Mississippi Hospital Association

What Mississippi Hospital Association does

Mississippi Hospital Association (MHA) is a private, nonprofit statewide trade organization founded in 1931 and headquartered in Madison, Mississippi, that represents over 100 member hospitals and 330+ connected healthcare facilities across the state. Its primary constituents are rural, critical access, and suburban hospitals, plus multi-hospital systems, ambulatory clinics, urgent care centers, and behavioral health providers, with a stated mission of advocacy, education, and information services to those members and their 50,000+ employees. MHA operates a portfolio of wholly-owned subsidiaries and programs, including MHA Solutions (endorsed services and group purchasing), IntelliTrue (a statewide Health Information Exchange founded in 2019 with Care Continuity), the Mississippi Center for Quality and Workforce (MCQW), the Rural Hospital Alliance, the Mississippi Trauma Care System Foundation, Find Help Mississippi (a community information exchange), and the MHA Education Foundation.

MHA's core technology asset is IntelliTrue, an AI-branded HIE platform providing 98% coverage of hospital-based visits in Mississippi, processing 200+ million patient events cumulatively and 220,000 ADTs plus 140,000 clinical feeds daily. The platform delivers real-time patient event notifications to physicians, clinical document exchange, and, as of October 2025, a RealTime Readmissions Dashboard that provides payer-, diagnosis-, and facility-level readmission visibility. Revenue mechanics are diversified across membership dues from hospitals, annual corporate sponsorships ($13,000 for the Annual Leadership Conference, $5,000 for RHA), educational program and event registrations, IntelliTrue HIE subscription/connection fees, MHA Solutions endorsed-service affiliate revenue, and grant funding (e.g., $1M HRSA award supporting Find Help Mississippi). Distribution is sales-led through direct membership enrollment, the MHA Connect online community, event registration, the IntelliTrue HIE network, and a channel/reseller layer of endorsed-service providers marketed to members.

Name

Mississippi Hospital Association

Legal name

Mississippi Hospital Association

Website

https://mhanet.org

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

Mississippi Hospital Association is a nonprofit statewide trade organization founded in 1931 that advocates for, educates, and provides technology and shared services to over 100 member hospitals and 330+ healthcare facilities across Mississippi.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association Services

NAICS

Administration of Public Health Programs (923120)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

akta.pro secondary industries

Critical Access & Rural Hospitals (HLAFAAAG), Acute Care & Hospital EHRs (HLACAAAA)

Keywords

• Healthcare advocacy services
• Hospital trade association
• Health information exchange
• Workforce development programs
• Group purchasing services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Hospitals and healthcare facilities pay membership dues to join MHA and access advocacy, education, and service offerings.
2. Corporate Sponsorships: Corporate sponsorships at $13,000 per year for MHA Annual Leadership Conference benefits including registrations, exhibit space, and recognition. RHA sponsorships at $5,000 per year for rural hospital alliance conference benefits.
3. Education Programs and Events: Revenue from educational programs, conferences, CPHQ prep courses, and training sessions for healthcare professionals.
4. IntelliTrue HIE Services: Health Information Exchange services providing data connectivity across Mississippi hospitals. 98% coverage of hospital-based visits, processing 200+ million patient events.
5. MHA Solutions Endorsed Services: Endorsed relationships providing medical supplies, credentialing, pharmacy programs, revenue cycle solutions, and other services to member hospitals with negotiated pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Mississippi Hospital Association is a statewide nonprofit hospital trade organization providing advocacy, education, and information services to Mississippi hospitals and healthcare facilities. It operates the IntelliTrue AI-powered Health Information Exchange serving 330+ connected facilities with 98% hospital coverage, and delivers member-owned business solutions including group purchasing, HR support, workforce development programs, trauma care coordination, and rural hospital resources.

Product overview

Mississippi Hospital Association offers a portfolio of interconnected healthcare technology and service products. The core platform is IntelliTrue, Mississippi's largest statewide Health Information Exchange (HIE) providing real-time patient data exchange and readmission analytics powered by AI. Supporting products include Find Help Mississippi (community information exchange connecting healthcare and social services), MHA Solutions (business solutions including SAVIO HR Solutions), careLearning (online education platform), and the Mississippi Center for Quality and Workforce (workforce development). The Rural Hospital Alliance and Center for Rural Health provide advocacy and resources for rural hospitals. MHA Connect serves as the member community platform.

