TpBank
TPBank is a Vietnamese digital-first commercial bank serving 14M+ retail, SME, corporate, and Premier customers via its mobile app, LiveBank 24/7 kiosks, and embedded partnerships with Shopee, MoMo, and global card networks.
- Company typePublic
- Founded2008
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What TpBank does
TPBank (Ngân hàng Thương mại Cổ phần Tiên Phong) is a publicly listed Vietnamese commercial bank founded in 2008 and headquartered in Hanoi, operating under ticker TPB on the Ho Chi Minh Stock Exchange since 2018. The bank serves more than 14 million customers across individual retail (with a strategic focus on Gen Z and young digital natives), SMEs, corporate, and Premier banking segments, supported by a B1 Moody's credit rating and recognized as one of the Top 10 strongest banks in Vietnam by The Asian Banker in 2024.
The bank's product architecture is anchored by the TPBank Mobile app and the LiveBank 24/7 automated kiosk network (Vietnam's first 24/7 self-service banking model), supplemented by TPBank Biz for corporate customers, a multi-network card portfolio (Visa, Mastercard, JCB, MobiFone co-brand), and AI-powered features including the T'aio/T'aioX virtual assistant, ChatPay social banking, VoicePay voice-initiated transfers, biometric authentication, and the GeneAI app version with personalization. Distribution extends through e-commerce and super-app partnerships with Shopee (embedded lending) and MoMo (postpaid wallet), plus international card networks and correspondent banking with nearly 300 banks globally.
TPBank generates revenue through interest income from a diversified loan book (mortgage, auto, unsecured, business loans), transaction and service fees from digital banking (95–99.5% of transactions are digital), card interchange and merchant fees, and insurance distribution commissions. The bank's strategic direction emphasizes digital-first customer acquisition (5-minute online account opening), Gen Z engagement through entertainment-marketing partnerships (concerts, FEST card, WeChoice Awards), and expansion via a new subsidiary at the Vietnam International Financial Centre to support cross-border and fintech ambitions.
TpBank firmographics
Firmographics- Name
- TpBank
- Legal name
- Ngân hàng Thương mại Cổ phần Tiên Phong
- Website
- https://tpb.vn
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- TPBank is a Vietnamese digital-first commercial bank serving 14M+ retail, SME, corporate, and Premier customers via its mobile app, LiveBank 24/7 kiosks, and embedded partnerships with Shopee, MoMo, and global card networks.
- Ownership category
- akta.pro rank
TpBank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Digital Retail Banking (Online & Mobile) (FSABAAAF)
- akta.pro secondary industries
- Cross-Border A2A & Bank Transfer Networks (FSAMAIAF), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where TpBank is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
TpBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Interest Income from Lending: Core revenue from interest charged on loans including mortgage loans, auto loans, unsecured loans, and business loans
- Transaction and Service Fees: Fees from digital banking transactions, money transfers, and account services
- Card Revenue: Revenue from credit cards, debit cards, and payment services including merchant fees and interchange revenue
- Insurance Commission: Commission from selling insurance products through the bank's distribution network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | TPBank Visa Debit Card with cashback rewards |
| Other | Monthly | Digital account opening |
| Transaction based/ take rate | Pay-as-you-go | Business loans with Shopee partnership |
| Transaction based/ take rate | Pay-as-you-go | Consumer loans via ShopeePay |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
TpBank product offering
Product offeringCore offering
TPBank (Ngân hàng Thương mại Cổ phần Tiên Phong) is a Vietnamese commercial bank offering retail and corporate banking products including deposit accounts, personal and business loans, credit/debit cards, international payments, and treasury services. The bank operates a digital-first ecosystem anchored by the TPBank Mobile app, the LiveBank 24/7 automated banking kiosk network (the first of its kind in Vietnam), and the TPBank Biz platform for corporate customers, with AI-powered features such as the T'aioX virtual assistant, voice biometrics, ChatPay, and VoicePay.
