We Select
We Select is a Stockholm-based employer marketing provider founded in 2011 that combines employer branding, recruitment marketing, and data analytics into a unified methodology, serving small to large enterprises, multinationals, and public sector clients across Sweden via consulting services and two SaaS platforms, Talent Software and Mondea.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We Select does
We Select, founded in 2011 and headquartered in Stockholm with a secondary office in Gothenburg, operates as a Swedish employer marketing services and software provider. The company combines employer branding, recruitment marketing, and data analytics into a single unified "Employer Marketing" methodology designed to help companies attract, engage, and convert candidates across both active job seekers and passive talent.
Its product portfolio has five components: Employer Marketing (the overarching consulting engagement), Employer Branding (long-term brand and content strategy), Job Advertising (targeted digital recruitment campaigns), Talent Software (an ATS-lite that connects campaigns, career pages, and applications into one flow), and Mondea (a self-service recruitment marketing platform for advertising jobs and tracking performance). Underlying technology is described as a data-centric stack; the platforms are exposed via self-service portals (talentsoftware.weselect.com, platform.weselect.com).
We Select generates revenue through subscription-style engagements spanning consulting services (employer branding strategy, campaign production) and recurring SaaS subscriptions (Talent Software, Mondea platform). Pricing is quote-based, billed annually, with no public tiers; customer acquisition is sales-led, anchored by a free-consultation funnel and supported by content marketing (blog, e-books, webinars, case studies, example library, newsletters). The company claims 600+ customers across small, medium, large enterprise, multinational, and public sector segments in Sweden, with named logos including Arla, Securitas, Vianor, Hemnet, DHL, Telenor, EY, Karolinska, Region Stockholm, and Implenia. It is privately held with no disclosed funding, no parent company, and a small employee base (11-50).
We Select firmographics
Firmographics- Name
- We Select
- Legal name
- The We Select Company
- Website
- https://en.weselect.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Select is a Stockholm-based employer marketing provider founded in 2011 that combines employer branding, recruitment marketing, and data analytics into a unified methodology, serving small to large enterprises, multinationals, and public sector clients across Sweden via consulting services and two SaaS platforms, Talent Software and Mondea.
- Ownership category
- akta.pro rank
We Select industry classification
Industry- Product category
- Recruitment Marketing & Employer Branding Services
- NAICS
- Employment Placement Agencies (561311), Media Buying Agencies (541830), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Advertising Agencies (7311), Services-Employment Agencies (7361)
- akta.pro primary industry
- Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)
- akta.pro secondary industries
- Employer Brand Strategy & Talent Branding (BPAFAEAH), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where We Select is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
We Select business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Employer Branding Services: Long-term employer branding services including strategy development, content creation, and campaign management to build employer brand awareness and relevance
- Job Advertising: Digital recruitment marketing services including targeted campaigns and job ad placement to reach active and passive candidates at the right time
- Talent Software Subscription: SaaS recruitment software subscription for managing candidates from application to hire, including career page integration and application tracking
- Mondea Platform Access: Recruitment marketing platform subscription for advertising open jobs and tracking campaign performance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
We Select product offering
Product offeringCore offering
We Select provides employer branding, recruitment marketing, and data analytics combined into one unified Employer Marketing methodology designed to attract, engage, and convert candidates. The company sells this methodology alongside two SaaS platforms—Talent Software for end-to-end candidate management and Mondea for recruitment advertising and performance tracking—targeting Swedish employers of all sizes including enterprises, SMBs, and public-sector organizations.
Product overview
We Select offers a unified Employer Marketing platform composed of four interconnected products: Employer Marketing (the overarching methodology), Employer Branding (brand strategy and content), Job Advertising (targeted recruitment campaigns), and Talent Software (candidate management). Additionally, Mondea serves as a Recruitment Marketing Platform sub-brand. The portfolio combines employer branding, recruitment marketing, and data analytics into one methodology designed to attract, engage, and convert candidates across all company sizes and industries in the Swedish market.
Differentiator
Problem solved
Functional benefit
Brands
- Mondea: Recruitment Marketing Platform
- Talent Software
Products and services
- Employer Marketing A unified methodology that combines employer branding, recruitment marketing, and data analytics to attract, engage, and convert candidates. Aligns long-term brand building with performance-driven recruitment for Swedish employers of all sizes.