Differentiator

Problem solved

Functional benefit

Products and services

• IntelliTrue Health Information Exchange Mississippi's largest statewide AI-powered Health Information Exchange serving 330+ connected facilities (90+ hospitals, 180+ clinics, and 60+ urgent care/surgery centers) with 98% hospital coverage. Processes 200+ million patient events including 220K ADTs per day and 140K clinical feeds per day. Provides real-time patient event notifications, physician notifications, clinical document exchange, and readmission analytics for member hospitals and healthcare providers.
• MHA Solutions Strategic business solutions division offering member-owned partnerships (Unemployment Insurance Program, Healthcare Providers Insurance Company), cooperative ventures, and endorsed relationships with discounted products and services for hospitals. Serves more than 100 clients in Mississippi representing more than 50,000 employees.
• SAVIO HR Solutions HR partner providing workforce support including unemployment cost management, employee handbook review, training and development, employee relations, job best practices, salary surveys, and on-demand HR resources. Helps organizations manage employee retention, development, and separation. Has helped members save millions in unemployment insurance costs over 40+ years.
• Mississippi Center for Quality and Workforce (MCQW) Workforce development initiative addressing healthcare workforce challenges through nursing workforce programs, quality improvement initiatives, and healthcare leadership training. Provides nursing externship programs, CPHQ certification prep, and career guidance for Mississippi healthcare workers.
• careLearning Web-based education and learning management system provided as an MHA member service. Internet-based platform offering just-in-time education for healthcare providers including mandatory training, continuing education, compliance training, and private courses. Used by over 280 hospitals nationally.
• Find Help Mississippi Community information exchange tool connecting Mississippians with community-based organizations, healthcare providers, and government agencies. Facilitates referrals for social determinants of health including food, housing, transportation, healthcare, and financial assistance. Available in over 100 languages, HIPAA- and FERPA-compliant, HITRUST certified.
• Center for Rural Health Provides guidance, resources, and advocacy for rural and critical access hospitals across Mississippi. Offers education, communication, advocacy, policy support, and grant resources for small rural hospitals serving healthcare and economic stability needs.
• Mississippi Trauma Care System Foundation (MTCSF) Supports Mississippi Trauma Care System through educational opportunities, trauma center readiness, improving patient outcomes, injury prevention and public awareness. Minimizes cost burden to trauma system and develops uniform statewide trauma care system.
• Rural Hospital Alliance (RHA) 501(c)(3) organization assisting 39 rural hospitals in being successful healthcare providers. Helps members achieve collectively what they could not individually through shared ideas, purchasing power, common goal promotion, and federal/state advocacy.
• MHA Connect Online community platform for MHA members to connect, collaborate, and access resources. Part of MHA's digital member services ecosystem.
• IntelliTrue RealTime Readmissions Dashboard Dashboard giving hospitals immediate visibility into readmission trends across the state. Empowers healthcare teams with up-to-the-minute data on readmission patterns by payer, diagnosis, and facility for care coordination and preventing avoidable readmissions. Available for live demo.

