service pillars: Growth Services (Paid Media, SEO, Email + SMS Marketing, Website Design), Creative Services (Brand Strategy, Digital Design, Content Development), and Technology Services (Tracking & Reporting, Consulting, Website Migrations). They also offer a specialized QuickBuilds sub-product for rapid website deployment. The agency was acquired by Graybox in February 2026, expanding their capabilities to include advanced ecommerce architecture, AI/ML tools, and custom application development.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Services Growth Services include Paid Media (campaigns across Google Ads, social platforms, display, video advertising), SEO (search engine optimization, local business optimization, technical SEO), Email + SMS Marketing (campaigns, automations, segmentation, A/B testing), and Website Design (UX/UI, development, mobile optimization, conversion analysis). Designed for lifestyle brands seeking measurable growth.
• Creative Services Creative Services include Brand (strategy, storytelling, market positioning, go-to-market, brand design & identity), Digital Design (UX/UI, graphic design, logo design, email design, social media assets), and Content Development (photography, video, copywriting, blog writing). Designed for lifestyle brands seeking elevated, engaging creative work.
• Technology Services Technology Services include Tracking & Reporting (performance reporting, data visualization, Google Analytics, GA4, conversion analysis), Consulting (digital strategy, market research, platform audits, growth planning), and Website Migrations (platform migration, SEO preservation, data security). Designed for brands needing robust technology infrastructure.
• QuickBuilds A streamlined, fast-turnaround website building service that delivers high-impact, conversion-focused websites for clients needing rapid online presence. Built using Webflow and other design tools.

Quantifiable outcome

• 8,177% increase in organic clicks for CHANI through content-led SEO strategy
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• GrayboxcoreStrategic or Co-development Partner · 18 February 2026Graybox, a Portland-based growth-centric consulting firm, acquired Good & Gold to expand brand and performance-driven growth capabilities. The acquisition unites Good & Gold's creative and brand leadership capabilities with Graybox's performance-driven growth strategies, delivering integrated marketing solutions across brand strategy, creative, digital experiences, and marketing execution. The Good & Gold team joins Graybox while continuing to serve existing clients.
• ToastsupportingTechnology or IntegrationToast POS system integration with Klaviyo for Alfred Coffee client engagement. Good & Gold utilizes Toast's customer data (order history, visit frequency, product preferences) flowing into Klaviyo to build targeted email campaigns, grow engaged email audiences, and drive both online and in-store performance.
• KlaviyosupportingTechnology or IntegrationKlaviyo email marketing platform used as primary email automation and customer engagement tool across client accounts including Alfred Coffee, Café Matcha, and Seek & Swoon. Enables segmentation, automation, and revenue attribution for email-driven campaigns.
• ThinknervesupportingStrategic or Co-development PartnerThinknerve is Grand Seiko USA's primary digital agency. Good & Gold collaborated with Thinknerve to develop and execute omnichannel paid media campaigns for Grand Seiko, ensuring seamless conversion tracking, customer journey alignment, and coordinated campaign execution.
• ShopifysupportingTechnology or IntegrationEcommerce platform used for website development and design projects. Good & Gold builds Shopify stores and provides ongoing optimization, conversion analysis, and customizations for DTC lifestyle brands.
• WebflowsupportingTechnology or IntegrationWebsite development platform used alongside Figma for design and development of client websites including Mel Dorman's QuickBuilds project and other custom web design work.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WebFX: Larger full-service digital marketing agency offering SEO, paid media, web design, and content marketing across many verticals. Represents the scaled end of the digital agency spectrum against which Good & Gold competes.
• LYFE Marketing: Established digital marketing agency offering social media, SEO, PPC, and email services to a broad SMB client base. Larger and more commoditized than Good & Gold, but overlapping in channel services.

Direct peers

• Disruptive Advertising: Mid-market digital agency specializing in paid media, SEO, and lifecycle marketing for ecommerce and lifestyle brands. Directly comparable to Good & Gold in channel mix and mid-market positioning.
• Klientboost: Performance marketing agency focused on paid acquisition, conversion rate optimization, and creative for SaaS and ecommerce brands. Similar size and channel expertise to Good & Gold's paid media practice.
• SmartSites: Digital marketing agency offering web design, SEO, PPC, and email for small and mid-market brands. Comparison point for Good & Gold's QuickBuilds product and mid-market positioning.
• Coalition Technologies: Full-service digital agency offering SEO, paid media, web design, and ecommerce development for lifestyle and retail brands. Directly comparable in service breadth and Shopify/ecommerce platform expertise.
• Hawke Media: Los Angeles-based digital marketing agency providing paid media, SEO, email, and branding services to DTC and lifestyle brands. Comparable to Good & Gold in service mix, target client profile, and project/retainer revenue model.
• Junto: Digital marketing agency specialized in HubSpot, SEO, and web design for B2B and lifestyle brands. Comparable to Good & Gold's web design and SEO offerings.
• Social House: Creative and digital marketing agency serving lifestyle, beauty, and consumer brands with integrated brand and performance services. Closely comparable to Good & Gold's integrated brand-plus-performance positioning.
• Giant Owl: Boutique digital agency providing web design, branding, and digital marketing for lifestyle and DTC brands. Similar size and vertical focus to Good & Gold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-&-gold-marketing
• Instagraminstagram.com/goodandgoldmktg
• Xx.com/goodandgoldmktg
• Facebookfacebook.com/goodandgoldmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good & Gold Marketing