BuddyIns
BuddyIns is a B2B2C technology platform that distributes long-term care insurance to individual consumers, employers, associations, and financial professionals via proprietary tools and a multi-carrier network across all 50 US states.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BuddyIns does
BuddyIns Insurance Services, Inc. is a California-based, privately held insurtech founded in 2019 that operates a B2B2C technology platform for long-term care (LTC) insurance distribution. The company connects individual consumers, employers, associations, and a network of financial professionals and LTC specialists with insurance carriers including Chubb, The Standard, Trustmark, Transamerica, and Aflac. Its core offerings span group/worksite LTC enrollment for employers and associations, individual LTC insurance agency services, and the "Buddy System" partner program for financial professionals, supported by a Learning Center with guides, webinars, and state payroll tax updates.
The platform layers proprietary tools on top of distribution: Ai Advisor provides AI-guided decision support, Benefit Buddy models insurance versus self-funding scenarios, Product Buddy matches consumers to appropriate LTC products, and Quick Quote generates expedited pricing. Distribution is reinforced by integrations with benefits administration systems (Workday, ADP, Employee Navigator, bswift, PlanSource, Ease) and EDI 834 enrollment feeds to carrier systems, enabling worksite enrollment at employer scale. Leadership combines actuarial depth (CEO Marc Glickman, FSA, former CIO/CSO at a major LTC carrier) with marketing leadership and high-profile advocacy through Olympic gold medalist Wendy Boglioli.
BuddyIns earns revenue primarily through insurance commissions on policies placed via its platform and partner network, supplemented by platform services to partner agents. Customer segments include employers and associations (primary), individual consumers, financial professionals/LTC specialists, and family caregivers. The company is founder-controlled with no disclosed institutional funding and operates exclusively within the United States, positioning itself as a community-driven platform at the intersection of state LTC mandate tailwinds and employer benefit expansion.
BuddyIns firmographics
Firmographics- Name
- BuddyIns
- Legal name
- BuddyIns Insurance Services, Inc.
- Website
- https://buddyins.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BuddyIns is a B2B2C technology platform that distributes long-term care insurance to individual consumers, employers, associations, and financial professionals via proprietary tools and a multi-carrier network across all 50 US states.
- Ownership category
- akta.pro rank
BuddyIns industry classification
Industry- Product category
- Long-Term Care Insurance Distribution
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Hybrid Life + LTC (Linked-Benefit) Insurance (FSAIAJAB), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)
Keywords
Where BuddyIns is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BuddyIns business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: BuddyIns earns commissions from insurance carriers when consumers purchase LTC insurance products through their platform and partner network. The company connects consumers with specialists who offer products from multiple carriers including Chubb, The Standard, Trustmark, Transamerica, and Aflac.
- Platform Services to Partners: Provides technology tools, enrollment platforms, and support services to LTC insurance agents and financial professionals who use BuddyIns as an extension of their team. Revenue derived from platform licensing and service arrangements with partner agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Group Worksite Base Plan - Employer-funded entry-level coverage |
| Subscription | Annual | Individual LTC Insurance Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BuddyIns product offering
Product offeringCore offering
BuddyIns is a technology-enabled long-term care (LTC) insurance distribution platform that combines proprietary AI-powered sales tools (Ai Advisor, Product Buddy, Quick Quote, Benefit Buddy) with agency services for both individual LTC policies and employer/association group LTC benefits. The company operates a B2B2C model, partnering with financial professionals, LTC specialists, employers, and carriers (Chubb, The Standard, Trustmark, Transamerica, Aflac) to enroll consumers in LTC coverage, while earning insurance commissions and platform subscription revenue from its partner network.
Product overview
BuddyIns is a technology-enabled long-term care insurance enrollment platform and community of LTC specialists. The company offers a unified platform combining proprietary AI-powered tools (Ai Advisor, Product Buddy, Quick Quote, and Benefit Buddy) with insurance distribution services for both group and individual LTC markets. The core product suite includes group LTC insurance solutions for employers and associations with guaranteed-issue underwriting, individual LTC insurance agency services, and the Buddy System partnership program. Educational resources are provided through the Learning Center, while tools like Benefit Buddy use proprietary software to help users compare insurance versus self-funding scenarios.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Long-Term Care Insurance
Quantifiable outcome
- Sales in Washington state during opt-out period increased LTC marketplace nationwide by at least 200%
- +2 more outcomes
Companies that use BuddyIns
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
BuddyIns technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
BuddyIns partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- The Dentists Insurance Company (TDIC) Insurance SolutionscoreTDIC Insurance Solutions partnered with BuddyIns to offer long-term care insurance with life insurance benefits through Chubb to CDA (California Dental Association) members during open enrollment period June 1 to July 17, 2026. The partnership targets dental professionals seeking LTC coverage as an alternative to state payroll tax programs.
