Orchardly

What Orchardly does

Orchardly, operated by Fruitbee Agritech Pvt Ltd from Srinagar, Jammu & Kashmir, is an AI-powered IoT platform that delivers orchard-level weather alerts, disease and pest predictions, soil health reports, and fertigation, irrigation and spray advisories to horticulture growers. The core offering is a mobile application distributed on iOS and Google Play that aggregates data from a regional network of Automatic Weather Stations and IoT soil sensors deployed across J&K orchards, combined with neighborhood orchard inputs, to generate crop-specific advisories for 13 horticultural varieties (apple, cherry, peach, pear, plum, etc.). The platform's stated footprint is 8,000 growers across 45,300 kanals of land (~5,662 acres) within the J&K horticulture belt.

The technology stack is built on AWS cloud infrastructure for real-time data ingestion and advisory delivery, with Razorpay handling payments and Google Play Services supporting Android distribution. Product capabilities include AI-driven disease and pest prediction (focused on apple Scab and Alternaria), IoT-based free soil testing for macro and micro nutrients, and recommendation logic that fuses weather, soil and crop-cycle data into actionable advisories. Adjacent offerings include the PruneIT field pruning service and a content hub (Orchardly Grow). No public or partner-facing API or SDK is documented.

The business model is freemium-first: the mobile app and core advisories are free, with monetization from premium soil testing, specialized advisories, the PruneIT service, and pesticide/fungicide product sales through the platform. The company is privately held, bootstrapped, founder-led (Izhan Javeed, Director), and operates with a team of 11-50. There are no disclosed funding rounds, no M&A activity, and no parent company; commercial partnerships are limited to infrastructure and payments vendors (AWS, Razorpay, Google Play).

Name

Orchardly

Legal name

Fruitbee Agritech Pvt Ltd

Website

https://orchardly.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Orchardly is an AI-powered IoT platform serving horticulture growers in Jammu & Kashmir, India, delivering orchard-level weather alerts, disease and pest predictions, soil testing, and fertigation and spray advisories via a freemium mobile app backed by a regional IoT sensor network.

Ownership category

akta.pro rank

Product category

Precision Agriculture / Agritech Software

NAICS

Soil Preparation, Planting, and Cultivating (115112), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industries

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)

Keywords

• Precision agriculture
• Crop disease prediction
• Soil health testing
• Agronomic advisory services
• IoT weather monitoring

Headquarters

HQ city

Srinagar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile App Services: Freemium mobile app providing basic weather alerts and advisories, with premium services available for soil testing and specialized orchard management advisories. Uses Razorpay payment gateway for premium services.
2. Soil Testing Services: IoT-based soil testing services with personalized recommendations. According to refund policy, soil tests once requested cannot be cancelled or refunded.
3. Product Sales: Sale of pesticides and fungicides through the platform. These products cannot be returned according to refund policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Orchardly provides an AI-powered IoT platform, accessible via iOS and Android mobile apps, that delivers orchard-level real-time weather alerts, AI-driven disease and pest predictions, IoT-based soil health testing for macro and micro nutrients, plus crop-specific fertigation, spray and irrigation advisories to horticulture growers in Jammu & Kashmir. In addition to the software platform, the company offers paid soil-testing and PruneIT expert pruning/tree-training services and sells pesticides and fungicides.

Product overview

Orchardly is an AI-powered IoT platform for horticulture (primarily apple orchards) offering a unified advisory system. The core product is the Orchardly Platform (accessible via iOS/Android mobile apps and web), which delivers orchard-level realtime weather alerts, AI-powered disease and pest predictions, IoT-based soil health testing, pesticide and fertigation advisories, irrigation alerts, and spray advisories. The portfolio includes a dedicated Soil Health Testing Service (IoT-based free soil testing for macro/micro nutrients), the PruneIT pruning and tree training service, and the Orchardly Grow educational content hub. The platform serves 8,000+ growers across 45,300 kanals of land, covering 13 crop varieties in the J&K region.

