Exsim
- Company typePrivate
- Founded2009
- HeadquartersSwadlincote, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Exsim firmographics
Firmographics- Name
- Exsim
- Legal name
- Exsim Ltd
- Website
- https://exsim.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Exsim industry classification
Industry- Product category
- Racing Simulators
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Simulation & Specialty Peripherals (Cockpits, Rigs, Motion Platforms, Accessibility Controllers) (MPAFAGAI)
- akta.pro secondary industries
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)
Keywords
Where Exsim is headquartered
LocationHeadquarters
- HQ city
- Swadlincote
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Exsim business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Simulator Hardware Sales: Exsim generates primary revenue from selling racing simulators including motion platforms (X6, VR5), static rigs (TRK, X Lite), and accessible simulators (X Wav). Products are sold directly through the e-commerce website and via commercial enquiries for venue installations.
- Commercial Installation Services: Exsim provides end-to-end commercial solutions including design, installation, calibration, and white-glove delivery for sim centres, automotive showrooms, and branded retail spaces. Revenue generated from bespoke installation projects and ongoing venue support.
- Event Deployment Services: Turnkey event solutions covering stock preparation, build, logistics, installation, and staffing for high-profile motorsport activations and brand events globally.
- Refurbished Components: Exsim sells refurbished racing simulator components including steering wheels, pedals, wheel bases, and accessories. These previously-used items are fully inspected, tested, and graded by condition, providing affordable upgrade options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | X6 Motion Simulator - £59,995 |
| One time/ perpetual license | Pay-as-you-go | TRK Static Cockpit - £779 |
| One time/ perpetual license | Pay-as-you-go | X Lite Fixed Platform - from £2,053.90 |
| Unit Pricing | Pay-as-you-go | Refurbished Components - £21 to £913.50 |
| Unit Pricing | Pay-as-you-go | Shipping rates - UK & EU |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Exsim product offering
Product offeringCore offering
Exsim designs, manufactures, and installs racing simulators for home training and commercial use, offering two product categories: motion platforms (X6, VR5, X Wav) and static rigs (TRK, X Lite). The company also provides proprietary venue management software (RCS, Launcher, CMS) that enables self-service operations, EA F1 platform integration, and real-time competition management. Commercial solutions include end-to-end design, installation, calibration, and turnkey event deployment for sim centres, automotive dealerships, brand activations, and motorsport venues.
Product overview
Exsim is a racing simulator specialist offering two main types of products: motion platforms (X6, VR5, X Wav) and static rigs (TRK, X Lite). Motion simulators are designed for commercial venues, events, and showrooms where physical feedback enhances engagement, while static rigs target home users and dedicated racers focused on driving precision. The product line also includes proprietary venue management software (Race Control System RCS, Launcher, Competition Management System) that powers operations, session control, and data analytics across installations. Add-on refurbished components from brands like Fanatec, Logitech, and Playseat are also available. The portfolio ranges from entry-level fixed platforms (X Lite) to professional motion systems (X6, VR5 at £59,995) and accessible variants (X Wav).
Differentiator
Problem solved
Functional benefit
Brands
- VR5: Motion simulator platform featuring 6-inch actuators, designed for home, office, race teams, and events. First launched in 2017 and refined over subsequent years.
- X6
- X Wav
- X Lite
- TRK
- GP1
- KRT
- Race Control System (RCS)
- Launcher
- Competition Management System (CMS)
Products and services
- TRK Static Cockpit Static racing simulator cockpit priced at £779, built from high-grade aluminium and steel with ultra-rigid chassis that stays rigid under maximum load with no flex even during aggressive driving. Features fully adjustable fibreglass racing seat with ±6° tilt and 220mm fore-aft adjustment, 4-tilt-position pedal mount, and pre-drilled compatibility with Logitech, Fanatec, and Thrustmaster brands. Designed for competition training and immersive home racing.
- X6 Motion Simulator Advanced motion simulator priced at £59,995, engineered for professional-level performance and realism. Features motion platform with tilting capabilities for braking, acceleration, and cornering feedback. Acts as the commercial workhorse used in sim racing venues, automotive showrooms, and brand events.
- X Lite Fixed Platform Fixed platform racing simulator priced from £2,053.90 (F1 Bundle) and £1,323.80 (GT Bundle). Brings robust motion system engineering into a rock-solid static rig, prioritising chassis rigidity and authentic F1 driving position. Suitable for competitive home sim racing with add-on options including shifter, handbrake, pedals, and racing wheel.
