Newzip
Newzip operates a real estate brokerage-as-a-service platform that enables mortgage lenders and credit unions to offer end-to-end home buying services—including a 15,000+ agent network, concierge support, and cash rewards—to their borrowers under the lender's own brand.
- Company typePrivate
- Founded2020
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Newzip does
Newzip (legal entity Realeaux Inc.) is a privately held real estate technology company founded in 2020 and headquartered in Medford, Massachusetts, operating a Real Estate Brokerage-as-a-Service (BaaS) platform that enables mortgage lenders, banks, and credit unions to offer end-to-end real estate services to their borrowers without building the capability in-house. The platform's core architecture consists of a Lender Dashboard with bi-directional CRM/POS integration, a national Agent Network of 15,000+ vetted agents, a Real Estate Concierge service staffed by licensed Home Advisors, and a Consumer Engagement engine that produces AI-generated hyper-personalized landing pages and integrated email/SMS campaigns. Add-on modules include Real Estate Marketplace (title, warranty, insurance), Enterprise Search (custom home search portals), and a Loyalty Rewards program that returns 0.5% to buyers and 1% to sellers, funded by referral fees.
The company monetizes through two distinct streams: a transaction-based referral fee collected from the transacting real estate broker on each closed deal (a portion of which funds consumer cash rewards), and subscription / platform licensing fees from mortgage lenders and credit unions that white-label the full BaaS suite as their own real estate division. Go-to-market is an enterprise field sales motion targeting mortgage lenders, augmented by channel partnerships with major brokerages (Keller Williams, Compass, Coldwell Banker, Century 21, eXp Realty, PLACE), direct-to-consumer self-serve sign-up via newzip.com, and a self-serve agent application portal. Newzip reports 20% lead-to-close conversion and 80% attachment rates for partnered lenders, average consumer savings of $3,700, and a consumer NPS of 90, with named lender clients including Newrez, Cardinal Financial, AmeriHome Mortgage, AmCap Home Loans, Apple Federal Credit Union, SECU, and SouthPoint Financial Services. The platform is RESPA-compliant, SOC 2 certified, and operates as a Massachusetts-licensed real estate brokerage.
Newzip firmographics
Firmographics- Name
- Newzip
- Legal name
- Realeaux Inc.
- Website
- https://newzip.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newzip operates a real estate brokerage-as-a-service platform that enables mortgage lenders and credit unions to offer end-to-end home buying services—including a 15,000+ agent network, concierge support, and cash rewards—to their borrowers under the lender's own brand.
- Ownership category
- akta.pro rank
Newzip industry classification
Industry- Product category
- Real Estate Brokerage-as-a-Service Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Offices of Real Estate Agents and Brokers (5312), Software Publishers (5132)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
- akta.pro secondary industry
- Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)
Keywords
Where Newzip is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newzip business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Referral Fee Revenue: Newzip collects a referral fee from the transacting real estate broker upon successful home sale transaction. A portion of this fee is shared with the customer in the form of closing credit or listing fee discount. Agents only pay referral fee upon successful sale - no upfront cost to join network.
- Brokerage-as-a-Service (BaaS) Licensing: Platform licensing fees from mortgage lenders who white-label Newzip's real estate services. Lenders pay for access to the full suite of tools including lender dashboard, agent network, concierge services, and consumer engagement tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Agent Referral Fee - Success-based |
| Subscription | Annual | Lender BaaS Platform - Enterprise Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Newzip product offering
Product offeringCore offering
Newzip operates a Real Estate Brokerage-as-a-Service (BaaS) platform that enables mortgage lenders to white-label a full concierge real estate experience for their borrowers. The platform combines an Agent Network of 15,000+ trained agents, a licensed Home Advisor concierge team, AI-powered consumer engagement tools, and cash rewards (0.5% to buyers, 1% to sellers) funded through negotiated referral fees from transacting brokers.
Product overview
Newzip operates as a Real Estate Brokerage-as-a-Service (BaaS) platform that enables mortgage lenders to offer a comprehensive, end-to-end concierge real estate experience to their customers. The platform architecture consists of a core module suite including the Lender Dashboard (for pipeline visibility and agent relationship management), Agent Network (a national network of 15,000+ trained agents), Real Estate Concierge (with licensed Home Advisors and proprietary agent-matching algorithms), and Consumer Engagement (featuring AI-powered personalized landing pages and integrated email/SMS campaigns). Additional add-on modules include Real Estate Marketplace (title, warranty, and insurance services), Enterprise Search (custom home search portals), and Loyalty Rewards (cash-back program offering 0.5% for buyers and 1% savings for sellers). The platform serves three customer segments: mortgage lenders seeking to extend their real estate offering, real estate agents looking to access qualified leads, and home buyers/sellers seeking guided experiences with cost savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Lender Dashboard A proprietary software platform providing mortgage lenders with full visibility into their real estate pipeline, agent relationship management, centralized data and reporting, real-time KPIs, team permissioning, and bi-directional CRM/POS integration. It is for mortgage lenders, banks, and credit unions seeking to extend their offering beyond mortgage origination.
