Innova Disc Golf
- Company typePrivate
- Founded1983
- HeadquartersRock Hill, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Innova Disc Golf firmographics
Firmographics- Name
- Innova Disc Golf
- Legal name
- Innova Disc Golf
- Website
- https://innovadiscs.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Innova Disc Golf industry classification
Industry- Product category
- Disc Golf Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Innova Disc Golf is headquartered
LocationHeadquarters
- HQ city
- Rock Hill
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Innova Disc Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Disc Sales: Core revenue from manufacturing and selling disc golf discs across multiple product lines including distance drivers, fairway drivers, mid-range, and putt & approach discs. Revenue streams include full production, limited/tour series, and factory second discs.
- Accessories and Apparel: Sales of disc golf bags, targets (DISCatcher), mini markers, stickers, patches, hats, t-shirts, and other apparel items through direct and wholesale channels.
- Custom Products: Custom hot-stamp discs for events, tournaments, and promotional purposes. Includes event custom programs and personalized disc printing services.
- Wholesale Distribution: B2B revenue through dealer network, national retail partners, and regional distribution operations including Innova Canada and Innova Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Production Discs |
| Unit Pricing | Pay-as-you-go | Limited/Tour Series |
| Unit Pricing | Pay-as-you-go | Factory Seconds |
| Unit Pricing | Pay-as-you-go | Apparel and Gear |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Innova Disc Golf product offering
Product offeringCore offering
Innova Disc Golf manufactures and sells disc golf equipment across categories including disc golf discs (distance drivers, fairway drivers, mid-range, putt & approach), DISCatcher disc golf basket targets, disc golf bags, branded apparel and accessories, custom hot-stamp discs, factory second discs, and tour series signature discs. The company also provides tournament sponsorship, player pack programs, event customization, and disc golf course development consulting services.
Product overview
Innova Disc Golf is a disc golf equipment manufacturer offering a comprehensive product portfolio centered around disc golf discs available in multiple plastic types (DX, Star, Champion, Halo Star, GStar, Proto Glow, etc.). The product line includes Distance Drivers, Fairway Drivers, Mid-Range, and Putt & Approach discs across various speed ratings, supplemented by DISCatcher brand targets for courses, branded bags, and apparel. The company operates through direct-to-consumer Factory Store, wholesale dealer networks, and offers customization services for events and teams. Additional offerings include tournament sponsorship programs, course development consulting, and the SpinTV media platform.
Differentiator
Problem solved
Functional benefit
Brands
- Innova Factory Store: Direct-to-consumer factory store and pro shop operation
- Innova Pro Shop
Products and services
- Disc Golf Discs Core product line of disc golf discs offered across multiple categories — Distance Drivers, Fairway Drivers, Mid-Range, Putt & Approach, and Ultimate & Recreation — across proprietary plastic types (DX, Star, Champion, Halo Star, GStar, Proto Glow, Metal Flake Champion, Moondust), for recreational and competitive disc golf players.
- Custom Discs Custom hot-stamp disc printing service for events, teams, retail promotions, and tournaments. Includes the Event Custom program tailored for tournament organizers.
- DISCatcher Targets Professional-grade DISCatcher brand disc golf basket targets for courses and facilities, available in multiple models: Pro (28), Pro 24, EZ, Traveler, Mini, and Desktop variants. Used for public course installations and individual practice.
- Disc Golf Bags Disc golf carrying bags and packs offered in six models — Safari Pack, Excursion Pack, Adventure Pack, Discover Pack, Standard, and Starter — for carrying discs, accessories, and gear on the course.
- Apparel & Gear Branded Innova apparel (hats, t-shirts, long sleeve shirts, polo shirts, sweatshirts) and accessory gear (mini markers, stickers, patches, targets) for players and fans.
- Tour Series Discs Limited edition discs featuring sponsored professional players' signatures and stamp designs, marketed under the Tour Series and Collab Edition programs at premium pricing of $19.99-$22.99.
- Factory Second Discs Reprinted (F2) and Factory Second quality discs sold at discounted prices through the Innova Factory Store, including U-Dye specialty discs with minor cosmetic imperfections.
- Innova Replay Replay program featuring discs carrying previous tournament stamps, sold at reduced prices through the Innova Factory Store.
- Event Sponsorship & Player Packs Tournament sponsorship services including Innova Replay, Player Packs, Event Custom, and CFR & TFR Programs for disc golf event organizers and promoters.
