HotelRunner
HotelRunner is a London-headquartered SaaS platform, founded in 2011, that unifies sales, operations, and distribution for 64,000+ accommodations and 150+ travel companies across 193 countries, processing over 35 million transactions daily via integrations with Booking.com, Expedia, Agoda, and others.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HotelRunner does
HotelRunner is a London-headquartered SaaS company founded in 2011 by former IBM executives Arden Agopyan and Ali Beklen that operates a unified sales, operations, and distribution platform for the global hospitality industry. The platform connects 64,000+ accommodations — ranging from independent boutique hotels and B&Bs to enterprise chains such as Wyndham, Accor, Hilton, and Radisson — with 150+ travel agencies, bed banks, OTAs, and hospitality partners across 193 countries, processing over 35 million transactions daily. The company maintains operational offices in Istanbul (main operating office) and Delaware (legal entity, HOTELRUNNER, INC.), with roughly 120+ employees across five offices in four countries. Its product portfolio spans channel management, property management, booking engine, metasearch, payments, group management, POS, and AI-driven pricing and business intelligence tools, supplemented by a dedicated consultancy tier (HotelRunner Elite) for enterprise accounts.
The underlying technology is a bidirectional channel manager with real-time inventory synchronization across integrations with Booking.com, Expedia Group, Agoda, Airbnb, Oracle Hospitality, Hotelbeds, trivago, and Google Hotel Ads. AI capabilities include autonomous pricing agents (Autopilot), predictive analytics and Business Intelligence, competition analysis with anomaly detection, and automated review and promotion workflows — all operating on the platform's 35M+ daily transaction data. The company's newest offering, Ruby (launched October 2025 in global strategic partnership with Visa), is a travel-native embedded finance platform targeting over USD 4 billion in annual transaction volume for cross-border payments and multi-currency settlement.
HotelRunner monetizes through a hybrid of percentage-of-booking service fees (calculated on total stayed reservation costs, with minimum fees) and fixed monthly service subscriptions, billed monthly with the option to unsubscribe. Distribution combines a sales-first enterprise motion (including the Elite consultancy tier) with a self-serve free-trial funnel for SMB properties and a four-tier channel partner program offering up to 40% commission to affiliates, resellers, freelancers, and hotel consultancies. The company is privately held, venture-backed across disclosed rounds totaling roughly $8.5M (2012 seed, 2013 $1.5M Series A from Aslanoba Capital, 2023 $6.5M Series A led by 212, Ascension, DHM Premier Investments, Founders Factory, and Wix Capital), with no public listing or parent company.
HotelRunner firmographics
Firmographics- Name
- HotelRunner
- Legal name
- HOTELRUNNER, INC.
- Website
- https://hotelrunner.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HotelRunner is a London-headquartered SaaS platform, founded in 2011, that unifies sales, operations, and distribution for 64,000+ accommodations and 150+ travel companies across 193 countries, processing over 35 million transactions daily via integrations with Booking.com, Expedia, Agoda, and others.
- Ownership category
- akta.pro rank
HotelRunner industry classification
Industry- Product category
- Hospitality Technology / Hotel Property Management Software
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industries
- Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), Hotels & Lodging Metasearch (THALAEAC), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
Keywords
Where HotelRunner is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
HotelRunner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Percentage Service Fee: Percentage-based service fee charged on bookings made through the Platform. Calculated based on total costs for all stayed bookings. Percentage Service Fee-based subscriptions may have minimum fees.
- Fixed Service Fee: Fixed fees for services offered through the Platform, laid out under relevant service descriptions. Payments are non-refundable in case of cancellation or switch to lower-fee service category.
- Partner Referral Commissions: Revenue sharing program where partners earn commissions (up to 40%) when they sell HotelRunner to their clients. Sign-up commissions earned after 30 days of customer's first monthly payment, recurring commissions paid monthly starting second month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Percentage Service Fee subscription |
| Subscription | Monthly | Fixed Service Fee subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
HotelRunner product offering
Product offeringCore offering
HotelRunner is a unified SaaS platform that provides sales, operations, and distribution management for the hospitality industry. It connects accommodations (hotels, vacation rentals, B&Bs, hostels) with travel companies (agencies, bedbanks, tour operators, DMCs, GDSs, metasearch engines, payment systems, airlines) through a bidirectional Channel Manager, Property Management System, Booking Engine, and AI-powered automation tools. It also operates a B2B networking and direct contracting marketplace for travel suppliers and buyers, and offers Ruby, a travel-native embedded finance platform for cross-border payments and multi-currency settlements built with Visa.
