What LetsBonus does

LetsBonus is a Barcelona-headquartered e-commerce company, founded in 2009, that operates a daily deals and group-buying platform targeting Spanish-speaking consumers across Europe (Spain, Italy, Portugal) and Latin America (Argentina, Chile). The platform aggregates time-limited deals — typically offering discounts of up to 70% — across leisure plans, travel, restaurant and experience categories, technology products, beauty, and consumer goods, drawing on a catalog organized across 50+ Spanish cities and 15+ categories. Distribution is delivered through both an e-commerce website (letsbonus.es) and iOS/Android mobile applications.

The underlying platform is a WordPress-based e-commerce storefront supporting affiliate tracking, cookie-based cash back attribution, email-delivered digital tickets, and secure payment processing via Visa, MasterCard, American Express, and PayPal. Supporting product modules include a Cash Back program (cookie-tracked, with a 12-month validity and €1 minimum withdrawal threshold), a multi-tier virtual credit system (LetsBonus Credit, Gift Cheque, Special, Exclusive, Return Credit, LetsCard), a 'Promociona tu negocio' merchant acquisition service, a user referral program (€5 credit per referred first-purchase, available across both parties), and an optional cancellation insurance add-on intermediated by AON GIL Y CARVAJAL. The technical stack depends on Tradedoubler for affiliate attribution, Google Analytics for web analytics, and third-party ad-tech vendors (Criteo, AppNexus, DoubleClick, Sociomantic, EmailRetargeting) for retargeting.

Revenue is generated through three principal streams: affiliate commissions from third-party merchants (tracked via Tradedoubler), commission-only fees on partner business campaigns (no fixed promotional costs), and cash back revenue share (LetsBonus retains the portion of affiliate commission not rebated to users). Pricing is set by third-party merchants rather than LetsBonus, with consumer-facing prices ranging from ~€9 small leisure items to over €10,000 for premium electronics, and no published price list. The customer base is two-sided: deal-seeking individual consumers (millions across Europe and Latin America) and merchant partners (thousands, including FNAC, MediaMarkt, Amazon, Hotel Arts, Frank Provost, Booking.com, Smartbox, Viajes Carrefour, Groupon). LetsBonus also appears operationally linked with Groupalia under a 'Letsbonus / Groupalia' footer reference, suggesting a merger or close operational combination in Spanish-speaking markets. The company has been recognized by E-Commerce España as Best Online Store of the Year (2011) and ranked 4th in customer service among 55 online stores in a FUCI consumer study.

Name

LetsBonus

Legal name

LetsBonus S.L.U.

Website

https://letsbonus.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

LetsBonus operates a Barcelona-headquartered daily deals and group-buying e-commerce platform, aggregating time-limited discounts up to 70% on leisure, travel, and consumer products for millions of Spanish-speaking consumers across Europe and Latin America, monetizing via affiliate commissions, cash back revenue share, and merchant campaign fees.

Ownership category

akta.pro rank

Product category

Daily Deals & Group-Buying Marketplace

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Daily deals platform
• Group buying marketplace
• Cash back rewards
• Discount coupons
• Affiliate deals aggregation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Commission Revenue: LetsBonus earns commissions from third-party merchants when users click affiliate links and complete purchases. The platform uses affiliate tracking networks including Tradedoubler to monitor and attribute transactions. This is disclosed per FTC regulations as affiliate links throughout the site.
2. Commission on Partner Business Campaigns: LetsBonus charges partner businesses a commission on sales generated through their deals platform. The company invests in promotional campaigns and charges only for results (sales), with no fixed promotional costs for merchants.
3. Cash Back Revenue Share: When users make purchases through the Cash Back tab with partner stores, those stores confirm transactions to LetsBonus, which then shares a portion of its commission with users. LetsBonus retains the remainder as revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LetsBonus operates a daily deals and group-buying marketplace that aggregates time-limited offers from third-party merchants across leisure, travel, event ticketing, dining, technology, beauty, and consumer products, offering discounts up to 70% to Spanish-speaking consumers. The platform connects local businesses and major brands (e.g., FNAC, MediaMarkt, Amazon, Hotel Arts) with end consumers through letsbonus.es and a mobile app, generating revenue via affiliate commissions and performance-based merchant fees. Supplementary features include a cash back program, a referral/affiliate program, a multi-type credit system, and an optional cancellation insurance add-on for leisure plans.

Product overview

LetsBonus operates as a deal aggregation and group-buying platform offering discounts up to 70% on leisure activities, travel, and products. The core platform consists of the website and mobile app through which users access daily deals and purchase tickets. The product portfolio includes the main LetsBonus Platform, a mobile app, a Cash Back program for affiliate-driven purchases, a Business Promotion Service for merchant partnerships, an Affiliate Program for user referrals, a Credits system with multiple credit types, a Ticket System for deal redemption, a Plan Cancellation Insurance product, and a Gift Ticket feature. These components work together to connect merchants with consumers through social buying and viral marketing, enabling users to discover and purchase discounted experiences, travel packages, entertainment tickets, and various services.

