MK2

What MK2 does

MK2 Software B.V. is a privately held Dutch IT firm headquartered in Heemstede, Netherlands, founded in 2005 by Michel van Koningsbrugge. The company specializes in business intelligence and custom software development, with a primary vertical focus on the pharmaceutical industry supplemented by work in healthcare, mobility and transport, and technical services. Core products include Pharma Solutions (a modular package covering in-market data and BI, Regulatory Affairs, Quality Assurance, Artwork and Packaging, FMD compliance, and Serialization), the FMD Software tool (an NMVS-connected web application for medicine verification offered in Standard, Business, and Enterprise subscription tiers), and Farminform as a Service (FaaS), a subscription that processes and enriches FarmInform pharmaceutical market data with Z-Index information and delivers it through Power BI dashboards and Excel via a semantic model.

The technology stack is anchored in the Microsoft ecosystem: .NET (C#, ASP.NET Core) on the backend, React/Next.js with TypeScript on the frontend, Azure cloud infrastructure, Microsoft Fabric with OneLake for lakehouse architectures, Power BI for visualization, SQL Server and SSAS for data modeling, Docker for containerization, and Figma for design. Pre-built API integrations connect to 200+ systems spanning ERP, CRM, accounting, HR, and pharma-specific platforms such as SoftGroup's SATT serialization platform and the National Medicines Verification System.

Revenue is generated through a mix of project-based custom development engagements, recurring SaaS subscriptions (FMD tiers starting at €99/month, FaaS, and Pharma Solutions modules), and professional services for BI consulting and implementation. The go-to-market is sales-led and direct, with emphasis on consulting-led engagements, long-term client relationships, and post-delivery optimization. Customers include enterprise pharma names such as Teva, LEO Pharma, Bayer, Grünenthal, Galderma, and Prolepha, alongside organizations in adjacent verticals like Qarin, RMC, Chex, and Medizorg. The company holds ISO 27001:2017 and NEN 7510-1:2017 certifications and operates a team of approximately 12 specialists.

Name

MK2

Legal name

MK² Software B.V.

Website

https://mk2software.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MK2 Software B.V. is a privately held Dutch IT firm (est. 2005, Heemstede, ~12 employees) that builds custom software and business intelligence solutions, with a primary focus on pharmaceutical industry customers including regulatory compliance, serialization, and market data analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Projects: Project-based custom software development for web applications, mobile apps, and API integrations. Long-term client relationships maintained with ongoing optimization and development after initial delivery.
2. FMD Software Subscriptions: SaaS subscriptions for Falsified Medicines Directive compliance tool. Three tiers: Standard (€99/month), Business (€199/month), and Enterprise (custom pricing). Annual billing available at discount.
3. Farminform as a Service (FaaS): Subscription service for pharmaceutical market data analysis via Power BI. Provides processed and enriched FarmInform data with standard dashboards and Excel integration.
4. Pharma Solutions: Modular business intelligence package for pharmaceutical industry including data solutions, FMD, QA, RA and packaging modules. Subscription or project-based pricing.
5. Business Intelligence Services: Consulting and implementation services for data warehousing, dashboards, data analyses and BI strategy. Including Azure, Microsoft Fabric, and Power BI implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MK2 Software designs, develops, and maintains custom software applications and business intelligence solutions for organizations, with deep specialization in the pharmaceutical industry. The company delivers a portfolio of proprietary products (Pharma Solutions, FMD Software, Farminform as a Service, API-koppelingen) and project-based services (Business Intelligence consulting, Maatwerksoftware custom development), supported by integrations with ERP, CRM, and pharmaceutical data sources.

