Paul Street
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Paul Street firmographics
Firmographics- Name
- Paul Street
- Legal name
- Paul Street
- Website
- https://paulstreet.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Paul Street is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paul Street business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Services Revenue: Paul Street operates as a premium affiliate and partner marketing agency, likely generating revenue through service fees, retainers, performance-based commissions, or a hybrid model based on revenue generated through partner and affiliate channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Paul Street product offering
Product offeringCore offering
Paul Street is a strategic growth agency that drives incremental revenue for brands through affiliate and partner marketing programs. Core services include affiliate marketing across DTC and Amazon channels, brand PR and communications, influencer/talent/celebrity relations, creator affiliate programs, and strategic growth advisory. The agency manages end-to-end program execution including affiliate recruitment and management, full funnel landing page and advertorial development, campaign setup, and performance reporting.
Product overview
Paul Street is a strategic growth agency offering a unified portfolio of affiliate and partner marketing services. The core offering centers on affiliate marketing (DTC and Amazon), supplemented by Brand PR and Communications, Influencer/Talent/Celebrity Relations, Creator Partnerships, and Strategic Growth Advisory. Key service modules include Full Funnel Landing Page & Advertorial Development, Campaign Setup and Reporting, and Creator Affiliate programs. The agency works with 1000+ brand partnerships across health, wellness, fashion, home goods, and beauty verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Marketing, DTC and Amazon Affiliate marketing service for DTC brands and Amazon marketplace partnerships, including affiliate recruitment, partner management, and performance optimization across digital commerce channels.
- Brand PR and Communications Strategic public relations service to build brand awareness through earned media coverage in top-tier publications such as Forbes, Condé Nast, NY Post, Healthline, and Allure.
- Influencer, Talent & Celebrity Relations Partnership management service connecting brands with influencers, content creators, and celebrity endorsers to amplify brand reach and credibility through creator affiliate and celebrity collaboration programs.
- Strategic Growth Partners Advisory and consulting service that helps brands develop and scale their overall growth strategy through partnerships, affiliate programs, and integrated marketing channel development.
Companies that use Paul Street
Customer profileNamed customers37 records
Segments3 records
Ideal customer profiles2 records
Paul Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Paul Street partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ImpactcoreAffiliate marketing technology partner providing tracking, attribution, and partnership management capabilities. Listed under 'Friends of Paul Street' on website.
- PartnerStackcorePartner marketing platform partner. Listed under 'Friends of Paul Street' on website.
- EverflowcoreAffiliate tracking and partnership management technology partner. Listed under 'Friends of Paul Street' on website.
- CJ AffiliatecoreMajor affiliate network partner. Listed under 'Friends of Paul Street' on website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Paul Street competitors and assessment
Company assessmentEmerging players
- PartnerStack: B2B-focused partner management platform. While more SaaS than agency, PartnerStack competes for partner marketing budgets and is also a Paul Street tech partner — relevant for adjacent capabilities in partner program management.
- IZEA: Influencer marketing platform and agency services provider. Comparable on creator/celebrity partnership management and sponsored content campaigns for consumer brands, overlapping with several of Paul Street's service modules.
- Carro: Partnership and brand-collaboration platform purpose-built for Shopify and DTC brands. Emerging player addressing the same affiliate/creator economics Paul Street services, but with a self-serve SaaS model rather than bespoke agency services.
Broad incumbents
- Impact: Leading partnership management platform offering affiliate, influencer, and B2B partner programs. While primarily a SaaS platform, Impact also runs agency-style services and competes for the same brand marketing budgets that Paul Street targets.
- Rakuten Advertising: Major affiliate network with agency and programmatic capabilities serving global brands. Comparable on affiliate program execution for large consumer brands, though with a much broader portfolio beyond affiliate-only services.
- CJ Affiliate: One of the largest affiliate networks globally, with a substantial agency services arm. Listed as one of Paul Street's 'Friends' technology partners, indicating close ecosystem ties and direct overlap in serving enterprise affiliate programs.
- Awin: Global affiliate marketing network with agency-style services and a large brand/partner roster. Overlaps with Paul Street on affiliate program management for enterprise and DTC clients, though Awin also operates its own network infrastructure.
Direct peers
- Aspire: Influencer and creator marketing agency and platform focused on DTC and e-commerce brands. Highly comparable to Paul Street's creator/influencer service line, with overlapping customer profiles in beauty, wellness, and consumer goods.
- Acceleration Partners: Premier global affiliate and partner marketing agency serving DTC and enterprise brands. Most directly comparable to Paul Street as a boutique-to-mid-sized affiliate-focused agency with a similar service offering and client caliber.
- BrandVerge: Brand partnership and influencer marketing agency connecting brands with creators and premium publishers. Comparable to Paul Street on the brand partnership and PR-driven distribution angle of its offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Paul Street social profiles
Digital presencePaul Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paul Street leadership team
Management profileNumber of profiles
Paul Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paul Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paul Street
What does Paul Street do?
Paul Street is a strategic growth agency that drives incremental revenue for brands through affiliate and partner marketing programs. Core services include affiliate marketing across DTC and Amazon channels, brand PR and communications, influencer/talent/celebrity relations, creator affiliate programs, and strategic growth advisory. The agency manages end-to-end program execution including affiliate recruitment and management, full funnel landing page and advertorial development, campaign setup, and performance reporting.
Is Paul Street a public or private company?
Paul Street is a private company. It is classified as unknown and is currently operating.
When was Paul Street founded?
Paul Street was founded in 2022. It employs 11 to 50 people.
Where is Paul Street based?
Paul Street is headquartered in New York, United States, in the North America region.
How does Paul Street make money?
One revenue line is on record: agency Services Revenue.
Who are Paul Street's main competitors?
Emerging players on record are PartnerStack, IZEA and Carro. Broad incumbents are Impact, Rakuten Advertising, CJ Affiliate and Awin. Direct peers are Aspire, Acceleration Partners and BrandVerge.
Does Paul Street have an API?
No public API is recorded for Paul Street.