Spartak

What Spartak does

HC Spartak Moscow is a historic Russian professional ice hockey club founded in 1946 and headquartered in Moscow. The club competes in the top-tier Kontinental Hockey League (KHL) and operates through the legal entity ANO "Narodnaya Komanda – HK Spartak," a Russian autonomous non-profit organization (OGRN 1157700003737). Its operational scope spans professional senior hockey, a vertically integrated youth development system (Academy Spartak, MHK Spartak, and MHK Spartak MAX competing in the MHL), and a para-sports program (Spartak-sledzh). The club is also affiliated with Khimik Voskresensk as an adjacent operating subsidiary.

Spartak monetizes through four primary revenue streams: (1) match-day ticket sales and season-ticket subscriptions via its owned platform tickets.spartak.ru, (2) official licensed merchandise through its e-commerce storefront shop.spartak.ru and physical retail, (3) tiered corporate sponsorships led by title partner Fonbet and general partners SOGAZ and T-Bank, and (4) league-level broadcasting rights distributed by the KHL. Merchandise unit pricing spans roughly 990–14,452 RUB, with hockey sweaters at 4,990–12,990 RUB. Distribution is exclusively direct-to-consumer (DTC) through owned channels; no third-party reseller network is indicated.

The club supports its commercial operations with a multi-channel marketing stack — social media (VK, Telegram), Spartak TV original video content, email newsletters, community/fan events, and press coverage — and operates dedicated training facilities in Moscow (Sokoliniki) and Peresvet. Its end customers are mass-market sports fans and merchandise consumers (B2C) and corporate sponsors seeking league-scale brand visibility (B2B), with youth hockey families as a secondary persona. Revenue figures are not publicly disclosed.

Name

Spartak

Legal name

АНО «Народная команда – ХК «Спартак» (ANO Narodnaya komanda – HK Spartak)

Website

https://spartak.ru

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Spartak is a historic Moscow-based professional ice hockey club competing in the KHL, operating a senior team, two MHL youth teams, a development academy, and a sled hockey program, monetizing through tickets, merchandise, sponsorships, and broadcasting rights.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• Sports entertainment
• Youth hockey development
• Licensed sports merchandise
• Match ticketing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Home game ticket sales through official ticket platform (tickets.spartak.ru) with season ticket (subscription) options available
2. Merchandise Sales: Official merchandise sales including jerseys, apparel, accessories, souvenirs through online store and physical retail locations
3. Sponsorship: Sponsorship revenue from title partner (Fonbet), general partners (SOGAZ, T-Bank), and numerous category partners across various industries including betting, banking, automotive, retail, and technology
4. Broadcasting Rights: KHL league broadcasting rights revenue as a member club of the Kontinental Hockey League

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HC Spartak Moscow operates a professional ice hockey team competing in the KHL (Kontinental Hockey League), supported by a youth development system including MHL junior teams (MHK Spartak and MHK Spartak MAX), the Spartak Academy, and a sled hockey para-sports program. The club sells match tickets and season subscriptions, distributes official licensed merchandise through its online store and physical outlets, and generates sponsorship and broadcasting revenue as part of the KHL ecosystem.

Product overview

ХК «Спартак» Москва operates as a multi-level hockey organization with the main KHL team as its core product, supported by youth development teams (МХК «Спартак МАХ» and МХК «Спартак»), the Академия «Спартак» training academy, and the para-sports Спартак-следж sled hockey team. The club commercial operations include an official online merchandise store (shop.spartak.ru) and a ticket sales platform (tickets.spartak.ru). Media content is delivered through Спартак ТВ video channel and photo galleries. The affiliated club «Химик» Воскресенск rounds out the Spartak hockey system.

Differentiator

Problem solved

Functional benefit

Brands

• МХК «Спартак»: Junior hockey team competing in the MHL (Molodezhnaya Hockey Liga)
• МХК «Спартак МАХ»
• Академия «Спартак»
• Спартак-следж

Products and services

• HC Spartak Moscow Professional Hockey Team (ХК «Спартак» Москва) Professional ice hockey team competing in the KHL (Kontinental Hockey League), representing Moscow Spartak as the main competitive team.
• MHK Spartak MAX Youth Hockey Team (МХК «Спартак МАХ»)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and supporting.

