Olive Oil Lovers

What Olive Oil Lovers does

Olive Oil Lovers, operated by Sun Grove Foods, Inc., is a US-based direct-to-consumer e-commerce retailer specializing in premium extra virgin olive oils (EVOOs) and complementary Mediterranean pantry products. The company curates extra virgin olive oils sourced from producers across 9+ countries — Italy, Spain, Greece, France, California/USA, Portugal, Croatia, Peru, and Turkey — segmented into origin, taste profile (smooth/mild, balanced, bold/peppery), use case (finishing, everyday cooking, high-heat), organic certification, and award status. Core product lines include the full EVOO catalog, infused/flavored oils, vinegars (including aged balsamics 12–25 years and sherry vinegars), pestos and sauces, honey, sea salts, pasta, olives and olive pâtés, fruit preserves, and specialty pantry items, alongside an owned house brand called Entelia sourced from Crete and the Peloponnese.

The business operates through an owned e-commerce storefront with US-wide fulfillment, plus B2B wholesale, bulk, and private-label programs, corporate gifting, and digital gift cards ($50–$500). Pricing is unit-based, typically $16.95 to $80+ per bottle, with a $100 free-shipping threshold and a free 100ml sample at $125 to drive basket size. Recurring revenue comes from the Olive Oil of the Month Club subscription, and trial/conversion products include the Pick Six Build-Your-Own Sampler ($7.50 per 100ml) and the Tasting Kit ($45, six 100ml oils plus guided online tasting). Quality assurance is positioned as a core differentiator: the company states 20+ years of expertise, expert tasting, annual lab authentication tests, temperature-controlled storage, and a satisfaction guarantee, with management led by Joanne Lacina (President and Founder) and George Floropoulos (Director of Search Marketing).

The business has no disclosed funding, no public listing, no M&A activity, and no proprietary technology stack beyond standard e-commerce and curation operations. It competes in the specialty/gourmet olive oil category on curation, country-of-origin breadth, and trust signals (lab testing, harvest freshness) rather than on price, technology, or scale.

Name

Olive Oil Lovers

Legal name

Sun Grove Foods, Inc.

Website

https://oliveoillovers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Olive Oil Lovers, operated by Sun Grove Foods, Inc., is a US-based D2C e-commerce retailer that curates and sells premium extra virgin olive oils from 9+ countries alongside Mediterranean pantry items, serving home cooks, chefs, and B2B/gifting customers with subscription, wholesale, and private-label programs.

Ownership category

akta.pro rank

Product category

Specialty Olive Oil & Gourmet Food Retail

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Extra virgin olive oil
• Specialty food retail
• Olive oil subscription
• Gourmet pantry products
• Mediterranean food e-commerce

Headquarters

HQ city

Passaic

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of extra virgin olive oils, vinegars, and gourmet pantry products through e-commerce storefront. Products sold in various formats (bottles, tins, bags-in-box) at unit prices ranging from approximately $16 to $200+. Includes olive oils, flavored/infused oils, pestos, sauces, spreads, honey, pasta, olives, fruit preserves, and specialty pantry items.
2. Subscription (Olive Oil of the Month Club): Monthly subscription service delivering curated olive oils to subscribers on a recurring basis.
3. Tasting Kit Experience: Guided tasting kit product ($45) featuring six 100ml olive oils, tasting cups, placemat, and access to interactive online tasting experience for palate discovery.
4. B2B Wholesale and Private Label: Bulk olive oil sales, wholesale program, and private label services for retailers and corporate customers.
5. Gift Cards and Corporate Gifting: Digital gift cards in denominations from $50 to $500, plus corporate gifting programs for B2B customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Olive Oil Lovers is a direct-to-consumer e-commerce retailer that curates and sells premium extra virgin olive oils from award-winning producers across nine countries (Italy, Spain, Greece, France, California, Portugal, Croatia, Turkey, Peru), along with complementary Mediterranean pantry items such as aged balsamic and sherry vinegars, pestos, sauces, sea salts, honey, pasta, olives, and fruit preserves. The company also operates a monthly Olive Oil Club subscription, a guided at-home Tasting Kit, and B2B wholesale, private label, and corporate gifting programs, supported by annual third-party lab testing and temperature-controlled storage.

