NewEdge Growth
NewEdge Growth is a Kansas City-based RevOps and GTM consulting firm that embeds operators into PE-backed B2B SaaS portfolio companies to build revenue infrastructure, deliver forecasting and CRM systems, and execute 100-day plans and exit-readiness engagements across portfolios.
- Company typePrivate
- Founded2021
- HeadquartersLeawood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NewEdge Growth does
NewEdge Growth is a Kansas City-based RevOps and GTM consulting firm that embeds operators directly into private equity-backed B2B SaaS portfolio companies to build, run, and mature revenue infrastructure. The firm was founded in 2021 and operates with 11-50 employees, led by CEO Mark Kelly and COO Blake Brock. Its core customer segments are PE firms and value creation teams seeking repeatable GTM operating models across portfolios, as well as individual portfolio company leadership (CEOs, CROs, COOs) executing 100-day plans and exit-readiness work.
The company delivers four formalized service lines: RevOps as a Service (embedded RevOps operators building CRM architecture, forecasting, and reporting), GTM as a Service (full-funnel demand, sales, retention, and expansion deployment), Technical Services & Systems Enablement (implementation and integration of HubSpot, Salesforce, Gong, Clay, DealHub, Demandbase, Consensus, Crossbeam, and Qualified), and AI as a Service (AI-powered GTM playbooks, signal-to-action workflows, and AI co-pilot guided selling). All engagements are guided by a proprietary SPORT methodology (Strategy, Process, Organization, Reporting & Analytics, Technology). The technology stack emphasizes applied AI capabilities — signal-to-action workflows, AI co-pilot features, and routing/classification automation — built primarily through orchestration of third-party platforms rather than proprietary model development.
The business model is services-led, with revenue generated through managed services retainers and professional services engagements deployed under quote-based, scope-tailored pricing. Distribution is direct enterprise field sales targeting PE operating partners and portfolio executives, with engagement pathways designed for both portfolio-wide deployment and individual company activation. The firm claims portfolio-wide governance across 100+ active client accounts and reports case-study outcomes of 30-50% pipeline visibility lift, 12-28% win rate improvement, CRM consolidation in under 60 days, forecasting maturity in 90 days, and NRR of 120+ for clients. The firm is a privately held LLC with no disclosed funding rounds, headquartered in the Kansas City metropolitan area with a registered office in Olathe, Kansas.
NewEdge Growth firmographics
Firmographics- Name
- NewEdge Growth
- Legal name
- NewEdge Growth LLC
- Website
- https://newedgegrowth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewEdge Growth is a Kansas City-based RevOps and GTM consulting firm that embeds operators into PE-backed B2B SaaS portfolio companies to build revenue infrastructure, deliver forecasting and CRM systems, and execute 100-day plans and exit-readiness engagements across portfolios.
- Ownership category
- akta.pro rank
NewEdge Growth industry classification
Industry- Product category
- Revenue Operations Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where NewEdge Growth is headquartered
LocationHeadquarters
- HQ city
- Leawood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NewEdge Growth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- RevOps as a Service: Embedded RevOps operators deploying seasoned operators, strategists, architects, and specialists to build scalable infrastructure with predictable revenue impact. Operates as ongoing retainer engagements with team deployment.
- GTM as a Service: Full-funnel GTM Engineering deployment including demand generation, sales activation, retention and expansion velocity support. Specialized GTM team deployment model.
- Technical Services & Systems Enablement: Implementation, integration, migration, development, and operationalization of revenue technology stack including HubSpot, Salesforce, Gong, Clay, DealHub, Demandbase, Consensus, and Crossbeam.
- AI as a Service: AI-powered GTM and RevOps solutions with playbooks proving ROI on repeatable basis across full funnel and portfolio companies.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NewEdge Growth product offering
Product offeringCore offering
NewEdge Growth embeds RevOps and GTM operators directly into private equity-backed B2B SaaS portfolio companies to build, run, and mature revenue operations infrastructure. The firm delivers four core services — RevOps as a Service, GTM as a Service, AI as a Service, and Technical Services & Systems Enablement — guided by its proprietary SPORT methodology, with implementations spanning HubSpot, Salesforce, Gong, Clay, DealHub, Demandbase, Consensus, and Crossbeam.
Product overview
NewEdge Growth is a RevOps and GTM consulting firm offering a portfolio of four core services: RevOps as a Service, GTM as a Service, AI as a Service, and Technical Services & Systems Enablement. The company embeds operators directly into PE-backed SaaS portfolio companies to build, fix, and scale revenue engines. All engagements are guided by a proprietary SPORT methodology (Strategy, Process, Organization, Reporting & Analytics, and Technology) and leverage a curated technology stack including HubSpot, Salesforce, Gong, Clay, DealHub, Demandbase, Consensus, Crossbeam, and Qualified. The firm operates as a services company focused on execution, not advisory work, with embedded RevOps leadership, GTM Engineers, Revenue Architects, and Technical Systems Leads.
Differentiator
Problem solved
Functional benefit
Products and services
- RevOps as a Service Embedded RevOps operator deployment that builds systems, processes, and reporting for reliable revenue. Includes CRM architecture and governance (HubSpot, Salesforce), routing, SLAs, handoffs, forecasting frameworks, and leadership dashboards, delivered to PE-backed B2B SaaS portfolio companies.
- GTM as a Service Revenue Architecture and GTM Engineering deployment that builds and runs the commercial engine across Marketing, Sales, and Customer Success. Includes GTM motion design, demand generation, expansion and retention infrastructure, enablement, and performance frameworks tied to value creation, targeted at PE-backed B2B SaaS leadership.
