Factory 54
- Company typePrivate
- Founded2004
- HeadquartersTel Aviv-yafo, Israel
- Headcount11–50
- GTM typeB2C
- OfferingServices
Factory 54 firmographics
Firmographics- Name
- Factory 54
- Legal name
- Factory 54
- Website
- https://factory54.co.il
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Factory 54 is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices9 records
Markets served
Factory 54 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fashion Retail Sales: Revenue generated from retail sales of fashion apparel, accessories, footwear, and beauty products through both e-commerce platform and physical retail stores. The company operates as a multi-brand luxury fashion retailer carrying 150+ international brands including SKIMS, lululemon, Michael Kors, Saint Laurent, Dolce & Gabbana, Burberry, Tory Burch, and luxury beauty brands.
- Beauty Products Retail: Sales of premium beauty and fragrance products including skincare, makeup, haircare, body care, and perfumes from luxury brands such as Tom Ford Beauty, Jo Malone London, Byredo, La Mer, Omorovicza, and others.
- SKIMS Brand Partnership: Exclusive distribution partnership for SKIMS brand in Israel, with online sales beginning November 10, 2025 and plans to open up to 15 standalone SKIMS stores by end of 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SKIMS apparel and lingerie price range |
| Unit Pricing | Pay-as-you-go | Men's fashion price range |
| Unit Pricing | Pay-as-you-go | Women's fashion price range |
Distribution channels3 records
Marketing channels7 records
Factory 54 product offering
Product offeringCore offering
Factory 54 is a multi-brand luxury fashion and beauty retailer operating in Israel, distributing 150+ international brands through its e-commerce platform (factory54.co.il) and physical retail stores across major Israeli cities. The company sells women's fashion, men's fashion, footwear, bags, accessories, and luxury beauty products from brands including SKIMS, lululemon, Michael Kors, Saint Laurent, Dolce & Gabbana, Burberry, Tom Ford Beauty, Jo Malone London, and Byredo.
Product overview
Factory 54 is a luxury fashion e-commerce platform and multi-brand retailer operating in Israel. The platform offers an integrated online shopping experience across women's fashion, men's fashion, and beauty categories. The core offering includes a curated selection of international luxury brands organized into distinct sections: Women (apparel, shoes, bags, accessories, lingerie), Men (clothing, shoes, accessories, underwear, lifestyle), and Beauty (skincare, makeup, perfume, hair care, body & wellness). The platform features a loyalty program (Factory 54 Membership), customer service options including WhatsApp support, and gift card purchasing capabilities. The company also operates physical retail locations across Israel.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Fashion
Companies that use Factory 54
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Factory 54 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Factory 54 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- SKIMSflagshipSKIMS partnered with Factory 54 as the exclusive Israeli distributor and retail partner. Online sales began November 10, 2025, with plans to open up to 15 standalone SKIMS stores across Israel by end of 2026. This represents SKIMS' first major market entry into Israel through Factory 54's established retail network.
- lululemoncoreFactory 54 serves as authorized retailer for lululemon athletic apparel brand in Israel, operating dedicated store-in-shop locations at major shopping centers including Tel Aviv Dizengoff, Tel Aviv Port, Ramat Hasharon, Ashdod, Be'er Sheva, and Eilat.
- Michael KorsflagshipMichael Kors brand partnership celebrating 10 years in Israel in 2026, with flagship store renovation at Ramat Aviv Mall following brand's design language. Factory 54 serves as authorized retailer for Michael Kors collections including the first swimwear launch in Israel.
- OmoroviczaminorOmorovicza Hungarian luxury skincare brand recently launched at Factory 54 Beauty, combining thermal mineral science from Budapest with premium skincare formulations. Brand featured in magazine editorial highlighting the science-backed approach.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Factory 54 competitors and assessment
Company assessmentRegional players
- Ounass: Middle East (UAE/Saudi) luxury multi-brand fashion and beauty retailer operating its own e-commerce platform and physical presence. Highly comparable concept to Factory 54 as a regional multi-brand luxury destination, though focused on Gulf markets rather than Israel.
- Castro: Leading Israeli multi-brand fashion retailer operating physical stores and e-commerce across Israel with private-label and international brands. Comparable as an Israeli multi-brand fashion retailer serving the same domestic market, though positioned at more accessible price points.
Broad incumbents
- Farfetch: Global luxury fashion marketplace connecting consumers with brands, boutiques, and department stores worldwide. Overlaps with Factory 54 as a multi-brand luxury platform but operates as a broader marketplace rather than a single retailer.
- Saks Fifth Avenue: Iconic American luxury department store operating physical flagships plus e-commerce, carrying premium designer fashion, beauty, and accessories. Comparable multi-brand luxury positioning with strong beauty category presence.
- Bloomingdale's: American luxury department store with multi-brand designer assortment in apparel, accessories, and beauty. Comparable broad multi-brand luxury model, particularly relevant via Bloomingdale's Middle East partnership with Al Tayer Group that places it in adjacent regional markets.
- Harvey Nichols: International luxury department store chain carrying premium designer fashion, beauty, and accessories across physical stores and e-commerce. Comparable as a multi-brand luxury retailer with beauty focus, though broader and more established globally.
Direct peers
- SSENSE: Canadian-based luxury multi-brand online retailer featuring premium designers and emerging labels across apparel, footwear, and accessories. Comparable multi-brand luxury curation model targeting an international customer base.
- Net-a-Porter: Global luxury multi-brand online retailer carrying 800+ premium designer brands across apparel, accessories, and beauty. Directly comparable to Factory 54's curated multi-brand e-commerce model, though at much larger international scale.
- Mytheresa: Luxury multi-brand e-commerce platform curating 200+ premium designers across apparel, shoes, bags, and kids. Closely matches Factory 54's model of multi-brand luxury curation with brand-exclusivity partnerships and editorial content.
- 24S: LVMH-owned luxury multi-brand online retailer offering curated designer womenswear, menswear, accessories, and beauty. Comparable concept as a multi-brand luxury digital flagship with curated exclusives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Factory 54 social profiles
Digital presenceFactory 54 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Factory 54 leadership team
Management profileNumber of profiles
Profiles1 record
Factory 54 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Factory 54 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Factory 54
What does Factory 54 do?
Factory 54 is a multi-brand luxury fashion and beauty retailer operating in Israel, distributing 150+ international brands through its e-commerce platform (factory54.co.il) and physical retail stores across major Israeli cities. The company sells women's fashion, men's fashion, footwear, bags, accessories, and luxury beauty products from brands including SKIMS, lululemon, Michael Kors, Saint Laurent, Dolce & Gabbana, Burberry, Tom Ford Beauty, Jo Malone London, and Byredo.
Is Factory 54 a public or private company?
Factory 54 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Factory 54 founded?
Factory 54 was founded in 2004. It employs 11 to 50 people.
Where is Factory 54 based?
Factory 54 is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does Factory 54 make money?
Three revenue lines are on record. Fashion Retail Sales are the primary driver. The others are beauty Products Retail and SKIMS Brand Partnership.
Who are Factory 54's main competitors?
Regional players on record are Ounass and Castro. Broad incumbents are Farfetch, Saks Fifth Avenue, Bloomingdale's and Harvey Nichols. Direct peers are SSENSE, Net-a-Porter, Mytheresa and 24S.
Does Factory 54 have an API?
No public API is recorded for Factory 54.