Magnet.me
Magnet.me is a Rotterdam-based two-sided job marketplace connecting 450,000+ students and professionals with 6,000+ employers in the Netherlands and the UK, monetizing through employer-paid recruitment services and AI-driven matching.
- Company typePrivate
- Founded2013
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Magnet.me does
Magnet.me is a two-sided recruitment marketplace headquartered in Rotterdam, the Netherlands, that connects students and working professionals with employers. The platform is free for job seekers, who create profiles, receive algorithmic job recommendations, converse with an AI Career Coach, and are discoverable by recruiters; employers across the Netherlands and the United Kingdom subscribe to a portfolio of paid services. The company reports 450,000+ users, 30,000+ active vacancies, and 6,000+ employer customers including Unilever, Heineken, Deloitte, McKinsey, KLM, ABN AMRO, BNP Paribas, and Linklaters.
The platform is built on cloud infrastructure with a proprietary recommendation and matching engine, a custom web crawler (MagnetmeBot) that indexes external career content, and integrations with OpenAI for generative AI, HubSpot for CRM, and Mixpanel/Google Analytics for product analytics. It is accessible via web, iOS, and Android. Revenue is generated exclusively from employer-side products: subscription-based services (Company Connect talent communities, Job Sync ATS integration), credit-based promotional tools (Promoted Job Credits, Promoted Company), usage-based outsourced messaging, and professional services (Office Photos, Office Video, Company Spotlight Emails). The GTM combines a product-led free user platform with a direct enterprise sales motion to recruiters and HR teams.
Magnet.me firmographics
Firmographics- Name
- Magnet.me
- Legal name
- Magnet.me NL B.V.
- Website
- https://magnet.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnet.me is a Rotterdam-based two-sided job marketplace connecting 450,000+ students and professionals with 6,000+ employers in the Netherlands and the UK, monetizing through employer-paid recruitment services and AI-driven matching.
- Ownership category
- akta.pro rank
Magnet.me industry classification
Industry- Product category
- Online Recruitment Platform
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where Magnet.me is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Magnet.me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employer Recruitment Services: Paid services for employers including Promoted Job Slots, Promoted Job Credits, Promoted Company features, and enhanced visibility in communications and on the platform
- Company Connect (Talent Network): Subscription-based service enabling employers to build, maintain, and engage talent communities with automated branded communications
- Outsourced Messaging: Credits and services where Magnet.me sends messages on behalf of employers to targeted Members for job promotion, including Continuous Outsourced Messaging and individual messaging credits
- Employer Branding Services: Services including Office Photos and Office Video production to enhance employer branding on the platform
- Job Sync: Automated job posting synchronization service that accesses employer websites and publishes vacancies to the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free platform for all job seekers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Magnet.me product offering
Product offeringCore offering
Magnet.me operates a two-sided online job recruitment platform connecting students and professionals with employers. The platform is free for job seekers, offering profile creation, AI-powered job matching, and an AI Career Coach. Employers pay for services including Company Connect (talent community building), Promoted Job visibility products, Outsourced Messaging campaigns, Job Sync (ATS integration), and employer branding services such as Office Photos and Office Video.
Product overview
Magnet.me is a job recruitment platform connecting students and professionals with employers. The platform operates as a unified product with multiple service tiers: a free jobseeker platform (core) with AI-powered matching and recommendations; an AI Career Coach for career guidance; and employer-facing services including Company Connect (talent community management), Promoted Job products (visibility boosting), Outsourced Messaging (automated candidate outreach), Job Sync (ATS integration), and Company Spotlight Email campaigns. The platform is accessible via web, iOS, and Android apps, serving 450,000+ users across 6,000+ employers including startups to multinationals.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnet.me Platform The core Magnet.me recruitment platform enabling job seekers to create profiles, search and apply to vacancies, connect with employers, and receive AI-powered job recommendations. Used by 450,000+ students and professionals to find internships, traineeships, and entry-level positions across 6,000+ employers.