Differentiator

Problem solved

Functional benefit

Products and services

• Orchardly Platform AI-powered IoT platform providing orchard-level advisories including real-time weather alerts, disease and pest predictions, soil health reports, pesticide and fertigation advisories, and irrigation management for horticulture growers.
• Orchardly Mobile App (iOS/Android) Mobile application available on iOS App Store and Google Play providing realtime weather alerts, soil reports, orchard advisories, disease and pest predictions, irrigation and fertigation alerts, and spray advisories to individual growers.
• Soil Health Testing Service IoT-based soil testing service covering macro and micro nutrients including moisture, temperature, pH, organic carbon, NPK, electrical conductivity, zinc, iron and copper, with personalised nutrition advisories for a healthy soil profile.
• PruneIT Pruning and Tree Training Service Specialised pruning and tree-training service provided by Orchardly experts to help growers train trees efficiently for maximizing yield potential and minimizing disease load; booked through the Orchardly app.

Quantifiable outcome

• 8000 growers served across 45300 kanals of land
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationOrchardly uses AWS cloud infrastructure to power its IoT network and deliver real-time weather advisories and predictions to growers. AWS enables the backend processing of data collected from Automatic Weather Stations and IoT devices.
• RazorpaycoreTechnology or IntegrationRazorpay is used as the payment gateway for processing payments on the Orchardly platform. The payment gateway adheres to PCI-DSS standards for secure handling of credit card information.
• Google Play ServicescoreTechnology or IntegrationOrchardly app uses Google Play Services for app distribution and certain functionalities on the Android platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fasal: Indian agritech startup offering IoT and AI-based advisories (weather, disease, irrigation) for horticulture and row crops. Closest direct peer to Orchardly in technology stack, GTM (mobile-first, freemium), and Indian SMB grower target.
• Semios: Precision agriculture platform purpose-built for tree crops and orchards/vineyards, combining IoT sensors, weather data, pest/disease modeling, and decision-support advisories. Closely comparable to Orchardly in orchard-specific AI/IoT play, though operating at much larger scale globally.
• CropIn: Indian agritech platform providing AI/ML-driven farm management, advisory, and traceability across multiple crop types. Comparable as a vertically integrated digital agriculture platform serving enterprises and growers in India, though with broader crop and geographic coverage than Orchardly.
• Tule Technologies: Provides irrigation and crop water-stress monitoring specifically for orchards, vineyards, and specialty crops using in-field sensors and analytics. Comparable to Orchardly in targeting tree-crop growers with IoT-driven irrigation and productivity advisories.
• Plantix: AI-powered mobile crop disease diagnosis app widely used by smallholder growers in South Asia. Comparable to Orchardly in mobile-first disease/pest prediction targeting Indian growers, though broader across crop types and less orchard-specialized.
• CropX: Global precision agriculture company offering IoT soil sensors and analytics-driven irrigation and nutrient recommendations. Comparable to Orchardly in IoT-based soil sensing and decision-support advisories, with stronger international footprint.
• AgNext: Indian agritech applying AI and sensing to quality assessment, traceability, and on-farm advisories. Comparable as an Indian agritech peer leveraging AI for crop-related decision support, with overlap in the horticulture/agronomy segment.
• Taranis: Precision agriculture platform combining aerial imaging, AI, and field-level scouting to drive crop management decisions. Comparable to Orchardly in AI-driven disease/pest and crop-health intelligence for growers, though focused on imaging-led rather than IoT-led data capture.
• Intello Labs (now Intello Track): Indian agritech using AI-based image sensing for produce quality assessment and farm-to-fork traceability. Adjacent but comparable as an Indian AI-driven agriculture platform serving horticulture supply chains with digital decision-support tools.

Broad incumbents

• Climate FieldView (Bayer): Bayer-owned precision agriculture platform delivering field-level data, weather, and agronomic recommendations at scale. Comparable in offering IoT/AI-driven advisories, but serves broad-acre row crops globally and benefits from Bayer's distribution and capital scale that Orchardly lacks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrchardlyApp
• YouTubeyoutube.com/channel/UC-fa5wYzU-d2e4H8FIxq7cw
• Facebookfacebook.com/OrchardlyApp
• LinkedInlinkedin.com/company/orchardlyapp
• Instagraminstagram.com/OrchardlyApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchardly