FirstPromoter

Name

FirstPromoter

Legal name

Igil Webs SRL

Website

https://firstpromoter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affiliate & Partner Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• SaaS affiliate management
• Referral marketing software
• Influencer marketing platform
• Subscription commission tracking
• Partner program management

Headquarters

HQ city

Talmaciu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Three-tier subscription model ($49, $99, $149+ per month) for affiliate management platform access. Revenue is recurring based on monthly or annual billing. No transaction fees or charges on partner payouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FirstPromoter is an all-in-one SaaS affiliate, influencer, and referral management platform purpose-built for subscription businesses. It connects natively to billing providers (Stripe, Paddle, Chargebee, Recurly, Braintree) to track every subscription lifecycle event and adjust commissions in real time, and provides white-labeled partner portals, automated payouts, fraud protection, and an MCP Server for AI-driven program management.

Product overview

FirstPromoter is an all-in-one SaaS affiliate management software platform built for subscription businesses, combining affiliate marketing, influencer marketing, and referral marketing in a single unified platform. The core FirstPromoter platform provides billing-event accurate commission tracking across five billing providers (Stripe, Paddle, Chargebee, Recurly, Braintree) with white-labeled partner portals, automated payouts, and fraud protection. The product suite includes the FirstPromoter MCP Server for AI tool integration, Managed Payouts with Dots for fully managed affiliate payments, Activity Logs for audit trails, Custom Roles & Permissions for team access control, SAML SSO for enterprise authentication, Webhooks V2 for API-based integrations, Contests for gamification, Translated Campaigns for multi-language support, Refund Fraud Detection, Stripe Coupon Code Tracking, Postbacks for server-side conversion tracking, White-Label Affiliate Portal for branded experiences, and an AI Assistant for natural language program queries.

Differentiator

Problem solved

Functional benefit

Products and services

• FirstPromoter Affiliate Management Platform Core SaaS platform for subscription businesses to run affiliate, influencer, and referral programs. Tracks commissions tied to billing events across Stripe, Paddle, Chargebee, Recurly, and Braintree; supports recurring commissions, coupon code tracking, white-labeled partner portals, automated payouts, and fraud protection.
• FirstPromoter MCP Server Model Context Protocol server enabling AI tools to query campaign performance, manage promoters, review commissions, draft emails, and configure campaigns directly from AI clients with human approval for account changes.
• Managed Payouts with Dots Fully managed payout service that handles distribution of affiliate commissions via bank transfer, PayPal, Payoneer, Venmo, Cash App, and prepaid cards. Failed and unclaimed payouts can be retried from the dashboard.
• Activity Logs Complete audit trail recording every action by team members, affiliates, API integrations, and internal processes with detailed change history, advanced filtering, and exportable records.
• Custom Roles & Permissions Granular team access control allowing creation of custom permission sets, organization of users into groups, and restriction of access to specific campaigns.
• Single Sign-On (SAML) Enterprise SAML-based SSO feature allowing companies to authenticate through their existing identity provider so team members use the same authentication flow across the organization.
• Webhooks V2 Rebuilt webhook infrastructure supporting both V1 and V2 webhook versions, programmable through the public API for technical teams building integrations and automations.
• Contests Feature Gamification feature for running affiliate contests with leaderboards and prizes (cash, credits, or free months). Supports contests based on sales, referrals, or conversion rates, displayed inside the Affiliate Dashboard.
• Translated Campaigns Multi-language campaign translation feature supporting French, German, Spanish, and Portuguese. Automatically translates the affiliate dashboard, rewards, and email templates.
• White-Label Affiliate Portal Fully branded affiliate portal running on the customer's own domain with SSL. Custom logo, colors, and CSS applied; embeddable inside the product or standalone. Available in 5 languages so affiliates never see FirstPromoter branding.