Product overview
TPBank operates as a digital-first commercial bank in Vietnam offering a unified platform-plus-modules architecture anchored by its TPBank Mobile app and LiveBank 24/7 kiosk network, supplemented by business banking (TPBank Biz), a diverse card portfolio (TPBank Visa Flash 2in1, Mastercard FEST, JCB Cashback/Reward, MobiFone-TPBank Platinum co-brand, Visa Debit), savings products (Savy/Super Savy, term deposits, electronic savings), lending solutions (secured/unsecured loans, home loans, auto loans, Shopee-integrated business and consumer loans), and AI-powered features (T'aio/T'aioX assistant, ChatPay, VoicePay, Voice Search, MeZone personalization, QR Pay). The ecosystem is connected through the Smart Marketplace (Chợ tiện ích) within the app offering 2,000+ services spanning payments, ticketing, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- LiveBank: 24/7 automated banking model - Vietnam's first self-service banking kiosk
- App TPBank
- TPBank Biz
- T'aio
- Savy
- TPBank Visa Flash 2in1
- TPBank Mastercard FEST
- ChatPay
- VoicePay
- GenZ Profile
- GenY Profile
- MeZone
- Nickname/Shopname
Products and services
- TPBank Mobile App Primary digital banking application for retail customers offering account management, money transfers, payments, savings, loans, credit cards, foreign exchange, and a marketplace of over 2,000 services including bill payments, ticket bookings, and e-commerce. Available on iOS and Android with AI-powered features.
- LiveBank 24/7 Automated Banking Vietnam's first automated 24/7 banking kiosk network allowing customers to open accounts, withdraw cash, apply for cards, and access loans without branch staff, using biometric authentication (fingerprint and voice recognition) for secure self-service transactions.
- TPBank Biz Digital banking platform for business and corporate customers providing account management, domestic and international payments, trade finance, foreign exchange, payroll services, and electronic signature capabilities for business transactions.
- TPBank Visa Flash 2in1 A dual-function card combining credit and debit functionality on a single Visa platform, offering 1.2% cashback rewards, free money transfers and 60+ fee waivers, targeted at Gen Z and young customers seeking personalized banking.
- TPBank Mastercard FEST A Mastercard co-branded card targeting young, entertainment-focused customers with benefits including discounted movie tickets, up to 20% cashback on cinema purchases, and up to 50% off concert and entertainment event tickets.
- TPBank JCB Cashback Card A JCB card offering up to 10% cashback on dining expenses when spending conditions are met, plus Platinum-level privileges including airport lounge access, resort stays, golf, and dining benefits.
- TPBank JCB Reward Card A JCB points-based card offering unlimited point accumulation with 5x points multiplier for supermarket spending, and access to a loyalty gift catalog redeemable directly within the TPBank app.
- MobiFone-TPBank Visa Platinum Co-branded Card A co-branded credit card with telecom provider MobiFone, combining mobile services and banking benefits, part of MobiFone's KNDL loyalty program.
- Savy Savings App A dedicated savings app offering flexible savings products starting from 30,000 VND deposits, with free top-ups from any bank and competitive interest rates, accessible fully online for digital-native customers.
- TPBank Visa Debit An international debit card offering unlimited point accumulation (0.2% cashback on spending), promotional partnerships with Starbucks, Shopee, CGV, travel platforms, and unlimited fee waivers on money transfers.
- Shopee Seller Business Loan A business lending product designed specifically for Shopee marketplace sellers, offering quick approval (within 1 day for eligible customers), no financial statement requirements, and loan amounts up to 90% of collateral value.
- ShopeePay Consumer Loan A consumer lending product for ShopeePay users providing simple paperwork, no income documentation requirement, and fast approval for personal financing needs.
Quantifiable outcome
- 14 million+ customers as of 2024
- +3 more outcomes
Companies that use TpBank
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
TpBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature11 records
TpBank partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered moderate and core.
- MoMomoderateStrategic partnership for postpaid wallet service enabling integrated mobile payment solutions for customers.
- ShopeemoderateE-commerce partnership providing quick business loans for Shopee sellers and consumer loans for ShopeePay users with minimal documentation requirements.
- ApplemoderateApple Pay integration enabling contactless payments with TPBank cards. CGV movie ticket purchases also available via Apple Pay.
- VisacoreCard network partner for TPBank's international card products including Visa Debit, Visa Credit, and Visa Flash 2in1. Extensive promotions across retail, dining, and travel.
- MastercardcoreCard network partner for Mastercard products including TPBank Mastercard FEST with entertainment and lifestyle benefits.
- JCBmoderateCard network partner for JCB products including TPBank JCB Cashback (up to 10% cashback on dining) and JCB Reward cards.
