Motive
Motive provides AI-powered device and service management software for communications service providers, supporting TR-069, TR-369/USP, eSIM/iSIM, 5G slicing, and satellite Direct-to-Device across 1.8 billion devices and 150+ telecom operators in 65+ countries, with named Tier-1 customers including Verizon, Telefonica, BT, Etisalat, Swisscom, Tele2, and Claro.
- Company typePrivate
- Founded1999
- HeadquartersAustin, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Motive does
Motive is a privately held software company that provides AI-powered device and service management platforms to communications service providers globally. Its core platform supports TR-069, TR-369 (User Services Platform), and equivalent mobile and IoT standards, enabling operators to provision, configure, monitor, and manage broadband CPE, mobile devices, and IoT endpoints at scale. The company reports managing approximately 1.8 billion devices across more than 150 telecom providers in over 65 countries, with the Entitlement Server alone powering over 900 million devices across 60+ Tier-1 operators.
The product suite is organized around Home Device Manager (CPE and broadband), Entitlement Server (eSIM/iSIM provisioning, 5G slicing, satellite D2C), Service Management Platform (customer care and CSR workflows), IMPACT Mobile (mobile lifecycle), IMPACT IoT (IoT device management), and Motive Intelligence (analytics add-on), supplemented by solution modules for FWA, ONT, Wi-Fi insights, SIM-based authentication, RCS, and IoT vulnerability mitigation. Underlying capabilities include proprietary AI/ML-driven process automation, anomaly detection, predictive analytics, and self-healing workflows, along with standards-body participation across GSMA, Broadband Forum, TM Forum, OMA, and prpl Foundation. Motive holds GSMA SAS-SM certification (Certificate No: ME-FH-SM-1226, valid through December 2026), which is required to handle operator eSIM subscription management workloads.
Revenue is generated through multi-year enterprise SaaS subscriptions (with private/public cloud or on-premises deployment), usage-based or per-device charges for eSIM/iSIM provisioning, and professional/managed services for deployment and integration. Go-to-market is direct enterprise sales targeting Tier-1 CSPs globally, supplemented by managed services and system integrator partners, with no self-serve or channel-reseller motion. Named customers include Verizon, Telefonica, BT Group, Etisalat (e&), Swisscom, Tele2, Claro, TPG, Entel Chile, and Vivo Brazil. The company is incorporated as Motive Software Systems, Inc. in Ontario, Canada, with a registered office in Mississauga.
Motive firmographics
Firmographics- Name
- Motive
- Legal name
- Motive Software Systems, Inc.
- Website
- https://motive.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Motive provides AI-powered device and service management software for communications service providers, supporting TR-069, TR-369/USP, eSIM/iSIM, 5G slicing, and satellite Direct-to-Device across 1.8 billion devices and 150+ telecom operators in 65+ countries, with named Tier-1 customers including Verizon, Telefonica, BT, Etisalat, Swisscom, Tele2, and Claro.
- Ownership category
- akta.pro rank
Motive industry classification
Industry- Product category
- Telecom Device and Service Management Software
- NAICS
- All Other Telecommunications (517810), Satellite Telecommunications (51741), Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
- akta.pro secondary industries
- Identity Orchestration & Policy (Zero Trust Access, Conditional Access) (HDADAAAL), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Motive is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Device & Service Management Platform: Software-as-a-service subscription model offering private or public cloud deployment or on-premises technology. Provides entitlement management, device provisioning, and service management capabilities to CSPs on a recurring subscription basis, with pricing scaled to operator size and device volumes.
- eSIM/iSIM Provisioning Services: Usage-based or per-device charging for eSIM and iSIM remote provisioning (RSP) services. Operators use Motive's Entitlement Server to activate and manage eSIM profiles across subscriber devices, generating revenue per provisioning event or profile download.
- Managed Services: Professional services for deployment, integration, and ongoing managed operations of Motive's device and service management solutions. Includes system integration, customization, and operational support services alongside the core software platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SaaS subscription model with deployment flexibility |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Motive product offering
Product offeringCore offering
Motive provides a software platform for communications service providers to remotely manage and monetize connected devices across broadband, mobile, and IoT networks. The platform enables zero-touch provisioning, eSIM/iSIM activation, 5G network slicing, satellite Direct-to-Device connectivity, RCS messaging entitlement, and AI-driven customer care workflows for customer premise equipment, mobile devices, and IoT endpoints.
