TimeForge
- Company typePrivate
- Founded2004
- HeadquartersLubbock, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TimeForge does
TimeForge is a privately held workforce management SaaS company founded in 2004 and headquartered in Lubbock, Texas. It builds cloud-based scheduling, time-and-attendance, labor compliance, and increasingly full-suite HR technology (recruiting, onboarding, background screening, learning management, earned-wage access, gamification) targeting multi-unit operators in restaurants, grocery, retail, convenience stores, and franchise systems across the United States and Canada.
The platform's technical core is an AI-driven employee scheduling engine that ingests point-of-sale transaction history from systems including Square, Shift4, NCR Aloha, FuturePOS, and SkyTab, then uses predictive analytics to forecast labor demand and generate optimized schedules against business rules and multi-state labor law constraints. The stack is delivered as multi-tenant SaaS with mobile applications for managers and employees, digital and biometric time clocks, real-time attendance monitoring, and centralized multi-location reporting. Native integrations with payroll providers (ADP, Paychex, SurePayroll) and background screening (National Crime Search) extend the platform's footprint inside the operator's existing operational stack.
TimeForge monetizes through custom-priced SaaS subscriptions based on industry vertical, business size, and feature package, with optional multi-year agreements and no required contract lock-in. The go-to-market combines an enterprise field sales motion for larger multi-unit operators (3–300+ locations) with a product-led free trial (no credit card, with expert-led account setup) for SMB and mid-market adoption. Distribution is augmented through partnership channels, notably Square's ecosystem and POS/payroll reseller integrations.
TimeForge firmographics
Firmographics- Name
- TimeForge
- Legal name
- TimeForge
- Website
- https://timeforge.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TimeForge industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Payroll, Time & Attendance (BPACAPAB), Time, Attendance & Scheduling Administration (BPACAIAE), Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD)
Keywords
Where TimeForge is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TimeForge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: TimeForge operates on a software-as-a-service model with subscription pricing. The cost varies based on industry, business size, and selected features. No contract lock-in is required unless the customer prefers a multi-year agreement, and cancellation is available at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom Enterprise Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TimeForge product offering
Product offeringCore offering
TimeForge is a cloud-based SaaS workforce management platform that uses AI to convert point-of-sale (POS) sales history into demand forecasts and automatically generates optimized employee schedules. The unified platform combines employee scheduling, labor forecasting, real-time time and attendance, multi-location labor optimization, and automated labor-law compliance, with adjacent suites for hiring, payroll integration, employee engagement, and earned-wage access. Its customer base consists of multi-unit restaurant, grocery, retail, convenience-store, and franchise operators ranging from 3 to 300+ locations, primarily in the United States.
Product overview
TimeForge is a unified workforce management platform combining scheduling, payroll integration, time tracking, compliance, and retention tools. The core platform centers on AI-powered Employee Scheduling that connects to POS systems, uses Sales Forecasting to predict demand, and builds optimized schedules through Labor Optimization. The Retain suite includes Time and Attendance, Mobile Apps, Time Clocks, and Team Communication. The Recruit suite covers hiring (Recruiting, ATS and Onboarding, Background Checks, Document Storage, Learning Management System), while the Reward suite includes Same Day Pay, Staff Surveys, and Gamification & Rewards. Additional modules include Task Management, Manager Log Book, and Labor Analytics & Reporting. The platform integrates with major POS systems (FuturePOS, Shift4, Square, NCR Aloha), payroll providers (ADP, Paychex), and background screening services.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Scheduling AI-powered scheduling software that connects to POS data, forecasts demand from sales history, and builds labor schedules to match predicted staffing needs for multi-unit operators.
- Labor Forecasting AI-driven labor forecasting that uses POS sales data to predict future demand and optimize staffing levels across multiple locations.
- Time and Attendance Real-time time and attendance tracking with monitoring, overtime alerts, and compliance checking for hourly workforces.
- Labor Optimization Multi-location labor management enabling comparison of labor against sales, identifying overstaffed and understaffed locations and cost optimization opportunities.
- Labor Compliance Automated compliance tools that ensure schedules follow local labor laws and flag violations such as missed breaks or overtime before they occur, supporting multi-state operations.
- Recruiting Recruitment tools to attract and hire the right people for hourly positions across multiple locations.
- ATS and Onboarding Applicant tracking system and employee onboarding workflow management for hourly hires.
- Background Checks Background screening services integrated into the TimeForge hiring workflow for safer hiring practices.
- Time Clocks Digital time clock solutions for employee clock-in/clock-out, including biometric options, to reduce time theft.
- Mobile Apps Mobile applications for employees and managers to access scheduling, time tracking, and team communication on the go.
- Same Day Pay Earned wage access solution allowing employees to access earned pay before payday as an employee benefit.
- Learning Management System Employee training and learning management tools for hourly workforce upskilling and onboarding education.
- Gamification and Rewards Employee engagement tools using gamification to recognize performance and retain hourly staff.
- Labor Analytics and Reporting Real-time labor reporting and analytics across all locations to support labor cost decisions and benchmarking.
- Gig Worker On-Demand Shift Coverage New product capabilities for on-demand shift coverage that enable businesses to manage gig workers alongside regular staff for flexible labor fulfillment.
Quantifiable outcome
- 30% reduction in scheduling errors within three months
- +6 more outcomes
Companies that use TimeForge
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
TimeForge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature5 records
TimeForge partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and supporting.
- National Crime SearchcoreTimeForge partnered with National Crime Search to support smarter, safer hiring by integrating background screening capabilities into the TimeForge hiring and onboarding workflow. This enables customers to conduct background checks directly within the TimeForge platform.
- SquarecoreTimeForge joined Square's ecosystem in July 2025, enabling Square merchants to easily integrate TimeForge workforce management capabilities for team scheduling, time tracking, and labor optimization. This integration makes TimeForge available to Square's extensive merchant base.
- ADPcoreADP payroll integration allows TimeForge customers to sync employee data and time tracking information directly with ADP payroll processing, eliminating duplicate data entry and ensuring accurate payroll calculations.
- PaychexcorePaychex payroll integration enables TimeForge customers to connect time and attendance data with Paychex payroll services for streamlined payroll processing.
- Shift4majorShift4 POS integration allows TimeForge to pull sales transaction data from Shift4-enabled restaurants for AI-driven demand forecasting and optimized schedule generation.
- NCR AlohamajorNCR Aloha POS integration enables restaurant customers using NCR Aloha to leverage sales data for labor forecasting and scheduling optimization through TimeForge.
- FuturePOSmajorFuturePOS integration allows TimeForge to connect with FuturePOS point-of-sale systems to pull sales data for scheduling and labor optimization.
- SurePayrollsupportingSurePayroll integration enables TimeForge customers to sync payroll data with SurePayroll services for simplified payroll processing.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TimeForge competitors and assessment
Company assessmentBroad incumbents
- UKG (Kronos): UKG is the largest workforce management and HCM incumbent, formed by the merger of Ultimate Software and Kronos. It offers scheduling, time & attendance, and labor optimization across all industries, directly competing with TimeForge in multi-unit retail and hospitality.
- Paylocity: Paylocity is a mid-market HCM platform offering payroll, HR, time & attendance, and scheduling. It overlaps with TimeForge on scheduling and time tracking for multi-location retail and restaurant operators seeking a single-suite alternative.
- ADP Workforce Now: ADP's Workforce Now suite bundles payroll, time & attendance, and scheduling for SMB and mid-market. As a TimeForge integration partner and competitor, ADP represents the most credible bundled alternative for multi-unit operators.
- Ceridian Dayforce: Dayforce (formerly Ceridian) is a major HCM and WFM cloud platform serving enterprise and mid-market employers. Its workforce management module competes head-to-head with TimeForge in scheduling, time tracking, and compliance for multi-location operators.
Direct peers
- Fourth: Fourth is a hospitality-focused workforce management platform serving restaurants and hotels with scheduling, forecasting, and labor optimization. It is one of TimeForge's most direct competitors in restaurant and food-service verticals.
- Restaurant365: Restaurant365 is a restaurant-specific cloud platform combining accounting, inventory, scheduling, and workforce management. It targets the same multi-unit restaurant customers as TimeForge with overlapping scheduling and labor functionality.
- HotSchedules / Crunchtime: Crunchtime (which absorbed HotSchedules) provides restaurant operations and workforce management software including scheduling, forecasting, and compliance. It is a primary direct competitor for TimeForge in the restaurant vertical.
Emerging players
- Deputy: Deputy is a cloud-based scheduling and workforce management platform popular with SMB and mid-market multi-location operators. Its PLG-led GTM and transparent pricing contrast with TimeForge's sales-led model in similar retail/hospitality segments.
- WorkJam: WorkJam is a digital workplace platform for frontline and hourly employees offering scheduling, communication, task management, and learning. It competes with TimeForge's Retain and Refine suites for enterprise retail and hospitality chains.
- When I Work: When I Work provides employee scheduling, time tracking, and team communication for shift-based hourly workforces. It targets many of the same restaurant and retail SMB customers as TimeForge with a freemium product-led growth motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TimeForge social profiles
Digital presenceTimeForge financial estimates
Financial estimateRevenue estimate
Valuation estimate
TimeForge leadership team
Management profileNumber of profiles
TimeForge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TimeForge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TimeForge
What does TimeForge do?
TimeForge is a cloud-based SaaS workforce management platform that uses AI to convert point-of-sale (POS) sales history into demand forecasts and automatically generates optimized employee schedules. The unified platform combines employee scheduling, labor forecasting, real-time time and attendance, multi-location labor optimization, and automated labor-law compliance, with adjacent suites for hiring, payroll integration, employee engagement, and earned-wage access. Its customer base consists of multi-unit restaurant, grocery, retail, convenience-store, and franchise operators ranging from 3 to 300+ locations, primarily in the United States.
Is TimeForge a public or private company?
TimeForge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TimeForge founded?
TimeForge was founded in 2004. It employs 1 to 10 people.
Where is TimeForge based?
TimeForge is headquartered in Lubbock, United States, in the North America region.
How does TimeForge make money?
One revenue line is on record: saaS Subscription.
Who are TimeForge's main competitors?
Broad incumbents on record are UKG (Kronos), Paylocity, ADP Workforce Now and Ceridian Dayforce. Direct peers are Fourth, Restaurant365 and HotSchedules / Crunchtime. Emerging players are Deputy, WorkJam and When I Work.
Does TimeForge have an API?
No public API is recorded for TimeForge.
What industry is TimeForge in?
TimeForge's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its NAICS code is 51821 and its SIC code is 7372.