Avto.pro

What Avto.pro does

Avto.pro is a Ukrainian two-sided online marketplace for automotive parts, operated by Товариство з обмеженою відповідальністю «ІНТЕРНЕТ МАШИН» (Internet Mashin LLC), headquartered in Odesa and founded in 2012. The platform connects individual car owners, auto repair shops (СТО), and commercial fleet operators on the buyer side with auto parts retailers, wholesalers, and approximately 49,919 auto wrecking yards on the seller side. Its core technical asset is a proprietary catalog of over 40 million unique part codes with manually curated vehicle compatibility mappings across European, American, Japanese, Chinese, and domestic Ukrainian brands, supplemented by VIN decoding, OBD-2 error code lookups, and an auto-dismantling tool that converts salvaged vehicles into parts listings. The platform reports 1,415,144 members, 473,337,717+ listed parts, and over 100,000 daily visitors, with cross-border delivery now available to more than 10 European countries and a dedicated Polish-language platform (Avtopro.pl) in active development.

The business model is multi-stream marketplace monetization: sellers pay for listing and promoted placement (marketplace commissions and advertising), a 10% fee is applied to payment processing when sellers fund their account balances, and the VIPro loyalty program captures a spread on the 2%+ discount provided to repeat buyers. Buyer-side trust is anchored by the 'Bezopasnaya Sdelka' (Safe Deal) protection mechanism, under which the platform guarantees dispatch or refund, and by a two-level seller verification process. Distribution is entirely online and self-serve, supported by SEO across every catalog combination, a YouTube content channel, and partnerships with Uklon Delivery (same-day logistics), Fishka (cross-platform loyalty), and Polis.ua (insurance co-marketing). Pricing is opaque, with commission rates published on a tariff plan page rather than disclosed publicly, and is denominated in UAH and USD.

Name

Avto.pro

Legal name

Товариство з обмеженою відповідальністю «ІНТЕРНЕТ МАШИН»

Website

https://avto.pro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Parts Marketplace

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Automotive parts marketplace
• Auto parts ecommerce
• Vehicle parts catalog
• Auto wrecking directory
• Car service listings

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Seller Listing and Placement Fees: Sellers pay for listing and promotion of their auto parts on the marketplace. The platform provides tools for automated inventory and price management.
2. Advertising and Promoted Listings: Sellers can pay for advertising and promoted placement of their goods to increase visibility in search results.
3. Payment Processing Fee: A 10% additional fee is charged for payment processing and payment system maintenance when sellers fund their account balance.
4. Loyalty Program Revenue: Revenue generated from the VIPro loyalty program where customers get 2%+ discounts on purchases, and the platform takes a commission on the discounted transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Avto.pro operates a two-sided online marketplace that connects buyers of automotive parts with thousands of verified sellers across Ukraine, built on a proprietary catalog of more than 40 million unique part codes with manually curated vehicle-compatibility data. The platform supports new and used parts via the core marketplace, a dedicated auto-dismantling (avtorazborka) catalog, and a service-center (СТО) directory, with VIN-based search, OBD diagnostics, and a 'Safe Deal' (Безопасная сделка) buyer protection mechanism.

Product overview

Avto.pro is Ukraine's largest specialized auto parts marketplace, operating as a platform connecting thousands of verified sellers with buyers across the country. The platform is built around a proprietary catalog containing over 40 million unique auto part codes with manually curated vehicle compatibility data. The ecosystem includes the core Avto.pro Marketplace for buying and selling parts, the Avtorazborka (Auto Dismantling) Catalog for used parts from salvage yards, and the Avtoservices Catalog for auto repair shops. Additional services include VIN code search, the 'Безопасная сделка' (Safe Transaction) buyer protection, VIPro loyalty program offering 2%+ discounts, free OBD diagnostics at obd.avto.pro, and Carfax vehicle history report integration. The platform covers European, Japanese, American, and Chinese vehicle brands.

