Celliant

What Celliant does

Celliant is the flagship infrared textile technology brand of Hologenix LLC, a privately held materials-science company founded in 2002 and headquartered in Pacific Palisades, California. The company's core product is a proprietary blend of bioceramic minerals that captures escaping body heat, converts it into full-spectrum infrared energy, and reflects it back into the body. The technology is offered to brand partners in multiple carrier formats: directly embedded into fibers and yarns (including a sustainable viscose variant co-developed with Kelheim Fibres), applied as a topical print/coating, and integrated into recycled, natural, and synthetic substrates. Clinical claims — including increased local circulation, faster fabric drying, and penetration up to 1.5 inches into tissue — are backed by 11 peer-reviewed studies and an independent Science Advisory Board.

The business is structured as a B2B ingredient brand: Hologenix licenses CELLIANT to roughly 60 partner companies that integrate it into finished products across apparel and footwear (Under Armour, Decathlon, Levi's, Tecnica, Xcel, Salewa), mattresses and bedding (PureCare, Bio-San, OBB, Blackroll), medical supplies (Medline CURAD, KT Tape), health and wellness (Sunlighten infrared saunas, HeatHealer), upholstery (Crypton, DesignTex), and hospitality. Revenue mechanics blend undisclosed multi-year B2B licensing/royalty contracts with a smaller direct-to-consumer line launched in 2025–2026 — Infrared Dream Pillow and Celestial Sleep Sheets ($149.99–$169.99) — sold via the celliant365.com Shopify storefront and an Amazon storefront.

Regulatory positioning is central to the operating model. The FDA has determined CELLIANT products are general wellness medical devices under section 201(h) of the FD&C Act, and the technology is designated Class 1 Medical Device in eight jurisdictions (Australia, Canada, EU, Japan, New Zealand, Switzerland, UAE, UK) with additional market clearances in 15+ countries including China, India, Korea, Mexico, Singapore, Saudi Arabia, and South Africa. Company-reported scale signals include 60+ commercial partners, global regulatory reach across roughly 22 countries, and full executive leadership in product, marketing, business development, and regulatory functions, while financial figures (revenue, headcount, funding) are not publicly disclosed.

Name

Celliant

Legal name

Hologenix LLC

Website

https://celliant.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Celliant (Hologenix LLC) is a materials-science company that licenses its proprietary bioceramic infrared textile technology to 60+ brand partners across apparel, bedding, medical, wellness, upholstery, and hospitality, while also selling direct-to-consumer infrared bedding products.

Ownership category

akta.pro rank

Product category

Infrared Textile Technology

NAICS

Artificial and Synthetic Fibers and Filaments Manufacturing (32522), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252), Textile Product Mills (314)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Biodegradable Fibers & Nonwovens (industrial textiles, wipes) (IMAEAOAG)

akta.pro secondary industries

Bio-based Textiles & Fibers (lyocell/viscose, cellulose filament, nonwovens) (IMAMALAK), Coated, Laminated & Membrane Fabrics (CRAAAMAF)

Keywords

• Infrared textile technology
• Bioceramic mineral fibers
• Wellness textile licensing
• Performance fabric ingredients
• Smart textile materials

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Technology Licensing: B2B licensing model where CELLIANT technology is licensed to brand partners who incorporate it into their products. Partners pay licensing fees for the right to use CELLIANT as an ingredient brand in their product lines across various industries.
2. Direct Product Sales: Direct-to-consumer sales through celliant365.com Shopify store and Amazon storefront. Products include infrared socks, wristbands, Celestial Sleep Sheets ($149.99-$169.99), and Infrared Dream Pillow.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Celliant is a proprietary infrared (IR) textile technology consisting of a blend of natural bioceramic minerals that are embedded into fibers, yarns, and fabrics or applied as coatings. The minerals capture escaping body heat and convert it into full-spectrum infrared energy, which is reflected back into the body. Hologenix LLC, the parent company, licenses this technology as an ingredient brand to 60+ partner brands across apparel, footwear, bedding, wellness, and medical industries, and also sells a small direct-to-consumer product line including infrared pillows and sleep sheets.