- AI as a Service AI-powered GTM and RevOps solutions delivered programmatically across the full funnel with proven ROI. Includes AI-powered playbooks, data readiness and integration, managed improvement cycles, and full-funnel performance uplift for PE-backed B2B SaaS portfolios.
- Technical Services & Systems Enablement Architecting, integrating, automating, and operationalizing the revenue technology stack. Includes HubSpot and Salesforce rebuilds, plus Gong, Clay, Crossbeam, DealHub, Demandbase, and Consensus integrations, along with data automation, reporting, and AI-assisted workflows for B2B SaaS clients.
- SPORT Methodology A proprietary engagement methodology comprising Strategy, Process, Organization, Reporting & Analytics, and Technology pillars, used by NewEdge Growth to programmatically identify and drive impact across RevOps and GTM engagements for PE-backed SaaS portfolio companies.
Quantifiable outcome
- 30-50% increase in pipeline visibility
- +9 more outcomes
Companies that use NewEdge Growth
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
NewEdge Growth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability6 records
Feature8 records
NewEdge Growth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ConsensuscoreStrategic partnership combining NewEdge Growth's RevOps system architecture and integration capabilities with Consensus's AI-powered demo automation platform. Through this arrangement, NewEdge Growth incorporates Consensus into its Tech Stack Services and RevOps as a Service offerings, providing clients scalable ways to automate product demos and operationalize buyer intent signals. The partnership aims to reduce sales cycles, operational complexity, and presales workload while improving buyer engagement insights for B2B and PE-backed companies.
- Consensus EcosystemcoreConsensus Ecosystem is a unified network of technology, strategy, and service partners designed to streamline revenue operations for software sales teams. Features deep integrations with major platforms including Salesforce, HubSpot, Gong, and 14 other technology providers, along with partnerships with five strategy and transformation firms. NewEdge Growth participates as a strategy and transformation firm within the ecosystem.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
NewEdge Growth competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global systems integrator and consultancy operating large-scale RevOps, Salesforce, and customer-transformation practices — the broadest incumbent alternative for PE-backed SaaS portfolio engagements.
- Slalom: Large, US-based consultancy with an established Salesforce, RevOps, and data practice serving enterprise and PE-backed accounts — competes with NewEdge on CRM rebuilds, AI enablement, and tech-stack transformations at greater scale.
- Deloitte Digital: Global consultancy delivering enterprise CRM modernization, RevOps, and customer-experience transformations — competing with NewEdge at the upper end of the PE portfolio technology engagement spectrum.
Direct peers
- Force Management: B2B sales and revenue consulting firm that combines methodology-driven sales transformation with execution support for SaaS enterprises — closely aligned with NewEdge's PE-targeted, operator-embedded model.
- RevPartners: HubSpot Elite RevOps agency that implements CRM, sales/marketing operations, and revenue infrastructure for B2B SaaS companies — directly comparable to NewEdge's HubSpot and Salesforce rebuild practices.
- The Pedowitz Group: Revenue marketing consultancy that operationalizes demand generation, marketing operations, and CRM execution — overlapping with NewEdge's GTM-as-a-Service and Clay/Demandbase integration work.
- SalesGlobe: Sales and revenue operations consultancy that delivers GTM transformation, sales comp design, and CRM optimization for B2B and SaaS clients — overlapping with NewEdge's RevOps and forecasting maturity work.
- Winning by Design: SaaS sales and GTM consultancy built around a proprietary framework (Blueprint), targeting PE-backed and high-growth B2B SaaS — a direct analogue to NewEdge's SPORT methodology and PE-centric positioning.
- DemandGen International: B2B marketing and RevOps consultancy providing technology implementation, demand generation, and ABM execution — directly comparable in client base and service mix to NewEdge's portfolio company deployments.
Emerging players
- Pavilion: Revenue leadership community and GTM education platform for SaaS executives — adjacent peer that overlaps with NewEdge's CRO/CMO buyer community and offers operator-grade content rather than embedded execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NewEdge Growth social profiles
Digital presenceNewEdge Growth financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewEdge Growth leadership team
Management profileNumber of profiles
Profiles2 records
NewEdge Growth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewEdge Growth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewEdge Growth
What does NewEdge Growth do?
NewEdge Growth embeds RevOps and GTM operators directly into private equity-backed B2B SaaS portfolio companies to build, run, and mature revenue operations infrastructure. The firm delivers four core services — RevOps as a Service, GTM as a Service, AI as a Service, and Technical Services & Systems Enablement — guided by its proprietary SPORT methodology, with implementations spanning HubSpot, Salesforce, Gong, Clay, DealHub, Demandbase, Consensus, and Crossbeam.
Is NewEdge Growth a public or private company?
NewEdge Growth is a private company. It is classified as management employee owned and is currently operating.
When was NewEdge Growth founded?
NewEdge Growth was founded in 2021. It employs 11 to 50 people.
Where is NewEdge Growth based?
NewEdge Growth is headquartered in Leawood, United States, in the North America region.
How does NewEdge Growth make money?
Four revenue lines are on record. RevOps as a Service is the primary driver. The others are GTM as a Service, technical Services & Systems Enablement and AI as a Service.
Who are NewEdge Growth's main competitors?
Broad incumbents on record are Accenture, Slalom and Deloitte Digital. Direct peers are Force Management, RevPartners, The Pedowitz Group, SalesGlobe, Winning by Design and DemandGen International. Pavilion is listed as an emerging player.
Does NewEdge Growth have an API?
No public API is recorded for NewEdge Growth.
What industry is NewEdge Growth in?
NewEdge Growth's product category is Revenue Operations Consulting. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 541511 and its SIC code is 7371.