Product overview

Olive Oil Lovers is an e-commerce platform specializing in premium extra virgin olive oils and Mediterranean gourmet products. The core offering centers on a curated marketplace featuring olive oils from 9+ countries (Italy, Spain, Greece, France, California, Portugal, Croatia, Turkey, Peru), categorized by origin, intensity level, organic certification, and award status. Key proprietary products include the Pick Six Build-Your-Own Sampler (customizable 6-mini-bottle selection for $45) and the Olive Oil Lovers Tasting Kit ($45, featuring 6 curated oils + tasting accessories + interactive online companion app). The house brand Entelia offers Cretan olive oils and Mediterranean pantry staples. The platform also sells complementary products including vinegars (aged balsamics, sherry), pestos/sauces, sea salts, honey, pasta, olives, fruit preserves, and specialty items. Gift options include curated gift sets and digital gift cards ($50-$500). The company positions itself on quality assurance through expert tasting, lab testing, and temperature-controlled storage, serving both individual consumers and corporate gifting needs.

Differentiator

Problem solved

Functional benefit

Brands

• Entelia: Greek olive oil brand from Crete, named after the Greek word εντέλεια meaning whole and absolute perfection. Includes olive oils, honey, olives, and seasonings from Crete.

Products and services

• Extra Virgin Olive Oils (Curated International Collection) Curated selection of premium extra virgin olive oils from producers across nine countries, filterable by origin, intensity, organic certification, and award status, sold to home cooks, food enthusiasts, chefs, and corporate buyers.
• Pick Six Build-Your-Own Sampler A build-your-own sampler of six 3.38 fl oz (100ml) mini bottles of extra virgin olive oil that lets customers compare flavors and origins across the catalog before purchasing full-size bottles; intended for exploration, comparison, and gifting.
• Olive Oil Lovers Tasting Kit A guided at-home tasting experience that includes six curated 100ml extra virgin olive oils, six tasting cups, a tasting placemat, and an interactive online companion experience that helps customers discover their olive oil palate profile.
• Olive Oil Club (Monthly Subscription) A monthly subscription service that delivers curated selections of premium extra virgin olive oils to subscribers on a recurring basis, designed for ongoing discovery of new oils and producers.
• Award-Winning Olive Oils Collection A curated collection of extra virgin olive oils that have been recognized by leading international competitions during the current harvest season, marketed for exceptional flavor and craftsmanship.
• Certified Organic Olive Oils A selection of extra virgin olive oils from producers with certified organic credentials, curated for flavor and quality alongside sustainable farming practices.
• Infused & Flavored Olive Oils A collection of infused and flavored extra virgin olive oils that pair premium EVOO with complementary flavors such as garlic, basil, lemon, hot pepper, truffle, rosemary, smoked, and mint, offered as an alternative to unflavored oils.
• Entelia House Brand (Cretan EVOO & Mediterranean Pantry) Olive Oil Lovers' proprietary house brand of Cretan extra virgin olive oils and Mediterranean pantry staples, including pyramid sea salt, Kalamata/Chalkidiki/Prune olives, Cretan honey, and wild Cretan oregano, positioned as an everyday premium tier.
• Italian Olive Oils Collection A country-specific collection of extra virgin olive oils from Italy, featuring regional flavor profiles from Tuscany, Sicily, Puglia, Lazio, Umbria, and other producing areas.
• Spanish Olive Oils Collection A country-specific collection of extra virgin olive oils from Spain, the world's largest olive oil producer, featuring bold flavors and consistent quality from Andalusia and other regions.
• Greek Olive Oils Collection A country-specific collection of extra virgin olive oils from Greece featuring native varieties and rich heritage, primarily sourced from Crete and the Peloponnese regions.
• French Olive Oils Collection A country-specific collection of extra virgin olive oils from France prized for elegance and nuanced flavors, with deep roots in regional culinary traditions from Provence and Occitanie.
• California Olive Oils Collection A country-specific collection of extra virgin olive oils from California, crafted by innovative producers focused on freshness, quality, and modern production techniques.
• Portuguese Olive Oils Collection A country-specific collection of extra virgin olive oils from Portugal featuring distinctive native varieties, exceptional value, and rich olive-growing heritage from Trás-os-Montes.
• Croatian Olive Oils Collection A country-specific collection of extra virgin olive oils from Croatia, known for distinctive character, limited production, and award-winning quality sourced from Istria.
• Turkish Olive Oils Collection A country-specific collection of extra virgin olive oils from Turkey featuring ancient olive-growing traditions and diverse regional varieties including Memecik.
• Vinegars Collection A selection of premium vinegars including aged balsamic vinegars (12–25 years), sherry vinegars, and wine vinegars sourced from Italy, Spain, and other regions, intended to complement the olive oil range.
• Pestos, Sauces & Spreads A collection of gourmet pestos, sauces, and spreads including Sicilian basil pesto, pistachio-almond pesto, tomato sauces, and bruschetta spreads sourced from Italian producers.
• Sea Salts & Seasonings A collection of authentic salts and seasonings including Sicilian sea salt, Greek mountain oregano, and complementary herb blends selected for depth and bold flavor.
• Honey Collection A collection of pure and natural artisan honeys including Cretan thyme honey, wild flower honey, pine honey, carob honey, and Sicilian orange blossom honey.
• Specialty Pantry Items A collection of gourmet Mediterranean pantry items including nut creams (pistachio, hazelnut), artichokes, sun-dried tomatoes, and other artisan specialties.
• Artisanal Pasta Collection A collection of artisanal pasta crafted for authentic flavor and texture, including Sicilian Trecce, organic Paccheri, bronze-die Fusilli, and Mezze Penne.
• Olives & Olive Pâté A collection of premium olives and olive pâtés including Kalamata, Chalkidiki, Taggiasca, Picholine, and Bella di Cerignola varieties, plus olive tapenades from Mediterranean producers.
• Fruit Preserves & Jams A collection of traditional fruit preserves including Greek spoon sweets, Italian jams (apricot, fig, cherry, blackberry, grape), and marmalades from Calabrian clementines.
• Olive Oil Gifts & Samplers A curated collection of gift-worthy extra virgin olive oils and sampler sets selected for exceptional quality and beautiful presentation for any occasion.
• Vinegar Gifts & Samplers A curated collection of gift-worthy vinegars, including aged balsamic vinegars aged 12–25 years and sherry vinegars, presented for gifting occasions.
• Oil & Vinegar Gift Sets A collection of thoughtfully paired olive oil and vinegar gift sets combining complementary flavors in elegantly presented packages, designed for gifting.
• Digital Gift Cards Digital gift cards delivered instantly via email in denominations of $50, $75, $100, $150, $200, $250, and $500, allowing recipients to choose their preferred olive oils and gourmet products at checkout with no additional processing fees.
• B2B Wholesale Program A B2B wholesale program selling bulk extra virgin olive oil and gourmet pantry products to retailers and food-service customers, with quote-based pricing and large-format options (3L tins, 5L bags-in-box) at volume discounts.
• Private Label / White-Label Olive Oil Program A private label / white-label program enabling B2B customers to source extra virgin olive oil under their own brand, with quote-based pricing requiring direct inquiry.
• Corporate Gifting Program A B2B corporate gifting program that leverages digital gift cards in $50–$500 denominations and curated olive oil and oil-and-vinegar gift sets for client gifts, holiday gifting, and employee rewards.

