What Learn It Live does

Learn It Live is a privately held online learning marketplace founded in 2009 and headquartered in Atlanta, Georgia. The platform connects individual learners with a global network of 4,000+ expert instructors delivering 20,000+ live and on-demand classes spanning wellness (yoga, meditation, mindfulness, reiki), spirituality, relationships, parenting, personal growth, and career development. The underlying technology is a video-class delivery platform with both live interactive sessions and on-demand recorded content, supplemented by a gamified engagement layer called LiL-T rewards (50 tokens issued on signup) that incentivizes participation through quizzes, games, and prizes.

The business model operates on three revenue streams: (1) consumer subscriptions and class enrollment fees (freemium entry with paid membership tiers), (2) enterprise corporate wellness programs targeting employee well-being, patient population education, and organizational learning, and (3) white-label Virtual Studios that allow organizations to run branded learning environments on Learn It Live infrastructure. Go-to-market is product-led and community-led, leveraging the instructor network's organic audiences, social media channels (Twitter, Facebook, Instagram, Pinterest), and recurring virtual symposiums (e.g., New Year's Symposium 2026, Wellnesspalooza 2025) for acquisition and retention.

Leadership consists of co-founder and President Sidney Slover and Head of Innovation & Research Dominic Thomas. The company has remained privately held with no disclosed venture funding beyond a 2013 Healthbox accelerator placement, and operates with 11-50 employees serving a global consumer base across consumer, enterprise, and white-label channels.

Name

Learn It Live

Legal name

Learn It Live

Website

https://learnitlive.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Learn It Live is a privately held online learning marketplace founded in 2009 that connects 4,000+ expert instructors with global learners across wellness, spirituality, and personal growth, monetizing through consumer subscriptions, corporate wellness programs, and white-label Virtual Studios.

Ownership category

akta.pro rank

Product category

Online Wellness Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Membership Communities with Learning (Community-Led Education) (MPACALAF), Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Online wellness classes
• Expert-led learning platform
• Live video classes
• Corporate wellness programs
• Wellness education marketplace

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Class enrollment and course fees: Platform facilitates expert-led live and on-demand classes across wellness, spirituality, relationships, parenting, personal growth, and career topics. Instructors host classes and the platform enables transactions for class access.
2. Corporate/Enterprise Programs: Enterprise learning solutions including corporate employee wellness programs, patient population education, employee training, and virtual learning centers for organizations.
3. Virtual Studios (White-label): White-label platform solution allowing organizations to run their own branded classes and programs through Learn It Live's infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Learn It Live operates an online learning platform that connects learners with 4,000+ expert instructors who deliver live and on-demand video classes across wellness, spirituality, relationships, parenting, personal growth, career, and certification topics. The platform layers a gamified LiL-T rewards system (50 tokens issued on signup) over the class experience to drive engagement, and it sells class enrollments, memberships, curated class bundles, corporate wellness programs, and white-label Virtual Studios for organizations.

Product overview

Learn It Live is an online learning platform founded in 2009 offering a marketplace of live and on-demand expert-led classes. The core offering is the Classes and Events platform supplemented by a Membership program for subscribers. Additional products include Class Bundles (pre-packaged curated collections), the LiL-T Rewards loyalty program, Corporate Wellness Programs for enterprise clients, and Virtual Studios white-label solutions. Content spans wellness, spirituality, yoga, meditation, reiki, relationships, parenting, personal growth, career development, cooking, and certification courses. The platform connects learners with expert instructors globally through both live sessions and recorded on-demand content.

Differentiator

Problem solved

Functional benefit

Products and services

• Classes and Events

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MasterClass: Premium subscription platform featuring expert-led video courses across personal growth, wellness, and creative disciplines. Highly comparable creator-led, expert-instructor model with a similar horizontal content thesis.
• Mindvalley: Online learning platform focused on personal growth, transformation, spirituality, and holistic wellness taught by named experts. Closely aligned with Learn It Live's spiritual-development and self-improvement content mix.
• Udemy: Multi-instructor marketplace with tens of thousands of courses across wellness, career, and personal development. Comparable marketplace structure, instructor economics, and consumer pricing model.
• Skillshare: Subscription-based creator course marketplace with project-based classes across wellness, lifestyle, and creative skills. Similar live + on-demand mix and horizontal content positioning aimed at individual learners.
• Gaia: Subscription streaming service focused on yoga, meditation, spiritual seeking, and metaphysical content. Highly comparable niche audience and content library overlap with Learn It Live's spiritual and wellness offerings.

Emerging players

• Calm: Leading meditation, mindfulness, and wellness app with live and on-demand classes from expert teachers. Comparable wellness content category with stronger mobile distribution and brand.
• Headspace: Digital wellness platform offering guided meditation, mindfulness, and live expert-led sessions to consumers and enterprises. Direct overlap in meditation/mindfulness and a stronger corporate wellness channel.

Broad incumbents

• Coursera: Large online learning platform spanning professional development, career skills, and personal growth with credentialed content. Represents the broader incumbent set competing for the same enterprise and consumer training budgets.

Others

• Kajabi: Creator platform enabling individual experts to host, market, and sell their own courses and communities. Relevant as an alternative path for Learn It Live's instructors, creating retention and supply-side risk.
• Thinkific: SaaS platform that lets creators and brands build, market, and sell online courses and communities. Comparable creator-economy infrastructure that competes for the same expert instructors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/learnitlive
• Facebookfacebook.com/learnitlive
• Instagraminstagram.com/learn_it_live
• Pinterestpinterest.com/learnitlive
• LinkedInlinkedin.com/company/learn-it-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn It Live