Product overview
Motive offers a unified platform-plus-modules architecture for intelligent device and service management across telecom, mobile, and IoT ecosystems. The core product suite includes Home Device Manager (for CPE/fixed network management), Entitlement Server (for eSIM provisioning and 5G monetization), Service Management Platform (for customer care), IMPACT Mobile (for mobile device lifecycle), IMPACT IoT (for IoT device management), and Motive Intelligence (add-on analytics module). These products are complemented by solution-specific modules including 5G Slicing, SIM-Based Authentication, Satellite Direct-to-Cell, Rich Communication Services, Fixed Wireless Access Management, ONT Management, Wi-Fi Insights, and IoT-specific solutions (vulnerability mitigation, smart metering, activation management, and EIM for IoT). The platform supports multi-dimensional APIs, AI/ML-driven automation, and standards-based integration (TR-069, TR-369, GSMA, OMA) to enable real-time device provisioning, security management, and network optimization across over 1.8 billion devices under management.
Differentiator
Problem solved
Functional benefit
Brands
- IMPACT Mobile: Securely manage a vast array of mobile devices through the entire device lifecycle, while providing robust support for the growing population of eSIM-enabled devices.
- IMPACT IoT
- Motive Intelligence
- Motive Test Automation Framework (MTAF)
Products and services
- Home Device Manager
Quantifiable outcome
- 62% of CSPs report limited or no progress in measuring AI ROI, while 37% of telecom delegates identify AI-driven network automation as their top investment priority (Motive research at 2025 Network X conference)
- +2 more outcomes
Companies that use Motive
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Motive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Motive partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GooglecoreGoogle collaborated with Motive on the development of the Entitlement Server for RCS enablement. The joint development aligns with the broader RCS ecosystem and Google's RCS support initiatives. Google is also a co-presenter at Motive-hosted webinars alongside GSMA Intelligence, Telefonica, Tele2, and Claro Brazil on RCS monetization and the role of entitlement servers.
- GSMAcoreMotive's Entitlement Server is aligned with GSMA Open Gateway framework standards, including SIM-Based Silent Authentication via the GSMA Open Gateway framework. Motive is an active member of GSMA and participates in MWC events. GSMA Security Accreditation Scheme (SAS-SM) certification (Certificate No: ME-FH-SM-1226) validates Motive's subscription management security.
- ApplecoreMotive's Entitlement Server is aligned with Apple's ACME framework, which supports iOS eSIM Quick Transfer features. Claro Brazil leverages Motive's platform to power its iOS eSIM Quick Transfer feature, achieving 63% YoY growth in eSIM downloads. The alignment enables operators to support Apple's eSIM requirements on iOS devices.
- Broadband ForumcoreMotive is an active member and leading proponent of the Broadband Forum, contributing to the development of standards like TR-069 and USP (TR-369). Motive has helped set and drive industry standards for device interoperability, supporting the Home Gateway Initiative, Universal Plug and Play Forum, and Digital Living Network Alliance.
- Open Mobile Alliance (OMA)coreMotive is an active member of the Open Mobile Alliance, contributing to the development of protocols for mobile services and applications. The OMA focuses on interoperability across devices, networks, and platforms, supporting advancements in IoT, 5G, and next-generation mobile technologies.
- TM ForumcoreMotive is a TM Forum certified member, ensuring solutions meet TM Forum's highest levels of interoperability, performance, and scalability. TM Forum's Open APIs, AI frameworks, and autonomous networks frameworks are aligned with Motive's technology direction. Motive participates in TM Forum events and working groups.
- prpl FoundationminorMotive is a member of the prpl Foundation, an open-source community focused on advancing carrier-grade software for broadband CPE. Through initiatives like prplOS and prplMesh, the foundation enables standardization, security, and interoperability across the connected home ecosystem.
- VerizoncoreVerizon is featured as a customer logo on Motive's homepage, indicating an active commercial relationship for network device and service management.
- TelefonicacoreTelefonica is featured as a customer logo and co-presenter in Motive's RCS webinar series, indicating an active commercial relationship for device and service management across Telefonica's global operations.
- ClarocoreClaro (part of America Movil) is a major Motive customer deploying eSIM provisioning and SIM-based silent authentication solutions. Claro Brazil achieved 63% YoY growth in eSIM downloads with its iOS eSIM Quick Transfer feature powered by Motive. Claro is featured in Motive's case studies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Motive competitors and assessment
Company assessmentDirect peers
- Netcracker Technology: Netcracker is a long-standing CSP BSS/OSS and device/service management vendor serving Tier-1 operators globally. It overlaps directly with Motive's Service Management Platform and entitlement/runtime OSS capabilities, and competes for the same operator modernization budgets.
- TEOCO: TEOCO delivers analytics, assurance, and AI-driven network management software to Tier-1 operators. Its assurance and analytics products overlap with Motive's Motive Intelligence and AI/ML-driven workflow automation capabilities.
- Optiva: Optiva sells CSP-grade BSS, charging, and device/service management software to communication service providers. It competes with Motive on operator digital transformation projects, particularly in customer care and monetization.
- Subex (telecom analytics): Subex provides telecom analytics, IoT security, and partner management for CSPs. Its analytics and security offerings compete with Motive Intelligence and Motive IoT vulnerability mitigation for the same operator buyers.
- Nokia (Network & IoT platforms): Nokia operates the IMPACT IoT platform and AVA for network analytics, directly competing with Motive's IMPACT Mobile/IoT and Motive Intelligence products. Nokia targets the same CSP/Tier-1 buyer and overlaps significantly on device lifecycle and entitlement capabilities.
- Comarch: Comarch provides OSS/BSS, IoT, and device management suites explicitly targeted at Tier-1 and Tier-2 telecom operators. It overlaps with Motive's Service Management Platform, IoT, and customer-care modules in CSP transformation deals.
Broad incumbents
- Amdocs: Amdocs is the largest publicly-listed CSP software vendor offering CES, network management, and customer care suites. It addresses the same Tier-1 operators as Motive and increasingly bundles AI-driven customer care that competes with Motive Intelligence and Service Management Platform.
- Cisco (Jasper / IoT Control Center): Cisco's Jasper IoT Control Center is a leading global connectivity management platform for CSP IoT offerings. It competes with Motive's IoT activation, eSIM for IoT (EIM), and IMPACT IoT for managing large-scale connected device deployments.
- Ericsson (IoT & Network Management): Ericsson offers IoT Accelerator, NFVO, and CSP managed-services software. It is a broad incumbent in the operator OSS/IOT space and competes with Motive on both IoT device management and operator network automation use cases.
Emerging players
- 1NCE: 1NCE is an IoT connectivity and managed-connectivity platform focused on cellular IoT (LPWA, NB-IoT) provisioning. It overlaps with Motive's eSIM for IoT (EIM) and IoT Activation Management for low-power wide-area device deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Motive social profiles
Digital presenceMotive compliance and trust
Trust signalCompliance5 records
Motive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motive leadership team
Management profileNumber of profiles
Profiles1 record
Motive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motive M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motive
What does Motive do?
Motive provides a software platform for communications service providers to remotely manage and monetize connected devices across broadband, mobile, and IoT networks. The platform enables zero-touch provisioning, eSIM/iSIM activation, 5G network slicing, satellite Direct-to-Device connectivity, RCS messaging entitlement, and AI-driven customer care workflows for customer premise equipment, mobile devices, and IoT endpoints.
Is Motive a public or private company?
Motive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motive founded?
Motive was founded in 1999. It employs 5,001 to 10,000 people.
Where is Motive based?
Motive is headquartered in Austin, United States, in the North America region.
How does Motive make money?
Three revenue lines are on record. SaaS Device & Service Management Platform is the primary driver. The others are eSIM/iSIM Provisioning Services and managed Services.
Who are Motive's main competitors?
Direct peers on record are Netcracker Technology, TEOCO, Optiva, Subex (telecom analytics), Nokia (Network & IoT platforms) and Comarch. Broad incumbents are Amdocs, Cisco (Jasper / IoT Control Center) and Ericsson (IoT & Network Management). 1NCE is listed as an emerging player.
Does Motive have an API?
No public API is recorded for Motive.
What industry is Motive in?
Motive's product category is Telecom Device and Service Management Software. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls), with a secondary code of HDADAAAL, Identity Orchestration & Policy (Zero Trust Access, Conditional Access). Its NAICS code is 517810 and its SIC code is 7372.