What Red Rock Pharmacy does

Red Rock Pharmacy is a private long-term care (LTC) pharmacy founded in 2013 and headquartered in Salt Lake City, Utah. The company operates five dispensing locations across the intermountain west — Utah (Salt Lake City, St. George), Colorado (Denver), Idaho (Boise/Meridian), and Arizona (Tempe) — and serves skilled nursing facilities, assisted living facilities, intermediate care facilities, hospitals, hospice providers, group homes, and physicians. Service offerings include a proprietary cycle packaging system (blister packs, multi-dose pouches, unit-dose packaging), sterile and non-sterile compounding using Cubex automation, infusion therapy, specialty medications, vaccinations, injectables, and 24/7 pharmacist-supported medication delivery.

The operating technology stack centers on LTC-specific workflow tooling: cycle packaging hardware and packaging formats that organize doses by administration time; electronic Medication Administration Records (eMAR) integration with facility systems; and a 24/7 pharmacist on-call capability backed by a dedicated transition team that handles onboarding. The model is B2B, executed through direct sales via Community Liaisons and field sales representatives who pursue facility partnerships across the regional footprint. Marketing activity is multi-channel — a monthly newsletter, a blog/resource library, active social media on Facebook, Instagram, LinkedIn, and TikTok, plus conference attendance (e.g., CMDA) and community health fairs. Revenue is generated through prescription fulfillment and pharmacy service fees on a recurring contract basis with no publicly disclosed pricing.

Ownership is private with no disclosed external investment. Red Rock operates alongside sister entities Red Rock Home Pharmacy, Red Rock Medical Supply, and Canyon Home Care & Hospice, forming an integrated Red Rock Family of healthcare companies that cross-refer patients and offer a one-stop shop for facility operators and home-based care. The company employs between 251 and 500 people and reports no public revenue figures.

Name

Red Rock Pharmacy

Legal name

Red Rock Pharmacy

Website

https://redrockrx.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Red Rock Pharmacy is a private regional long-term care pharmacy operating five locations across Utah, Colorado, Idaho, and Arizona, providing cycle packaging, compounding, infusion therapy, specialty medications, and 24/7 delivery to skilled nursing, assisted living, hospice, hospital, and physician customers.

Ownership category

akta.pro rank

Product category

Long-Term Care Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Medication Therapy Management (MTM) & Clinical Pharmacy Services (HLAFALAH), Medication Reconciliation & Transitions-of-Care Pharmacy Services (HLAFALAK)

Keywords

• Long-term care pharmacy
• Compounding pharmacy services
• Medication packaging solutions
• Infusion therapy services
• Skilled nursing pharmacy

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pharmacy Services and Prescription Drugs: Long-term care pharmacy providing prescription medications and comprehensive pharmacy services to healthcare facilities including skilled nursing, assisted living, hospice, and hospitals. Services include compounding, infusion therapy, vaccinations, and specialty medications. Revenue is generated through prescription fulfillment and pharmacy service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Red Rock Pharmacy is a long-term care pharmacy that delivers prescription drugs, sterile and non-sterile compounded medications, specialty medications, infusion therapy, vaccinations and injectables to healthcare facilities. Its portfolio is anchored by an innovative cycle packaging system (blister packs, multi-dose pouches, unit-dose packaging) and supported by eMAR technology, 24/7 pharmacist availability, and direct medication delivery to skilled nursing, assisted living, intermediate care, hospital, hospice, and physician clients across the intermountain west.

Product overview

Red Rock Pharmacy is a long-term care pharmacy offering integrated pharmacy solutions through a unified product portfolio. The core offerings include cycle packaging for medication management, compounding services for customized medications, infusion therapy, specialty medications, vaccinations, injectibles, and reliable medication delivery. Their cycle packaging system organizes medications in easy-to-use formats (multi-dose pouches, blister packs, unit-dose packaging) that reduce errors and improve adherence. The company operates across multiple locations in Utah, Colorado, Idaho, and Arizona, serving skilled nursing facilities, assisted living facilities, intermediate care facilities, hospitals, hospice centers, and physicians. The Red Rock Family includes sister companies Red Rock Medical Supply, Canyon Home Care & Hospice, and Red Rock Home Pharmacy, providing coordinated healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle Packaging System An innovative medication organization system that packages doses in a streamlined format, delivering the right dose at the right time for every patient, reducing medication errors and improving adherence. Sold to long-term care facilities and healthcare partner organizations.
• Compounding Services Custom medication preparation services that create personalized formulations including liquid, topical, and other specialized forms for patients with specific needs. Available to healthcare partners and individual patients via the Springville compounding location.
• Infusion Therapy IV medication delivery services provided to healthcare facilities and patients requiring intravenous treatments.
• Medication Packaging Specialized packaging solutions including blister packs, multi-dose pouches, and unit-dose packaging designed to simplify medication administration for caregivers and nursing staff.
• Vaccinations and Immunizations Vaccine administration services provided to patients and healthcare facility residents.
• Specialty Medication Services Management and delivery of specialty medications for patients with complex medical conditions.
• Injectables Provision and administration support for injectable medications used in long-term care settings.
• Medication Delivery Reliable and timely medication delivery services ensuring residents receive medications when needed, with coordination for facilities and direct patient deliveries.