Differentiator

Problem solved

Functional benefit

Products and services

• LetsBonus Platform (Website) An online deal aggregation platform that curates and resells time-limited group-buying deals up to 70% off across leisure activities, travel, event tickets, dining, beauty, and consumer products. Available to individual consumers across Spain and other Spanish-speaking markets via letsbonus.es.
• LetsBonus Mobile App Mobile application (iOS and Android) that gives users access to the full LetsBonus deal catalog, ticket purchases, credit management, and account features on smartphones and tablets.
• Business Promotion Service (Promociona tu negocio) A merchant partnership service allowing local businesses, hotels, restaurants, salons, and retail brands to design custom commercial campaigns and reach millions of LetsBonus users, with LetsBonus charging commission only on actual sales generated.
• Affiliate Program (Programa de Afiliación) An affiliate marketing program where external partners and publishers earn commissions by promoting LetsBonus deals and driving attributed transactions through tracked affiliate links.
• Cash Back Program A cookie-based cash back program that rewards registered users with a portion of LetsBonus's commission when they shop at partner merchants via the Cash Back tab, with balances transferable to a bank account or convertible to LetsCard credit.
• Plan Cancellation Insurance (Seguro de Anulación) An optional insurance add-on purchasable with leisure plans that allows users to cancel their booking and receive compensation for covered reasons, intermediated by insurance broker AON.

Quantifiable outcome

• Up to 70% discount on daily deals
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered major, core, supporting and flagship.

• FNACmajorGTM or Marketing PartnerFNAC is a major retail brand that has partnered with LetsBonus as a merchant partner, offering technology and entertainment deals through the LetsBonus platform. FNAC appears as one of the flagship merchant brands highlighted by LetsBonus on its 'Promociona tu negocio' page alongside Hotel Arts and Frank Provost.
• Frank ProvostmajorGTM or Marketing PartnerFrank Provost is a prominent hair and beauty salon chain that has collaborated with LetsBonus to offer discounted beauty services through the platform. Listed as one of the flagship merchants among the thousands of businesses that have trusted LetsBonus.
• Hotel ArtsmajorGTM or Marketing PartnerHotel Arts, a luxury hotel in Barcelona, has partnered with LetsBonus to feature exclusive deals and promotions on the platform. Named alongside FNAC and Frank Provost as a key brand partner.
• TradedoublercoreTechnology or IntegrationTradedoubler is the affiliate tracking network used by LetsBonus to manage and attribute affiliate link transactions. Tradedoubler places cookies on user devices to track browsing behavior and attribute sales, enabling LetsBonus to measure and distribute affiliate commissions.
• AON GIL Y CARVAJAL S.A.U CORREDURÍA DE SEGUROS S.A.supportingImplementation/ SI/ Consulting PartnerAON acts as the insurance broker for LetsBonus's 'Seguro de Anulación de Planes' (Cancellation Insurance for leisure plans), intermediating the insurance policy between LetsBonus (as policyholder) and the insured users purchasing the add-on.
• LetsBonus / Groupalia (Merger)flagshipStrategic or Co-development PartnerLetsBonus is closely associated with Groupalia, with the footer stating 'Letsbonus / Groupalia'. This indicates a merger or close operational partnership between the two daily deals platforms, combining their user bases and merchant networks across Spanish-speaking markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wowcher: UK-focused daily-deals site offering discounted leisure, travel and product deals; same business model as LetsBonus but serving a different geography.
• Privalia: Spain-based flash-sales/private-shopping e-commerce platform offering time-limited discounts, comparable to LetsBonus's time-limited deal mechanics for Spanish consumers.

Direct peers

• Chollometro (Pepper): Leading Spanish community-driven deals and coupons aggregator that surfaces discounts and cashback offers, competing directly for the same deal-seeking Spanish consumers.
• Groupon: Global daily-deals and local-commerce marketplace offering discounted leisure, travel and product vouchers — the archetypal competitor to LetsBonus's group-buying model, and also listed as a partner.
• Groupalia: Spanish daily-deals platform closely associated with (and the former name of) LetsBonus, offering the same discounted local experiences, travel and product deals to Spanish-speaking consumers.
• LivingSocial: Daily-deals company offering discounted local experiences and travel through group buying, directly comparable to LetsBonus's core model.

Emerging players

• Beruby: Spanish cashback and rewards platform that pays users for purchases through partner merchants, overlapping directly with LetsBonus's cashback and affiliate mechanics.
• RetailMeNot: Coupons, deals and cashback platform aggregating merchant discounts, comparable to LetsBonus's coupon/deals and affiliate-driven discovery model.

Broad incumbents

• Rakuten Rewards: Large global cashback and affiliate shopping platform; overlaps with LetsBonus's cashback revenue model but operates at far greater scale across many merchant categories.

Others

• Smartbox: Experience-gift box provider selling leisure, spa and travel experiences; overlaps with LetsBonus's leisure/experience deal categories and appears as a merchant on the platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LetsBonusBCN
• Facebookfacebook.com/LetsBonusBarcelona
• LinkedInlinkedin.com/company/letsbonus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LetsBonus