What Albato does

Albato is a privately held embedded iPaaS (Integration Platform as a Service) company that enables SaaS providers to white-label native integrations into their own products. Founded in 2019 and headquartered in Setúbal, Portugal with the primary legal entity (Albato Limited) registered in Nicosia, Cyprus, the company operates with 51-100 employees and serves a global customer base. Its platform offers three delivery models: an iFrame-embedded white-labeled UI, a Headless API for engineering-led custom integration of 11 REST endpoints, and a Universal MCP (Model Context Protocol) server for AI-agent connectivity. Albato maintains a library of 1,000+ pre-built connectors covering CRM, marketing automation, e-commerce, AI, ERP, HR, and productivity categories, with Albato engineering handling all connector maintenance and API versioning.

The business model is hybrid subscription plus usage-based. The Pro plan starts at $5,000/month (platform fee) plus tiered per-connector ($20-$50) or per-user ($2-$5) variable fees, while Enterprise contracts are individually negotiated and add self-hosting, RBAC, data residency (EU/UK/Canada), and uptime SLAs. Implementation fees start at approximately $600/month, and a free Proof of Concept is available. Go-to-market combines three motions: direct enterprise field sales with dedicated CSM and API engineers, OEM/embedded licensing for SaaS partners, and self-serve PLG at albato.com for individuals and teams. Named flagship customers include RD Station, JivoChat, Duda, Bitrix24, Vivantio, Chatfuel, Maestra, and Weeztix, with 250,000+ end-users reached across partner platforms.

Albato's strategic differentiation rests on price undercutting established competitors (Workato, Prismatic, Paragon, Tray.ai cited at $30K-$50K+ annually), transaction-based billing that only counts successful data modifications, and AI-native positioning via the Universal MCP server and AI Copilot (beta) natural-language workflow builder. The company is SOC 2 Type 2 certified, GDPR compliant, and pursuing ISO 27001, with a stated value proposition of reducing partner integration development costs by 90% and accelerating time-to-market by 5x. The only disclosed capital event is a single $1M funding round in 2021, suggesting a capital-efficient operating posture.

Name

Albato

Legal name

Albato Limited

Website

https://albato.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Albato is an embedded iPaaS company enabling SaaS providers to deliver white-label integrations with 1,000+ apps via iFrame, Headless API, or MCP for AI agents. Pro pricing starts at $5,000/month and serves global SaaS companies from Portugal and Cyprus.

Ownership category

akta.pro rank

Product category

Embedded iPaaS / Integration Platform as a Service

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

iPaaS (Cloud Integration Platforms) (HDAEAIAB)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iPaaS & Workflow Automation (BPAMAOAB), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)

Keywords

• Embedded iPaaS
• No-code integrations
• Workflow automation
• White-label integrations
• API connectors

Headquarters

HQ city

Setúbal

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Platform Fees (Pro Plan): Fixed monthly platform fee starting at $5,000/month for Pro plan. Includes unlimited transactions (subject to Fair Use policy), 1,000+ connectors, white-labeling, dedicated team support, and advanced AI features.
2. Enterprise Custom Pricing: Custom platform fee for Enterprise tier with unlimited usage, self-hosting options, priority backlog, RBAC, uptime SLA, and premium support. Pricing negotiated individually.
3. Per-Connector Variable Fees: Tiered pricing based on number of enabled connectors. Ranges from $50/connector (1-15 connectors) down to $20/connector (201+ connectors). First 30 connectors included free on Pro plan. Per-connector pricing for Payable Connectors only.
4. Per-User Variable Fees: Tiered per-active-user pricing. Ranges from $5/user (1-100 users) down to $2/user (2,001+ users). First 200 users included free on per-user plans. Active users are those with at least one transaction in the billing month.
5. Custom Connector Development: Pro plan includes 2 custom connectors built by Albato engineers per month at no extra charge. Additional custom connectors billed at $80/man-hour. Enterprise plan includes custom number of connectors.
6. Implementation Fees: Setup and implementation fees starting at approximately $600/month which covers connector implementation, iFrame setup, onboarding, QA, and custom features. Competitors often charge $5,000-$20,000 upfront.
7. Transaction Overage (Starter Plan): For Starter plan users exceeding transaction limits, additional transactions available as bundle purchases (500,000 to 5,000,000) or pay-as-you-go. Pro and Enterprise plans have Fair Use policy without auto-charging.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Albato operates an embedded iPaaS (Integration Platform as a Service) that lets SaaS companies white-label and embed 1,000+ pre-built native integrations into their own products via iFrame, Headless API, or a Universal MCP server for AI agents. The platform also offers a self-serve automation builder for individuals and teams, backed by maintained connectors and transaction-based billing.