Product overview

CELLIANT is an ingredient/technology brand that licenses its infrared textile technology to partner brands across multiple industries. The core offering is CELLIANT® infrared technology—a proprietary blend of natural bioceramic minerals embedded into fibers, yarns, and fabrics. The technology is available in multiple carrier formats including CELLIANT Viscose (sustainable viscose fiber) and CELLIANT Print (surface coating), allowing partner brands to incorporate IR benefits into their products. CELLIANT also sells direct-to-consumer products including the Infrared Dream Pillow and Celestial Sleep Sheets through celliant365.com and Amazon. The technology is backed by 11 peer-reviewed clinical studies and holds regulatory clearances as a Class 1 Medical Device across multiple global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• CELLIANT® Technology Proprietary infrared textile technology consisting of a blend of natural bioceramic minerals that is embedded into fibers, yarns, and fabrics. The minerals capture body heat, convert it into full-spectrum infrared energy, and reflect it back into the body to increase local circulation and cellular oxygenation. Licensed to partner brands across apparel, footwear, bedding, wellness, and medical categories.
• CELLIANT Viscose Nature-based, sustainable viscose fiber variant of CELLIANT technology, produced with Kelheim Fibres, providing in-fiber infrared performance for use in sleepwear, bedding, and apparel applications where a sustainable viscose carrier is preferred.
• CELLIANT Print Topical coating variant of CELLIANT technology in which the proprietary mineral powder is adhered directly to fabric surfaces, enabling infrared performance on additional fabric types and design patterns beyond fiber-core integration.
• Infrared Dream Pillow Direct-to-consumer sleep pillow infused with CELLIANT infrared technology to improve sleep quality and overnight recovery, sold through celliant365.com and Amazon.
• Celestial Sleep Sheets Direct-to-consumer bedding sheets powered by CELLIANT technology, designed to transform body heat into full-spectrum infrared energy for improved sleep quality and overnight recovery. Sold through celliant365.com at $149.99 (Queen) and $169.99 (King).

Quantifiable outcome

• Increase in local circulation and cellular oxygenation measurable within 5-30 minutes of use
• +3 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered new/ emerging, core, strategic and flagship.

• Dream Recoverynew/ emergingOEM/ Whitelabel/ Licensing Partner · 24 April 2026New partnership with brand redefining rest and recharge. First CELLIANT-powered launch for restorative sleep products.
• AEONcoreOEM/ Whitelabel/ Licensing Partner · 23 January 2026Launch of Topvalu EX CELLIANT recovery wear collection in Japan. Long-time partner with multiple CELLIANT-powered product lines.
• Big Agnesnew/ emergingOEM/ Whitelabel/ Licensing Partner · 1 January 2026Partnership for CELLIANT-powered outdoor sleeping products - making sleep outdoors a dream with infrared technology.
• OBBcoreOEM/ Whitelabel/ Licensing Partner · 24 March 2025Partnership for infrared bedding products enabling faster recovery and comfortable sleep through CELLIANT technology.
• ALDI AustraliacoreOEM/ Whitelabel/ Licensing Partner · 3 December 2024Partnership with Kirkton House brand for CELLIANT-infused bedding sold through ALDI Australia grocery retailer.
• Cadensenew/ emergingOEM/ Whitelabel/ Licensing Partner · 17 September 2024World's first Variable Friction adaptive shoe partnering with CELLIANT for Boost sock - enhancing mobility through infrared.
• DAGicoreOEM/ Whitelabel/ Licensing Partner · 22 April 2024Leading Turkish underwear/sleepwear brand launching eco-friendly sleep sets using CELLIANT Viscose sustainable infrared solution.
• Bio-SancoreOEM/ Whitelabel/ Licensing Partner · 3 April 2024Five-year partnership (since 2020) for infrared sleep solutions. Bio-San creates CELLIANT-powered products for rest and recovery.
• DecathloncoreOEM/ Whitelabel/ Licensing Partner · 20 February 2024Partnership with Decathlon for Wedze ski socks and expanding into activewear training sets. Growing collaboration across multiple Decathlon brands.
• BlackrollcoreOEM/ Whitelabel/ Licensing Partner · 5 January 2024Restful sleep products wherever life takes you - Blackroll incorporating CELLIANT into recovery and sleep product lines.
• iKsnew/ emergingTechnology or Integration · 1 January 2024Beauty innovation partner exploring evolving role of infrared in beauty applications at MakeUp in LA 2026.
• Kilde MediccoreOEM/ Whitelabel/ Licensing Partner · 9 May 2022Partnership since 2022 delivering infrared wellness through Reflexwear brand - standout line of therapeutic apparel.
• MedlinecoreOEM/ Whitelabel/ Licensing Partner · 28 March 2022Partnership for CURAD Performance line powered by CELLIANT - medical supplies incorporating infrared technology for therapeutic benefits.
• TecnicacoreOEM/ Whitelabel/ Licensing Partner · 18 March 2022CELLIANT powers Tecnica high-performance ski boots for 60+ year old ski boot manufacturer known for innovation.
• CryptoncoreStrategic or Co-development Partner · 26 October 2021Launch of Crypton CELLIANT - first woven upholstery fabric with infrared technology. Partnership with leaders in performance fabrics and home furnishings (Kravet) for Wellness Textiles collection.
• SunlightencoreStrategic or Co-development Partner · 16 September 2021Partnership with infrared sauna leader to incorporate CELLIANT into sauna heater covers, towels, and body wraps for holistic wellness experience.
• Kelheim FibresstrategicTechnology or Integration · 2 September 2021World leaders in sustainable viscose fibers. Partnership to produce CELLIANT Viscose - first in-fiber sustainable IR solution.
• Levi'scoreOEM/ Whitelabel/ Licensing Partner · 26 January 2020Launch of +Levi's Energy clothing line featuring CELLIANT - first major denim brand partnership for infrared technology.
• YaasacoreOEM/ Whitelabel/ Licensing Partner · 1 October 2019Adjustable furniture company incorporating CELLIANT into popular blankets for recovery and comfort.
• Under ArmourflagshipOEM/ Whitelabel/ Licensing Partner · 3 April 2019Long-term partnership with Under Armour for UA RUSH/VA Vanish Energy performance apparel, HOVR Machina 2 and RECOVER Slip Shoes. Also powered Virgin Galactic spacesuit base layers. Partnership includes CELLIANT Print technology in addition to fiber integration.
• SalewacoreOEM/ Whitelabel/ Licensing Partner · 10 February 2019TirolWool CELLIANT collection combining Tirolean mountain sheep's wool with CELLIANT performance technology in jackets and vests.
• PureCarecoreOEM/ Whitelabel/ Licensing Partner · 16 January 2017New pillow line Body Chemistry with CELLIANT-powered covers for sleep enhancement products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HeiQ Materials: HeiQ is a Swiss specialty textile chemistry company that develops and licenses functional finishes (cooling, antiviral, freshness, thermoregulation) to global apparel and bedding brands — directly competing with CELLIANT for the same ingredient-brand licensing slots.
• Schoeller Textil: Schoeller produces and licenses high-performance textile technologies (e.g., 3XDRY, coldblack, energear) used in outdoor, sportswear, and workwear — a direct peer in the functional-finish/textile-technology ingredient-brand category.
• Outlast Technologies: Outlast is a direct functional-texture peer: it licenses phase-change material (PCM) technology to apparel, bedding, and footwear brands as an ingredient brand — the same B2B ingredient-licensing model CELLIANT uses for infrared bioceramic minerals.
• 37.5 Technology (Cocona): 37.5 Technology embeds activated mineral/carbon-based particles derived from coconut shell into fibers to manage moisture and temperature — the closest direct technology analog to CELLIANT's bioceramic infrared approach in the performance-textile ingredient-brand space.

