Lisa Eldridge
Lisa Eldridge Beauty is a privately-held London-based luxury colour cosmetics and skincare brand founded in 2019 by celebrity makeup artist Lisa Eldridge. It sells premium complexion, lip, eye, and skincare products through DTC e-commerce, UK retail (Selfridges, Liberty, Space NK), and a US flagship in Soho, NYC.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lisa Eldridge does
Lisa Eldridge Beauty is a privately-held luxury colour cosmetics and skincare brand founded in 2019 by celebrity makeup artist Lisa Eldridge and headquartered in London. The company develops and sells a premium product portfolio spanning complexion (Seamless Skin Enhancing Tint with 18+ shades, The Foundation with 40+ shades, Pinpoint® Concealer Micro Correcting Pencil, Elevated Glow Highlighter, Velatura Balm), lips (Rouge Experience Refillable Lipstick system, True Velvet, Luxuriously Lucent, Insanely Saturated, Velveteen Liquid, Baume Embrace, Gloss Embrace, plus lip pencils), eyes (Seamless Glide Eye Pencil, Kitten Flick Liquid Eyeliner, Kitten Lash Mascara, Liquid Silk Eyeshadow, The Eyeshadow Palette), and skincare (Skin Enhancing Treatment Cleanser, Skin and Makeup Enhancing Mist, Exfoliating Cloth). Formulations incorporate proprietary ingredient blends such as FILMEXEL, OXYGESKIN, Uji Tea Extract, and Bamboo Stem Extract in foundation products, and a balm-to-oil-to-milk hybrid cleanser technology delivering 83% hydration boost after one use and 100% long-wear makeup removal.
The company operates a primarily direct-to-consumer model through its Shopify-based e-commerce platform (lisaeldridge.com, priced in GBP and USD), complemented by a curated premium retail footprint in Selfridges London, Liberty London, and Space NK stores across the UK, a flagship US location at 119 Spring Street in Soho NYC opened in May 2026, and in-store beauty services. Products are positioned at mid-to-premium luxury price points (£21–£49 unit), with the Rouge Experience refillable lipstick system introducing a sustainability-led recurring revenue mechanic. The brand has accumulated over 50 industry awards including CEW Beauty Awards, Vogue endorsements, Harper's Bazaar recognition, and Marie Claire awards, and operates the lisa&me loyalty programme with referral incentives.
Customer segments centre on affluent luxury beauty consumers seeking professional-grade formulations endorsed by Lisa Eldridge's editorial and celebrity reputation, skincare-conscious consumers attracted to fragrance-free, hybrid skincare-makeup products, and collector/limited-edition seekers drawn to high-profile cultural collaborations including the 2026 Marilyn Monroe Estate centenary collection. The company maintains a founder-driven content engine across YouTube, Instagram, TikTok, and editorial press (Vogue, Harper's Bazaar, Allure), and is independently owned without disclosed institutional venture capital or private equity backing beyond an initial 2020 seed round.
Lisa Eldridge firmographics
Firmographics- Name
- Lisa Eldridge
- Legal name
- Lisa Eldridge Beauty
- Website
- https://lisaeldridge.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lisa Eldridge Beauty is a privately-held London-based luxury colour cosmetics and skincare brand founded in 2019 by celebrity makeup artist Lisa Eldridge. It sells premium complexion, lip, eye, and skincare products through DTC e-commerce, UK retail (Selfridges, Liberty, Space NK), and a US flagship in Soho, NYC.
- Ownership category
- akta.pro rank
Lisa Eldridge industry classification
Industry- Product category
- Luxury Color Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Jewelry Retailers (458310)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
- akta.pro secondary industries
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)
Keywords
Where Lisa Eldridge is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lisa Eldridge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce (Owned Online Store): Primary revenue channel through lisaeldridge.com (operated via Shopify), selling full-price and limited-edition luxury makeup and skincare products directly to consumers globally. Includes a loyalty program (lisa&me) and referral incentive scheme.