Product overview

Albato is an embedded iPaaS (Integration Platform as a Service) company offering a unified platform with three integration models: Albato Embedded iFrame (ready-to-use white-labeled UI), Albato Headless API (API-first approach for custom UI), and Albato MCP (Model Context Protocol for AI agents). The platform includes 1,000+ prebuilt connectors, the Automation Builder (visual workflow designer), Solution Builder (prebuilt template creator), App Integrator (no-code connector builder), Partner Dashboard (usage insights and management), and Monetization Hub (tiered pricing features). Albato AI Copilot (beta) enables chat-based automation creation via natural language. Pricing is organized into Pro ($5,000+/month) and Enterprise (custom) tiers, with optional add-ons for custom development and additional queue handlers.

Differentiator

Problem solved

Functional benefit

Products and services

• Albato Embedded White-label embedded iPaaS platform that enables SaaS companies to embed native integrations into their own products. Provides 1,000+ prebuilt connectors, AI-powered automation, full white-labeling with custom domains, dedicated CSM/solution consultant/API engineer support, and three delivery modes: iFrame, Headless API, and MCP for AI agents.
• Albato Embedded iFrame Pre-built, white-labeled integration UI embedded via iFrame into SaaS products, providing the fastest implementation path with session token authentication, auto-resizing across devices, and customization options for fonts, colors, and branding.
• Albato Headless API API-first integration layer enabling SaaS companies to build a fully custom integration UI while Albato handles connectors, authentication, data orchestration, and API maintenance. Exposes 11 REST endpoints for users, connections, and billing.
• Albato MCP (Model Context Protocol) White-label, multi-tenant MCP server that connects AI agents to 1,000+ apps through 11 unified tools and 20,000+ actions, with per-user credential isolation, SOC 2 Type 2 compliance, and a 99.99% uptime SLA.
• Albato AI Copilot Chat-based automation builder that lets users describe desired automations in plain English and automatically generates full integration workflows. Included as an Advanced AI feature in the Pro plan.

Quantifiable outcome

• 90% reduction in development costs for API integrations
• +14 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