Differentiator

Problem solved

Functional benefit

Brands

• VIPro: Loyalty program offering discounts from 2% on auto parts purchases.
• Fishka
• obd.avto.pro

Products and services

• Avto.pro Marketplace Two-sided online marketplace where individual car owners and businesses can search 40M+ part codes, compare offers from thousands of verified sellers, and purchase with Safe Deal buyer protection. Covers new and used auto parts, VIN-based search, and order tracking.
• Avto.pro Parts Catalog Proprietary catalog containing more than 40 million unique auto part codes with vehicle compatibility and application data, manually compiled by a team of automotive experts. Searchable by make, model, VIN, and part code.
• Avtorazborka (Auto Dismantling) Catalog
• Avtoservices Catalog (СТО directory)
• OBD-2 Diagnostics Service (obd.avto.pro)
• Carfax Vehicle History Report Integration
• Avtopro.pl (Polish-language platform)

Quantifiable outcome

• Over 100,000 daily visitors searching for auto parts
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FishkacoreGTM or Marketing PartnerFishka is a cross-platform loyalty program partner. Avto.pro participates in the Fishka loyalty network, allowing members to earn Fishka points on purchases and receive rewards including fuel raffles and insurance promotions through joint campaigns with Polis.ua.
• Polis.uaminorGTM or Marketing PartnerInsurance company Polis.ua partners with Avto.pro for joint promotional campaigns. Through the Fishka loyalty program, customers who purchase on Avto.pro and purchase insurance from Polis.ua can participate in a fuel reward raffle (Fishback program).
• Uklon DeliverycoreTechnology or IntegrationUklon Delivery integration provides same-day delivery of auto parts ordered through Avto.pro. This addresses the 'need parts now' urgency use case for buyers in supported delivery areas.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AUTODOC: Berlin-headquartered pan-European online retailer of car parts and accessories, operating across 27 European countries. Directly comparable to Avto.pro as a multi-brand auto-parts e-commerce platform serving both B2C and B2B, and the most relevant scale competitor as Avto.pro expands into Europe.
• RockAuto: US-based online auto parts retailer with a large multi-brand catalog covering domestic, European, and Asian vehicles. Comparable on the catalog-driven, multi-brand online auto parts model, though operating primarily in North America.
• CARiD: US online retailer specializing in aftermarket auto parts, accessories, and performance products across multiple vehicle brands. Comparable as a multi-brand, catalog-driven auto-parts e-commerce site, though with more specialty/aftermarket tilt.

Broad incumbents

• eBay: Global C2C/B2C marketplace with a historically strong motors and auto-parts vertical (eBay Motors). Comparable as a long-tail, multi-seller auto-parts marketplace with established buyer trust mechanisms.
• Amazon: Global generalist e-commerce marketplace with a significant automotive parts and accessories category. Comparable as a destination for online auto parts purchases and a competitive threat on logistics, catalog breadth, and consumer trust.

Emerging players

• Exist.ru: Russian online auto parts retailer and marketplace with a large multi-brand catalog. Comparable as a regional multi-brand auto-parts e-commerce platform with integrated catalog and seller network, though operating primarily in Russia/CIS.

Regional players

• OLX: Major Eastern European classifieds platform with strong positions in Ukraine, Poland, and other CIS/CEE markets. Comparable as a long-tail marketplace including auto parts and vehicles, operating in the same geographies.
• Allegro: Poland's dominant general-merchandise marketplace. Relevant as Avto.pro launches Avtopro.pl — Allegro is the entrenched local marketplace with a strong auto-parts category and the player Avto.pro must compete against for Polish consumer mindshare.
• Mekatronik: Ukrainian online auto-parts catalog and marketplace. Directly comparable as a domestic Ukrainian competitor to Avto.pro for catalog-driven parts lookup and seller connections.
• Autoria: Ukraine's leading automotive classifieds platform owned by RIA.com. Adjacent competitor in the Ukrainian auto-vertical — vehicle listings rather than parts — but overlapping audience of Ukrainian car owners and parts/service needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@avtopro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avto.pro