Quantifiable outcome

• 150,000+ happy customers
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trader Joe's: Trader Joe's is a US specialty grocery retailer offering curated private-label and branded Mediterranean pantry items including olive oils. Comparable as a value-oriented specialty food channel competing for the same shoppers.
• California Olive Ranch: California Olive Ranch is the largest US olive oil producer with significant DTC and grocery distribution. Comparable as a domestic olive oil brand selling premium EVOOs across retail and online channels, though at much larger scale.
• Whole Foods Market: Whole Foods Market is the largest US specialty grocer with an extensive premium olive oil and Mediterranean pantry assortment. Comparable as a channel where Olive Oil Lovers' target shoppers purchase competing premium EVOOs.

Direct peers

• McEvoy Ranch: McEvoy Ranch is a California-based olive oil producer and DTC retailer offering premium estate-grown EVOOs and related gourmet products. Comparable as a vertically oriented producer/retailer of premium olive oils to US specialty buyers.
• Gustiamo: Gustiamo is a US-based importer and online retailer of premium Italian specialty foods, including olive oils, vinegars, and pantry staples. Comparable in the multi-origin, chef-targeted specialty food e-commerce model.
• Brightland: Brightland is a premium DTC olive oil and vinegar brand positioned around freshness, design, and provenance. Closely comparable as a premium, content-driven, direct-to-consumer specialty oil/condiment retailer with similar price points and audience.
• Graza: Graza is a venture-backed DTC extra virgin olive oil brand offering premium EVOOs and finishing oils directly to US consumers. Highly comparable as a curated, premium-positioned olive oil e-commerce company targeting home cooks and chefs.
• Kosterina: Kosterina is a premium DTC extra virgin olive oil brand sourced from Greece, with growing pantry product extensions. Comparable as a single-origin Greek EVOO brand competing for the same health-conscious, premium home cook demographic.
• Olio2go: Olio2go is a US-based importer and online retailer specializing in premium Italian extra virgin olive oils from small producers. Directly comparable as a specialty online olive oil retailer curating single-estate and regional oils for US consumers.

Regional players

• O-Med: O-Med is a Spanish producer and international retailer of premium single-estate extra virgin olive oils from Andalusia. Comparable as a high-quality single-origin EVOO producer competing in international specialty and DTC channels, though primarily Europe-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oliveoillovers
• Xx.com/EVOOlovers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olive Oil Lovers