- Agent Network A national network of over 15,000 trained real estate agents that lenders access to grow agent relationships in one centralized place, track ROI per agent relationship, and increase attachment rates. Agents must meet production, review, and experience thresholds to join.
- Real Estate Concierge An end-to-end service featuring licensed Home Advisors who screen and nurture leads, use a proprietary algorithm to match consumers with the best-fit local agent, and provide ongoing support throughout the home buying process. Offered to mortgage lenders to wrap around their borrower experience.
- Consumer Engagement A platform enabling lenders to build modern consumer experiences with white label landing pages, custom branded rewards programs, AI-powered hyper-personalized consumer pages, and integrated email and SMS campaigns for lead nurturing and recapture. Targeted at loan officers and marketing teams within mortgage lenders.
- Real Estate Marketplace A white-label marketplace providing title services, home warranty policies from top-rated providers, and home insurance comparison and quotes to help consumers protect their homes. Offered to lenders as an add-on to the core BaaS platform.
- Enterprise Search A search solution creating custom home search portals for consumers based on their budget and criteria, with API-integrated property features including listing price, bedrooms, bathrooms, lot size, address, and estimated loyalty rewards savings. White-labeled for mortgage lenders.
- Loyalty Rewards A cash rewards program offering buyers up to 0.5% back at closing and sellers a pre-negotiated 1% listing fee discount, funded by referral fees from transacting real estate brokers. Sold to mortgage lenders as an attachment-rate driver; reports an 80% average attachment rate for partnered lenders.
Quantifiable outcome
- 20% lead-to-close conversion rate for partnered lenders
- +6 more outcomes
Companies that use Newzip
Customer profileNamed customers8 records
Segments3 records
Newzip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Newzip partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered supporting, strategic and core.
- TransUnionsupportingNewzip uses TransUnion Trusted Call Solutions, specifically Branded Call Display (BCD), to add verified company identity to outbound calls. This integration helps improve answer rates by displaying caller identity on consumers' mobile devices.
- HomebotstrategicStrategic partnership with leading homeownership intent platform to empower Homebot consumers with cash reward program lowering transaction costs up to 2% when selling and buying. Combined offering provides consumers with up to 2% total savings when both selling and buying with a Newzip agent. Homebot's engagement data combined with Newzip's real estate services.
- Newrez LLCcoreLaunch of 'Newrez Home Rewards' program created in partnership with leading mortgage company serving over 2.8 million customers. Homebuyers matched with trusted home advisor, provided moving assistance, and benefit from closing cost credits up to 0.5% when buying and 1% when selling. Newrez loan officers receive predictive analytics for better customer management.
- SECU (State Employees' Credit Union of Maryland)coreStrategic partnership with Maryland's largest state-chartered credit union (250,000 members). Newzip offers cash reward incentive to SECU members who opt-in to the lender's preferred agent network. Members can save 0.5% on buy side and 1% on sell side. Newzip provides SECU members with comprehensive customer concierge experience including dedicated home advisor and transaction support.
- SouthPoint Financial ServicescorePartnership with full-service mortgage lender operating in 16 states to create 'SPFS Preferred Partners Program powered by Newzip.' SPFS customers receive real estate advice from dedicated Newzip Home Advisors, are matched with agents via Newzip algorithms, and can save 1% on sell side and 0.5% on buy side as closing credit. Platform keeps loan officers, borrowers, home advisors, and agents connected.
- Apple Federal Credit UnioncorePartnership with Fairfax, Virginia-based credit union to connect homebuyers and sellers to preferred agents through Newzip's network. Members using Newzip's preferred-agent network receive cash rewards equal to 0.5% of sales price if buying or 1% if selling.
- Keller WilliamsstrategicMajor real estate brokerage whose agents participate in Newzip's referral network. CEO and Co-founder Adi Pavlovic previously served as Director of Innovation at Keller Williams and EIR at Moderne Ventures.
- CompassstrategicMajor real estate brokerage whose agents participate in Newzip's referral network for pre-qualified, transaction-ready leads.
- Coldwell BankerstrategicMajor real estate brokerage whose agents participate in Newzip's referral network.
- PLACEstrategicReal estate brokerage whose agents participate in Newzip's referral network.
- Century 21strategicMajor real estate brokerage franchise whose agents participate in Newzip's referral network.