- X Wav Accessible Simulator Wheelchair-accessible variation of the X6 simulator featuring a static front half with no motion and integrated hand controls. Delivers professional-level realism and performance for all sim racers including those with disabilities.
- VR5 Motion Simulator Motion simulator featuring a 6-inch actuator system with a slim, lightweight profile. Easy to transport, suitable for home, office, race team, and event use. First launched in 2017 and refined in 2022 to maintain the 6-inch actuator system while becoming slimmer and lighter. A VR5 is in circulation with Formula 1 for events.
- Race Control System (RCS) Proprietary venue management software enabling seamless self-service operation without on-site staff. Supports QR registration, live results, branded leaderboards, analytics, and GDPR-compliant data export. Fully white-label and built for multi-venue scalability. Powers queue management, session control, and competition formats for commercial venues.
- Launcher Software Proprietary software connecting simulators directly to the EA F1 platform, allowing simulators to follow the official F1 calendar and race in sequence with real-world tracks. Sessions can be configured with predetermined laps, difficulty level, and assist settings.
- Competition Management System (CMS) Turnkey solution for running simulator-based activations and leagues. Captures scores and data from every session, updates leaderboards in real time across daily, weekly, or all-time rankings. Can contact winners, invite top performers, and provide visitor engagement and throughput analytics.
- Refurbished Simulator Components Refurbished simulator components including Fanatec wheels, pedals, wheel bases, and accessories from brands such as Fanatec, Logitech, Playseat, and MOMO. All items are fully inspected, tested, and graded by condition. Prices range from £21 to £913.50, providing affordable upgrade options for sim racers.
- Commercial Installation Services End-to-end commercial solutions including design, installation, calibration, and white-glove delivery for sim centres, automotive showrooms, and branded retail spaces. Quote-based pricing tailored to venue requirements with ongoing venue support.
- Event Deployment Services Turnkey event solutions covering stock preparation, build, logistics, installation, and staffing for high-profile motorsport activations and brand events globally. Powers deployments at Las Vegas Grand Prix, Puma flagship stores, and Porsche track days.
Quantifiable outcome
- 48,000+ sessions and 300,000+ laps raced at a single venue (Grand Prix Plaza)
- +3 more outcomes
Companies that use Exsim
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Exsim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Exsim partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- FanateccoreFanatec is listed among Exsim's partner logos. Fanatec wheel bases, steering wheels, pedals, and accessories are sold as compatible add-ons and refurbished products through Exsim's store. Wide compatibility with pre-drilled mounts is a core feature of Exsim simulators.
- EA SPORTScoreExsim's proprietary Launcher software connects simulators directly to the EA F1 platform, allowing simulators to follow the official F1 calendar and race in sequence with real-world tracks. F1 23 was launched using Exsim's custom Launcher and venue management system at F1 Drive.
- Events HouseminorEvents House is listed among Exsim's partner logos. Nature of partnership appears to be event logistics and staffing support for activations.
- F1 (Formula 1)flagshipF1 is a key brand partner. Exsim installs simulators at official F1 venues including F1 Drive and Grand Prix Plaza (Las Vegas GP). The Launcher software is officially integrated with EA F1 games. A VR5 is in circulation with Formula 1 for events.
- Mercedes-BenzflagshipMercedes-Benz World has been a long-term client since 2018, hosting a permanent multi-simulator zone with 15+ simulators managed through Exsim's RCS. One of Exsim's most prominent commercial installations.
- GoodwoodcoreGoodwood Motor Circuit is one of only 6 Motorsport UK approved simulator venues, using 4 full-motion VR5 simulators for professional driver development. Long-standing partnership for high-level motorsport coaching.
- PumacoreExsim delivered 5 simulators for Puma's flagship concept store in Las Vegas, including custom accessibility solutions for guests with disabilities. Powers the retail engagement experience with 62 daily engagements.
- PorschecoreExsim has installed simulators at Porsche Centres and Porsche track days, including simulators with Porsche steering wheels for showroom activations and event deployments.
- Williams EsportscoreWilliams Esports Lounge is listed among elite names that trust Exsim simulators, indicating a commercial installation at the Williams racing team facility.
- McLaren Shadow StudiocoreMcLaren Shadow Studio is listed among elite names that trust Exsim simulators, indicating a commercial installation at the McLaren esports/Shadow programme facility.
- Grand Prix PlazaflagshipGrand Prix Plaza at Las Vegas GP hosts one of the largest F1-themed simulator activations with 17 VR5 motion simulators, all powered by Exsim's RCS. Worked closely with GPP, F1, and brand partners.