- Retail / In-Store Services: Revenue from in-store beauty services at Selfridges London, Liberty London, Space NK stores, and the 119 Spring Street Soho NYC location. Customers can book bespoke beauty services with brand specialists.
- Wholesale / Multi-Brand Retail Partnerships: Distribution through third-party premium beauty retailers including Selfridges, Liberty London, and Space NK, where products are stocked alongside competing luxury brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complexion Products (Tint, Foundation) |
| Unit Pricing | Pay-as-you-go | Lip Products |
| Unit Pricing | Pay-as-you-go | Highlighter and Glow Products |
| Unit Pricing | Pay-as-you-go | Eye Products |
| Unit Pricing | Pay-as-you-go | Skincare |
| Unit Pricing | Pay-as-you-go | Tools and Accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Lisa Eldridge product offering
Product offeringCore offering
Lisa Eldridge Beauty is a luxury color cosmetics and skincare brand that develops, manufactures, and sells premium makeup, skincare, and accessory products formulated by celebrity makeup artist Lisa Eldridge. The company sells directly to consumers through its owned e-commerce site and through its own and partner retail locations, offering hero complexion, lip, eye, and skincare lines plus a refillable lipstick system and limited-edition collaborations such as the 2026 Marilyn Monroe centenary collection.
Product overview
Lisa Eldridge Beauty is a luxury colour cosmetics and skincare brand founded by celebrity makeup artist Lisa Eldridge. The product portfolio spans complexion (tint, foundation, concealer, highlighter, brushes), lips (lipsticks, lip glosses, lip pencils in multiple formulas), eyes (eyeliners, mascara, eyeshadows), and skincare (cleansers, mists, cloths). The brand is characterized by its extensive shade ranges (43 foundation shades, 20 tint shades, 17 concealer shades), professional-grade formulations, and refillable packaging initiatives. Recent major launches include the Marilyn Monroe centenary collaboration collection, Velatura dual-use lip and cheek balm, and the Seamless Skin skincare line. Products are available through the brand's direct-to-consumer e-commerce platform, flagship retail locations (Selfridges, Liberty, Space NK UK; Soho, NYC), and in-store beauty services. The brand holds over 50 industry awards including multiple CEW Beauty Awards.
Differentiator
Problem solved
Functional benefit
Brands
- Seamless Skin: Skincare line including treatment cleanser, mist, and exfoliating cloths
- Marilyn Monroe x Lisa Eldridge Collection
Products and services
- The Foundation (Seamless Skin Foundation)
- Seamless Skin Enhancing Tint
Quantifiable outcome
- Foundation proven to last at least 12 hours; 89% of 101 testers said wear lasted all day; 94% said colour did not change over time; 95% said finish was 'skin-like'; 96% said easy to apply and blend
- +2 more outcomes
Companies that use Lisa Eldridge
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Lisa Eldridge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lisa Eldridge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Estate of Marilyn Monroe LLCcoreLisa Eldridge collaborated directly with the Marilyn Monroe Estate to create a limited-edition collection celebrating Marilyn Monroe's centenary in 2026. The collaboration included extensive research into authentic colour references that Marilyn loved, reimagined in modern formulas. The collection features elevated glow balm concentrates, refillable lipsticks (Norma Jeane and Amagansett shades), lip pencils, lip glosses, mascara, and a luxury gift box. Lisa described Marilyn as a personal, professional, and cultural inspiration and stated 'there was only ever one person I wanted to be my Marilyn' for the campaign face.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Lisa Eldridge competitors and assessment
Company assessmentDirect peers
- Charlotte Tilbury: Founded by celebrity MUA Charlotte Tilbury, this is the most direct peer: luxury colour cosmetics with premium pricing, celebrity-driven brand, Sephora/Ulta global distribution, and refillable/sustainability initiatives. Acquired by Puig in 2020 for ~$1.4B.
