Market One
Market One Media Group is a Vancouver-based investor marketing agency serving public companies across North America. It provides media placement, video production, social media distribution, and lead generation services to 500+ clients, primarily in mining and resources.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Market One does
Market One Media Group Inc. is a Vancouver-based marketing agency founded in 2013 that specializes in investor marketing services for public companies across North America. The company primarily serves TSX-V, TSX, and OTCQX-listed issuers in the mining, oil & gas, technology, cannabis, and pharmaceutical sectors, with an accumulated client base of over 500 public and private companies. Its core value proposition addresses the shift of retail investors toward social media and digital channels, offering public companies a turnkey way to reach retail and institutional investor audiences through integrated media, content, and lead generation programs rather than traditional investor relations services.
The company's offering is organized into four tiers: Essentials (foundational materials such as social media management, pitch decks, fact sheets, and research reports), Awareness (online articles, CEO interviews, broadcast TV, digital ads, and social media), Lead Generation (landing pages, research reports, investor nurturing), and Conversions (CRM management, email campaigns). Its operational technology stack includes in-house video production studios in Vancouver, Toronto, Montreal, and Chicago; an owned distribution network of nearly 200 social media accounts with a combined audience of over 6 million followers; and an audience database of more than 10 million unique investors used for A/B-tested targeted advertising. Signature content products include the BNN Bloomberg "Market One Minute" segment and "Money Moves" documentary series, with the company claiming an average of 3.2 million minutes watched of CEO interviews through BNN Bloomberg TV.
Market One operates a sales-led, professional services business model. Contracts are typically structured as 12-month engagements, with disclosed pricing ranging from approximately $50,000 to $170,000 CAD per year, and some agreements also include equity compensation components such as share purchase options. Distribution is anchored by partnerships with major financial media outlets including BNN Bloomberg, Benzinga, Forbes, Yahoo Finance, Wall Street Journal, Globe and Mail, Kitco, MarketBeat, Schaeffers, and Cboe, alongside exchange-level relationships with TMX Group and the Canadian Securities Exchange. The company is privately held, founder-led by Farhan Lalani, and has been bootstrapped since founding with no disclosed external funding rounds.
Market One firmographics
Firmographics- Name
- Market One
- Legal name
- Market One Media Group Inc.
- Website
- https://marketone.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Market One Media Group is a Vancouver-based investor marketing agency serving public companies across North America. It provides media placement, video production, social media distribution, and lead generation services to 500+ clients, primarily in mining and resources.
- Ownership category
- akta.pro rank
Where Market One is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Market One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Investor Marketing Services: Marketing services contracts with public companies for investor awareness campaigns, typically structured as 12-month agreements. Services include media placement, content creation, social media management, video production, and lead generation.
- Market Awareness Services: One-time fees and recurring monthly retainer arrangements for market awareness and media services. For example, Visionary Metals paid $100,000 one-time fee; Argentina Lithium signed $170,000 12-month contract.
- Media Services Contracts: Engagement with Summit Royalties under 15-month agreement valued at US$75,000 for investor outreach and marketing initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Market Awareness Contract - $100,000 one-time fee |
| Subscription | Annual | Media Services Contract - $170,000 over 12 months |
| Subscription | Annual | Media Services Contract - $70,000 over 12 months |
| Subscription | Multi-year contract | Marketing Agreement - US$75,000 over 15 months |
| Subscription | Annual | Marketing Engagement - CAD $75,000 over 12 months |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels18 records
Market One product offering
Product offeringCore offering
Market One is an investor marketing agency that sells multi-channel marketing service packages to public companies, helping them build investor awareness, distribute content through financial media and an owned social media network, generate investor leads, and nurture those leads through CRM-driven campaigns. Core deliverables include social media management, CEO video interviews, broadcast TV segments on BNN Bloomberg, online article placements, targeted digital ads, research reports, landing pages, and investor nurturing — typically packaged as 12-month contracts with pricing from roughly $50,000 to $170,000.
Product overview
Market One is a North America's leading investor marketing agency offering a unified suite of services for public companies. The core offering consists of four integrated service tiers: Essentials (foundational marketing materials including social media management, pitch decks, fact sheets, and research reports), Awareness (multi-channel investor education via online articles, CEO interviews, broadcast TV, and digital ads), Lead Generation (campaign-driven investor capture including landing pages, research reports, and targeted ad campaigns), and Conversions (CRM management and email campaigns for investor nurturing). These services are delivered through proprietary production capabilities including the Market One Minute video segment, Money Moves documentary series, and strategic partnerships with major financial media outlets including BNN Bloomberg, Benzinga, Forbes, and Yahoo Finance. The company operates from studios in Vancouver, Toronto, Montreal, and Chicago.
Differentiator
Problem solved
Functional benefit
Products and services
- Essentials
- Awareness
- Lead Generation
- Conversions
Quantifiable outcome
- Luca Mining achieved 4M+ views, 3.9M+ broadcast views, and 5M+ investor impressions over 12-month campaign
- +6 more outcomes
Companies that use Market One
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Market One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Market One partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- BNN BloombergcorePrimary media partner for broadcast TV interviews and embedded online articles. Market One produces CEO interviews and the 'Market One Minute' segment for BNN Bloomberg, reaching 2.2 million viewers. The partnership provides credibility and broad distribution for client content.
- BenzingacoreStrategic content partnership for publishing sponsored articles and content targeting US retail investors. Benzinga is a leading US investment publication with strong reach among active retail traders.
- KitcomajorContent distribution partnership reaching precious metals and mining-focused investors through Kitco's extensive news coverage and audience.
- ForbesmajorExclusive partnership for content distribution through Forbes platform, providing access to high-authority business publication audience.