Quantifiable outcome

• Partner-attributed monthly revenue tracked exceeds $30M+
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature12 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationNative billing integration with Stripe. FirstPromoter connects directly to Stripe to track subscription events (charges, renewals, upgrades, downgrades, cancellations, refunds) and automatically adjusts affiliate commissions. Supports Stripe coupon code generation and tracking. Listed on Stripe Marketplace.
• PaddlecoreTechnology or IntegrationNative billing integration for Paddle-based SaaS businesses. Tracks subscription lifecycle events for commission calculation.
• ChargebeecoreTechnology or IntegrationNative billing integration with Chargebee for subscription event tracking and commission automation.
• RecurlycoreTechnology or IntegrationNative billing integration with Recurly for subscription billing event tracking.
• BraintreecoreTechnology or IntegrationNative billing integration with Braintree for subscription billing event tracking.
• ZapiersupportingTechnology or IntegrationPlatform integration allowing FirstPromoter to connect with hundreds of other services through Zapier's workflow automation platform.
• Make (formerly Integromat)supportingTechnology or IntegrationPlatform integration for workflow automation connecting FirstPromoter with other services.
• AlbatosupportingTechnology or IntegrationPlatform integration for connecting FirstPromoter with other services.
• n8nsupportingTechnology or IntegrationDedicated FirstPromoter node for n8n that connects with hundreds of other services through webhook-triggered workflows and v2 API actions.
• DotscoreTechnology or IntegrationPayout infrastructure for managed auto payouts. FirstPromoter users submit payouts, pay single invoice, and Dots handles affiliate withdrawals via bank transfer, PayPal, Payoneer, Venmo, Cash App, prepaid cards.
• WisesupportingTechnology or IntegrationCSV export for Wise enables bulk payouts to international partners in their local currency.
• PayPalsupportingTechnology or IntegrationPayPal mass payouts support for paying affiliates in bulk directly from FirstPromoter dashboard.
• GhostsupportingTechnology or IntegrationDirect integration with Ghost publishing platform. Users copy ID from FirstPromoter settings and paste into Ghost's integration page for easy setup.
• Claude (Anthropic)supportingTechnology or IntegrationMCP Server integration allowing Claude AI assistant to connect directly to FirstPromoter accounts for program management queries.
• ChatGPT (OpenAI)supportingTechnology or IntegrationMCP Server integration allowing ChatGPT to connect directly to FirstPromoter accounts for program management queries.
• CursorsupportingTechnology or IntegrationMCP Server integration allowing Cursor AI code editor to connect directly to FirstPromoter accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a large, established affiliate network serving enterprise advertisers across many verticals. It is a broader incumbent competitor that overlaps with FirstPromoter on affiliate program infrastructure, though its orientation is more enterprise/network-based.
• Everflow: Everflow (formerly TUNE) is an affiliate and partner marketing platform with broader enterprise reach across multiple verticals. It competes with FirstPromoter for SaaS partner programs but serves a wider customer base and generally larger account sizes.
• Impact: Impact.com is a large, established global partner marketing platform spanning affiliate, influencer, and business development partnerships. It operates across many verticals and large enterprises, competing with FirstPromoter in SaaS partner programs but at a much larger scale and price point.

Direct peers

• PartnerStack: PartnerStack is a leading partner/affiliate management platform for SaaS, covering referral, affiliate and influencer programs. It is a direct competitor to FirstPromoter with overlapping feature sets (commission tracking, payouts, fraud detection) but takes a percentage of payouts, whereas FirstPromoter's no-payout-fee model is positioned against it.
• Tapfiliate: Tapfiliate is an affiliate tracking software for e-commerce and SaaS businesses. It is a direct competitor to FirstPromoter targeting SMB and mid-market SaaS with similar subscription-affiliate features and integrations with Stripe/billing providers.
• Rewardful: Rewardful is an affiliate management software purpose-built for SaaS businesses using Stripe. It directly competes with FirstPromoter in the SaaS subscription-affiliate niche with similar pricing and Stripe-native integration.
• Refersion: Refersion is an affiliate and influencer marketing platform serving DTC and subscription brands. It overlaps with FirstPromoter on subscription tracking, affiliate payouts, and influencer program management for SaaS-adjacent customers.
• Post Affiliate Pro: Post Affiliate Pro is a standalone affiliate tracking software offering commissions, tracking, and reporting. It is a direct competitor to FirstPromoter with overlapping SMB and mid-market SaaS use cases.

Others

• Stripe Marketplace: Stripe Marketplace is the app directory and platform through which FirstPromoter is distributed, but it is also a potential competitive channel if Stripe expands native affiliate tooling. It is adjacent/infrastructure to FirstPromoter rather than a direct peer in product.

Emerging players

• AffiliateWP: AffiliateWP is a WordPress plugin for affiliate program management on self-hosted WordPress sites. While narrower in distribution model (WordPress-only), it targets the same SMB/SaaS-adjacent affiliate program use case as FirstPromoter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/first-promoter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstPromoter