Mi-Token
Mi-Token is a privately held B2B security software vendor founded in 2005, selling an OATH-based Multi-Factor Authentication and Privileged Identity Management platform to enterprise, government, and financial-services organizations in the US and Australia on a per-user annual subscription.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mi-Token does
Mi-Token is a privately held B2B security software vendor, founded in 2005 and headquartered in Austin, Texas, with a regional headquarters in Gordon, NSW, Australia. The company sells a Zero Trust Privileged Identity Management platform centered on Multi-Factor Authentication (MFA) using One-Time Passwords (OTP), with optional PIN. The core technology is OATH-certified and designed to be token-independent: it integrates with LCD OATH tokens, Yubikeys, smart cards, and SMS hardware, while providing free soft tokens for iPhone, Android, BlackBerry, and Windows Mobile. The platform is tightly coupled to Windows Server 2008-2016 and Windows Active Directory for token management, and extends to cloud environments through ADFS (Active Directory Federation Services) and OWA (Outlook Web App) integration, with API support for SSO and SAML. Compliance positioning includes PCI DSS 3.2 MFA alignment, GDPR, CCPA, COPPA, and Australian Privacy Principles for the Authenticator App.
Mi-Token targets enterprise organizations, government agencies, and financial institutions with use cases spanning MFA, Privileged Identity Management, Single Sign-On, PCI DSS compliance, and secure remote access. Named customers span Australian federal and state governments (Queensland, NSW, South Australia, Australia, USA), large banks and utilities (Westpac, AGL Energy, Endeavor Energy, SA Power Networks), and global enterprises (IBM, Lockheed Martin, Vodafone, Harvey Norman, Boral, Wesfarmers, Fox Sports, Tupperware). The company claims to be trusted by over 1,000 organizations worldwide.
The business model is a per-user annual subscription for software licensing, with hardware tokens sold separately based on battery lifespan rather than artificial expiration. All advertised features (ADFS, OWA, 2-Phase Authentication, SAML) are bundled into the base license, with no incremental cost for multi-server redundancy. The go-to-market combines direct enterprise sales, a Partners and Resellers channel program, a self-service e-commerce storefront (shop.mi-token.com), and a 90-day free trial to drive bottom-of-funnel conversion. Customer support is delivered through a Freshdesk-powered portal.
Mi-Token firmographics
Firmographics- Name
- Mi-Token
- Legal name
- Mi-Token
- Website
- https://mi-token.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mi-Token is a privately held B2B security software vendor founded in 2005, selling an OATH-based Multi-Factor Authentication and Privileged Identity Management platform to enterprise, government, and financial-services organizations in the US and Australia on a per-user annual subscription.
- Ownership category
- akta.pro rank
Mi-Token industry classification
Industry- Product category
- Multi-Factor Authentication Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Multi-Factor Authentication (MFA) & Passwordless Authentication (HDAEAJAC)
- akta.pro secondary industries
- Access Management & Policy Enforcement (Zero Trust) (BPAMAEAH), Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB), Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)
Keywords
Where Mi-Token is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mi-Token business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Licensing: Mi-Token licenses software on a per-user basis (not per token), allowing organizations flexibility in authentication methods without additional licensing costs. Additional features like ADFS, OWA, and 2-Phase Authentication are included with every license.
- Hardware Tokens: Hard tokens including LCD OATH tokens, Yubikeys, and Smart Cards are available for separate purchase, with pricing determined by battery life rather than artificial expiration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-User Licensing Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mi-Token product offering
Product offeringCore offering
Mi-Token sells a Zero Trust Privileged Identity Management platform built on Multi-Factor Authentication (MFA) using One-Time Passwords (OTPs). The software is licensed on a per-user basis and supports both free soft tokens (iOS, Android, BlackBerry, Windows Mobile, SMS) and a broad range of hard tokens including Yubikey, Smart Cards, and LCD OATH-based tokens. It integrates natively with Windows Server 2008-2016, Windows Active Directory, ADFS, and OWA, and includes SSO/SAML, 2-Phase Authentication, and API access to meet enterprise and government authentication and PCI DSS 3.2 compliance needs.
Product overview
Mi-Token is a Zero Trust Privileged Identity Management platform offering Multi-Factor Authentication (MFA) solutions. The core product is Mi-Token MFA, which operates on a user-based licensing model where licenses are tied to users rather than token types. The platform provides both soft tokens (free with every license for iPhone, BlackBerry, Android, Windows Mobile, and SMS) and supports various hard tokens including LCD OATH-based tokens, Yubikeys, Smart Cards, and SMS tokens. Mi-Token integrates with Windows Server 2008-2016, Windows Active Directory, ADFS, and OWA. The platform emphasizes that all advertised features including ADFS, OWA, and 2-Phase Authentication are included at no additional cost. The company positions itself as token-independent, allowing integration with a broad range of authentication methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Mi-Token Multi-Factor Authentication Platform Zero Trust Privileged Identity Management platform delivering Multi-Factor Authentication via One-Time Passwords, licensed per user and supporting any OATH-compliant hard token (Yubikey, LCD tokens, Smart Cards, SMS) plus free soft tokens for iPhone, Android, BlackBerry, Windows Mobile, and SMS. Integrates with Windows Server 2008-2016, Windows Active Directory, ADFS, OWA, and offers bundled SSO/SAML, 2-Phase Authentication, and API integration for enterprise and government buyers needing PCI DSS 3.2 compliant MFA.
Quantifiable outcome
- Trusted by over 1,000 organizations worldwide
Companies that use Mi-Token
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Mi-Token technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Mi-Token partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- YubicocoreMi-Token + Yubico partnership offers integration with Yubikey hardware tokens. Benefits include Self Registration, Ease of Use, Durability, Custom Branding, and Rapid Deployment for organizations requiring hardware-based authentication.
- SplunkcoreMi-Token + Splunk integration enables organizations to search, analyze, and visualize machine-generated data from websites, applications, sensors, and devices within their IT infrastructure. Supports security analytics and monitoring.
- OATH (Initiative for Open Authentication)coreMi-Token is a proud contributing partner of the Initiative for Open Authentication organization, supporting industry-standard authentication protocols for interoperability.
- FreshdeskminorFreshdesk provides Mi-Token's customer support portal (mi-token.freshdesk.com) for technical support inquiries, FAQ access, and ticket management.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mi-Token competitors and assessment
Company assessmentBroad incumbents
- Yubico: Yubico is the leading hardware authentication key vendor (Yubikey) and is a Mi-Token integration partner. While not a direct MFA platform competitor, it competes for budget in the same authentication spend and increasingly offers its own enterprise MFA services.
- Microsoft Entra ID (Azure AD): Microsoft Entra ID ships MFA included with Microsoft 365 and is the default identity platform for most enterprises. It competes with Mi-Token on MFA/SSO for organizations already standardized on the Microsoft stack, often as the free alternative to a paid MFA vendor.
Direct peers
- RSA Security: RSA is a legacy MFA and identity governance vendor historically dominant in government, defense, and financial services. It competes with Mi-Token for the same regulated enterprise and government customers, often via token-based authentication.
- Ping Identity: Ping Identity provides enterprise SSO, MFA, and identity federation. It is a direct competitor in the workforce identity and federation space, including SAML/OIDC SSO offerings overlapping with Mi-Token's SAML/ADFS feature set.
- Auth0 (Okta): Auth0, owned by Okta, provides customer identity and authentication APIs/SDKs. While more developer-focused, it overlaps with Mi-Token in MFA and authentication services for application access.
- Okta: Okta is a leading cloud-native identity platform offering MFA, SSO, and adaptive authentication to enterprises and governments. It directly competes with Mi-Token in MFA for workforce and privileged access, but at significantly larger scale and broader feature breadth.
- OneLogin: OneLogin delivers cloud-based SSO and MFA for enterprises. It is a direct competitor in the mid-market and enterprise MFA/SSO space, often cited alongside Okta and Duo as a Mi-Token substitute in evaluations.
- Cisco Duo Security: Duo Security (owned by Cisco) provides cloud-based MFA, SSO, and device trust solutions. It competes with Mi-Token on token-agnostic MFA for enterprises and is bundled into Cisco's broader networking and security portfolio.
Emerging players
- HYPR: HYPR provides passwordless MFA using FIDO2 and decentralized authentication. It is an emerging direct competitor for enterprise MFA RFPs, particularly where phishing resistance is a stated requirement.
- Beyond Identity: Beyond Identity offers passwordless, phishing-resistant MFA built on FIDO2. It is an emerging direct competitor in the next-generation MFA category that Mi-Token's OTP-centric product is less centered on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mi-Token social profiles
Digital presenceMi-Token compliance and trust
Trust signalCompliance5 records
Mi-Token financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mi-Token leadership team
Management profileNumber of profiles
Profiles1 record
Mi-Token funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mi-Token M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mi-Token
What does Mi-Token do?
Mi-Token sells a Zero Trust Privileged Identity Management platform built on Multi-Factor Authentication (MFA) using One-Time Passwords (OTPs). The software is licensed on a per-user basis and supports both free soft tokens (iOS, Android, BlackBerry, Windows Mobile, SMS) and a broad range of hard tokens including Yubikey, Smart Cards, and LCD OATH-based tokens. It integrates natively with Windows Server 2008-2016, Windows Active Directory, ADFS, and OWA, and includes SSO/SAML, 2-Phase Authentication, and API access to meet enterprise and government authentication and PCI DSS 3.2 compliance needs.
Is Mi-Token a public or private company?
Mi-Token is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mi-Token founded?
Mi-Token was founded in 2005. It employs 11 to 50 people.
Where is Mi-Token based?
Mi-Token is headquartered in Austin, United States, in the North America region.
How does Mi-Token make money?
Two revenue lines are on record. Software Licensing is the primary driver. The others are hardware Tokens.
Who are Mi-Token's main competitors?
Broad incumbents on record are Yubico and Microsoft Entra ID (Azure AD). Direct peers are RSA Security, Ping Identity, Auth0 (Okta), Okta, OneLogin and Cisco Duo Security. Emerging players are HYPR and Beyond Identity.
Does Mi-Token have an API?
Yes. Mi-Token offers API integration capabilities as part of their Cloud Integration feature. The API is included with the product and enables integration with various services. Specific API documentation URL, authentication method, rate limits, and versioning details are not publicly specified on the website.
What industry is Mi-Token in?
Mi-Token's product category is Multi-Factor Authentication Software. Its primary akta.pro industry code is HDAEAJAC, Multi-Factor Authentication (MFA) & Passwordless Authentication, with a secondary code of BPAMAEAH, Access Management & Policy Enforcement (Zero Trust). Its NAICS code is 5132 and its SIC code is 7371.