- Pat McGrath Labs: Founded by legendary MUA Pat McGrath; luxury colour cosmetics positioned on editorial artistry, high-pigment formulations, and prestige distribution (Sephora). Closely comparable founder-MUA model and luxury positioning.
- Westman Atelier: Founded by editorial MUA Gucci Westman; clean luxury colour cosmetics with skincare-grade ingredients, premium pricing, and small-batch artisanal positioning. Highly comparable founder-MUA luxury model.
- Hourglass Cosmetics: Luxury colour cosmetics brand known for innovative complexion products (Ambient Lighting), cruelty-free positioning, and prestige retail distribution (Sephora, Space NK). Comparable product architecture and price tier.
- Victoria Beckham Beauty: Celebrity-founded luxury beauty brand with clean positioning, premium pricing, and DTC-led distribution. Comparable founder-led luxury beauty positioning and price architecture.
- RMS Beauty: Founded by celebrity MUA Rose-Marie Swift, clean colour cosmetics with skincare-grade ingredients and natural-origin formulations. Comparable founder-MUA model emphasising clean/luxe intersection.
- Trinny London: UK-based founder-led (Trinny Woodall) beauty brand with stackable pots, premium positioning, and DTC-led growth model. Comparable UK founder-led luxury colour cosmetics peer with similar channel mix.
Broad incumbents
- Fenty Beauty: Celebrity-founded (Rihanna) beauty brand with category-leading inclusive shade ranges and global Sephora distribution. A broader incumbent operating at much greater scale, but comparable founder-led celebrity colour cosmetics model.
- Rare Beauty: Founded by Selena Gomez, soft-launch colour cosmetics with strong social/community brand and Sephora distribution. A broader incumbent; comparable founder-led beauty model at significantly larger scale.
Emerging players
- Kosas: Clean colour cosmetics with skincare-active formulations, premium positioning, and strong Sephora distribution. Partial overlap: similar formulation philosophy and colour cosmetics focus but without founder-MUA celebrity cachet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lisa Eldridge social profiles
Digital presenceLisa Eldridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lisa Eldridge leadership team
Management profileNumber of profiles
Profiles1 record
Lisa Eldridge subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lisa Eldridge funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lisa Eldridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lisa Eldridge
What does Lisa Eldridge do?
Lisa Eldridge Beauty is a luxury color cosmetics and skincare brand that develops, manufactures, and sells premium makeup, skincare, and accessory products formulated by celebrity makeup artist Lisa Eldridge. The company sells directly to consumers through its owned e-commerce site and through its own and partner retail locations, offering hero complexion, lip, eye, and skincare lines plus a refillable lipstick system and limited-edition collaborations such as the 2026 Marilyn Monroe centenary collection.
Is Lisa Eldridge a public or private company?
Lisa Eldridge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lisa Eldridge founded?
Lisa Eldridge was founded in 2019. It employs 1 to 10 people.
Where is Lisa Eldridge based?
Lisa Eldridge is headquartered in London, United Kingdom, in the Europe region.
How does Lisa Eldridge make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce (Owned Online Store) is the primary driver. The others are retail / In-Store Services and wholesale / Multi-Brand Retail Partnerships.
Who are Lisa Eldridge's main competitors?
Direct peers on record are Charlotte Tilbury, Pat McGrath Labs, Westman Atelier, Hourglass Cosmetics, Victoria Beckham Beauty, RMS Beauty and Trinny London. Broad incumbents are Fenty Beauty and Rare Beauty. Kosas is listed as an emerging player.
Does Lisa Eldridge have an API?
No public API is recorded for Lisa Eldridge.
What industry is Lisa Eldridge in?
Lisa Eldridge's product category is Luxury Color Cosmetics. Its primary akta.pro industry code is CRAKAFAH, Luxury Fragrance & Beauty (Designer/Luxe), with a secondary code of CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint). Its NAICS code is 45612 and its SIC code is 2840.