- Wall Street JournalmajorContent placement partnership for reaching mainstream financial news audiences through WSJ platforms.
- EntrepreneurminorContent distribution partnership for reaching entrepreneurial and business-focused audiences.
- Yahoo FinancecoreContent distribution partnership reaching broad retail investor audience through Yahoo Finance platform.
- Schaeffers Investment ResearchminorContent distribution partnership for reaching Schaeffers' subscriber base of active options and equity investors.
- MarketBeatminorContent distribution partnership for reaching MarketBeat's retail investor audience focused on stock research and analysis.
- Globe and MailmajorContent placement partnership with Canada's leading national newspaper for reaching mainstream business and investor audiences.
- CNBCminorMedia partnership for reaching US business news audiences through CNBC platforms.
- TMX GroupcoreStrategic partnership with operator of Toronto Stock Exchange and TSX Venture Exchange, including studio access at TMX facilities in Toronto for video production.
- Canadian Securities Exchange (CSE)corePartnership with CSE for reaching investors in early-stage and emerging public companies listed on the venture exchange.
- Cboe Global MarketsminorMedia partnership for reaching options and derivatives-focused investor audiences through Cboe platforms.
- Forbes Communications CouncilminorCOO Hasnain Raza is a member of Forbes Communications Council, providing thought leadership opportunities and credibility association with Forbes brand.
- LinkedIncoreSocial media platform partnership for content distribution and advertising. Market One leverages LinkedIn for B2B targeting of institutional investors, mining executives, and finance professionals.
- InstagramcoreSocial media platform partnership for visual content distribution and influencer marketing to reach retail investors.
- FacebookcoreSocial media platform partnership for content distribution and targeted advertising to retail investor audiences using Facebook's robust targeting capabilities.
- YouTubecoreVideo hosting and distribution platform for CEO interviews, corporate videos, and Market One Minute segments with long-tail content discoverability.
- X (Twitter)coreSocial media platform for real-time financial news distribution and engagement with active retail and institutional investors.
- VanguardminorMedia partnership for reaching Vanguard's investor audience through content placement.
- Financial PostminorContent partnership with Financial Post for reaching Canadian business and investor audiences.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Market One competitors and assessment
Company assessmentDirect peers
- Tree Top Equity: Tree Top Equity provides investor marketing and digital media services for junior mining and resource issuers, overlapping with Market One's largest customer vertical and contract structure.
- Wall Street Reporter: Wall Street Reporter offers investor awareness services, online article distribution, and media outreach for small/mid-cap public companies — overlapping with Market One's media placement and editorial offerings.
- Issuer Direct / NetworkNewsWire: Issuer Direct operates a regulated newswire (NetworkNewsWire) and IR/marketing platform with content distribution, social media, and disclosure services aimed at small-cap public companies in the US and Canada.
- Baystreet Direct (Baystreet.ca): Baystreet provides media distribution, advertising, and investor awareness campaigns for small/mid-cap Canadian public companies, closely matching Market One's core mining/resources client base and broadcast-style distribution model.
- Calibre Communications: Calibre is an IR and marketing services firm targeting public companies with digital content, social media, and lead-generation services — overlapping directly with Market One's Awareness and Lead Generation product tiers.
- Equity Marketing Group: Equity Marketing Group provides marketing, social media, and investor awareness services for public companies — directly comparable in business model and target client to Market One.
- Renmark Financial Communications: Renmark is a long-standing IR and financial communications firm serving TSX/TSX-V and US-listed issuers with investor relations, media relations, and content production services — directly comparable to Market One's Essentials/Awareness tier.
- Stockhouse Publishing: Stockhouse operates a Canadian financial publishing and investor marketing platform with social distribution, newswire, and advertising products aimed at small/mid-cap public issuers — the closest direct analog to Market One's investor-marketing-as-a-service model.
Broad incumbents
- ICR (Investor Relations & Strategic Communications): ICR is a large, full-service strategic communications and IR firm serving mid-cap and large-cap public companies. It competes with Market One for awareness and IR marketing budgets but operates at a broader, more institutional scale.
- Edelman (Edelman Financial Services & Capital Markets): Edelman is a global communications firm with dedicated financial communications and capital markets practices, providing marketing, IR, and content services to large public companies — competing for similar wallet share at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Market One social profiles
Digital presenceMarket One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market One leadership team
Management profileNumber of profiles
Profiles14 records
Market One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market One
What does Market One do?
Market One is an investor marketing agency that sells multi-channel marketing service packages to public companies, helping them build investor awareness, distribute content through financial media and an owned social media network, generate investor leads, and nurture those leads through CRM-driven campaigns. Core deliverables include social media management, CEO video interviews, broadcast TV segments on BNN Bloomberg, online article placements, targeted digital ads, research reports, landing pages, and investor nurturing — typically packaged as 12-month contracts with pricing from roughly $50,000 to $170,000.
Is Market One a public or private company?
Market One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Market One founded?
Market One was founded in 2013. It employs 11 to 50 people.
Where is Market One based?
Market One is headquartered in Vancouver, Canada, in the North America region.
How does Market One make money?
Three revenue lines are on record. Investor Marketing Services are the primary driver. The others are market Awareness Services and media Services Contracts.
Who are Market One's main competitors?
Direct peers on record are Tree Top Equity, Wall Street Reporter, Issuer Direct / NetworkNewsWire, Baystreet Direct (Baystreet.ca), Calibre Communications, Equity Marketing Group, Renmark Financial Communications and Stockhouse Publishing. Broad incumbents are ICR (Investor Relations & Strategic Communications) and Edelman (Edelman Financial Services & Capital Markets).
Does Market One have an API?
No public API is recorded for Market One.