Ward Village
Ward Village is a master-planned mixed-use community in Honolulu developed by Victoria Ward, Limited (a Howard Hughes Holdings subsidiary), operating 14 residential condominium towers and 7 retail/dining centers serving individual condo buyers and 60+ commercial tenants.
- Company typePrivate
- Founded1930
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ward Village does
Ward Village is a master-planned mixed-use community in Honolulu, Hawai'i, developed and operated by Victoria Ward, Limited, a wholly-owned subsidiary of Howard Hughes Holdings Inc. (NYSE: HHH) doing business as Howard Hughes Communities. The 75+ person organization runs a vertically integrated platform covering construction, development, legal, marketing, property management, accounting, and direct sales, centered on a single contiguous urban neighborhood with 175+ years of operating history. The community combines 14 residential condominium towers spanning studio through three-bedroom configurations and all price points (affordable through ultra-luxury) with seven shopping and entertainment centers housing 60+ retail, dining, and service tenants — including flagship anchors such as Whole Foods Market, Consolidated Theatres at Ward with TITAN LUXE, Dean & DeLuca, Nordstrom Rack, and Straub Medical Center — plus 3.5 acres of parks, bike paths, and public art installations.
Revenue is generated through two primary streams: one-time condominium unit sales (across five towers currently selling and nine completed towers) marketed through a proprietary direct-sales motion via Ward Village Properties, LLC and a Sales Gallery at 1240 Ala Moana Blvd; and recurring commercial leasing of retail and restaurant space managed through a dedicated Retail Services Division. Pricing on condominium units is not publicly disclosed and is quote-based. The development is LEED Platinum certified and was named "Best-Planned Community in the United States" by Architectural Digest in 2017.
The go-to-market is enterprise field sales combined with a multi-channel marketing mix (owned website, social media on Facebook/Instagram/YouTube, email newsletters, events, press coverage, and in-person private tours). The customer base is bifurcated: individual residential condominium buyers (highly fragmented) and a mix of local, national, and international commercial tenants (Whole Foods, Consolidated Theatres, Dean & DeLuca, Straub Medical Center, Nordstrom Rack, plus 60+ smaller boutiques, restaurants, and service providers). Geographic scope is intentionally concentrated in Honolulu, with digital marketing restricted in seven U.S. states.
Ward Village firmographics
Firmographics- Name
- Ward Village
- Legal name
- Victoria Ward, Limited
- Website
- https://wardvillage.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ward Village is a master-planned mixed-use community in Honolulu developed by Victoria Ward, Limited (a Howard Hughes Holdings subsidiary), operating 14 residential condominium towers and 7 retail/dining centers serving individual condo buyers and 60+ commercial tenants.
- Ownership category
- akta.pro rank
Ward Village industry classification
Industry- Product category
- Master-Planned Community Real Estate Development
- NAICS
- Lessors of Residential Buildings and Dwellings (531110), Rental and Leasing Services (532)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Ward Village is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ward Village business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Condominium Sales: Sale of residential condominium units across multiple towers including Anaha, Waiea, Ae'o, Ke Kilohana, Kō'ula, 'A'ali'i, Victoria Place, The Park Ward Village, Ulana Ward Village, and new developments (Mahana, 'Ilima, Melia, The Launiu, Kalae). Revenue from unit sales to individual purchasers.
- Commercial Retail and Dining Leases: Leasing of retail and restaurant spaces within shopping centers (East Village, South Shore Market, Kō'ula Shops, Anaha Shops, Ae'o Shops, 'A'ali'i Shops, Ward Entertainment Center, West Village) to tenants including boutiques, services, restaurants, and entertainment venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Condominium units across multiple price points and configurations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ward Village product offering
Product offeringCore offering
Ward Village is a master-planned community in Honolulu, Hawai'i that develops, sells, and operates residential condominium towers (ranging from studios to three-bedroom residences across multiple price points) and leases commercial retail, dining, and entertainment spaces within its integrated shopping centers. The community combines residential living with retail, dining, parks, recreation, and public art within a single walkable neighborhood backed by Howard Hughes Holdings Inc.
Product overview
Ward Village is a master-planned community development in Honolulu, Hawai'i, developed by Victoria Ward, Limited (a subsidiary of Howard Hughes Holdings Inc.). The portfolio consists of 14 residential condominium towers (Mahana, ʻIlima, Melia, The Launiu Ward Village, Kalae, Ulana Ward Village, The Park Ward Village, Victoria Place, Kō'ula, 'A'ali'i, Ke Kilohana, Ae'o, Anaha, and Waiea) offering studios, one-, two-, and three-bedroom homes ranging from affordable to luxury segments. The community also includes 6 shopping centers (East Village Shops + South Shore Market, Anaha Shops, Ae'o Shops, Kō'ula Shops, Ward Entertainment Center, West Village, and 'A'ali'i Shops) featuring over 60 retail and dining businesses, plus extensive parks, recreation areas, and public art installations. Named "Best-Planned Community in the United States" by Architectural Digest in 2017, Ward Village represents a vertically integrated real estate development platform combining residential, commercial retail, dining, and entertainment offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Anaha Residential condominium tower at Ward Village, one of the most design-forward towers in Hawai'i featuring a rolling glass façade, glass-bottom lap pool cantilevered 75 feet, and an acre of luxurious amenities.