- Magnet.me iOS App Native iOS application for job seekers to discover, like, and apply to jobs, chat with recruiters, and access the AI Career Coach. Available on the App Store with a 4+ age rating.
Companies that use Magnet.me
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Magnet.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature4 records
Magnet.me partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Magnet.me competitors and assessment
Company assessmentBroad incumbents
- LinkedIn (Microsoft): Global professional network with a dominant jobs marketplace and recruiter tools. Direct overlap with Magnet.me on employer recruitment and candidate matching, though LinkedIn serves all career stages rather than specializing in graduates.
- Indeed: World's largest job search engine with paid employer products (Sponsored Jobs) and employer branding. Comparable business model layer (paid promotion of jobs to active job seekers) and competes for the same employer recruitment budgets.
- Greenhouse: Leading applicant tracking system (ATS) and recruiting software provider. Indirect competitor on the employer side — Magnet.me's Job Sync feature integrates with ATS systems like Greenhouse, but Greenhouse's broader recruiting suite competes for overall employer recruitment tech budgets.
- Workable: Global ATS and recruiting platform with built-in job distribution to job boards. Comparable on employer-side recruitment technology and competes for the same SME and mid-market employer customers Magnet.me serves.
Direct peers
- StepStone: Major European job board (owned by Axel Springer) with strong presence in Germany, Belgium, and the Netherlands. Closest direct competitor in the Benelux market, serving similar employer and jobseeker audiences with comparable paid promotion and employer-brand products.
- Handshake: US-focused career platform built specifically for students and recent graduates connecting with employers. Highly comparable business model — free for students, monetized on the employer side through promoted jobs and talent engagement — and similar emphasis on early-career talent communities.
- Glassdoor: Jobs and employer-reviews platform owned by Indeed. Overlaps directly with Magnet.me's employer-branding offering (office photos, video, company profiles) and paid job promotion for employer customers.
- Nationale Vacaturebank: One of the largest Dutch job boards, owned by DPG Media. Direct competitor for Dutch employer recruitment spend and the same jobseeker audience, with similar paid job-posting and visibility products.
- Jobbird: Dutch online job board and recruitment platform. Direct competitor in the Netherlands serving employers and job seekers with comparable paid job-posting models.
- Milkround: UK graduate and student recruitment platform with employer marketing and content offerings. Closest UK-side peer given Magnet.me's UK entity, and overlaps on the same early-career candidate audience and employer-customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Magnet.me social profiles
Digital presenceMagnet.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnet.me leadership team
Management profileNumber of profiles
Profiles1 record
Magnet.me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnet.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnet.me
What does Magnet.me do?
Magnet.me operates a two-sided online job recruitment platform connecting students and professionals with employers. The platform is free for job seekers, offering profile creation, AI-powered job matching, and an AI Career Coach. Employers pay for services including Company Connect (talent community building), Promoted Job visibility products, Outsourced Messaging campaigns, Job Sync (ATS integration), and employer branding services such as Office Photos and Office Video.
Is Magnet.me a public or private company?
Magnet.me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnet.me founded?
Magnet.me was founded in 2013. It employs 11 to 50 people.
Where is Magnet.me based?
Magnet.me is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Magnet.me make money?
Five revenue lines are on record. Employer Recruitment Services are the primary driver. The others are company Connect (Talent Network), outsourced Messaging, employer Branding Services and job Sync.
Who are Magnet.me's main competitors?
Broad incumbents on record are LinkedIn (Microsoft), Indeed, Greenhouse and Workable. Direct peers are StepStone, Handshake, Glassdoor, Nationale Vacaturebank, Jobbird and Milkround.
Does Magnet.me have an API?
No public API is recorded for Magnet.me.
What industry is Magnet.me in?
Magnet.me's product category is Online Recruitment Platform. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 561311 and its SIC code is 7361.