Ware Pet Products
Ware Pet Products is a family-owned Phoenix, Arizona manufacturer founded in 1993 producing cat, dog, small animal, bird, chicken, and bee products distributed through U.S. retailers, distributors, and its own e-commerce site.
- Company typePrivate
- Founded1993
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ware Pet Products does
Ware Pet Products (legal entity Ware Manufacturing, Inc.) is a Phoenix, Arizona-based, family-owned manufacturer of pet and small-livestock products founded in 1993. The company designs and produces an unusually broad portfolio across six categories: cat (furniture, scratchers, toys, including Ready-to-Assemble lines), dog (houses and accessories), small animal (cages, chews, toys for hamsters, guinea pigs, rabbits, ferrets, chinchillas), pet bird (cages, nest boxes for cockatiels, parakeets, lovebirds, finches, conures, canaries), chicken (multiple coop models such as Pioneer Coop, Rustic Barn, Rustic Ranch, and Chicken Shanty, plus feeders and waterers), and bee (the Home Harvest Hive system and accessories). Operations are split between "Ware West" and "Ware East" facilities, with product engineering rooted in wood and carpet construction techniques and a stated "Ware Cares" commitment to recycled/recyclable packaging.
The company's go-to-market is a domestic wholesale distribution model: products are sold to retailers and distributors across the United States, supplemented by a company-operated e-commerce site and a store-locator function that drives consumers to local retail partners. Pricing is not publicly disclosed, and there is no software, subscription, or service revenue component. Distribution channels include social media (Facebook, Instagram, Twitter, LinkedIn), press/earned media, and influencer/"paw-tner" reviews at the top of the funnel, feeding wholesale demand rather than direct consumer sales.
Leadership combines the founding Ware family (Stephen Ware as President and APPA board veteran, Douglas Ware as VP Operations and East Coast Manager, Terri Ware as VP Employee Relations) with professional operators in finance, product, and sales: a CFO (ex-Aroa Marketing, with SHRM-CP credential), a VP of Product Development (20+ years at PetSmart), a VP of Key Accounts (ex-Preview and Super Pet/Central Garden), a VP of National Sales, and a long-tenured Director of Production. The firm is privately held with no external funding, no parent company, and no M&A history, operating within a U.S. pet furniture sub-segment projected to grow from USD 2.44 billion in 2025 to USD 3.67 billion in 2032 at a 6.0% CAGR.
Ware Pet Products firmographics
Firmographics- Name
- Ware Pet Products
- Legal name
- Ware Manufacturing, Inc.
- Website
- https://warepet.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ware Pet Products is a family-owned Phoenix, Arizona manufacturer founded in 1993 producing cat, dog, small animal, bird, chicken, and bee products distributed through U.S. retailers, distributors, and its own e-commerce site.
- Ownership category
- akta.pro rank
Ware Pet Products industry classification
Industry- Product category
- Pet Products Manufacturing
- NAICS
- Pet and Pet Supplies Retailers (45991), Hobby, Toy, and Game Retailers (45912)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
- akta.pro secondary industries
- Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Supplies Retail (CRALAIAI)
Keywords
Where Ware Pet Products is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ware Pet Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Ware Pet Products product offering
Product offeringCore offering
Ware Pet Products designs and manufactures a broad portfolio of innovative, fun pet products across six categories: cat (furniture, scratchers, toys, accessories), dog (houses, accessories, fun items), small animals (indoor/outdoor homes, chews, toys), pet birds (cages, nest boxes), chickens (coops, feeders, waterers), and bees (hives and beekeeping accessories). The company sells ready-to-assemble furniture, coops, and habitats primarily through U.S. retailers and distributors at a value price point.
Product overview
Ware Pet Products is a family-owned pet product manufacturer founded in 1993, offering an extensive portfolio of innovative pet products across six main categories: Cat, Dog, Small Animal, Pet Bird, Chicken, and Bee. The product line includes ready-to-assemble cat furniture (kitty-quick, laminate, and corrugated cat scratchers), dog houses (premium+ A-frame and standard models), small animal homes and chews (hamster cages, critter homes, chew toys), bird nest boxes and accessories, chicken coops (Rustic Barn, Rustic Ranch, Chicken Shanty, Pioneer Coop, Premium+ Chicken Chateau, and Little Red Hen lines), and beekeeping supplies (Home Harvest Hive system with accessories). Products are distributed through retailers and the company's own e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Cat Products
- Dog Products
- Small Animal Products
- Pet Bird Products
- Chicken Products
- Bee Products
- Home Harvest Hive
- Pioneer Coop Sea
- Rustic Barn SEA 2BX
- Rustic Ranch SEA 2BX
- Chicken Shanty SEA 2BX
- Home Harvest BeeKeeping Gloves
- Nest Box, Cockatiel, Regular
- Nest Box, Parakeet/LoveBird
- Nest Box, Finch, Regular
Companies that use Ware Pet Products
Customer profileSegments5 records
Ideal customer profiles3 records
Ware Pet Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ware Pet Products partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ware Pet Products competitors and assessment
Company assessmentDirect peers
- OurPets (Worldwise): Pet products company offering pet toys, cat scratchers, dog houses, and small animal habitats. Comparable mid-market positioning with overlap in cat furniture and small animal enrichment.