Quantifiable outcome

• Cycle packaging reduces medication errors and improves adherence to prescribed therapies
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Canyon Home Care & HospicecoreStrategic or Co-development Partner · 9 December 2018Sister company and strategic partner providing home-based healthcare services. Red Rock Pharmacy works closely with Canyon Home Care & Hospice to provide integrated healthcare services that reduce re-hospitalization and improve clinical outcomes. The partnership offers a unique one-stop shop approach for home healthcare needs.
• Red Rock Medical SupplycoreStrategic or Co-development Partner · 9 December 2018Sister company forming part of the Red Rock Family of healthcare companies. Works with Red Rock Pharmacy to provide comprehensive medical supply services as part of an integrated healthcare approach.
• Colorado Medical Directors Association (CMDA)minorGTM or Marketing PartnerAttended CMDA Annual Conference to connect with Medical Directors, state surveyors, physician groups, and senior healthcare leaders to discuss regulatory changes, clinical best practices, and LTC community needs.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Guardian Pharmacy Services: One of the largest U.S. long-term care pharmacy operators with regional pharmacy hubs serving SNFs, ALFs, and behavioral health facilities. Closely comparable to Red Rock in target customer mix (SNF/ALF/hospice), service stack (compounding, infusion, packaging), and multi-state regional model.
• PharMerica: Major national LTC pharmacy chain (now part of BrightSpring Health Services) serving skilled nursing, assisted living, and behavioral health. Direct competitor to Red Rock across SNF/ALF/hospice segments with broader geographic reach and institutional scale.
• Omnicare (CVS Health): CVS Health-owned LTC pharmacy serving SNFs, ALFs, and other senior care settings nationwide. Closest national-scale peer in dispensing, consulting, and infusion services for LTC facilities.
• Polaris Pharmacy Services: Regional LTC pharmacy serving nursing facilities and assisted living communities in the Northeast and Mid-Atlantic. Comparable in service portfolio (compounding, packaging, infusion) and B2B facility partnership motion.
• PharmScript: LTC pharmacy focused on skilled nursing and correctional facilities with multi-state dispensing and packaging. Comparable customer base and operational model to Red Rock's SNF-focused motion.
• ProCare LTC Pharmacy: Long-term care pharmacy serving assisted living, skilled nursing, and behavioral health facilities with packaging, compounding, and clinical services. Comparable multi-state regional model and customer segments.

Emerging players

• AlixaRx: Specialty LTC pharmacy focused on enhanced clinical pharmacy services and on-site consultant pharmacists in skilled nursing. Comparable clinical-pharmacy orientation within LTC; smaller and more specialized than Red Rock.
• Remedi SeniorCare: LTC pharmacy with a focus on technology-enabled dispensing (Paxit unit-dose packaging) for SNFs and ALFs. Comparable packaging-tech and B2B facility partnership model.

Broad incumbents

• Smith Drug Company: Regional drug wholesaler and LTC pharmacy distributor serving independent pharmacies and LTC facilities across the Southeast and Midwest. Adjacent comparator for distribution and LTC servicing motion.
• Walgreens LTC (Pharmacy First): National LTC pharmacy offering within Walgreens serving SNFs and ALFs. Larger incumbent with national footprint that competes on the same LTC end-market as Red Rock.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redrockrx
• LinkedInlinkedin.com/company/redrockpharm
• Instagraminstagram.com/red_rock_pharmacy
• TikToktiktok.com/@redrockrx
• Xx.com/RedRockPharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Pharmacy