- Employer Branding Strategic employer brand development helping companies define what makes them attractive as an employer, creating content and campaigns that build awareness, trust, and long-term relevance.
- Job Advertising Recruitment marketing solution connecting message, media, and performance. Digital specialists help reach active and passive candidates through targeted campaigns and continuous optimization.
- Talent Software Easy-to-use recruitment SaaS that manages candidates from application to hire, connecting campaigns, career pages, and applications into one seamless flow.
- Mondea Recruitment Marketing Platform that enables companies to advertise open jobs and track performance metrics via the self-service portal at platform.weselect.com.
Quantifiable outcome
- Reduced time-to-hire and decreased need for external search
- +3 more outcomes
Companies that use We Select
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
We Select technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Select partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
We Select competitors and assessment
Company assessmentDirect peers
- Universum: Stockholm-based employer branding specialist providing research, strategy, and creative services. Direct competitor for the same Swedish enterprise accounts and public sector clients that We Select targets.
- TNG Group: Employer branding and recruitment marketing agency operating across the Nordics. Closely comparable to We Select's service portfolio, with similar focus on unbiased and data-driven talent attraction.
- Talentech: Nordic HR tech vendor offering job advertising, ATS-adjacent software, and employer marketing tools. Direct competitor in Sweden and broader Nordic markets across both services and SaaS.
Emerging players
- Phenom People: Recruitment marketing and talent CRM platform with employer branding capabilities. Comparable to We Select's Mondea platform and Talent Software for mid-market and enterprise customers.
- Greenhouse Software: ATS and talent acquisition platform with employer brand and candidate experience features. Comparable to We Select's Talent Software and could disintermediate the software layer over time.
Broad incumbents
- LinkedIn Talent Solutions: Dominant global platform for job advertising, employer branding content distribution, and candidate sourcing. A broad incumbent that competes with We Select's job advertising and recruitment marketing offerings at scale.
- Indeed: Global job board and recruitment advertising platform serving employers of all sizes. Represents the commoditizing incumbent against which We Select's targeted employer marketing value proposition is positioned.
- SmartRecruiters: Global ATS and recruitment platform with employer branding and CRM features. Competes with We Select's Talent Software for mid-market and enterprise ATS deals.
- StepStone: European recruitment and employer branding network operating across multiple countries. Comparable in job advertising and employer branding solutions, particularly relevant if We Select expands beyond Sweden.
Regional players
- Questback: Nordic employee and candidate experience platform with employer branding and survey capabilities. Regional competitor addressing similar Swedish and Scandinavian enterprise buyers.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Select social profiles
Digital presenceWe Select financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Select leadership team
Management profileNumber of profiles
Profiles1 record
We Select funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Select M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Select
What does We Select do?
We Select provides employer branding, recruitment marketing, and data analytics combined into one unified Employer Marketing methodology designed to attract, engage, and convert candidates. The company sells this methodology alongside two SaaS platforms—Talent Software for end-to-end candidate management and Mondea for recruitment advertising and performance tracking—targeting Swedish employers of all sizes including enterprises, SMBs, and public-sector organizations.
Is We Select a public or private company?
We Select is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Select founded?
We Select was founded in 2011. It employs 11 to 50 people.
Where is We Select based?
We Select is headquartered in Stockholm, Sweden, in the Europe region.
How does We Select make money?
Four revenue lines are on record. Employer Branding Services are the primary driver. The others are job Advertising, talent Software Subscription and mondea Platform Access.
Who are We Select's main competitors?
Direct peers on record are Universum, TNG Group and Talentech. Emerging players are Phenom People and Greenhouse Software. Broad incumbents are LinkedIn Talent Solutions, Indeed, SmartRecruiters and StepStone. Questback is listed as a regional player.
Does We Select have an API?
No public API is recorded for We Select.
What industry is We Select in?
We Select's product category is Recruitment Marketing & Employer Branding Services. Its primary akta.pro industry code is MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies, with a secondary code of BPAFAEAH, Employer Brand Strategy & Talent Branding. Its NAICS code is 561311 and its SIC code is 7311.