- Precision Pet Products: Manufacturer of small animal, bird, and cat products including habitats, feeders, and toys. Closely comparable product mix in the small animal and bird categories where Ware has a significant presence.
- Prevue Pet Products: Direct competitor in pet cages, bird products, and small animal habitats. Brian Kindl served as VP of Sales at Prevue before joining Ware, indicating near-identical product categories and overlapping retailer customers.
- Kaytee Products: Central Garden & Pet-owned manufacturer of bird, small animal, and cat enrichment products. Directly competes in bird cages/nest boxes and small animal habitats, two of Ware's strongest categories.
- MidWest Homes for Pets: Manufacturer of pet crates, cages, and small animal habitats. Comparable product mix in dog crates, cat furniture, and small animal housing with similar national distribution through pet specialty and mass channels.
Broad incumbents
- Radio Systems (PetSafe): Large pet products company behind PetSafe, SportDOG, and Invisible Fence brands. Overlaps in pet containment, housing, and lifestyle products with materially greater scale and R&D budget.
- Frisco (Chewy Private Label): Chewy's flagship pet products private label covering cat trees, dog houses, crates, and small animal habitats. Major competitive threat at lower price points across virtually all of Ware's core categories.
- Central Garden & Pet: Diversified pet and garden products conglomerate that owns Kaytee and previously Super Pet (where Ware's Brian Kindl also worked). Operates broadly across pet categories including many overlapping with Ware's bird, small animal, and cat lines.
- Petmate (Doskocil Manufacturing): Major U.S. pet products manufacturer with broad SKU coverage in dog houses, pet beds, carriers, and cat furniture. Direct overlap with Ware's dog and cat housing/accessories categories at similar price points.
Regional players
- Trixie Pet Products: Large German-based pet products manufacturer offering cat trees, small animal habitats, dog houses, and chicken/pet housing. Comparable in product breadth though primarily serving European markets, with U.S. distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ware Pet Products social profiles
Digital presenceWare Pet Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ware Pet Products leadership team
Management profileNumber of profiles
Profiles8 records
Ware Pet Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ware Pet Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ware Pet Products
What does Ware Pet Products do?
Ware Pet Products designs and manufactures a broad portfolio of innovative, fun pet products across six categories: cat (furniture, scratchers, toys, accessories), dog (houses, accessories, fun items), small animals (indoor/outdoor homes, chews, toys), pet birds (cages, nest boxes), chickens (coops, feeders, waterers), and bees (hives and beekeeping accessories). The company sells ready-to-assemble furniture, coops, and habitats primarily through U.S. retailers and distributors at a value price point.
Is Ware Pet Products a public or private company?
Ware Pet Products is a private company. It is classified as family owned and is currently operating.
When was Ware Pet Products founded?
Ware Pet Products was founded in 1993. It employs 51 to 100 people.
Where is Ware Pet Products based?
Ware Pet Products is headquartered in Phoenix, United States, in the North America region.
Who are Ware Pet Products's main competitors?
Direct peers on record are OurPets (Worldwise), Precision Pet Products, Prevue Pet Products, Kaytee Products and MidWest Homes for Pets. Broad incumbents are Radio Systems (PetSafe), Frisco (Chewy Private Label), Central Garden & Pet and Petmate (Doskocil Manufacturing). Trixie Pet Products is listed as a regional player.
Does Ware Pet Products have an API?
No public API is recorded for Ware Pet Products.
What industry is Ware Pet Products in?
Ware Pet Products's product category is Pet Products Manufacturing. Its primary akta.pro industry code is CRALAHAE, Pet Toys & Enrichment Retail, with a secondary code of CRALAHAL, Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters). Its NAICS code is 45991 and its SIC code is 2590.