What Basic Home Loan does

Basic Home Loan (legally Basic Enterprises Private Limited) is a Gurugram-based fintech founded in 2020 that operates an AI-powered mortgage distribution platform connecting prospective Indian homebuyers with 150+ lending partners including major banks such as HDFC, SBI, and ICICI and housing finance companies. The platform's core technology is a proprietary matchmaking algorithm that compares customer and property profiles against the credit policies of multiple lenders, supplemented by the HOM-i conversational AI assistant that handles eligibility checks, credit score retrieval, and loan guidance via natural language. Digital onboarding is supported through eKYC, vKYC, facematch with liveliness verification, and DigiLocker integration for document verification.

The company operates a "phygital" distribution model combining a self-serve digital platform with a physical agent network (BASIC Force) and tiered franchise programs (Super80, Super95, Brand Store), enabling reach into 650+ districts with particular focus on underserved tier II and tier III cities. Product breadth extends beyond standard home loans to Loan Against Property, Construction Loans, Plot Loans, Renovation Loans, Top-Up, and Balance Transfer products, supported by EMI, eligibility, PMAY, and balance-transfer calculators.

The business model is commission-based: BASIC earns revenue from lending partners on each disbursed loan while charging zero advisory fee to borrowers. The platform has assisted approximately 250,000 families since inception, processes Rs 3,000 crore in monthly loan applications, and has raised approximately $19.1 million across four funding rounds through September 2024, with stated targets of Rs 25,000 crore annual disbursals by March 2026 and Rs 65,000 crore by FY2030. Distinct partner-facing modules — Agent App, Banker Zone, Builder Zone, and Corporate/Partner Portal — anchor an ecosystem strategy targeting banks, NBFCs, builders, fintechs, proptechs, and defense-personnel segments through specialized partnerships.

Name

Basic Home Loan

Legal name

Basic Enterprises Private Limited

Website

https://basichomeloan.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Basic Home Loan is a Gurugram-based fintech operating an AI-powered mortgage distribution platform that connects prospective homebuyers with 150+ Indian banks and NBFCs, serving middle- and low-income borrowers across 650+ districts via a phygital model combining digital technology with an on-ground agent network and earning commission from lenders on each disbursed loan.

Ownership category

akta.pro rank

Product category

Mortgage Distribution Platform

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Mortgage distribution platform
• Home loan comparison
• Fintech lending platform
• Digital mortgage services
• Loan origination platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission from Lenders: BASIC earns commission from lending partners (banks and NBFCs) for each loan disbursed through the platform. Zero advisory fee for customers - the company is compensated by lender partners.
2. Partner Payouts: Franchise partners and agents earn payouts on successful loan disbursals. BASIC charges partners for access to leads, CRM tools, and lending infrastructure while sharing a portion of commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Basic Home Loan operates an AI-powered mortgage distribution platform that compares home loan offers from 150+ banks and NBFCs and matches prospective borrowers to the best-fit lender using proprietary matchmaking algorithms and credit bureau integration. It complements the digital platform with a physical agent network (BASIC Force) and franchise model to originate and process home loans for middle and low-income households across India, charging zero advisory fees to consumers and earning commission from lending partners.

Product overview

BASIC Home Loan is a fintech platform developing an automated mortgage distribution platform for India. The core product is a mortgage gateway that compares 150+ lenders (banks and NBFCs) using AI-backed matchmaking algorithms, supplemented by the proprietary HOM-i AI Assistant for instant loan processing. The platform offers multiple loan products including Home Loans, Loan Against Property, Construction Loans, Plot Loans, Renovation Loans, and Balance Transfer options. Supporting tools include EMI, Eligibility, PMAY, and Balance Transfer calculators. The platform architecture includes distinct partner-facing modules: Agent App for loan originators, Banker Zone for lending partners, Builder Zone for developers, and a Corporate/Partner Portal for fintech and enterprise integrations. The company operates a franchise model (Super80, Super95, Brand Store) for physical market expansion.