- Visa Cash AppminorVisa Cash App is listed among Exsim's client/partner logos, suggesting brand partnership or co-marketing at motorsport events.
- AramcominorAramco is listed among Exsim's client/partner logos, suggesting brand partnership or co-marketing at motorsport events.
- CognizantminorCognizant is listed among Exsim's client/partner logos, suggesting brand partnership or technology/marketing collaboration.
- SalesforceminorExsim transformed a Salesforce London office space into a high-performance racing experience for a special corporate activation. Salesforce is listed among Exsim's client names.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Exsim competitors and assessment
Company assessmentDirect peers
- SimXperience: US-based motion simulator specialist offering full motion rigs, actuators, and venue software. Direct competitor to Exsim in the commercial motion sim installation space.
- D-BOX: Publicly listed motion platform specialist that supplies motion actuators for racing and flight simulators. Listed by Exsim as a partner, indicating technology overlap; competes head-to-head for commercial motion simulator deployments.
- CXC Simulations: US-based maker of high-fidelity motion racing simulators (Motion Pro II) for both consumer and commercial clients. Closest direct competitor to Exsim's X6/VR5 in the pro-grade motion simulator category.
- Trak Racer: Global racing simulator cockpit manufacturer with strong DTC e-commerce motion and broad hardware compatibility. Competes with Exsim's TRK and X Lite static rigs in the home and prosumer markets.
- Cruden (formerly Cruden Entertainment Solutions): Dutch professional motorsport simulator manufacturer serving OEMs and race teams. Competes with Exsim in the professional driver-development segment and was acquired by Hexagon AB, giving it scale advantage.
- Playseat: Iconic racing simulator cockpit brand with global retail distribution. Competes in the entry-to-mid-tier static rig category where Exsim's TRK and X Lite are positioned, and is also referenced through refurbished parts channels.
Broad incumbents
- Fanatec: End-to-end sim racing hardware brand (wheel bases, pedals, cockpits) and a listed Exsim partner. While Exsim resells/refurbishes Fanatec components, Fanatec's own complete rig program creates competitive overlap at the prosumer tier.
- Vi-Grade: Professional driving simulator and vehicle dynamics company serving automotive OEMs and Tier 1 suppliers. Overlaps with Exsim's racing-team and driver-training customer segment at the high end of the market.
Emerging players
- Simucube: Premium direct-drive wheel base maker that has expanded into wheels and accessories. Adjacent competitor in the high-end sim ecosystem where Exsim rigs are configured and complements Exsim's hardware-with-software positioning.
Others
- rFactor (Studio 397 / Motorsport Games): Racing simulation software platform used in commercial simulator installations. Not a direct hardware competitor but a software ecosystem adjacent to Exsim's Launcher and a candidate partner for expanding beyond the EA F1 dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Exsim social profiles
Digital presenceExsim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exsim leadership team
Management profileNumber of profiles
Profiles2 records
Exsim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exsim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exsim
What does Exsim do?
Exsim designs, manufactures, and installs racing simulators for home training and commercial use, offering two product categories: motion platforms (X6, VR5, X Wav) and static rigs (TRK, X Lite). The company also provides proprietary venue management software (RCS, Launcher, CMS) that enables self-service operations, EA F1 platform integration, and real-time competition management. Commercial solutions include end-to-end design, installation, calibration, and turnkey event deployment for sim centres, automotive dealerships, brand activations, and motorsport venues.
Is Exsim a public or private company?
Exsim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exsim founded?
Exsim was founded in 2009. It employs 11 to 50 people.
Where is Exsim based?
Exsim is headquartered in Swadlincote, United Kingdom, in the Europe region.
How does Exsim make money?
Four revenue lines are on record. Simulator Hardware Sales are the primary driver. The others are commercial Installation Services, event Deployment Services and refurbished Components.
Who are Exsim's main competitors?
Direct peers on record are SimXperience, D-BOX, CXC Simulations, Trak Racer, Cruden (formerly Cruden Entertainment Solutions) and Playseat. Broad incumbents are Fanatec and Vi-Grade. Simucube is listed as an emerging player. rFactor (Studio 397 / Motorsport Games) is listed as an others.
Does Exsim have an API?
No public API is recorded for Exsim.
What industry is Exsim in?
Exsim's product category is Racing Simulators. Its primary akta.pro industry code is MPAFAGAI, Simulation & Specialty Peripherals (Cockpits, Rigs, Motion Platforms, Accessibility Controllers), with a secondary code of HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS). Its NAICS code is 334118 and its SIC code is 7900.