• FonbetcoreGTM or Marketing PartnerTitle partner of the FONBET KHL Championship for 2025/2026 season. Major league-level sponsorship providing brand visibility across all KHL matches and broadcasts.
• SOGAZcoreGTM or Marketing PartnerGeneral partner of the KHL Championship 2025/2026. Major insurance company partnership providing league-wide visibility.
• T-BankcoreGTM or Marketing PartnerGeneral partner of the KHL Championship 2025/2026. Digital banking services partnership.
• Olimp.betcoreGTM or Marketing PartnerOfficial betting partner of Spartak Moscow hockey club. Promotional partnership with promo code 'SPARTAK' for customer acquisition.
• JogelcoreTechnology or IntegrationTechnical partner providing official Spartak branded merchandise and sports equipment.
• KomussupportingGTM or Marketing PartnerOffice supplies and corporate partner. Players participated in Komus Spartakiada 2026 corporate sports event.
• Yandex.EdasupportingGTM or Marketing PartnerFood delivery service partner providing delivery services and promotional visibility.
• Yandex.AfishacoreChannel Partner/ Reseller/ DistributorTicket partner providing ticketing platform integration and event promotion through Yandex Afisha marketplace.
• Forge MoscowsupportingGTM or Marketing PartnerImage partner providing branded merchandise and apparel collaboration.
• LadasupportingGTM or Marketing PartnerAutomotive partner providing vehicle sponsorship and promotional support.
• HaiersupportingGTM or Marketing PartnerConsumer electronics and appliances partner.
• RostelecomsupportingTechnology or IntegrationTelecommunications partner providing connectivity and digital services.
• S7 AirlinessupportingGTM or Marketing PartnerAirline partner providing travel services and promotional visibility.
• ChernogolovkasupportingGTM or Marketing PartnerOfficial supplier of beverages (water and non-alcoholic drinks) for the club.
• RublevskiysupportingGTM or Marketing PartnerMeat products partner supplying food services and branded products.
• Chitai-GorodsupportingGTM or Marketing PartnerBookstore chain partner providing retail presence and promotional merchandise.
• Academia FetisovasupportingStrategic or Co-development PartnerHockey academy partnership where Spartak conducts master classes and youth development programs.
• ANO Narodnaya Komanda - HK SpartakcoreStrategic or Co-development PartnerThe legal entity operating Spartak hockey club. Nonprofit organization managing professional hockey operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lokomotiv Yaroslavl: Lokomotiv is a top KHL club that faced Spartak in the 2026 Kharlamov Cup (MHL) finals. It is a comparable KHL franchise with a strong youth development tradition.
• HC CSKA Moscow: CSKA Moscow is Spartak's direct Moscow-based rival in the KHL and one of the league's flagship teams. Both clubs compete in the same Western Conference and share the Moscow market for fans, sponsors, and talent.
• HC Dynamo Moscow: Dynamo Moscow is another top-tier KHL club based in Moscow, directly competing with Spartak for the local fan base, sponsorship dollars, and on-ice talent.
• SKA Saint Petersburg: SKA is one of the KHL's flagship franchises and a perennial Gagarin Cup contender. It competes against Spartak in the Western Conference and represents the benchmark for top-end KHL commercialization.
• Ak Bars Kazan: Ak Bars is a multiple-time Gagarin Cup champion and one of the KHL's most commercially developed franchises, comparable to Spartak in terms of multi-stream sponsorship and merchandising operations.
• Metallurg Magnitogorsk: Metallurg is a Gagarin Cup-winning KHL franchise with a strong corporate-owner sponsorship model. It is comparable to Spartak as a regionally anchored, championship-caliber KHL team.
• Avangard Omsk: Avangard is a top KHL club that operates out of a dedicated arena (similar to Spartak's Megasport tenancy). Comparable in scale and in operating a full matchday, merchandise, and youth-development stack.
• Salavat Yulaev Ufa: Salavat Yulaev is a major KHL franchise with a developed sponsorship base (including energy-sector title partners). Comparable to Spartak in commercial scale and fan engagement approach.
• HC Sochi: HC Sochi is a KHL club operating in a resort/secondary market, offering a comparable single-team professional hockey franchise model with similar merchandising, ticketing, and sponsorship revenue lines.
• HC Spartak Jr (MHL): MHL Spartak is Spartak's own junior team competing in the Molodezhnaya Hockey Liga, which made the 2026 Kharlamov Cup finals. It represents the youth-development parallel to the KHL operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spartak_hc
• Facebookfacebook.com/hcspartak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartak