Modus
Modus is a New York-based enterprise digital solutions and AI consultancy, founded in 1999, that delivers strategy, design, growth, and AI integration services to enterprise clients in Healthcare & Pharma, Fintech, and B2B sectors, including Novartis, Moody's, and Gibson.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Modus does
Modus (legal entity Modus Associates LLC, dba Modus Digital) is a New York-based enterprise digital solutions and AI consultancy founded in 1999, employing 51–100 people. The firm sells project-based professional services to enterprise clients across four practice areas: Advisory & Strategy, Growth & Engagement, Product & Experience Design, and AI & Emerging Technology. Its go-to-market is direct enterprise field sales, targeting Healthcare & Pharma, Fintech & Financial Services, and B2B & Professional Services buyers, with named engagements for Novartis (patient journey dashboards), Moody's (sanctions risk platform), Gibson (omnichannel retail), Sesame Workshop, NAF (KnoPro platform), and Payomatic.
The firm's technology positioning centers on integrating AI and emerging technologies with enterprise systems, including agentic UX design, conversational interfaces, and enterprise data engineering that interoperate with legacy infrastructure. There is no evidence of proprietary AI models, patents, or disclosed data assets; AI capabilities are delivered as integration and design services built on third-party platforms, supported by partner-level thought leadership on AI UX best practices.
Modus generates revenue through project-based professional services engagements, with pricing likely quote-based and customized per engagement (no public pricing disclosed). Distribution is exclusively direct enterprise sales with no self-serve, marketplace, or reseller channels. The firm is privately held with no disclosed funding rounds, ownership structure, or financial performance, and growth signals are limited to incremental capability expansion (AI service line, new B2B vertical) rather than rapid scaling.
Modus firmographics
Firmographics- Name
- Modus
- Legal name
- Modus Associates LLC
- Website
- https://modusagency.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Modus is a New York-based enterprise digital solutions and AI consultancy, founded in 1999, that delivers strategy, design, growth, and AI integration services to enterprise clients in Healthcare & Pharma, Fintech, and B2B sectors, including Novartis, Moody's, and Gibson.
- Ownership category
- akta.pro rank
Modus industry classification
Industry- Product category
- Digital Consulting Services
- NAICS
- Industrial Design Services (54142)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Modus is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Modus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services: Modus generates revenue through professional services engagements including Advisory & Strategy, Growth & Engagement, Product & Experience Design, and AI & Emerging Technology consulting. Revenue is derived from project-based work and strategic consulting engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Modus product offering
Product offeringCore offering
Modus is an enterprise digital solutions and AI partner that researches, designs, and builds digital experiences for organizations. It sells four integrated service practices — Advisory & Strategy, Growth & Engagement, Product & Experience Design, and AI & Emerging Technology — delivered as professional services engagements to enterprise clients in healthcare and pharma, fintech and financial services, and B2B and professional services.
Product overview
Modus is an Enterprise Digital Solutions & AI Partner offering a unified portfolio of professional services organized into four core practice areas: Advisory & Strategy (strategic consulting and digital transformation), Growth & Engagement (omnichannel marketing and demand generation), Product & Experience Design (user-centered design including conversational interfaces and enterprise design systems), and AI & Emerging Technology (AI integration, agentic UX, enterprise data, and engineering). The company serves Healthcare & Pharma, Fintech & Financial Services, and B2B & Professional Services industries with clients including Novartis, Moody's, Gibson, and Sesame Workshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory & Strategy Strategic consulting service that advises bold leaders and defines digital strategies for organizations. Combines strategic consultancy with creative execution to define and build digital transformations, targeting enterprise leaders in healthcare, financial services, and B2B.
- Growth & Engagement Omnichannel demand generation and marketing program service that turns brand strategy into campaigns connecting story to sale. Aligns content, campaigns, and optimization to drive measurable performance for enterprise clients.
- Product & Experience Design User-centered design service covering conversational interfaces and enterprise design systems. Transforms research insights into experiences intended to build connection, trust, and business value for enterprise clients.
- AI & Emerging Technology Technology integration service covering AI, agentic UX, enterprise data, and engineering. Designs solutions that integrate with existing legacy systems, user needs, and enterprise realities for organizations seeking to adopt emerging technologies.
Quantifiable outcome
- Dramatic cost savings and efficiencies at every level
Companies that use Modus
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Modus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Modus partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Modus competitors and assessment
Company assessmentDirect peers
- R/GA: Global digital innovation agency that combines strategy, design, and technology delivery for enterprise clients across regulated and consumer industries — directly comparable to Modus's hybrid consultancy-creator model.
- Work & Co: Digital product studio delivering strategy, design, and engineering for enterprise clients (e.g., Google, Nike, Walgreens); competes with Modus on product-and-experience-design engagements.
- Huge: Digital experience agency offering strategy, creative, and technology across enterprise verticals — comparable in service mix and enterprise sales motion to Modus.
- USTWO: Digital product studio with strategy, design, and engineering practices serving enterprise clients; overlaps with Modus in product-and-experience-design and AI-adjacent engagements.
- Frog (Capgemini Invent): Design and innovation consultancy with deep experience-design and emerging-tech practices; directly comparable to Modus's Product & Experience Design and AI practice areas.
- IDEO: Design and innovation consultancy serving enterprises on strategy, experience design, and emerging technology — comparable in craft-led enterprise transformation engagements.
Broad incumbents
- Accenture Song: Global digital creative and technology business within Accenture that bundles strategy, design, marketing, and engineering for large enterprises — broad incumbent competing for the same enterprise transformation spend as Modus.
- Deloitte Digital: Large-scale digital transformation arm of Deloitte that integrates strategy, design, and technology for global enterprises — competing for the same enterprise digital-transformation RFPs as Modus, especially in regulated industries.
- Publicis Sapient: Digital business transformation firm (part of Publicis Groupe) combining strategy, consulting, design, and engineering at global scale; competes for enterprise digital and AI transformation engagements.
- Cognizant: Global IT services firm with large digital, design, and AI practices serving enterprise clients — overlapping with Modus in enterprise digital and emerging-tech delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Modus social profiles
Digital presenceModus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modus leadership team
Management profileNumber of profiles
Profiles6 records
Modus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modus
What does Modus do?
Modus is an enterprise digital solutions and AI partner that researches, designs, and builds digital experiences for organizations. It sells four integrated service practices — Advisory & Strategy, Growth & Engagement, Product & Experience Design, and AI & Emerging Technology — delivered as professional services engagements to enterprise clients in healthcare and pharma, fintech and financial services, and B2B and professional services.
Is Modus a public or private company?
Modus is a private company. It is classified as unknown and is currently operating.
When was Modus founded?
Modus was founded in 1999. It employs 51 to 100 people.
Where is Modus based?
Modus is headquartered in New York, United States, in the North America region.
How does Modus make money?
One revenue line is on record: professional Services.
Who are Modus's main competitors?
Direct peers on record are R/GA, Work & Co, Huge, USTWO, Frog (Capgemini Invent) and IDEO. Broad incumbents are Accenture Song, Deloitte Digital, Publicis Sapient and Cognizant.
Does Modus have an API?
No public API is recorded for Modus.
What industry is Modus in?
Modus's product category is Digital Consulting Services. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 54142 and its SIC code is 8741.