What Haygrove does

Haygrove is a vertically integrated controlled-environment agriculture business founded in 1987 by Angus Davison in Herefordshire, United Kingdom. The company operates two intertwined business lines: a Growing Systems division that designs, manufactures, and supplies field-scale commercial polytunnels, substrate gutter systems, and proprietary polythene films to commercial growers in more than 50 countries; and a commercial farming operation that produces strawberries, raspberries, blueberries, blackberries, and cherries across approximately 500 hectares of company-owned farms in the UK, South Africa, Portugal, and China.

Core Growing Systems products include the patented EZvent mechanised venting range (Patent No. GB2574838A), the Total Vent, HiLo, Fixed Top Vent, and ProVent Advantage ranges, double-skin Serra Series tunnels with 40% better heat retention than standard glasshouses, and substrate gutter configurations (A130, B200, D160, D200) designed explicitly for robotics integration. The product portfolio is complemented by Luminance polythene films (95% light diffusion), crop support systems, and accessories. Manufacturing is based in Kępno, Poland (in partnership with Leszek Sawicki since 1998), with assembly and distribution hubs across the UK, US, and other regions. Sales occur primarily through an appointed regional agent network covering 50+ countries, supplemented by direct engagement with major enterprise growers and localized websites in 14+ countries.

Haygrove's business model combines one-time hardware sales (polytunnels, substrate systems, polythene) with year-round produce sales to leading retailers via partnerships with Driscoll's (exclusive strawberry varieties and European/Asian distribution) and Berry Gardens (UK cooperative). A new licensing model was introduced in June 2026 via an agreement with New Farm Produce, under which Haygrove operates a distressed fruit supplier's farm while returning it to solvency. The company has been carbon neutral since 2020 across scopes 1, 2, and voluntary scope 3, and operates the publicly available Hortiplanet carbon calculator for growers. Haygrove remains founder-controlled (Angus Davison as Eccentric Chairman) with no disclosed institutional investors.

Name

Haygrove

Legal name

Haygrove Limited

Website

https://haygrove.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Haygrove is a UK-founded, vertically integrated controlled-environment agriculture business that designs and manufactures commercial polytunnels and substrate growing systems for growers in 50+ countries, while operating its own ~500-hectare berry and cherry farms across the UK, South Africa, Portugal, and China.

Ownership category

akta.pro rank

Product category

Commercial Polytunnel Systems

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100), Farm Machinery & Equipment (3523)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Commercial polytunnels
• Substrate growing systems
• Protected horticulture
• Berry production
• Field scale greenhouses

Headquarters

HQ city

Ledbury

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Polytunnel and Growing Systems Sales: Design, manufacture and supply of field-scale commercial polytunnels, substrate gutters, polythene films, and associated growing systems to commercial growers worldwide. Products are sold directly and through regional agents across 50+ countries.
2. Berry and Cherry Production: Year-round commercial growing and sale of strawberries, raspberries, blueberries, blackberries, and cherries from company-owned farms in UK, South Africa, Portugal and China. Produce supplied to leading retailers.
3. Licensing and Partnership Agreements: Entered into licensing agreements with distressed businesses, enabling farms to continue trading under Haygrove management while working toward solvency. Provides operational expertise and growing systems to partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Haygrove designs, manufactures, and supplies field-scale commercial polytunnels, substrate gutter systems, polythene films, and associated growing technologies to professional growers in over 50 countries. In parallel, the company operates its own commercial berry and cherry farms across approximately 500 hectares in the UK, South Africa, Portugal, and China, producing strawberries, raspberries, blueberries, blackberries, and cherries for leading retailers.

Product overview

Haygrove is a berry and cherry growing business with an integrated Growing Systems division. The core product portfolio consists of commercial polytunnels (field scale polytunnels with multiple Advantage Range variants including Total Vent, EZvent, HiLo, Fixed Top Vent, and ProVent; plus Pioneer Range including Greenhouse, Ventura, Solo, and Telescopic tunnels) and substrate gutter systems (A130, B200, D160, D200 profiles). These are complemented by replacement polythene and nets (Luminance, Clear, Luminance 55 films), crop support systems, and accessories. Haygrove also operates its own farms growing berries and cherries in the UK, South Africa, Portugal, and China, supplying leading retailers. The company follows a triple bottom line approach (Profit, People, Planet) and offers the Hortiplanet carbon calculator to other growers. Related operations include Garden Tunnels (home garden brand) and Haygrove Evolution (wine and cider).

