Kuoni Travel

What Kuoni Travel does

Kuoni Travel is a UK-based premium luxury holiday operator, founded in 1906 in Switzerland and now operating as a brand of DERTOUR UK Ltd (Company Number 395623). The company is headquartered in Dorking, Surrey, with 101–250 employees, and serves affluent UK leisure travellers via tailor-made long-haul holidays across more than 50 countries spanning Africa, Arabia, Asia, Australasia and the Pacific, the Caribbean, Central America, Europe, the Indian Ocean, and North America. Its primary customer personas are families, honeymooners and couples, luxury travellers, and adventure and safari travellers.

The product portfolio centres on bespoke multi-centre and single-destination itineraries, supported by sub-categories including safaris, beach holidays, honeymoons, family packages, cruise-and-stay combinations, city breaks, self-drive tours, rail journeys, spa and wellness retreats, all-inclusive and adult-only trips, villa stays, small-group tours, and dedicated sustainability and LGBTQ+ product lines. Sales are delivered through a multi-channel model: physical retail stores across the UK, a phone sales call centre with extended weekday and Saturday hours, in-store and video appointments, and the Kuoni Connect B2B trade platform launched in December 2025 to give travel agents booking tools and training. Pricing is per-package and ranges from under £2,500 to over £10,000 per person. The technology stack consists of an e-commerce website for browsing, booking, and appointment scheduling plus the Kuoni Connect trade portal, and all bookings sit under ATOL protection and ABTA membership.

Revenue is generated via transaction-based package sales, with no publicly disclosed figures. Marketing combines destination guides, brochures, email and social media (including YouTube, Instagram, and Facebook), and Feefo-verified reviews, which currently show a 4.9/5 average from thousands of independent submissions. The company is privately held under DERTOUR Group, with strategic positioning anchored on more than a century of brand heritage and 200+ industry awards, including the 2025 Travel Weekly Globe Award for Best Luxury Operator.

Name

Kuoni Travel

Legal name

DERTOUR UK Ltd.

Website

https://kuoni.co.uk

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

101–250 employees

Short description

Kuoni Travel is a UK luxury holiday operator selling tailor-made safaris, honeymoons, family and beach holidays across 50+ countries. It serves affluent UK leisure travellers via retail stores, expert phone and video appointments, and a dedicated trade agent platform.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (561520)

akta.pro primary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

akta.pro secondary industry

Hotel + Pre/Post-Cruise Land Stays (Cruisetours) (THAEAHAC)

Keywords

• Tailor-made holidays
• Luxury travel packages
• Safari holidays
• Honeymoon packages
• Beach holidays

Headquarters

HQ city

Dorking

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Holidays: Tailor-made luxury holiday packages including flights, accommodations, tours, and experiences sold as complete travel packages with ATOL protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kuoni Travel sells premium tailor-made holiday packages combining flights, accommodations, tours, and experiences into ATOL-protected complete itineraries for individual travelers worldwide. Its portfolio spans more than 50 countries across Africa, Arabia, Asia, Australasia & Pacific, the Caribbean, Central America, Europe, the Indian Ocean, North America, and South East Asia, delivered through 18 specialized holiday type sub-categories. Distribution is carried out via retail stores, a phone-based expert consultation desk, video appointments, the kuoni.co.uk website, and the Kuoni Connect trade partner platform launched in 2025.