- Wendy BogliolicoreOlympic gold medalist Wendy Boglioli partnered with BuddyIns to provide education and referral opportunities related to long-term care planning. Wendy serves as advocate for healthy aging and LTC planning, bringing her experience as both Olympian and LTC industry professional spanning 24 years. Partnership aims to educate Americans about importance of planning for aging when younger and healthier.
- ChubbcoreChubb provides the long-term care insurance with life insurance benefits offered through the TDIC Insurance Solutions and BuddyIns partnership. Chubb is the insurance carrier backing the LTC product available to CDA members.
- ChubbcoreLeading group LTC carrier partner offering hybrid life insurance with LTC benefits. BuddyIns works with Chubb for worksite enrollment programs for employers.
- The StandardcoreLeading group LTC carrier partner in BuddyIns carrier network for worksite enrollment programs offering traditional and hybrid LTC products.
- TrustmarkcoreGroup LTC carrier partner in BuddyIns network providing worksite LTC insurance solutions for employers.
- TransamericacoreGroup LTC carrier partner in BuddyIns worksite carrier network offering traditional and hybrid LTC products.
- AflaccoreGroup LTC carrier partner in BuddyIns carrier network for worksite enrollment programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BuddyIns competitors and assessment
Company assessmentBroad incumbents
- OneAmerica: Provider of group and individual LTC, life, and hybrid LTC products, particularly active in the worksite/employer market that BuddyIns targets.
- Securian Financial: Insurance and financial services company offering individual and group LTC and hybrid solutions; competes in both the agent enablement and group worksite segments.
- Mutual of Omaha: Major LTCi underwriter and distributor offering both individual and group/worksite LTC products through its own agent network; competes with BuddyIns on product availability and agent enablement.
- Genworth Financial: Largest stand-alone long-term care insurance carrier in the U.S.; sets market pricing, product design, and agent support benchmarks that shape BuddyIns' distribution environment.
- New York Life: Leading life insurer with a significant LTC and hybrid life+LTC product portfolio distributed through career agents; competes in the same employer and individual LTC buying events.
- Lincoln Financial Group: Large life and hybrid long-term-care insurer with significant group/worksite distribution; overlaps with BuddyIns' employer benefits motion and Benefits admin ecosystem.
- MassMutual: Mutual life insurer with hybrid life+LTC riders and worksite LTC offerings, distributed through a large agent network that competes for the same employer and consumer demand.
Direct peers
- LTC Partners: Specialist long-term care insurance agency and brokerage offering individual and group LTC solutions across multiple carriers; directly comparable to BuddyIns' agency/channel model with multi-carrier distribution.
Others
- LTCG (Long Term Care Group): Third-party administrator and care-management partner for LTC insurers and employers; an ecosystem participant that competes for the back-office services and analytics layer adjacent to BuddyIns' enrollment platform.
- CLTC (Corporation for Long Term Care Certification): Industry body that certifies LTC professionals (CLTC designation) and shapes the specialist community BuddyIns mobilizes; an ecosystem participant and indirect peer in agent development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BuddyIns social profiles
Digital presenceBuddyIns financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuddyIns leadership team
Management profileNumber of profiles
Profiles3 records
BuddyIns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuddyIns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuddyIns
What does BuddyIns do?
BuddyIns is a technology-enabled long-term care (LTC) insurance distribution platform that combines proprietary AI-powered sales tools (Ai Advisor, Product Buddy, Quick Quote, Benefit Buddy) with agency services for both individual LTC policies and employer/association group LTC benefits. The company operates a B2B2C model, partnering with financial professionals, LTC specialists, employers, and carriers (Chubb, The Standard, Trustmark, Transamerica, Aflac) to enroll consumers in LTC coverage, while earning insurance commissions and platform subscription revenue from its partner network.
Is BuddyIns a public or private company?
BuddyIns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BuddyIns founded?
BuddyIns was founded in 2019. It employs 11 to 50 people.
Where is BuddyIns based?
BuddyIns is headquartered in Los Angeles, United States, in the North America region.
How does BuddyIns make money?
Two revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are platform Services to Partners.
Who are BuddyIns's main competitors?
Broad incumbents on record are OneAmerica, Securian Financial, Mutual of Omaha, Genworth Financial, New York Life, Lincoln Financial Group and MassMutual. LTC Partners is listed as a direct peer. Others are LTCG (Long Term Care Group) and CLTC (Corporation for Long Term Care Certification).
Does BuddyIns have an API?
No public API is recorded for BuddyIns.
What industry is BuddyIns in?
BuddyIns's product category is Long-Term Care Insurance Distribution. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAIAJAB, Hybrid Life + LTC (Linked-Benefit) Insurance. Its NAICS code is 5242 and its SIC code is 6411.