MOVE [REPEAT]

What MOVE [REPEAT] does

MOVE [REPEAT] is a Singapore-based collective of specialist boutique fitness lifestyle brands founded in 2023 and headquartered at 1A Lor Telok, Singapore. The company operates an umbrella structure that brings together complementary boutique fitness brands — Yoga Movement (yoga), Strong Pilates (Pilates), and REVL Training (Australian strength and conditioning, acquired via partnership stake in 2025) — under a single corporate entity, with the stated objective of delivering a curated multi-modality fitness experience. It is privately held, has 51-100 employees, and is co-founded by Allen Law, founder of the Park Hotel Group.

The company serves fitness-conscious consumers in Singapore and Australia seeking premium, specialized boutique fitness experiences across yoga, Pilates, and strength and conditioning modalities, as well as a broader wellness community engaged in lifestyle events and brand collaborations. Revenue is generated primarily through subscription and class-based recurring payments at physical studio locations operated by the member brands; the company does not publicly disclose pricing. The go-to-market approach is direct-to-consumer through physical retail studios, supplemented by community-driven marketing on Instagram and event-based partnerships with complementary lifestyle brands (e.g., The Meat Club Singapore).

MOVE [REPEAT] is in active expansion mode, having acquired a partnership stake in REVL Training in 2025 with stated plans to double REVL's network footprint. Strategic backing from Allen Law provides patient capital tied to a broader hospitality-and-wellness ecosystem that also includes the Morrow wellness concept. No technology stack, proprietary software platform, AI/ML capability, or app is disclosed in the source data.

Name

MOVE [REPEAT]

Legal name

Move Repeat

Website

https://moverepeat.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

MOVE [REPEAT] is a Singapore-based collective of specialist boutique fitness lifestyle brands operating Yoga Movement, Strong Pilates, and REVL Training, serving fitness-conscious consumers through premium physical studios across Singapore and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Boutique Fitness Studios: Revenue generated from physical studio operations across multiple fitness modalities including yoga, Pilates, and group fitness classes. Customers pay for access to classes and potentially membership subscriptions at the company's boutique fitness brand locations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

MOVE [REPEAT] is a collective of specialist boutique fitness lifestyle brands that operates and connects multiple premium fitness studio brands under one umbrella — Yoga Movement (yoga), Strong Pilates (Pilates), and REVL Training (strength and conditioning) — delivering in-person classes and memberships through physical studio locations in Singapore (and REVL in Australia). Customers access fitness experiences via walk-ins or bookings at member-brand studios, paying for class access and potentially recurring memberships. The company also pursues partnership stakes and acquisitions (e.g., REVL) to expand its brand portfolio and network.

Product overview

Move Repeat is a collective of specialist boutique fitness lifestyle brands that operates multiple boutique fitness brands under one umbrella. The portfolio includes Yoga Movement (yoga studio), Strong Pilates (Pilates studio), and REVL Training (Australian group fitness/strength and conditioning). The company is headquartered in Singapore and focuses on delivering exceptional fitness experiences across select modalities, with partnership stake acquisitions expanding the network.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Movement: Boutique yoga fitness brand operating studios in Singapore, specifically mentioned as having a Serangoon Gardens Studio.
• Strong Pilates
• REVL Training

Products and services

• Move Repeat Collective Parent brand collective that operates and connects multiple boutique fitness brands under one umbrella, delivering curated fitness experiences across select modalities (yoga, Pilates, strength and conditioning) for fitness-conscious consumers.
• Yoga Movement Boutique yoga fitness brand operating multiple studio locations in Singapore (including Serangoon Gardens) offering classes such as Slow Flow, targeted at individuals seeking a focused yoga and movement studio experience within the MOVE [REPEAT] collective.
• Strong Pilates Boutique Pilates studio brand operating specialised Pilates-only classes in Singapore as part of the MOVE [REPEAT] collective, serving consumers seeking a focused, single-modality Pilates workout experience.
• REVL Training Australian premium group fitness brand specialising in strength and conditioning (S&C) training; MOVE [REPEAT] acquired a partnership stake in REVL with the stated intent to support the brand in doubling its network and member experience.

Quantifiable outcome

• REVL brand plans to double its network following strategic investment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• REVL TrainingcoreStrategic or Co-development Partner · 1 January 2025MOVE [REPEAT] acquired a partnership stake in Australian premium group fitness brand REVL. Following the strategic investment, MOVE [REPEAT] intends to support REVL's plan to double its network, reach, and ultimately member experience.
• The Meat Club SingaporeminorGTM or Marketing Partner · 1 January 2025Move Repeat partnered with The Meat Club Singapore to celebrate their 10th anniversary, transforming Yoga Movement's Serangoon Gardens Studio into a community hub for the event.
• Yoga MovementcoreStrategic or Co-development PartnerIn-house boutique yoga brand within the MOVE [REPEAT] collective, operating multiple studio locations in Singapore including Serangoon Gardens.
• Strong PilatescoreStrategic or Co-development PartnerIn-house Pilates brand within the MOVE [REPEAT] collective, operating specialized Pilates-only studios in Singapore.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solidcore: US-based boutique Pilates and strength studio chain with subscription-based pricing and premium positioning. Comparable to Strong Pilates as a modality-specialist within MOVE [REPEAT]'s portfolio.
• Barry's Bootcamp: Global premium boutique fitness brand specializing in HIIT and strength & conditioning classes. Comparable to REVL Training's premium S&C offering and MOVE [REPEAT]'s premium, experience-led positioning.
• 1Rebel: London-based boutique fitness brand offering multiple premium group fitness and Pilates concepts. Comparable as a multi-modal boutique operator targeting premium urban consumers, similar to MOVE [REPEAT]'s collective approach.
• Pure Group: Hong Kong-headquartered multi-brand boutique fitness operator running yoga, Pilates, and group fitness studios across Asia. Directly comparable to MOVE [REPEAT]'s collective model and premium positioning across multiple modalities in an Asian geographic footprint.

Broad incumbents

• F45 Training: Large global functional training franchise with a broad multi-studio footprint. Comparable as a broad incumbent in boutique group fitness but operates via franchise model rather than MOVE [REPEAT]'s collective/ownership approach.
• Equinox Group: Premium fitness and wellness brand operating clubs globally with integrated Pilates, yoga, and group programming. Comparable as a broad incumbent in the premium boutique/wellness category MOVE [REPEAT] targets.

Emerging players

• Rumble Boxing: Premium boutique boxing and group fitness brand with strong community-led positioning and rapid studio expansion. Comparable to MOVE [REPEAT]'s premium, community-driven, multi-modal boutique approach.

Regional players

• Absolute You: Bangkok-based multi-brand boutique fitness operator with yoga, Pilates, and cycle studios. Comparable as a Southeast Asian multi-brand boutique collective, geographically adjacent to MOVE [REPEAT]'s Singapore core.
• Fitness First: Large established fitness club operator with strong Singapore and broader Asia presence. Comparable as a multi-format fitness operator in MOVE [REPEAT]'s home market, though positioned more toward mainstream than boutique premium.

Others

• ClassPass: Aggregator platform giving consumers access to multiple boutique studios via subscription. Indirectly comparable as a distribution and customer-acquisition channel that intersects with MOVE [REPEAT]'s multi-brand studio model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/move-repeat-fitness-lifestyle-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVE [REPEAT]