Broad incumbents

• Invista (Coolmax / Thermolite): Invista's Coolmax and Thermolite specialty fibers compete for performance/thermal-management positioning in apparel and bedding, making Invista a broad incumbent comparable to CELLIANT in the thermoregulation textile category.
• Polartec: Polartec is an established incumbent in performance fabrics, supplying branded performance textiles to apparel and outdoor brands. While it makes fabrics rather than licensing a single mineral, it competes for the same brand-partner shelf space and consumer 'wellness/performance' positioning.

Emerging players

• PurThread Technologies: PurThread embeds antimicrobial and wellness additives directly into fibers for healthcare, athletic, and consumer textile applications — comparable as a specialty fiber-additive ingredient brand targeting the same B2B licensing and clinical-claim angle as CELLIANT.
• Devan Chemicals: Devan is a specialty textile chemical company that develops functional finishes (thermoregulation, wellness, bio-based) for apparel, bedding, and home textiles — a comparable emerging player in the functional-textile-licensing space.
• Lenzing AG: Lenzing manufactures specialty sustainable fibers (TENCEL, Lenzing Viscose) and supplies the viscose fiber used in CELLIANT Viscose via Kelheim Fibres. It is comparable as a sustainable-fiber innovation partner and could itself launch an infrared-adjacent fiber offering.

Others

• Kelheim Fibres: Kelheim Fibres is CELLIANT's manufacturing partner for CELLIANT Viscose and a comparable specialty viscose producer. Included as an ecosystem/partner peer rather than a direct competitor, since the relationship is co-development rather than competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Celliant
• YouTubeyoutube.com/c/CelliantUSA
• Facebookfacebook.com/Celliant
• LinkedInlinkedin.com/company/celliant
• Instagraminstagram.com/celliant

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celliant