CustomGuide
- Company typePrivate
- Founded1999
- HeadquartersSaint Louis Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CustomGuide does
CustomGuide Inc. is a privately-held SaaS company founded in 1999 and headquartered in Plymouth, Minnesota, that operates an all-in-one online training platform combining a learning management system (LMS) with over 300 customizable, SCORM-compliant courses and more than 100 branded cheat sheets. The platform is built around three core products: a native LMS for course delivery and learner progress tracking, an AI Course Builder that generates course outlines and interactive content, and pre/post skill assessment tools. Content spans Microsoft Office, Google Workspace, compliance and security, soft skills, leadership, wellness, digital literacy, and career readiness, with courses ranging from short tool-specific modules to longer comprehensive offerings such as an 11-hour Microsoft Word course.
The company monetizes through a subscription-based SaaS model with a freemium entry point and self-serve website signup, supplemented by a dedicated enterprise demo channel for larger organizational buyers. Its distribution relies heavily on SEO-optimized course pages, content marketing via free downloadable cheat sheets, and email communications. The primary customer segments are associations, government agencies, non-profits, public libraries, and educational institutions, with named customers including Amazon, Yale, Chicago Public Schools, California State Parks, Salvation Army, Goodwill, and San Diego Public Library, collectively representing 3,000+ client organizations.
CustomGuide reports a 56% average skill improvement metric and a 4.9/5 G2 rating, and has accumulated multiple G2 awards in 2024-2026 including Best Meets Requirements, Easiest to Use (consecutive year), and Top 50 Education Products. The company has no disclosed funding rounds and operates as a small (11-50 employee) bootstrapped entity under founder-CEO Jon High, indicating a long-running, profitable niche operator rather than a venture-backed high-growth venture.
CustomGuide firmographics
Firmographics- Name
- CustomGuide
- Legal name
- CustomGuide Inc.
- Website
- https://customguide.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CustomGuide industry classification
Industry- Product category
- Learning Management System
- NAICS
- Software Publishers (5132), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)
Keywords
Where CustomGuide is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CustomGuide business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Training Platform: SaaS-based learning management system providing access to 300+ customizable courses, AI course builder, LMS, and skill assessments on a subscription basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CustomGuide product offering
Product offeringCore offering
CustomGuide provides an all-in-one SaaS learning management system (LMS) bundled with 300+ customizable, SCORM-compliant courses covering Microsoft Office, Google Workspace, soft skills, compliance, leadership, and digital literacy. The platform also includes an AI Course Builder for rapid custom course creation, skill assessments, and over 100 branded cheat sheets that organizations can customize with their own logo.
Product overview
CustomGuide is an all-in-one training solution that offers a unified platform combining a learning management system (LMS) with over 300 customizable, SCORM-compliant courses. The core product portfolio includes the LMS for delivering and tracking training, the AI Course Builder for creating custom courses using AI assistance, and over 100 Cheat Sheets with organizational branding. Skill Assessments provide pre/post measurement of learner progress. Course content spans professional development areas including Microsoft Office (27 courses), Google Workspace (13 courses), Career Readiness (21 courses), Compliance & Security (28 courses), Leadership (15 courses), Soft Skills (79 courses), Wellness (15 courses), and Digital Literacy (14 courses). Specific course offerings include Zoom training, QuickBooks Online Basic, Salesforce, and Adobe Captivate. The platform targets organizations including associations, government agencies, non-profits, public libraries, and educational institutions, claiming an average 56% skill improvement after training.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 56% average skill improvement after taking courses
- +2 more outcomes
Companies that use CustomGuide
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
CustomGuide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CustomGuide partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
CustomGuide competitors and assessment
Company assessmentEmerging players
- LearnDash: LearnDash is a WordPress-based LMS popular with associations and small organizations for distributing training content. It shares CustomGuide's content + LMS combo model but is more of a plugin than a full SaaS, making it an adjacent emerging comparable.
Broad incumbents
- Skillsoft: Skillsoft is a long-standing enterprise digital learning content and platform provider. It overlaps directly with CustomGuide's SCORM-compliant course library and LMS positioning, but operates at a much larger scale with broader corporate and compliance training content.
- Docebo: Docebo is an AI-powered enterprise LMS with its own content library and AI authoring tools. It competes with CustomGuide for organizational LMS buyers but also pushes into larger enterprise deals, making it a relevant broader incumbent comparable.
- LinkedIn Learning: LinkedIn Learning offers a subscription library of professional and business skills courses bundled into LinkedIn's broader talent platform. It competes with CustomGuide for the same professional development and soft skills content wallet within organizations.
Direct peers
- Pluralsight: Pluralsight delivers tech and digital skills training courses via subscription to teams and enterprises. It shares CustomGuide's emphasis on software/application training (Microsoft Office, Google Workspace, Adobe, Salesforce) and outcomes measurement via assessments.
- Udemy Business: Udemy Business sells a subscription library of on-demand courses to organizations, very similar to CustomGuide's 300+ course catalog model. Both target organizational L&D buyers with breadth of topics (business skills, software, compliance) under a SaaS subscription.
- Absorb Software: Absorb is a cloud LMS tailored for mid-market and enterprise, offering customizable content, branded portals, and SCORM support. It targets very similar organizational use cases (associations, non-profits, corporate training) with comparable course library integration.
- LearnUpon: LearnUpon is a SaaS LMS targeting SMB and mid-market with course delivery, branding, and SCORM support. It competes head-to-head with CustomGuide on self-serve LMS positioning for organizations needing pre-built content and configurable branding.
- Coursera for Business: Coursera for Business provides organizations with curated course content from universities and companies, similar to CustomGuide's offering of ready-made courses for workforce training. Both sell curated professional development libraries to enterprises, governments, and non-profits.
- TalentLMS: TalentLMS is a cloud LMS that targets SMBs and associations with a course marketplace and customizable training paths. It overlaps with CustomGuide on LMS + content bundle, self-serve signup, and SMB/mid-market positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CustomGuide social profiles
Digital presenceCustomGuide financial estimates
Financial estimateRevenue estimate
Valuation estimate
CustomGuide leadership team
Management profileNumber of profiles
Profiles1 record
CustomGuide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CustomGuide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CustomGuide
What does CustomGuide do?
CustomGuide provides an all-in-one SaaS learning management system (LMS) bundled with 300+ customizable, SCORM-compliant courses covering Microsoft Office, Google Workspace, soft skills, compliance, leadership, and digital literacy. The platform also includes an AI Course Builder for rapid custom course creation, skill assessments, and over 100 branded cheat sheets that organizations can customize with their own logo.
Is CustomGuide a public or private company?
CustomGuide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CustomGuide founded?
CustomGuide was founded in 1999. It employs 11 to 50 people.
Where is CustomGuide based?
CustomGuide is headquartered in Saint Louis Park, United States, in the North America region.
How does CustomGuide make money?
One revenue line is on record: subscription Training Platform.
Who are CustomGuide's main competitors?
LearnDash is listed as an emerging player. Broad incumbents are Skillsoft, Docebo and LinkedIn Learning. Direct peers are Pluralsight, Udemy Business, Absorb Software, LearnUpon, Coursera for Business and TalentLMS.
Does CustomGuide have an API?
No public API is recorded for CustomGuide.
What industry is CustomGuide in?
CustomGuide's product category is Learning Management System. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAF, Content Management for Learning (LCMS) & Course Catalog Management. Its NAICS code is 5132 and its SIC code is 7372.