Product overview
HotelRunner is a unified SaaS platform providing sales, operations, and distribution management for the hospitality industry. The platform offers a comprehensive portfolio of 22+ interconnected products organized into categories: Sales & Marketing (Booking Engine, Channel Manager, Metasearch | Direct Plus, Finance & Payments, Hotel Website, Promotion Engine), Guests & Operations (Property Management System, Guest Relationship Management, Review Center, Mobile App, HotelRunner POS, Group Hotel Management), Automation & AI (Analytics & Reporting, Competition Analysis, Business Intelligence | Insights, Autonomous Actions | Autopilot), and Dedicated Consultancy (HotelRunner Elite). For travel companies, the platform provides Networking, Direct Contracting, Live Inventory, Engagement, and Benchmarks & Insights tools, plus Ruby for payment settlement. The platform connects properties, travel agencies, and travelers across 193 countries, processing over 35 million transactions daily.
Differentiator
Problem solved
Functional benefit
Brands
- Ruby: A travel-native embedded and autonomous finance platform that unifies bookings, payments, and compliance in real time, launched in partnership with Visa, targeting cross-border payments and multi-currency settlements with a goal of processing over USD 4 billion in transactions annually.
- HotelRunner Elite
- HotelRunner Connect
- HotelRunner POS
Products and services
- Booking Engine Online booking engine enabling properties to accept direct reservations through their own website with real-time availability and pricing synchronization.
- Channel Manager Bidirectional channel manager synchronizing property listings, rates, and availability across multiple online travel agencies and sales channels in real time.
- Property Management System Comprehensive PMS for managing daily property operations including reservations, guest check-in/out, housekeeping, billing, and front desk workflows.
- Networking B2B networking platform enabling travel companies to discover, connect, and build business relationships with properties and other travel businesses worldwide.
- HotelRunner Elite Premium dedicated consultancy service providing personalized support, strategic guidance, and exclusive tools for maximizing property performance for enterprise accounts.
- Ruby Travel-native embedded and autonomous finance platform that unifies bookings, payments, and compliance in real time, enabling cross-border payments and multi-currency settlements for travel companies and accommodations.
- HotelRunner POS Point-of-sale system integrated with property management for managing restaurant operations, in-property charges, and payment processing.
Quantifiable outcome
- 24% year-over-year net booking value growth for partners on Expedia
- +4 more outcomes
Companies that use HotelRunner
Customer profileNamed customers7 records
Segments13 records
Ideal customer profiles3 records
HotelRunner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature5 records
HotelRunner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Booking.comcorePremier Plus Connectivity Partner status. Processing over 2 million booked room nights and maintaining 135,000+ active listings daily on Booking.com platform. Recognition reflects operational scale nearly double required benchmarks.
- AgodacoreNamed Strategic Partner in Agoda's 2026 Connectivity Partner Program, highest level recognition reserved for select technology providers. Partnership spanning more than a decade since 2011. Maintains over 98% connection health and achieves top 10 booking ratings.
- Expedia GroupcoreElite Connectivity Partner for 2026, highest tier reserved for technology providers meeting most stringent standards. One of only 17 partners selected out of 533 worldwide. 2025 performance included 24% YoY net booking value growth and near-perfect 99%+ API success rates.
- VisaflagshipGlobal strategic partnership to power Ruby, HotelRunner's embedded and autonomous finance platform for travel. Ruby enables cross-border payments and multi-currency settlements with a target of processing over USD 4 billion in transactions annually. Visa's payment infrastructure is integrated with HotelRunner's hospitality platform.
- BookingatecoreAcquisition of Bookingate, a B2B travel marketplace and technology platform. Strategic move to strengthen HotelRunner's position in travel industry and enhance supply and demand services.
- OraclecoreStrategic Partner status with Oracle hospitality solutions integration.
- AirbnbcorePreferred Software Partner for property distribution and connectivity.
- HotelbedscoreStrategic connectivity partner for bed bank distribution.
- trivagocoreStrategic partner for metasearch connectivity and hotel advertising.
- Google Hotel AdscoreConnected partner for Google Hotel Ads integration enabling properties to advertise on Google search results.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
HotelRunner competitors and assessment
Company assessmentDirect peers
- SiteMinder: SiteMinder is a leading hotel SaaS platform offering channel management, booking engine, and PMS for accommodations worldwide. It is the most direct competitor to HotelRunner's core channel manager and booking engine products, serving similar hotel customer segments globally.
- Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite combining PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs. It directly competes with HotelRunner's unified SaaS offering for the same SMB-to-mid-market accommodation segments.
- Mews: Mews is a cloud-based PMS and hospitality operations platform with integrated payments and booking engine capabilities. It targets similar boutique and chain hotel customers with a modern, API-first architecture overlapping HotelRunner's product suite.
- Little Hotelier: Little Hotelier focuses on small properties, B&Bs, and guesthouses with a simplified PMS, channel manager, and booking engine. It competes head-to-head with HotelRunner in the small-property segment of its customer base.
- Guesty: Guesty is a property management platform for vacation rentals and short-term rentals with channel manager, multi-unit management, and automation. It directly competes with HotelRunner's vacation rental segment offerings.
- eZee Absolute: eZee Technosys offers hotel PMS, channel manager, booking engine, and restaurant POS globally, with strong presence in Asia and emerging markets. It overlaps with HotelRunner's SMB and emerging-market hospitality SaaS offerings.
- TravelLine: TravelLine provides channel manager, PMS, and booking engine solutions for hotels in CIS, Eastern Europe, and Asia. It competes in similar geographies and segments as HotelRunner, particularly for mid-market hotel chains.
Emerging players
- BookingLayer: BookingLayer is a booking engine and direct booking solution focused on independent hotels and small accommodations. It overlaps with HotelRunner's booking engine and direct-plus offerings for the same independent property segment.
Broad incumbents
- Sabre Hospitality: Sabre's hospitality division offers SynXis, a CRS and distribution platform serving large hotel chains and groups. It serves as a broader incumbent in the same central reservation and distribution space as HotelRunner's channel manager and booking engine.
- TravelClick (Amadeus): Amadeus Hospitality (formerly TravelClick) provides CRS, booking engine, and digital media solutions for enterprise hotel chains. It is a broader incumbent competing in the same central reservation and booking engine categories as HotelRunner's enterprise-tier offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
HotelRunner social profiles
Digital presenceHotelRunner compliance and trust
Trust signalCompliance3 records
HotelRunner financial estimates
Financial estimateRevenue estimate
Valuation estimate
HotelRunner leadership team
Management profileNumber of profiles
Profiles5 records
HotelRunner subsidiaries and ownership
Company hierarchySubsidiaries1 record
HotelRunner funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HotelRunner M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HotelRunner
What does HotelRunner do?
HotelRunner is a unified SaaS platform that provides sales, operations, and distribution management for the hospitality industry. It connects accommodations (hotels, vacation rentals, B&Bs, hostels) with travel companies (agencies, bedbanks, tour operators, DMCs, GDSs, metasearch engines, payment systems, airlines) through a bidirectional Channel Manager, Property Management System, Booking Engine, and AI-powered automation tools. It also operates a B2B networking and direct contracting marketplace for travel suppliers and buyers, and offers Ruby, a travel-native embedded finance platform for cross-border payments and multi-currency settlements built with Visa.
Is HotelRunner a public or private company?
HotelRunner is a private company. It is classified as venture growth investor backed and is currently operating.
When was HotelRunner founded?
HotelRunner was founded in 2011. It employs 101 to 250 people.
Where is HotelRunner based?
HotelRunner is headquartered in London, United Kingdom, in the Europe region.
How does HotelRunner make money?
Three revenue lines are on record. Percentage Service Fee is the primary driver. The others are fixed Service Fee and partner Referral Commissions.
Who are HotelRunner's main competitors?
Direct peers on record are SiteMinder, Cloudbeds, Mews, Little Hotelier, Guesty, eZee Absolute and TravelLine. BookingLayer is listed as an emerging player. Broad incumbents are Sabre Hospitality and TravelClick (Amadeus).
Does HotelRunner have an API?
Yes. HotelRunner provides APIs allowing developers to interface the HotelRunner platform, integrate with other parties, and extend features. The API enables connectivity partners and travel companies to connect to the platform for channel management, booking synchronization, and data exchange. The platform supports bidirectional channel manager integration for managing sales channels and updating information concurrently. Developer documentation is at developer.hotelrunner.com.
What industry is HotelRunner in?
HotelRunner's product category is Hospitality Technology / Hotel Property Management Software. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALAFAC, Vacation Rental & Short‑Term Stay Marketplaces. Its NAICS code is 72111 and its SIC code is 7000.