- MobiFonemoderateTelecom partner for co-branded MobiFone-TPBank Visa Platinum credit card with member benefits.
- Vietnam International Financial CentremoderateTPBank establishing subsidiary within Vietnam International Financial Centre in Ho Chi Minh City to support international expansion and fintech integration.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
TpBank competitors and assessment
Company assessmentDirect peers
- Techcombank (TCB): One of Vietnam's largest private (JSC) banks, also publicly listed on HOSE, competing directly with TPBank in retail digital banking, credit cards, and affluent customer acquisition with similar Gen-Z and premium-segment focus.
- MB Bank (Military Commercial Joint Stock Bank): Major Vietnamese JSC bank with strong digital retail franchise (M-Service, M-Pay) and active Gen-Z customer acquisition, making it one of the closest direct competitors to TPBank's digital strategy.
- VPBank: Large Vietnamese JSC bank operating retail banking, SME lending, and consumer finance (FE Credit), competing with TPBank in digital onboarding, cards, and consumer credit.
- ACB (Asia Commercial Bank): Top-10 Vietnamese JSC bank with a strong retail and SME franchise and significant digital banking presence, directly comparable to TPBank in scale and customer base.
- HDBank: Vietnamese JSC bank with growing digital retail and consumer finance franchise, comparable to TPBank in mid-cap retail/SME positioning and public listing on HOSE.
- OCB (Orient Commercial Joint Stock Bank): Mid-sized Vietnamese JSC bank focused on retail and SME lending with a digital-banking push, providing a close mid-cap parallel to TPBank's scale and target segments.
Broad incumbents
- Vietcombank: Vietnam's largest state-owned commercial bank and a broad incumbent offering the full retail/corporate stack; competes with TPBank in retail, cards, and FX, but at vastly larger scale.
- VietinBank: State-owned Vietnamese commercial bank with extensive branch network and digital investments (Genie AI assistant), serving as a broad incumbent benchmark for TPBank's digital initiatives.
- BIDV (Bank for Investment and Development of Vietnam): One of Vietnam's four largest state-owned banks, providing retail, corporate, and digital banking services that overlap with TPBank's offerings, especially in SME and consumer credit.
Others
- MoMo: Vietnam's leading e-wallet and fintech super-app; while not a direct bank, it partners with TPBank on postpaid wallet services and competes indirectly for Gen-Z payment and lifestyle share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
TpBank social profiles
Digital presenceTpBank compliance and trust
Trust signalCompliance7 records
TpBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
TpBank leadership team
Management profileNumber of profiles
Profiles2 records
TpBank funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TpBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TpBank
What does TpBank do?
TPBank (Ngân hàng Thương mại Cổ phần Tiên Phong) is a Vietnamese commercial bank offering retail and corporate banking products including deposit accounts, personal and business loans, credit/debit cards, international payments, and treasury services. The bank operates a digital-first ecosystem anchored by the TPBank Mobile app, the LiveBank 24/7 automated banking kiosk network (the first of its kind in Vietnam), and the TPBank Biz platform for corporate customers, with AI-powered features such as the T'aioX virtual assistant, voice biometrics, ChatPay, and VoicePay.
Is TpBank a public or private company?
TpBank is a public company. It is classified as public and is currently operating.
When was TpBank founded?
TpBank was founded in 2008. It employs 1,001 to 5,000 people.
Where is TpBank based?
TpBank is headquartered in Hanoi, Vietnam, in the Asia region.
How does TpBank make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are transaction and Service Fees, card Revenue and insurance Commission.
Who are TpBank's main competitors?
Direct peers on record are Techcombank (TCB), MB Bank (Military Commercial Joint Stock Bank), VPBank, ACB (Asia Commercial Bank), HDBank and OCB (Orient Commercial Joint Stock Bank). Broad incumbents are Vietcombank, VietinBank and BIDV (Bank for Investment and Development of Vietnam). MoMo is listed as an others.
Does TpBank have an API?
No public API is recorded for TpBank.
What industry is TpBank in?
TpBank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAF, Digital Retail Banking (Online & Mobile), with a secondary code of FSAMAIAF, Cross-Border A2A & Bank Transfer Networks. Its NAICS code is 52211 and its SIC code is 6022.