Differentiator

Problem solved

Functional benefit

Brands

• HOM-i: India's First AI-Powered Instant Home Loan Platform - an AI assistant for home loans
• BASIC Force
• Super95
• Super80

Products and services

• HOM-i AI Assistant Conversational AI chatbot that processes natural language queries to provide instant home loan guidance, eligibility checks, credit score information, project approval status, and lender recommendations for prospective homebuyers.
• Home Loan Primary home loan product enabling customers to compare offers from 150+ banks and NBFCs, receive AI-backed personalized recommendations, and access expert-led support through the loan application and disbursement process.
• Loan Against Property Loan product that enables property owners to raise funds by leveraging their residential or commercial property as collateral, processed through the platform's 150+ lender comparison and matching engine.
• Home Construction Loan Loan product providing stage-wise funding tied to construction milestones for borrowers building a home, sourced through the platform's comparison of 150+ lenders with expert advisory.
• Plot Loan Loan product that finances the purchase of a residential plot, accessed through BASIC's comparison and matching of 150+ bank and NBFC lending partners.
• Home Renovation Loan Loan product that provides funding for home upgrades and renovation expenses, with advisor support delivered through BASIC's lender-matching platform.
• Home Loan Top-Up Top-up loan product that lets existing home loan borrowers draw additional funding from their lender on top of their running home loan, processed through BASIC's comparison platform.
• Home Loan Balance Transfer Service that helps borrowers transfer an existing home loan to a different lender offering better interest rates or terms, including balance transfer combined with top-up financing.
• Agent App (BASIC Force) Mobile CRM application for BASIC Force loan agents that delivers lender access, case tracking, lead management, and payout visibility for originating home loans across 650+ districts.
• Partner Portal (Corporate Zone) Plug-and-play home loan infrastructure for fintech, proptech, and HR tech partners, providing lender matching, lead sharing, and CRM tracking via API and landing-page integrations.
• Banker Zone Platform for 150+ bank and NBFC lending partners that delivers pre-verified, eligible home loan applicants using BASIC's matchmaking algorithms, CIBIL integration, and fraud control, reducing customer acquisition costs.
• Builder Zone Platform for real estate developers and builders that enables end-to-end digital home loan facilitation for buyers of their projects, from lead generation through application, sanction, and disbursement.

Quantifiable outcome

• 250,000 families assisted in India
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SuperBoltercoreStrategic or Co-development Partner · 27 April 2026Strategic partnership integrating BASIC's 150+ lending partners into SuperBolter's 3D home design platform. Targets ₹10-15 crore monthly disbursals contribution toward ₹65,000 crore FY30 target.
• udChalo HousingcoreStrategic or Co-development Partner · 28 December 2025Partnership to offer tailored home loan solutions for defence personnel across India. Initial rollout in Chandigarh and Pune with nationwide expansion planned.
• 150+ Banks and NBFCscoreChannel Partner/ Reseller/ DistributorNetwork of lending partners including HDFC, SBI, ICICI, and major housing finance companies. Partners receive high-quality verified customers with reduced acquisition costs.
• Builder PartnerscoreChannel Partner/ Reseller/ DistributorPartnerships with builders and developers for faster disbursement on projects. Multiple builder logos shown including prominent developers.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Housing.com: Real estate discovery platform that has expanded into home loan facilitation through lender partnerships. Overlaps with BASIC in serving property buyers with financing and uses similar multi-lender aggregation logic.
• NoBroker: Proptech platform with integrated home loan services, leveraging its real estate traffic to originate mortgage leads for partner lenders. Comparable to BASIC's builder/partner integration strategy and embedded distribution thesis.
• LoanTap: Fintech lender focused on salaried and self-employed consumer credit including home loans. Adjacent comparison to BASIC as it both originates and distributes home loans through its own and partner balance sheets.

Direct peers

• BankBazaar: Online financial marketplace allowing consumers to compare and apply for home loans, personal loans, and credit cards from multiple lenders. Competes head-to-head with BASIC on lender comparison and application volume.
• CreditMantri: Credit profile and loan-against-multiple-lenders platform offering credit improvement, personal loans, and home loans. Comparable to BASIC in using credit data for matchmaking and lending partner routing.
• Paisabazaar: India's largest financial product comparison marketplace, offering home loans alongside personal loans, credit cards, and business loans from multiple banks. Directly competes with BASIC in the multi-lender home loan comparison category.
• IndiaLends: Credit marketplace and lending platform offering personal loans, home loans, and credit cards with multi-lender comparison and matchmaking. Overlaps directly with BASIC's borrower-facing marketplace and lender aggregation model.
• MyLoanCare: Loan comparison and advisory platform focused on home loans, balance transfer, and personal loans across multiple banks/NBFCs. Direct competitor in the home loan marketplace and balance transfer category.

Broad incumbents

• Lendingkart: Fintech platform offering MSME and consumer credit products with digital underwriting. Operates in adjacent credit intermediation but with broader SME focus rather than home loan specialization.
• Square Yards: Real estate and mortgage brokerage platform with integrated home loan services alongside property transactions. Comparable in combining property marketplace with mortgage distribution for the Indian middle-income segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoanBasic
• Facebookfacebook.com/BasicLoans
• LinkedInlinkedin.com/company/basichomeloan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basic Home Loan