AI capability4 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• RD StationflagshipOEM/ Whitelabel/ Licensing PartnerRD Station uses Albato Embedded to provide native e-commerce integrations (Loja Integrada, Nuvemshop, VTEX, WooCommerce) to their marketing automation customers in LATAM. Achieved $200,000 cost savings and 73% user retention increase. Partnership showcases complex native integration delivery to app marketplace.
• JivoChatcoreOEM/ Whitelabel/ Licensing PartnerJivoChat embedded 25+ white-label native integrations with Slack, CRMs, email tools into their chatbot solution. Saved $180,000 annual maintenance costs and increased customer LTV by 20%. CEO Lucas Carvalho praised Albato for tripling integrations in under a month.
• MaestracoreOEM/ Whitelabel/ Licensing PartnerMaestra uses Albato Embedded for native integrations with Facebook, Google Ads enabling automated audience segment uploads. CEO Alex Gornik noted: 'Albato helped us build it in 1-2 months, with almost zero engagement from our R&D.' Cost savings of $110,000.
• ChatfuelcoreOEM/ Whitelabel/ Licensing PartnerChatfuel uses Albato Embedded for native integrations with CRMs, Meta CAPI, Google Pixel, and regional LATAM tools. Reduced integration delivery from 2 months to 1 week, reduced customer churn by 25%, expanded into new markets.
• WeeztixcoreOEM/ Whitelabel/ Licensing PartnerWeeztix embeds Albato integrations directly into their event ticketing dashboard for seamless organizer experience. Head of Product Jort Polderdijk: 'Everything just works right where they need it.' 80% cost savings, 3x faster delivery.
• DudaflagshipOEM/ Whitelabel/ Licensing PartnerDuda embeds Albato for fully integrated websites with enhanced sales and marketing strategies. Senior Manager Product Partnerships Justin Wells: 'Duda's site owners get fully integrated websites out of the box.'
• Amazon Web Services (AWS)coreTechnology or IntegrationAlbato infrastructure hosted on AWS with data centers across two availability zones for redundancy. AWS is the primary cloud infrastructure provider. SOC 2 Type 2 audits confirm AWS security compliance. Data stored encrypted on AWS servers in USA by default, with EU/UK/Canada options available.
• StripecoreTechnology or IntegrationStripe handles PCI-compliant payment processing for Albato. No credit card data stored by Albato—all payment credentials handled securely by Stripe.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Workato: Workato is the leading enterprise iPaaS platform and Albato's most direct head-to-head competitor. Both target SaaS companies needing native integrations and embedded workflows, with Workato positioned at the high end ($30K-$50K+ annually) and Albato competing on price and ease of embedding.
• Tray.io: Tray.io (Tray.ai) is a general-purpose iPaaS with embedded workflow capabilities for SaaS companies. It directly competes with Albato in the embedded integrations space and is explicitly named as an Albato comparison target.
• Prismatic: Prismatic is an embedded iPaaS purpose-built for B2B SaaS companies to ship customer-facing integrations. It is the closest direct competitor to Albato Embedded in target customer (SaaS vendors), business model (white-label/embedded), and connector library approach.
• Paragon: Paragon is an embedded integration infrastructure platform that lets SaaS companies ship customer-facing integrations in days. It is named in Albato's comparison pages and competes directly on embedded iPaaS for SaaS use cases.
• Zapier: Zapier is the consumer/SMB workflow automation incumbent with a 6,000+ app connector library and a growing enterprise and embedded offering. It is explicitly listed in Albato's competitive comparison pages and overlaps heavily on self-serve automation and connector breadth.
• Make (Integromat): Make is a visual automation platform with extensive app connectivity that competes with Albato's self-serve automation offering. Both target no-code workflow builders and offer deep connector libraries for SMB and prosumer use cases.
• Pipedream: Pipedream is a developer-focused integration platform with a large connector library and workflow automation capabilities. It overlaps with Albato on API-driven integrations and increasingly on embedded use cases for technical SaaS teams.
• Merge.dev: Merge.dev offers unified APIs and embedded integrations specifically for B2B SaaS companies — directly comparable to Albato Embedded in target customer (SaaS vendors), use case (customer-facing integrations) and go-to-market (embedded/white-label).

Broad incumbents

• MuleSoft: MuleSoft (owned by Salesforce) is the legacy enterprise iPaaS leader serving large organizations with API-led connectivity. While not specialized in the embedded SaaS niche Albato targets, it competes for the same enterprise integration budgets and is a reference point for procurement-stage customers.

Emerging players

• n8n: n8n is a source-available workflow automation platform that competes with Albato on self-serve no-code automation and increasingly on AI-agent workflows. As an open-source alternative with growing enterprise traction, it represents a potential ceiling on Albato's pricing power in the SMB self-serve segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkcmYx2c6gVgwTOXh4x7VAg
• Facebookfacebook.com/albato.global
• LinkedInlinkedin.com/company/albato

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albato