- Waiea A 36-story luxury residential tower with over 1,200 pieces of customized glass, deluxe fitness center, yoga studio, infinity-edged pool, and indoor golf simulator.
- Ae'o Comprises 466 residences including studios, one-, two- and three-bedroom residences and penthouses, featuring a pool deck with 25-meter fitness pool and direct access to Whole Foods Market.
- Ke Kilohana A 43-story, 424-unit mixed-use condominium featuring one-, two- and three-bedroom affordable homes with signature sky lānai, movie theatre, music studio, fitness center, and children's facilities.
- 'A'ali'i
Quantifiable outcome
- $1.6 billion in Ward Village presales, led by two towers
- +2 more outcomes
Companies that use Ward Village
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Ward Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ward Village partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Victoria Ward, LimitedcoreVictoria Ward, Limited is the subsidiary entity that operates Ward Village. The company is identified in legal documents as the developer of Ward Village and holds the WARD VILLAGE trademark.
- Pacific Business NewsminorPacific Business News provides press coverage of Ward Village developments, including the opening of new towers and reporting on $1.6B in presales.
- Aloha State DailyminorAloha State Daily provides press coverage of Ward Village news including tower openings and new business announcements.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Ward Village competitors and assessment
Company assessmentBroad incumbents
- Toll Brothers: NYSE-listed luxury home builder operating across the U.S., including in master-planned communities. Comparable as a luxury residential developer with vertical scale, though with a broader geographic footprint than Ward Village.
- Douglas Emmett: NYSE-listed REIT specializing in Class A office and luxury multifamily properties, with Hawaii/West L.A. exposure. Comparable as a luxury residential and commercial landlord with similar high-end tenant mix.
- Brookfield Property Group: Global mixed-use developer and operator of retail, office, and multifamily assets. Comparable in operating large-scale mixed-use portfolios with integrated residential and retail components at scale.
Direct peers
- Five Point Holdings: NYSE-listed developer of large-scale master-planned communities including Great Park Neighborhoods (Irvine, CA) and Valencia. Closely comparable in vertical integration and mixed residential/commercial community model.
- Howard Hughes Holdings: NYSE-listed parent company of Ward Village (HHH); operates five master-planned communities including The Woodlands, Bridgeland, Summerlin, Teravalis, and Ward Village itself. Most directly comparable given identical operating model across multiple geographies.
- A&B Properties: Real estate subsidiary of Alexander & Baldwin operating a portfolio of Hawaii commercial properties and master-planned residential communities. Comparable for Hawaii land bank and commercial leasing operations.
- Shea Homes: Privately held developer of master-planned residential communities across the Western U.S. Comparable in vertically integrated community building with mixed residential and commercial uses.
- DMB Associates: Scottsdale-based master-planned community developer behind projects such as Eastmark in Arizona and various California master plans. Comparable as a vertically integrated developer of large-scale mixed-use communities.
- Stanford Carr Development: Honolulu-based developer of luxury condominium and master-planned residential projects in Hawaii. Directly comparable on geography (Honolulu) and product type (residential condominiums in mixed-use communities).
- Alexander & Baldwin: Hawaii-headquartered holding company with diversified real estate operations including commercial real estate. Comparable as a Hawaii-anchored real estate platform with diversified asset classes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ward Village social profiles
Digital presenceWard Village compliance and trust
Trust signalCompliance1 record
Ward Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ward Village leadership team
Management profileNumber of profiles
Profiles6 records
Ward Village subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ward Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ward Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ward Village
What does Ward Village do?
Ward Village is a master-planned community in Honolulu, Hawai'i that develops, sells, and operates residential condominium towers (ranging from studios to three-bedroom residences across multiple price points) and leases commercial retail, dining, and entertainment spaces within its integrated shopping centers. The community combines residential living with retail, dining, parks, recreation, and public art within a single walkable neighborhood backed by Howard Hughes Holdings Inc.
Is Ward Village a public or private company?
Ward Village is a private company. It is classified as corporate owned and is currently operating.
When was Ward Village founded?
Ward Village was founded in 1930. It employs 11 to 50 people.
Where is Ward Village based?
Ward Village is headquartered in Honolulu, United States, in the North America region.
How does Ward Village make money?
Two revenue lines are on record. Condominium Sales are the primary driver. The others are commercial Retail and Dining Leases.
Who are Ward Village's main competitors?
Broad incumbents on record are Toll Brothers, Douglas Emmett and Brookfield Property Group. Direct peers are Five Point Holdings, Howard Hughes Holdings, A&B Properties, Shea Homes, DMB Associates, Stanford Carr Development and Alexander & Baldwin.
Does Ward Village have an API?
No public API is recorded for Ward Village.
What industry is Ward Village in?
Ward Village's product category is Master-Planned Community Real Estate Development. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 531110 and its SIC code is 6552.