Wellbe

What Wellbe does

Wellbe is a Brazilian B2B healthtech founded in 2017 in Florianópolis, Santa Catarina, that operates a health data intelligence platform serving three customer segments within the corporate health insurance value chain: insurance brokers (corretoras), corporate employers with employee health plans (empresas), and health insurance operators (operadoras). The company pivoted in 2019 from an initial consumer wellness app to a SaaS BI platform and has since scaled to manage 10 million-plus active lives across more than 1,800 companies and 250-plus broker partners.

The platform's core technology combines proprietary RPA (Robotic Process Automation) for automated data integration from disparate insurance operator systems, a centralized Data Lake architecture, and AI-driven predictive algorithms built by a team of more than 20 data scientists. The BI product delivers over 150 customizable health, financial, and management indicators, with add-on service modules spanning Health Navigation, Express Health Management, Remote Patient Monitoring, Health Concierge, a Dental Panel (Painel Odonto), and personalized Care Lines for oncology, orthopedics, mental health, and autism cohorts. The offering is delivered as a 100% whitelabel platform supporting broker and operator channel deployment, and the company maintains LGPD, GDPR, and HIPAA-compatible compliance with a designated DPO and Privacy Committee.

Wellbe monetizes via annual subscription contracts with quote-based pricing tied to company size, lives covered, and service modules, sold through a sales-led direct motion with specialized account management and a formal broker partner channel program. Geographic presence is domestic across three Brazilian offices (Florianópolis HQ, Curitiba, São Paulo). Capital base includes early rounds from ACE Startups, Bossa Nova, Google for Startups (Black Founders Fund), and Domo Invest, plus a R$3 million round reported in 2024; the company has been recognized through KPMG Emerging Giants (2021), Endeavor Scale-Up (2022), and Google for Startups Accelerator (2022).

Name

Wellbe

Legal name

Wellbe Desenvolvimento de Sistemas Ltda.

Website

https://wellbe.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbe is a Brazilian B2B healthtech SaaS platform that uses RPA data integration, a Data Lake, and AI predictive analytics to manage population health for insurance brokers, corporate employers, and health insurance operators across more than 1,800 companies and 10 million-plus active lives.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Health Care and Social Assistance (62)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare Data Integration, ETL/ELT & Pipeline Orchestration (HLACAIAC)

akta.pro secondary industries

Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA), HIE Platforms & Network Services (Community/Regional/National) (HLACABAB), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

Keywords

• Population health management
• Health data analytics
• Corporate health plans
• Health insurance brokers
• Predictive health analytics

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. SaaS Platform Subscription: Wellbe operates as a B2B SaaS platform providing subscription-based access to their health intelligence BI platform. The platform serves insurance brokers, corporate companies, and health insurance operators with data management, analytics, and health management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wellbe provides a B2B SaaS health data intelligence BI platform that uses Robotic Process Automation (RPA) to integrate fragmented health plan data from multiple insurance operators into a unified Data Lake. The platform serves insurance brokers, corporate companies, and health insurance operators with 150+ health, financial, and management indicators, predictive analytics for chronic disease and claims forecasting, fraud detection, and add-on services including health navigation, express health management, remote patient monitoring, health concierge, and personalized care lines for conditions such as oncology, orthopedics, mental health, and autism.

Product overview

Wellbe is a health data intelligence platform designed for population health management, consisting of a unified BI platform as the core product with integrated modules including health navigation, express health management, remote patient monitoring, health concierge services, dental panel analysis, and personalized care lines. The platform serves brokers (corretoras), companies (empresas), and health operators (operadoras), integrating health data through RPA and providing over 150 indicators, predictive analytics, and AI-powered fraud detection to optimize health plan management and reduce costs.

Differentiator

Problem solved

Functional benefit

Brands

• HealthCast: A podcast about corporate health management, technology and insurance launched in 2022.