Product overview

MK2 Software offers a portfolio of four core proprietary products — Pharma Solutions, FMD Software, Farminform as a Service (FaaS), and API-koppelingen — supported by a managed services layer of Business Intelligence and Custom Software (Maatwerksoftware). Pharma Solutions is the umbrella pharmaceutical industry package covering In-market data & BI, Regulatory Affairs, QA, Artwork & Packaging, FMD, and Serialization (the latter via the SoftGroup SATT Platform partnership). FMD Software provides NMVS-connected medicine verification as a standalone or API-integrated SaaS tool in three pricing tiers (Standard, Business, Enterprise). FaaS delivers processed FarmInform pharmaceutical market data via Power BI and Excel. API-koppelingen is both a product and a service, connecting enterprise systems (ERP, CRM, accounting, HR) to BI platforms and custom applications. The BI and Maatwerksoftware service lines use Microsoft technologies (.NET, React/Next.js, Azure, Microsoft Fabric, Power BI) to build data warehouses, dashboards, web applications, and portal environments. The SATT Platform, delivered in partnership with SoftGroup, extends serialization and aggregation capabilities into the pharma product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharma Solutions Modular domain-specific service package for pharmaceutical organizations covering In-market data & BI, Regulatory Affairs, Quality Assurance, Artwork & Packaging, FMD, and Serialization. Provides comprehensive software support and advisory services tailored to the pharmaceutical industry.
• FMD Software Web-based Falsified Medicines Directive (FMD) compliance tool that enables pharmaceutical transport companies, wholesalers, and pharmacies to scan, verify, and decommission 2D GS-1 barcodes on prescription medicines against the National Medicines Verification System (NMVS). Available in Standard, Business (with API connectivity), and Enterprise tiers.
• Farminform as a Service (FaaS) Subscription service that processes FarmInform pharmaceutical market sales and distribution data, enriches it with Z-Index drug information, and delivers it via Power BI dashboards and Excel through a semantic model. Provides market share, product performance, regional, and sales channel analyses for pharmaceutical organizations.
• API-koppelingen (API Integrations) API integration services that connect disparate enterprise systems such as ERP, CRM, accounting, HR, and industry-specific software. MK2 has built integrations with AFAS, Exact Online, HubSpot, Salesforce, Visma, Twinfield, Zapier, and many other platforms, enabling automated data exchange and centralized reporting.
• Business Intelligence Services BI consulting and development services covering data warehousing, dashboarding, data consultancy, and data analysis. Uses Power BI, Azure, Microsoft Fabric, and SQL Server to deliver dashboards and reporting solutions across industries including pharma, healthcare, retail, financial services, and HR.
• Maatwerksoftware (Custom Software Development) Custom software development services building web applications, portal environments, and API integrations tailored to client processes. Solutions are developed using .NET (C#), React/Next.js, Azure, and Docker, and support customer portals, internal back-office systems, and scalable integrations.
• SoftGroup SATT Platform Azure-native serialization, aggregation, and compliance platform co-delivered with SoftGroup, designed for pharmaceutical manufacturers. Covers line-level serialization and aggregation management, centralized product and batch management, ERP/WMS/MAH/CMO connectivity, regulatory reporting, and audit-ready validation.
• KRAS Complaint Management System Web-based complaint management system developed for RMC enabling central complaint handling, integration with Azure/Office 365 via SSO, online status detection for automatic complaint routing, external partner portal access, and automated customer letter generation.

Quantifiable outcome

• 175% efficiency increase for Chex customer
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• SoftGroupcoreStrategic or Co-development Partner · 21 April 2021MK2 Software partnered with SoftGroup to provide pharmaceutical companies in the Benelux region with high-quality serialization and aggregation software and hardware solutions. SoftGroup is a best-in-class end-to-end traceability technology provider and Certified Gateway Provider and Trusted partner of the European Medicine Verification Organization (EMVO). The partnership allows pharmaceutical companies to leverage MK2 Software's expertise combined with SoftGroup's global compliance solution.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TraceLink: Global pharma serialization and supply chain traceability platform; an incumbent competing with MK2/SoftGroup for large pharma serialization contracts at significantly greater scale.
• Info Support: Larger Dutch software development and consulting firm with broader industry coverage but overlapping .NET/Azure custom development and data engineering capabilities.
• Conclusion: Dutch IT services group with multiple specialist labels delivering custom software, BI, and managed services; a broader incumbent competing for the same enterprise Dutch accounts.

Direct peers

• Anchormen: Dutch data and AI consultancy specializing in data platforms, BI, and analytics — a direct competitor in the same Microsoft/Azure data engineering space as MK2.
• Movilitas: Pharma serialization, traceability, and digital supply chain consultancy with NMVS/EMVO integration capabilities; competes for the same serialization and FMD compliance engagements as MK2.
• Conclusion Xforce: Dutch consultancy under the Conclusion group delivering custom software, integrations, and BI on Microsoft platforms; competes head-to-head with MK2 for Dutch enterprise projects.
• Zetes: Belgian-headquartered identification and mobility solutions provider with a strong pharma serialization and FMD/EMVO offering; competes directly with MK2's SoftGroup-delivered SATT platform.
• Winvision: Dutch Microsoft-focused IT consultancy delivering custom software, BI, and Dynamics 365 solutions; overlaps directly with MK2's Microsoft-stack BI and custom development practice.

Regional players

• iO (formerly Intracto): Large Dutch/Belgian digital agency offering custom software, integrations, and data solutions; competes for mid-market custom development projects in the Benelux region.
• Virtual Sciences: Dutch consulting firm delivering BI, data warehousing, and analytics solutions; comparable regional peer in the Microsoft BI/data engineering market where MK2 operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mk2-software-b-v
• Xx.com/mk2_software
• Facebookfacebook.com/mk2software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MK2