SuperBolter
SuperBolter is a Bangalore-based consumer platform offering a free 3D home design tool with an integrated furniture and home-product marketplace, serving Indian homeowners, interior designers, and home buyers with brand partnerships spanning 90+ retailers.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SuperBolter does
SuperBolter, operated by SuperBolt Technologies Private Limited, is a Bangalore-based consumer platform that provides a free 3D home design and renovation tool branded around the concept of a "Digital Twin" of a user's home. Users select from a library of thousands of floorplans or upload their own, customize rooms using 1500+ pre-designed room layouts and 30,000+ products from 90+ partnered brands (including IKEA India, Urban Ladder, Pepperfry, Wooden Street, Durian, Godrej Interio, and Ashley Furniture), and receive real-time price estimates. The company serves individual homeowners, prospective home buyers, interior designers, and property developers primarily in the Indian market.
The business model is freemium and product-led at the consumer layer, with monetization layered on top: marketplace commission and direct product sales through the integrated e-commerce storefront, sale of Schneider Electric Wiser-powered smart home automation packages (Prime/Grand/Luxury tiers priced from ₹36,320 to ₹1,23,119) installed by Schneider-trained electricians, connection to a curated network of designers and contractors for implementation services, and referral-based home financing through the BASIC Home Loan partnership integrating 150+ lending partners. Underlying technology comprises a web-based 3D rendering stack, a digital twin visualization engine, Razorpay for payments, and integration APIs for partner product catalogs and home automation. No public API, SDK, or mobile application is offered.
Commercially, SuperBolter pursues a digital-first go-to-market with SEO, content marketing, social media, and partner referrals as primary acquisition channels. The company is privately held with no disclosed funding rounds, headcount, or revenue, and leadership is led by founder and CEO Arvind Prakash Singh. Recent strategic emphasis has shifted from a pure design-and-shop tool toward an end-to-end home ownership funnel spanning design, financing, and smart-home installation.
SuperBolter firmographics
Firmographics- Name
- SuperBolter
- Legal name
- SuperBolt Technologies Private Limited
- Website
- https://superbolter.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SuperBolter is a Bangalore-based consumer platform offering a free 3D home design tool with an integrated furniture and home-product marketplace, serving Indian homeowners, interior designers, and home buyers with brand partnerships spanning 90+ retailers.
- Ownership category
- akta.pro rank
SuperBolter industry classification
Industry- Product category
- Home Design & Furnishing Marketplace
- NAICS
- Interior Design Services (541410), Consumer Electronics and Appliances Rental (532210)
- SIC
- Services-Prepackaged Software (7372), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industries
- Whole-Home Automation System Design & Programming (HSAHADAA), Consumer Direct / Online Mortgage Origination (FSALAAAB), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL)
Keywords
Where SuperBolter is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SuperBolter business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales: E-commerce sales of furniture and home products through the platform marketplace. Users can purchase beds, sofas, tables, wardrobes, lighting, and other home items directly.
- Marketplace Commission: Revenue from brand partners and merchants listing products on the platform. Brands like IKEA, Urban Ladder, Pepperfry, Wooden Street pay to have products showcased.
- Home Automation Packages: Sale of smart home automation packages through Schneider Electric partnership, including installation services
- Design Services: Connection to curated designers, contractors, factories and merchants for implementation of designs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 3D Design Platform |
| Unit Pricing | Pay-as-you-go | Home Automation - 1BHK Grand Package |
| Unit Pricing | Pay-as-you-go | Home Automation - 2BHK Prime Package |
| Unit Pricing | Pay-as-you-go | Home Automation - 2BHK Grand Package |
| Unit Pricing | Pay-as-you-go | Home Automation - 2BHK Luxury Package |
| Unit Pricing | Pay-as-you-go | Home Automation - 3BHK Prime Package |
| Unit Pricing | Pay-as-you-go | Home Automation - 3BHK Grand Package |
| Unit Pricing | Pay-as-you-go | Home Automation - 3BHK Luxury Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SuperBolter product offering
Product offeringCore offering
SuperBolter offers a free, browser-based 3D home design platform that lets users create a Digital Twin of their home using a library of floorplans or uploaded images, personalize rooms with 1500+ pre-designed layouts and 30,000+ products from 90+ partnered brands (IKEA, Urban Ladder, Pepperfry, Wooden Street, Philips, etc.), and receive a real-time consolidated price estimate. Surrounding the design tool, the platform functions as an e-commerce marketplace for furniture, decor and home automation (Schneider Electric Wiser packages), a directory connecting users to curated designers and contractors for implementation, and an embedded home-loan channel via BASIC Home Loan.
Product overview
SuperBolter is a free online 3D home design and renovation platform operated by SuperBolt Technologies Private Limited, based in Bangalore, India. The core product is a web-based 3D home design tool that allows users to create a 'Digital Twin' of their home — selecting from a library of floor plans or uploading their own, designing rooms with products from partnered brands, and receiving real-time price estimates. The platform functions as a marketplace connecting users with 90+ furniture and home product brands (including IKEA, Urban Ladder, Pepperfry, Wooden Street, and others) and a curated network of interior designers. Two notable add-on offerings extend the core platform: (1) Home Automation — Schneider Electric Wiser-powered smart home packages (Prime, Grand, Luxury tiers) for 1BHK/2BHK/3BHK homes sold directly through SuperBolter with 3D try-before-you-buy, and (2) a financing partnership with BASIC Home Loan that embeds home loan access into the design workflow.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperBolter 3D Home Design Platform (Digital Twin) A free, web-based 3D home design tool for individual homeowners and interior designers that creates a Digital Twin of a home, lets users select from 1000s of floorplans, design rooms using 1500+ room layouts and 30,000+ products from 90+ partnered brands, generate real-time price estimates, and proceed to purchase through the integrated marketplace.