Products and services

• Plataforma Wellbe BI (Wellbe BI Platform) Unified health data intelligence platform that integrates health plan data from brokers, companies, and operators, offering over 150 health, financial, and management indicators, predictive analytics, automated reporting, fraud detection, and customizable panels for population health management. Used by insurance brokers, corporate companies, and health insurance operators in Brazil.
• Navegação em Saúde (Health Navigation) Health navigation service that guides beneficiaries through the healthcare system, helping them find appropriate care, schedule appointments, and coordinate treatment plans. Available to corporate clients and their employees as an add-on to the Wellbe BI platform.
• Gestão de Saúde Express (Express Health Management) Express health management service providing quick access to health consulting, analysis, and actionable recommendations for efficient health plan management. Offered to corporate clients as a module on the Wellbe platform.
• Monitoramento Remoto de Pacientes (Remote Patient Monitoring) Remote patient monitoring service enabling continuous tracking of patient health metrics and conditions outside traditional clinical settings. Available to corporate clients and health operator customers as an add-on module.
• Concierge em Saúde (Health Concierge) Health concierge service providing personalized assistance to beneficiaries for navigating healthcare services, answering medical questions, and coordinating care. Includes medical chat access for health-related questions.
• Painel Odonto (Dental Panel) Dental health management panel within the platform that enables analysis of dental insurance utilization, identification of high-cost cases, tracking of preventive care adherence, and cross-referencing of dental and health plan data.
• Linhas de Cuidado (Care Lines) Personalized care lines for specific health conditions and patient groups, including oncology, orthopedics, mental health, and autism spectrum disorder, enabling targeted health interventions and monitoring within the Wellbe platform.

Quantifiable outcome

• 75.5% reduction in operational work for broker teams
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Eretz.biominorStrategic or Co-development Partner · 1 January 2020Health innovation incubator based in São Paulo that incubated Wellbe in 2020, providing mentorship and resources for health tech development.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innovaccer: US healthcare data platform unifying EHR, claims, and social determinants data to deliver population-health management, risk stratification, and value-based-care analytics. Closest international parallel to Wellbe's Data Lake + AI risk-prediction model serving payers and providers.
• Pixeon: Brazilian healthtech providing hospital information systems (HIS) and diagnostic management software, including analytics and BI for healthcare providers. Closest Brazilian peer offering data integration and BI for the same healthcare ecosystem (operators, providers, corporate health plans).
• Health Catalyst: US healthcare data and analytics platform offering a Data Operating System, AI/ML models, and population-health analytics for hospitals, health plans, and employers. Directly comparable in core architecture (data lake + analytics layer) and value proposition (population health, cost reduction, risk prediction).

Emerging players

• Sami: Brazilian health plan operator with proprietary technology stack offering corporate health plans with embedded telemedicine, care navigation, and data-driven population management. Competes with Wellbe on the corporate-employer side and on data-driven health management.
• Conexa Saúde: Brazilian telehealth and integrated corporate health platform serving HR teams and operators with virtual care, mental health, and population health programs. Overlaps with Wellbe's Health Navigation, Express Health Management, and absenteeism-reduction offerings for the same corporate-buyer segment.
• Memed: Brazilian digital health platform offering electronic prescription, drug-interaction checks, and physician decision support, increasingly extending into population-health tools. Comparable as a Brazil-focused healthtech that uses technology to embed into the corporate/operator workflow.
• Dr. Consulta: Brazilian operator of corporate health and primary-care clinics with technology-enabled care delivery and population-health tools. Comparable as a tech-enabled player targeting the same corporate health-buyer segment with integrated care and analytics.
• Laura AI: Brazilian AI platform for hospitals that performs early sepsis detection and clinical risk prediction by integrating with hospital systems. Comparable in using AI + data integration to predict clinical and operational risk in Brazilian healthcare.

Regional players

• Beep Saúde: Brazilian healthtech providing on-site and at-home corporate health services (vaccination, exams, telemedicine) sold primarily to HR teams. Comparable as a Brazilian healthtech selling to the same corporate-buyer pain points (absenteeism, cost control) that Wellbe addresses, though focused on service delivery rather than BI analytics.

Broad incumbents

• MV Sistemas (now part of GE HealthCare): Long-standing Brazilian vendor of hospital management and health information systems, now part of GE HealthCare, providing ERP/HIS solutions across hospitals and operators. Comparable as a broad incumbent with overlapping data-integration and analytics capabilities for the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellbehealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbe