Kit and Ace
Kit and Ace is a Vancouver-based direct-to-consumer technical apparel brand that designs and sells men's and women's clothing featuring proprietary performance fabrics (cooling, moisture-wicking, four-way stretch, easy care) for professional consumers in Canada and the United States via Shopify e-commerce and physical retail.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kit and Ace does
Kit and Ace Technical Apparel is a privately held Canadian apparel company headquartered in Vancouver, British Columbia that designs, produces, and sells performance-oriented everyday clothing for men and women. The product portfolio spans tops, bottoms, outerwear, sweaters, and accessories, anchored on a set of proprietary fabric platforms — including PopTec (cooling, quick-dry shirting), Ponte (structured stretch bottoms), IndiFlow Denim, SilkStitch (silk-blend knitwear), and TwillTec — engineered for cooling, moisture-wicking, four-way stretch, quick-dry, shape retention, and easy care. Signature products include the Navigator Pants for men and Maven Pants for women, alongside lifestyle sub-brand collections such as City Tech, En Route, Celina, Marbella, Brushed French Terry, Lyon Linen, and Danyal Tailored. Pricing spans approximately $39 for entry tees to $275 for outerwear.
The company operates as a direct-to-consumer retailer, serving individual consumers through an owned Shopify-powered e-commerce storefront and physical retail locations accessible via Shop Locator, with active markets limited to Canada and the United States. Merchandising is organized into curated lifestyle edits — Office, Travel, Lounge, Essentials, and Linen — designed to drive cross-category discovery. Marketing is digital-first, relying on email/newsletter, Instagram, Facebook, LinkedIn, and YouTube for top-of-funnel acquisition, supported by a tech stack that includes Shopify, Rebuy for personalized recommendations, and Shop Pay and PayPal at checkout. The company identifies its customer base as professional men and women seeking versatile apparel for work, travel, and casual wear, with no enterprise, wholesale, or B2B revenue disclosed. No revenue, headcount, funding, founding date, or management team information is publicly available in the source data.
Kit and Ace firmographics
Firmographics- Name
- Kit and Ace
- Legal name
- Kit and Ace Technical Apparel
- Website
- https://kitandace.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kit and Ace is a Vancouver-based direct-to-consumer technical apparel brand that designs and sells men's and women's clothing featuring proprietary performance fabrics (cooling, moisture-wicking, four-way stretch, easy care) for professional consumers in Canada and the United States via Shopify e-commerce and physical retail.
- Ownership category
- akta.pro rank
Kit and Ace industry classification
Industry- Product category
- Technical Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
Keywords
Where Kit and Ace is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kit and Ace business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer retail sales through owned Shopify e-commerce platform. Products include women's and men's apparel across categories including tops, bottoms, outerwear, and accessories. Revenue generated through one-time product purchases at varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Tops - Price range $39-$150 |
| Unit Pricing | Pay-as-you-go | Women's Bottoms - Price range $63-$180 |
| Unit Pricing | Pay-as-you-go | Women's Outerwear - Price range $129-$275 |
| Unit Pricing | Pay-as-you-go | Men's Tops - Price range $50-$160 |
| Unit Pricing | Pay-as-you-go | Men's Bottoms - Price range $65-$199 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Kit and Ace product offering
Product offeringCore offering
Kit and Ace designs, markets, and sells technical apparel for men and women under its own brand, with flagship products including the Navigator Pants (men) and Maven Pants (women). The company sells its garments direct-to-consumer through a Shopify-powered e-commerce platform and physical retail locations in Canada and the United States, with featured sub-brand collections spanning technical performance (City Tech), women's shirting (Celina, Marbella), travel (En Route), silk-blend knitwear (SilkStitch), and linen wear (Lyon Linen).
Product overview
Kit and Ace is a technical apparel company offering men's and women's clothing collections with technical fabric features. The product portfolio centers on performance-oriented everyday wear including the Navigator Pants and Maven Pants as flagship products, complemented by specialized sub-brands such as the City Tech Collection for technical performance, Celina and Marbella for women's shirts, SilkStitch for silk blend knitwear, and the En Route travel collection. Fabrics include proprietary materials like PopTec, Ponte, and TwillTec, plus natural fibers like linen and silk blends. The brand positions itself as 'technical apparel' with features like four-way stretch, moisture wicking, cooling, and easy care properties across both men's and women's categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Collection Complete women's apparel line spanning tops, bottoms, dresses, and outerwear, engineered with technical fabric features including four-way stretch, cooling, and quick-dry properties, and tailored for modern professional and casual wear.
- Men's Clothing Collection Full men's wardrobe including tops, bottoms, outerwear, polos, and blazers, engineered with technical fabric features for comfort and versatility across work and casual settings.
- Navigator Pants Men's technical pant marketed as a bestseller with 'always works' performance, using proprietary fabric properties for versatility and all-day comfort.
- Maven Pants Women's versatile pant collection available in multiple fits including wide leg, slim fit, and sailor cropped styles, built on technical Ponte-style fabric for structure and stretch.
- Celina Collection Women's shirt and blouse line offering contrast trim, popover, sleeveless, boxy short sleeve, and boxy button down styles constructed in breathable technical fabrics.
- City Tech Collection Men's technical performance sub-brand featuring long sleeve slim fit shirts and short sleeve polos engineered with moisture-wicking technology for active and high-performance days.
- Brushed French Terry Collection Men's lounge and casual collection featuring soft-brushed French terry texture fabrics targeted at comfort-focused wear.
- En Route Collection Men's travel-oriented clothing line featuring technical fabrics and quick-dry properties suited for journeys and commuting.
- SilkStitch Sweaters and Cardigans Easy care men's and women's sweaters and cardigans constructed with silk-blend fabrics combining softness with low-maintenance care.
- Women's Outerwear (Oslo Jacket, Ivy Recycled Quilted Jacket) Women's outerwear jackets such as the Oslo Jacket (weatherproof bestseller) and the Ivy Recycled Quilted Jacket (water-resistant, sustainable materials).
- Restore Joggers Women's joggers featuring soft-touch fabrics, shape retention, and easy care properties for casual and lounge wear.
- Seymour Classic Ankle Pants Women's classic-fit ankle pants offered in multiple colorways including chambray and charcoal melange.
- Lyon Linen Collection Women's and men's linen clothing line including maxi skirts, wide leg trousers, and pull-on shorts with natural fiber properties.
- BFT Short Sleeve Polo Men's short sleeve polo inspired by the Best Friends Tee, constructed with technical fabric features for comfort and performance.
- Marbella Collection Women's shirt collection including tuxedo, classic fit button up, and boyfriend shirt styles.
- Colette Collection Women's bottoms collection featuring barrel leg pants, sailor pants, utility shorts, and utility cropped pants.
- IndiFlow Denim Collection Women's technical denim line built on IndiFlow stretch and performance denim, including boyfriend button down shirts and pull-on ankle pants.
- Danyal Tailored Collection Men's and women's tailored clothing line including waistcoats, shorts, and pull-on trousers.
Companies that use Kit and Ace
Customer profileSegments2 records
Ideal customer profiles2 records
Kit and Ace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature11 records
Kit and Ace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering Kit and Ace's online store. Provides the technical infrastructure for product listings, shopping cart, checkout processing, and order management.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Kit and Ace competitors and assessment
Company assessmentBroad incumbents
- Lululemon: Global premium technical apparel incumbent. Directly comparable to Kit and Ace on product category (technical performance fabrics, pants, tops, outerwear) and premium price positioning, but operates at vastly greater scale and category breadth. The defining competitive reference for the technical-apparel-for-professionals segment.
Direct peers
- Athleta: Gap Inc.-owned women's technical and lifestyle apparel brand. Closely comparable to Kit and Ace in targeting women professionals with technical, performance-oriented, versatile clothing, with overlapping price points and a similar DTC-plus-retail distribution model.
- Vuori: Premium men's and women's technical lifestyle apparel brand with strong DTC focus and performance fabric positioning. Comparable on premium pricing, technical fabric claims (moisture-wicking, four-way stretch), and the office-to-active lifestyle merchandising strategy Kit and Ace pursues.
- Ministry of Supply: DTC technical apparel brand focused on performance-infused professional and travel clothing. Highly comparable to Kit and Ace's value proposition of blending technical fabrics (cooling, stretch, easy-care) with professional aesthetics, targeting the same professionals-on-the-go segment.
- Mack Weldon: DTC men's essentials brand with technical fabric innovation across underwear, socks, tops, and pants. Comparable to Kit and Ace's men's line on performance fabric features (moisture-wicking, four-way stretch), DTC-first distribution, and premium-but-attainable price points.
- Rhone: Men's premium technical apparel brand selling performance pants, polos, and outerwear through DTC and select retail. Comparable to Kit and Ace's men's catalog—particularly Navigator Pants and City Tech polos—on technical fabric claims, professional-active positioning, and premium pricing.
Emerging players
- Outdoor Voices: Technical activewear brand targeting a similar lifestyle-oriented professional customer with technical knit fabrics. Comparable to Kit and Ace on DTC model and technical fabric storytelling, though more activewear-leaning and smaller in current scale.
- Public Rec: DTC men's technical apparel brand best known for performance pants and casual-leaning professional wear. Comparable to Kit and Ace's Navigator/City Tech men's lines on technical fabric positioning, DTC-first GTM, and the work-to-weekend use case.
- Western Rise: Direct-to-consumer technical apparel brand focused on travel and lifestyle clothing using performance fabrics. Comparable on the 'travel edit' use case Kit and Ace targets with its En Route collection, and on premium technical fabric claims.
Others
- Everlane: DTC apparel brand operating in adjacent premium basics territory with transparent pricing and a similar Shopify-led stack. Less direct on technical performance fabrics, but highly comparable on DTC channel strategy, email-led customer acquisition, and curated collection merchandising.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Kit and Ace social profiles
Digital presenceKit and Ace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kit and Ace leadership team
Management profileNumber of profiles
Kit and Ace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kit and Ace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kit and Ace
What does Kit and Ace do?
Kit and Ace designs, markets, and sells technical apparel for men and women under its own brand, with flagship products including the Navigator Pants (men) and Maven Pants (women). The company sells its garments direct-to-consumer through a Shopify-powered e-commerce platform and physical retail locations in Canada and the United States, with featured sub-brand collections spanning technical performance (City Tech), women's shirting (Celina, Marbella), travel (En Route), silk-blend knitwear (SilkStitch), and linen wear (Lyon Linen).
Is Kit and Ace a public or private company?
Kit and Ace is a private company. It is classified as unknown and is currently operating.
When was Kit and Ace founded?
Kit and Ace was founded in 2014. It employs 51 to 100 people.
Where is Kit and Ace based?
Kit and Ace is headquartered in Vancouver, Canada, in the North America region.
How does Kit and Ace make money?
One revenue line is on record: direct E-commerce Sales.
Who are Kit and Ace's main competitors?
Lululemon is listed as a broad incumbent. Direct peers are Athleta, Vuori, Ministry of Supply, Mack Weldon and Rhone. Emerging players are Outdoor Voices, Public Rec and Western Rise. Everlane is listed as an others.
Does Kit and Ace have an API?
No public API is recorded for Kit and Ace.
What industry is Kit and Ace in?
Kit and Ace's product category is Technical Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAAAJ, Knitwear & Sweaters Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.