- SuperBolter Home Automation (Schneider Electric Wiser) Tiered smart home automation packages (Prime, Grand, Luxury for 1BHK/2BHK/3BHK homes) controlled via Schneider Electric's Wiser platform, sold through SuperBolter with in-3D try-before-you-buy, covering lights, fans, AC, TV, curtains, geysers and AV; installed by trained electricians in under 4 hours without rewiring.
Quantifiable outcome
- Design your dream home in 30 minutes
Companies that use SuperBolter
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
SuperBolter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
SuperBolter partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- BASIC Home LoancoreStrategic partnership to embed home financing solutions into the early stages of home planning. BASIC's network of 150+ lending partners is integrated into SuperBolter's platform, enabling users to access home loans during the design phase. The partnership targets Tier 1 and Tier 2 cities in India with expected monthly disbursements of ₹10-15 crore.
- Schneider ElectriccorePartnership for home automation integration through Schneider Electric's Wiser smart home solution. Users can experience home automation in 3D and purchase automation packages. Installation is handled by trained electricians from Schneider Electric.
- IKEA IndiamajorProduct partnership allowing IKEA products to be available on SuperBolter's platform. Users can design with IKEA products like SMÅSTAD loft bed and SONGESAND bed frame in their 3D home designs.
- Urban LaddermajorFurniture brand partnership with Urban Ladder products available for visualization and purchase on the platform including sofas, beds, and lamps.
- PepperfrymajorMajor furniture marketplace partner with extensive product catalog including sofas, chairs, dining sets, and wardrobes available on SuperBolter.
- Wooden StreetmajorFurniture brand partner featuring beds, sofas, tables, and home decor items on the SuperBolter platform.
- 90+ Brand PartnersmajorExtended network of brand partners including Durian, Godrej Interio, Ashley Furniture, Godrej Interio, Fabindia, Welspun, Philips, Greenlam, and many more offering products on the platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
SuperBolter competitors and assessment
Company assessmentDirect peers
- Livspace: India-based interior design and renovation marketplace connecting homeowners with designers, contractors, and curated home brands. Most direct India competitor with overlapping marketplace + design service model.
- Planner 5D: Cross-platform 3D home design tool with a product catalog and rendering for homeowners and designers. Closely comparable core functionality to SuperBolter's Digital Twin design tool.
- HomeLane: India-focused home interiors platform offering modular furniture, design services, and turnkey execution. Comparable target customer and product breadth, but with stronger in-house execution capability.
- Magicplan: Mobile floor plan scanning and 3D home design app used by contractors and homeowners. Comparable on 3D floor plan creation and the upload-to-3D workflow SuperBolter offers.
- Spacejoy: Online interior design platform offering 3D room visualization with shoppable designs. Comparable shoppable-design business model targeting homeowners.
- Infurnia: Cloud-based 3D interior design platform with a product catalog and kitchen/bath specialization. Comparable as a 3D design tool serving both consumers and professionals.
- RoomSketcher: Web-based floor plan and 3D home design software for consumers and professionals. Directly comparable as a freemium design tool, though SuperBolter extends further into commerce and financing.
- Modsy: Online interior design service producing 3D renderings of customers' rooms with shoppable product recommendations. Comparable design-to-purchase funnel, though Modsy is service-led rather than self-serve.
Broad incumbents
- Houzz: Global home design platform combining 3D visualization, idea books, and a marketplace for furniture and home goods. Directly comparable as a design-to-marketplace funnel, though much larger and primarily US-focused.
Emerging players
- IKEA Place (IKEA): IKEA's AR/3D placement app lets users visualize IKEA furniture in their homes. Represents the brand-side disintermediation risk: a partner of SuperBolter that also competes in 3D visualization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperBolter social profiles
Digital presenceSuperBolter financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperBolter leadership team
Management profileNumber of profiles
Profiles2 records
SuperBolter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperBolter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperBolter
What does SuperBolter do?
SuperBolter offers a free, browser-based 3D home design platform that lets users create a Digital Twin of their home using a library of floorplans or uploaded images, personalize rooms with 1500+ pre-designed layouts and 30,000+ products from 90+ partnered brands (IKEA, Urban Ladder, Pepperfry, Wooden Street, Philips, etc.), and receive a real-time consolidated price estimate. Surrounding the design tool, the platform functions as an e-commerce marketplace for furniture, decor and home automation (Schneider Electric Wiser packages), a directory connecting users to curated designers and contractors for implementation, and an embedded home-loan channel via BASIC Home Loan.
Is SuperBolter a public or private company?
SuperBolter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperBolter founded?
SuperBolter was founded in 2017. It employs 1 to 10 people.
Where is SuperBolter based?
SuperBolter is headquartered in Bangalore, India, in the Asia region.
How does SuperBolter make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are marketplace Commission, home Automation Packages and design Services.
Who are SuperBolter's main competitors?
Direct peers on record are Livspace, Planner 5D, HomeLane, Magicplan, Spacejoy, Infurnia, RoomSketcher and Modsy. Houzz is listed as a broad incumbent. IKEA Place (IKEA) is listed as an emerging player.
Does SuperBolter have an API?
No public API is recorded for SuperBolter.
What industry is SuperBolter in?
SuperBolter's product category is Home Design & Furnishing Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of HSAHADAA, Whole-Home Automation System Design & Programming. Its NAICS code is 541410 and its SIC code is 7372.