Product overview

Kuoni Travel is a premium worldwide luxury travel operator offering tailor-made holidays through a comprehensive portfolio of specialized products and services. The core offering consists of luxury tailor-made holidays complemented by distinct sub-categories including Safari Holidays (Africa), Beach Holidays (Caribbean, Indian Ocean), Honeymoon Packages, Family Holidays, City Breaks, Multi-Centre Holidays, Cruise & Stay Packages, Self-Drive Tours, Rail Journeys, and Spa & Wellness Retreats. The company operates through both direct consumer channels and a trade partner platform called Kuoni Connect, which provides agents with booking tools and training. Destinations span Africa, Asia, Australasia & Pacific, Caribbean, Europe, Indian Ocean, and North America. Kuoni differentiates through expert travel advisors, award recognition (Which? Recommended, Feefo 4.9/5), and financial protection via ATOL and ABTA membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Tailor-Made Holidays Premium tailor-made holidays worldwide providing expert travel advice, curated itineraries, and personalized booking services combining flights, accommodation, tours and experiences across destinations on six continents; includes ATOL-protected complete travel packages.
• Safari Holidays Safari experiences across Africa including Kenya (Maasai Mara), South Africa, Tanzania (Serengeti, Ngorongoro Crater), Botswana (Okavango Delta), Zimbabwe, and Zambia, featuring Big Five wildlife viewing and luxury tented camps.
• Honeymoon Packages Romantic honeymoon packages to destinations including Bali, Maldives, Mauritius, Sri Lanka, Thailand, Greece, and Italy, featuring exclusive resorts and tailormade itineraries.
• Family Holidays Family-friendly holidays including theme park vacations (Orlando, Disney, Universal), beach resorts, and multi-centre adventures designed for families with children of all ages.
• Beach Holidays Luxury beach holidays to Caribbean destinations (Antigua, Barbados, Jamaica, Mexico, St Lucia, Turks & Caicos), Indian Ocean islands (Maldives, Mauritius, Seychelles, Sri Lanka), and Southeast Asia.
• Multi-Centre Holidays Combine different destinations, resorts, and tours for dream multi-centre holidays including city and beach combinations, twin-island packages, and cultural exploration trips.
• Cruise & Stay Holidays Package holidays combining cruise voyages (Royal Caribbean, Princess Cruises, Oceania, Cunard, Norwegian Cruise Line, HX Expeditions) with hotel stays in various destinations.
• City Breaks Luxury city breaks in European, Asian, African, Middle Eastern, and US cities including New York, Miami, Las Vegas, Chicago, Los Angeles, San Francisco, Rome, Florence, Venice, and Barcelona.
• Self-Drive Tours Tailor-made self-drive itineraries including USA road trips (Pacific Coast Highway, Route 66, California National Parks, Florida), Canadian adventures, and European routes.
• Rail Holidays Luxury train journeys including Rocky Mountaineer through the Canadian Rockies, European rail experiences, and scenic railway adventures.
• Spa & Wellness Retreats Handpicked spa and wellness retreats focusing on rejuvenation of mind, body and soul, including luxury resort spas and wellness-focused resort accommodations.
• All-Inclusive Holidays Hand-picked all-inclusive holidays including boutique, family, and wellness resorts with various meal and amenity packages.
• Adult-Only Holidays Romantic retreats and group get-togethers on adults-only holidays, including adult all-inclusive and adult beach options.
• Villa Holidays Luxury villa holidays combining resort amenities with private accommodation, including family villas, honeymoon villas, and villa spa holidays.
• Small Group Tours Curated small group tours including African safaris, Asian exploration, and multi-destination adventures with set itineraries and expert guides.
• Sustainability Holidays Holidays with a focus on responsible travel and environmental sustainability, including community-focused destinations.
• LGBTQ+ Holidays Specialized holidays catering to LGBTQ+ travelers including romantic retreats and special occasion celebrations.
• Kuoni Connect Trade Partner Platform A dedicated platform for travel agents offering training modules, booking tools, and campaign information, providing trade partners with comprehensive support for selling Kuoni holidays on a commission basis.
• Florida Holidays Comprehensive Florida holidays featuring 10 regions including Orlando (theme parks), Miami, Florida Keys, Walt Disney World, Universal Orlando Resort, with packages combining city stays, beach resorts, and adventure activities.
• USA Holidays Extensive USA holidays covering 13 regions including Florida, California, New York, Hawaii, Las Vegas, Deep South, Boston & New England, and multi-centre combinations across the United States.

Quantifiable outcome

• Feefo rating of 4.9/5 from thousands of independent reviews
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Sovereign CentrosminorStrategic or Co-development Partner · 22 May 2026Real estate asset manager for Cribbs shopping centre on behalf of M&G Real Estate. Kuoni signed a five-year lease for retail space through this partnership.
• Time Retail PartnersminorImplementation/ SI/ Consulting Partner · 22 May 2026Retained letting agents for the Cribbs shopping centre location, assisting with the retail lease arrangement.
• Cushman & WakefieldminorImplementation/ SI/ Consulting Partner · 22 May 2026Retained letting agents for the Cribbs shopping centre location, acting alongside Time Retail Partners for the retail lease.
• ABTAcoreStrategic or Co-development PartnerKuoni is a member of ABTA, the leading travel industry association, providing financial protection and consumer confidence for customers.
• ATOL (Air Travel Organisers Licence)coreStrategic or Co-development PartnerAll Kuoni holidays are ATOL protected, providing financial protection for customers' package travel bookings.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trailfinders: UK-headquartered, employee-owned long-haul tailor-made travel company selling premium holidays, flights, and tours with a high-touch expert advisor model, directly comparable to Kuoni's core offering and channel mix.
• Audley Travel: UK specialist in tailor-made long-haul holidays with a country-specialist travel expert model, very similar in customer profile, product depth, and premium positioning to Kuoni.
• Scott Dunn: UK-based luxury tour operator focused on tailor-made holidays, family trips, and ski, overlapping with Kuoni's luxury family, honeymoon, and multi-centre products.
• Elegant Resorts: Luxury UK tour operator specialising in tailor-made Caribbean, Indian Ocean, and worldwide beach holidays, serving a near-identical premium leisure customer to Kuoni.
• Caribtours: UK specialist tour operator focused on luxury Caribbean, Indian Ocean, and beach holidays, comparable to Kuoni's premium beach, honeymoon, and multi-centre portfolio.
• Hayes & Jarvis: Long-established UK long-haul tour operator selling tailor-made worldwide holidays, overlapping with Kuoni in destination coverage, customer segment, and luxury positioning.

Broad incumbents

• TUI UK: The UK's largest tour operator with a much broader mass-market package holiday portfolio; relevant as a large incumbent in the same UK outbound travel market where Kuoni plays at the premium end.
• Jet2Holidays: Major UK package holiday operator with a strong leisure airline and broad destination mix, sharing the UK consumer base and ATOL-protected package model, though positioned in the value segment rather than Kuoni's premium niche.

Others

• Booking.com: Global OTA and meta-search leader that competes for the same UK traveller wallet; not a direct service overlap but a structural competitor shaping pricing, discovery, and disintermediation risk for traditional tour operators like Kuoni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TravelKuoni
• Facebookfacebook.com/kuonitraveluk
• Instagraminstagram.com/kuonitravel
• Xx.com/kuonitraveluk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuoni Travel