- eXp RealtystrategicCloud-based real estate brokerage whose agents participate in Newzip's referral network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Newzip competitors and assessment
Company assessmentDirect peers
- HomeLight: HomeLight operates an agent matching platform and concierge service for home buyers and sellers, with lender-side offerings comparable to Newzip's Agent Network and Real Estate Concierge. Both companies compete for the same agent/lender intersection with referral-based business models.
- Homebot: Homebot is a homeownership intent platform that engages homeowners and connects them with real estate agents and lenders. While Newzip and Homebot have a strategic integration partnership, both companies compete for lender wallet share in driving agent connections and pipeline visibility for mortgage clients.
Broad incumbents
- Rocket Homes: Rocket Homes is the real estate arm of Rocket Companies, offering home search, agent matching, and a buy-before-you-sell program integrated with Rocket Mortgage. As a direct competitor in the mortgage-real estate integration space with massive parent-company backing, it represents the primary incumbent alternative to Newzip's BaaS offering.
- Zillow Group: Zillow operates the largest home search platform and Premier Agent advertising marketplace connecting consumers to real estate agents. As a broad incumbent, Zillow offers agent-consumer connections at scale and competes for the consumer lead flow that Newzip routes through its lender partnerships.
- Redfin: Redfin is a technology-enabled residential brokerage with integrated mortgage (Redfin Mortgage) and title services. It competes with Newzip's value proposition of an integrated home-finance experience, though primarily through owned brokerage channels rather than a BaaS model.
- loanDepot (mello): loanDepot operates mello, a real estate platform connecting loan officers with agents, and integrated home search for borrowers. As a top-5 US mortgage lender with proprietary real estate capabilities, loanDepot is both a competitor and a potential customer for Newzip's BaaS platform.
- Better.com: Better.com operates Better Real Estate, an integrated home buying experience combining digital mortgage origination with agent services. The integrated model competes with the consumer experience Newzip enables for lender partners, but Better controls the entire stack versus Newzip's B2B2C approach.
- Compass: Compass is a large technology-enabled residential brokerage with its own agent platform, CRM, and marketing tools. Compass agents participate in Newzip's network but Compass itself competes for the premium agent segment and provides competing technology to agents that Newzip also serves.
Emerging players
- Opendoor: Opendoor is an iBuyer that purchases homes directly from sellers and offers an integrated buying experience. While operating a fundamentally different business model (balance sheet ownership vs. brokerage intermediation), Opendoor competes in the same home transaction space where Newzip's agent network operates.
- Offerpad: Offerpad is an iBuyer providing direct home purchase solutions plus an integrated real estate marketplace. Like Opendoor, Offerpad operates adjacent to Newzip's transaction referral model and competes for home sellers seeking convenience and certainty of close.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Newzip social profiles
Digital presenceNewzip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newzip leadership team
Management profileNumber of profiles
Newzip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newzip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newzip
What does Newzip do?
Newzip operates a Real Estate Brokerage-as-a-Service (BaaS) platform that enables mortgage lenders to white-label a full concierge real estate experience for their borrowers. The platform combines an Agent Network of 15,000+ trained agents, a licensed Home Advisor concierge team, AI-powered consumer engagement tools, and cash rewards (0.5% to buyers, 1% to sellers) funded through negotiated referral fees from transacting brokers.
Is Newzip a public or private company?
Newzip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newzip founded?
Newzip was founded in 2020. It employs 11 to 50 people.
Where is Newzip based?
Newzip is headquartered in Medford, United States, in the North America region.
How does Newzip make money?
Two revenue lines are on record. Referral Fee Revenue is the primary driver. The others are brokerage-as-a-Service (BaaS) Licensing.
Who are Newzip's main competitors?
Direct peers on record are HomeLight and Homebot. Broad incumbents are Rocket Homes, Zillow Group, Redfin, loanDepot (mello), Better.com and Compass. Emerging players are Opendoor and Offerpad.
Does Newzip have an API?
Yes. Newzip offers a public API (leads-lender.v1) accessible via its Developer Portal at https://api.newzip.com/docs/leads-lender.v1.html. The API supports bi-directional integration with lender CRM/POS systems and enables features such as managing leads, lender dashboard data, agent network connections, and real estate transaction tracking. Developers can build custom integrations to automate workflows between Newzip's platform and their existing enterprise systems. Developer documentation is at api.newzip.com/docs/leads-lender.v1.html.
What industry is Newzip in?
Newzip's product category is Real Estate Brokerage-as-a-Service Platform. Its primary akta.pro industry code is FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial), with a secondary code of FSALABAI, Mortgage Lead Generation & Marketing Intermediaries. Its NAICS code is 52231 and its SIC code is 6162.