- Course Development Consulting Disc golf course development consulting service covering planning, design, equipment, budget, and installation guidance for organizations and municipalities building disc golf courses.
Companies that use Innova Disc Golf
Customer profileSegments4 records
Ideal customer profiles3 records
Innova Disc Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Innova Disc Golf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ace RunnerscoreInnova Disc Golf acquired Ace Runners, a leading disc golf retailer in Canada, to form Innova Disc Golf Canada. This strategic acquisition aims to improve product availability, delivery speed, and pricing for Canadian customers and wholesale partners, consolidating Innova's presence in the Canadian market.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Innova Disc Golf competitors and assessment
Company assessmentDirect peers
- Discraft: One of the largest direct competitors in disc golf disc manufacturing, with overlapping professional athlete sponsorship programs, premium plastic lines, and wholesale distribution to retailers — competing head-to-head with Innova across driver, mid-range, and putt & approach categories.
- MVP Disc Sports: Direct disc golf disc manufacturer built around the proprietary GYRO overmold rim technology, competing in the same distance driver, fairway, mid-range and putt segments as Innova with strong tour presence.
- Dynamic Discs: Disc manufacturer and major tournament/retail operator whose branded discs (Fuzion, Lucid, etc.) compete on shelf space and player-pack deals against Innova at pro shops and events.
- Latitude 64: Swedish disc manufacturer owned alongside Dynamic Discs and Westside Discs under the Trilogy group, producing premium plastic discs that compete with Innova's Champion and Star lines for tour and amateur loyalty.
- Prodigy Disc: Professional-tour-focused disc manufacturer with its own sponsored athlete team, producing distance drivers, mid-ranges and putters that compete directly against Innova's tour series and full production disc lines.
- Westside Discs: Trilogy-affiliated disc manufacturer whose premium plastic drivers and mid-ranges directly compete with Innova's full-production and tour series catalog.
Broad incumbents
- Callaway Golf: Large incumbent ball-golf equipment manufacturer and owner of disc golf-adjacent brands (Topgolf). Overlaps with Innova in the broader 'golf' equipment universe and has the resources to expand into disc-related categories.
- Acushnet Holdings: Parent of Titleist and FootJoy — a major golf-industry incumbent with significant capital and broad sporting-goods retail reach. Comparable as a fellow long-tenured golf equipment manufacturer with multi-channel distribution.
- Dick's Sporting Goods: Largest U.S. sporting-goods retailer and listed Innova national retail partner, serving as both a downstream channel and a comparable operator in the broader sporting goods retail market.
Regional players
- Decathlon: Global sporting-goods retailer with proprietary disc and sporting-equipment lines across Europe and other regions — comparable as a vertically integrated sporting-goods brand-and-retail operator that competes for international disc-golf shelf space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Innova Disc Golf social profiles
Digital presenceInnova Disc Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innova Disc Golf leadership team
Management profileNumber of profiles
Innova Disc Golf subsidiaries and ownership
Company hierarchySubsidiaries2 records
Innova Disc Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innova Disc Golf M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innova Disc Golf
What does Innova Disc Golf do?
Innova Disc Golf manufactures and sells disc golf equipment across categories including disc golf discs (distance drivers, fairway drivers, mid-range, putt & approach), DISCatcher disc golf basket targets, disc golf bags, branded apparel and accessories, custom hot-stamp discs, factory second discs, and tour series signature discs. The company also provides tournament sponsorship, player pack programs, event customization, and disc golf course development consulting services.
Is Innova Disc Golf a public or private company?
Innova Disc Golf is a private company. It is classified as unknown and is currently operating.
When was Innova Disc Golf founded?
Innova Disc Golf was founded in 1983. It employs 51 to 100 people.
Where is Innova Disc Golf based?
Innova Disc Golf is headquartered in Rock Hill, United States, in the North America region.
How does Innova Disc Golf make money?
Four revenue lines are on record. Disc Sales are the primary driver. The others are accessories and Apparel, custom Products and wholesale Distribution.
Who are Innova Disc Golf's main competitors?
Direct peers on record are Discraft, MVP Disc Sports, Dynamic Discs, Latitude 64, Prodigy Disc and Westside Discs. Broad incumbents are Callaway Golf, Acushnet Holdings and Dick's Sporting Goods. Decathlon is listed as a regional player.
Does Innova Disc Golf have an API?
No public API is recorded for Innova Disc Golf.
What industry is Innova Disc Golf in?
Innova Disc Golf's product category is Disc Golf Equipment. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.