Quantifiable outcome

• Over $1.5 billion in positive advocacy impact for Mississippi hospitals
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Find Help Mississippi PartnerscoreStrategic or Co-development Partner · 28 February 2024Community information exchange connecting healthcare providers, social services organizations, and community-based organizations. Supported by HRSA with $1M award. Available in 100+ languages, HIPAA and FERPA compliant, HITRUST certified.
• TrueCare (MississippiTrue)coreStrategic or Co-development Partner · 1 January 2023TrueCare is a non-profit Mississippi provider-sponsored health plan created through provider-sponsored health plan statutory language enabled by MHA advocacy. Now operating as TrueCare, it contracts with Mississippi Division of Medicaid through strategic alliance with CareSource.
• CareSourcecoreStrategic or Co-development Partner · 1 January 2023CareSource, one of the nation's largest non-profit managed care plans with over 2 million members, formed strategic alliance with TrueCare to provide care coordination services to Mississippi Medicaid beneficiaries.
• bttncoreGTM or Marketing Partner · 10 January 2022bttn, a B2B e-commerce medical supplies platform, became an MHA Solutions Endorsed Service in January 2022. MHA Solutions has more than 100 clients representing 50,000+ employees. bttn provides seamless, cost-effective medical supply acquisition for member hospitals.
• Care ContinuitycoreTechnology or Integration · 1 January 2019Care Continuity partnered with MHA to found IntelliTrue HIE in 2019, creating Mississippi's largest statewide health information exchange. Care Continuity provides the platform for real-time patient notifications and clinical data exchange.
• Myriad Health Alliance ACOcoreStrategic or Co-development Partner · 1 January 2019Medicare Accountable Care Organization created through MHA-led efforts that has returned over $37 million in shared savings to hospital members.
• IntelliTrue Connected HospitalscoreTechnology or Integration330+ facilities connected including Baptist Memorial Healthcare, Forrest Health System, North Mississippi Health Services, Singing River Health System, and others participating in statewide HIE.
• Rural Hospital Alliance (RHA)coreStrategic or Co-development PartnerMHA provides management and administrative services to Rural Hospital Alliance, a 501(c)(3) organization with 39 member rural hospitals. RHA was created to assist members in achieving collectively what they could not achieve individually.
• Delta Rural Health NetworkminorStrategic or Co-development PartnerEstablished in 1996 by 13 administrators of Delta-area hospitals. Continues as venue for member hospitals to receive grants and stipends. RHA membership transferred from this network in 2011.
• Mississippi Center for Quality and Workforce (MCQW)coreStrategic or Co-development PartnerFormerly Mississippi Office of Nursing Workforce, established July 2015 under MHA Health, Research, and Educational Foundation administration. Addresses nursing workforce challenges and healthcare quality improvement.
• Savio HR SolutionscoreStrategic or Co-development PartnerHR partner providing workforce support including unemployment cost management, employee handbook review, training, and HR information systems. Has helped members save millions in unemployment insurance costs over 40+ years.
• American Hospital AssociationcoreStrategic or Co-development PartnerNational parent organization providing resources, advocacy support, and professional development for MHA members.
• Mississippi State Department of HealthcoreStrategic or Co-development PartnerState health department partnership for trauma care system, public health initiatives, and healthcare workforce collaboration.
• Mississippi State Medical AssociationminorStrategic or Co-development PartnerState medical association partnership for healthcare professional collaboration.
• Mississippi Nurses AssociationminorStrategic or Co-development PartnerPartnership supporting nursing workforce initiatives and healthcare workforce development.
• careLearningcoreTechnology or IntegrationNon-profit formed by 40+ state hospital associations providing web-based education and tracking capabilities for healthcare providers. Over 280 hospitals nationally use careLearning for employee education needs.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Premier Inc. Healthcare alliance and GPO providing supply chain, performance, and technology services to member hospitals—operates a similar member-owned economic model with shared-savings and analytics offerings comparable to MHA Solutions.
• Vizient: Large healthcare performance improvement company offering GPO/shared services to hospitals; an MHA corporate sponsor that competes for the same member-hospital wallet share on supply chain and cost management.
• Health Information and Management Systems Society (HIMSS): Global membership organization for health information and technology professionals, offering education, advocacy, and content to hospitals—adjacent comparable to MHA's healthcare education and policy functions.
• American Hospital Association: National hospital trade association and MHA's parent counterpart; provides resources, federal advocacy, and professional development to MHA members, making it the most direct governance and service-line comparable.

Direct peers

• Alabama Hospital Association: Statewide hospital trade association serving Alabama hospitals with advocacy, education, and shared services; shares regional Southeastern member-base dynamics, rural hospital mix, and revenue model with MHA.
• CORHIO: Colorado Regional Health Information Exchange providing clinical data exchange, notifications, and analytics services; comparable to IntelliTrue in function and as a state/regional HIE serving hospitals.
• Louisiana Hospital Association: Statewide hospital trade association in neighboring Louisiana; co-hosts the Mid-South Critical Access Hospital Conference with MHA and operates similar advocacy, education, and rural hospital support services.
• Georgia Hospital Association: Statewide hospital association providing advocacy, workforce, quality, and shared services to Georgia hospitals—a close structural and operational peer to MHA in scope and member services.
• Tennessee Hospital Association: Statewide hospital trade association in a neighboring Southeastern state offering virtually identical services—state/federal advocacy, education, endorsed services, and HIE/population health programs—making it a near-clone model for MHA.
• CRISP (Chesapeake Regional Information System for our Patients): State-designated Health Information Exchange serving Maryland and adjacent regions; directly comparable to IntelliTrue as a state-level HIE providing ADT notifications, clinical exchange, and analytics to member hospitals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mha
• LinkedInlinkedin.com/company/mrhalliance
• Facebookfacebook.com/mshospitals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mississippi Hospital Association