Differentiator

Problem solved

Functional benefit

Brands

• Haygrove Evolution: Wine and cider production brand producing Sixteen Ridges wine and Once Upon a Tree cider, and selling UK and imported vines to other growers.
• Bright Futures
• Haygrove Development
• Haygrove Africa Trading PTY
• Haygrove Tree of Life
• Haygrove Heaven & Earth Farms
• Haygrove Sidlesham
• Haygrove Gambia-is-Good (GIG)

Quantifiable outcome

• 20% decrease in fruit wastage in leg rows from automatic vent closure preventing weather damage
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• New Farm ProduceminorStrategic or Co-development Partner · 8 June 2026Entered into licensing agreement with New Farm Produce (a family-run fruit supplier in Lichfield, West Midlands) following their administration appointment. Haygrove enables the farm to continue trading while working toward returning the company to solvency. All employees retained.
• Driscoll'scoreStrategic or Co-development PartnerLong-standing partnership with the world's leading berry company. Driscoll's provides exclusive strawberry varieties to Haygrove, while Haygrove sells fruit through Driscoll's distribution networks in Europe and Asia. Haygrove Blue Sky fruit is also marketed by Driscoll's of Europe.
• Hall Hunter PartnershipcoreStrategic or Co-development PartnerOne of Haygrove's longest-standing polytunnel customers for over 20 years. Hall Hunter grows berries across 3 sites in south-east England and collaborates with Haygrove on tunnel development and climate control systems integration.
• Costa (China)coreStrategic or Co-development PartnerHaygrove China works hand-in-hand with Costa and Driscoll's in Yunnan province to develop world-class blueberry farms and supply Chinese berry consumers with premium fruit.
• Leszek SawickicoreStrategic or Co-development PartnerLeszek Sawicki rose from picker in 1992 to partner of Haygrove Polska and Central Europe, now supplying many Haygrove growing systems. Polish manufacturing partnership since 1998.
• Sean TagercoreStrategic or Co-development PartnerSean Tager rose from picker in 1997 to Managing Director of Haygrove South Africa. Pioneer of Haygrove Heaven in South Africa, now a 250+ hectare operation employing thousands.
• Brenda VermaakminorStrategic or Co-development PartnerPartner at Haygrove Small Beginnings tissue culture laboratory in South Africa, producing 1.5 million plants per year. Brenda Vermaak is a published researcher in micropropagation.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Driscoll's: World's largest berry marketer and Haygrove's exclusive strawberry variety provider and Europe/Asia distribution partner. Directly comparable as a vertically integrated berry producer and IP steward using protected cultivation, with overlapping customers across UK and European retailers.
• Costa Group: Australia's largest produce supplier with significant berry, glasshouse, and protected-cultivation operations across Australia, China and Morocco. Comparable to Haygrove as a multi-hemisphere protected-crop producer with deep premium retailer relationships and active agtech adoption.
• Berry Gardens: UK cooperative of over 50 berry and cherry growers selling into premier retailers. Closest UK analogue to Haygrove's farm-and-distribution model, and current Haygrove fruit goes to market through this cooperative.
• G's Fresh: Europe's largest salad and fresh-produce grower with significant UK/East European operations and major supermarket exposure. Comparable vertically integrated grower where Haygrove MD Beverly Dixon previously held senior HR leadership — same customer base and operational scale band.
• Naturipe Farms: Leading North/South American grower-marketer of berries. Comparable berry-only focus, retailer-led distribution, and protected-cultivation deployment across hemispheres, making it a natural global peer to Haygrove's farming side.
• Wish Farms: US-based berry grower-marketer with significant Florida and global production. Comparable privately held berry-producer with multi-region sourcing and direct retailer relationships analogous to Haygrove's UK and Southern Hemisphere model.
• Cravo Equipment: Canadian manufacturer of retractable roof houses and field-scale protected-cultivation systems for berries, cherries and high-value crops. Direct competitor to Haygrove's polytunnel range on technology and target grower.
• Rovero: Dutch manufacturer of film-clad field tunnels and rolling/gutter systems for soft fruit. Closest European polytunnel technology peer and comparable scale on product range for commercial berry growers.

Broad incumbents

• Prospiant: US-headquartered greenhouse and controlled-environment-agriculture builder serving produce, floriculture, and cannabis. Indirect peer — broader CEA scope but overlapping on substrate, gutter, and protected growing system technology relevant to berry producers.
• Certhon: Dutch high-tech greenhouse builder with active strawberry, cherry, and indoor-vegetable programmes. Adjacent to Haygrove on premium protected-cultivation solutions but operates in glasshouse tier above Haygrove's polytunnel sweet spot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/haygrove__ltd
• LinkedInlinkedin.com/company/haygrove

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haygrove