What Fresh Desk does

Fresh Desk (legally Fresh Franchise Solutions, DBA "Fresh Desk") is a Coral Springs, Florida-based AI-powered sales automation platform purpose-built for high-volume wellness franchise networks. The company deploys a dual-shore operating model pairing its US strategy headquarters in Coral Springs with an execution hub in Medellín, Colombia, combining premium US-based teams with cost-effective bilingual operational staff. Its technology stack centers on a proprietary neural audio engine that performs frame-by-frame analysis of every sales call, agentic AI and RPA for front-desk task automation, real-time accent masking technology, and direct verified API integrations with Club Ready (a partnership providing zero-latency lead access inside the CRM) and Mindbody. Infrastructure runs on AWS with SOC 2 Type II, GDPR, and CCPA compliance.

The company's product portfolio is organized around tiered subscription services — Call Boost ($395/month), Super Boost ($795/month), and The Fresh Desk ($2,400/month full-time) — supplemented by Core Velocity lead management, on-demand Voicemail Campaigns ($129/campaign), Sales Training programs ($500/start) led by founder Josh Thanos, and Location-Specific Website services with local SEO ($500 setup + $150/month). The go-to-market is enterprise field sales targeting multi-unit franchise owners and regional directors, with stated deployment across four major wellness networks: Club Ready, Xponential, F45, and Orangetheory.

Revenue mechanics are subscription-driven with performance-based add-ons, structured to capture monthly recurring revenue from franchise clients ranging from single-location SMB operators to multi-unit enterprise accounts. Pricing is institutionally framed, with optional weekend coverage add-ons and no-contract entry points for campaign services. The business is privately held with no disclosed funding rounds, no public listing, and no institutional investor references in source materials. Ownership structure is opaque; founder Josh Thanos is the only identified executive, and the broader management team is not publicly disclosed.

Name

Fresh Desk

Legal name

Fresh Franchise Solutions

Website

https://gofreshdesk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Desk is an AI-powered sales automation platform for wellness franchise networks, offering neural audio call analysis, agentic AI front-desk automation, and dual-shore virtual assistant services to fitness studios and multi-unit operators.

Ownership category

akta.pro rank

Product category

Franchise Sales Automation

NAICS

Software Publishers (513210), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Franchise sales automation
• AI-powered lead management
• Front desk outsourcing
• Speed-to-lead services
• Sales coaching systems

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services (Call Boost, Super Boost, Fresh Desk): Monthly recurring subscription tiers for lead management and virtual assistant services. Options range from $395/month for Call Boost to $2,400/month for full Fresh Desk service with dedicated virtual assistant.
2. Performance Marketing Services: Location-specific website development and ongoing SEO services with $500 setup plus $150/month recurring.
3. One-time Services (Voicemail Campaigns, Sales Training): Campaign-based pricing starting at $129 per voicemail campaign and $500 per sales training engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fresh Desk operates a franchise sales automation platform that combines AI-powered sales intelligence with dedicated virtual assistant teams to handle inbound and outbound lead management for wellness franchise networks. The core offering, The Fresh Desk, deploys a dedicated virtual command center that qualifies, books, and closes leads 24/7, supported by lead velocity modules (Call Boost, Super Boost, Core Velocity), sales training, performance marketing, and location-specific SEO websites. The platform's key differentiator is direct integration into the Club Ready CRM ecosystem, enabling zero-latency lead access and an AI-powered neural audio engine that scores every sales call.

Product overview

Fresh Desk is a unified franchise sales automation platform that integrates AI-powered technology with human expertise to automate the entire front desk operation for wellness franchise networks. The core product, The Fresh Desk (Full Service Command), provides a dedicated virtual command center, supplemented by lead velocity modules (Core Velocity, Call Boost, Super Boost), sales training services, performance marketing (Speed to Lead Marketing, Location-Specific Website), and global dual-shore operations. The platform combines proprietary neural audio AI for real-time sales intelligence, agentic RPA for automation, and speed-to-lead workflows to capture leads within seconds of inquiry.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Desk: AI-powered wellness franchise front desk automation platform
• FFS (Fresh Franchise Solutions)
• Core Velocity
• Critical Velocity
• Call Boost
• Super Boost
• The Fresh Desk
• Voicemail Campaigns
• Sales Training
• Location-Specific Website
• Proprietary Neural Audio
• Agentic AI & RPA

Products and services

• The Fresh Desk (Full Service Command) Elite virtual command center providing a dedicated team managing the entire front-of-house operation for wellness franchise networks. Includes a dedicated virtual assistant, weekly strategy and reporting calls, complete inbound/outbound management, omnichannel text and email handling, and unlimited location support.
• Call Boost Aggressive outbound calling service targeting under-3-day prospects with daily touches, high-volume outbound calling and text, instant lead qualification, direct booking integration, and 5-day work week coverage.
• Super Boost Maximum velocity lead management service expanding the pursuit window to 8 days for total pipeline saturation. Includes daily touches of under-8-day prospects, high-volume outbound calling/text, priority queue placement, and advanced objection handling.
• Core Velocity Lead management service that turns cold leads into booked appointments through automated chase workflows targeting high-volume franchise sales pipelines.
• Voicemail Campaigns On-demand voicemail drop campaigns for database reactivation and promotional announcements. Includes targeted voicemail drops, professional script recording, and detailed success reporting.
• Sales Training Elite sales coaching program led by founder Josh Thanos, including custom sales program design, live team coaching and roleplay, objection handling masterclass, closing techniques workshop, and ongoing performance review.
• Location-Specific Website High-performance hyper-local website designed to rank #1 in specific franchise territories. Includes custom location-based landing page, advanced local SEO optimization, mobile-first responsive design, conversion rate optimized layout, and monthly content updates and reporting.
• Speed to Lead Marketing Performance marketing service focused on capturing leads within the golden window (under 60 seconds). Includes constant creative refresh, optimization for speed-to-lead, and full funnel management at reduced costs compared to traditional agencies.

Quantifiable outcome

• 98% conversion probability within 45 seconds of lead contact
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Club ReadycoreTechnology or IntegrationOfficial verified partnership providing direct integration into the Club Ready ecosystem. Fresh Desk lives inside the Club Ready system, accessing leads the millisecond they hit the database with zero latency. This is described as an unfair competitive advantage enabling first-to-call capability.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Gong: Leading sales-conversation intelligence platform using AI to analyze sales calls and surface coaching insights. Direct overlap on Fresh Desk's proprietary neural audio engine for sales call scoring and frame-by-frame feedback, though Gong serves general B2B sales rather than wellness franchises.
• Balto: Real-time call guidance platform that prompts sales agents during live conversations. Functionally adjacent to Fresh Desk's proprietary neural audio engine and accent masking features; comparable technology stack though Balto targets broad sales/customer service rather than franchise front desks.
• Cresta: Real-time AI sales coaching and contact-center agent assist platform. Competitive overlap on the AI-driven live-call coaching and role-play simulation capabilities Fresh Desk sells; Cresta serves broader enterprise contact center while Fresh Desk is vertically focused on franchises.

Others

• Invoca: AI-driven call tracking and conversation analytics for marketing and contact-center teams. Functionally adjacent on call recording, transcription, and post-call AI analysis; comparable technology category though Invoca emphasizes inbound marketing attribution rather than franchise sales operations.
• Keap: SMB-focused CRM, sales, and marketing automation platform (formerly Infusionsoft). Comparable target buyer (small/mid-market service businesses), with overlapping CRM + automation + marketing positioning to Fresh Desk's location-website and lead-management offerings.

Direct peers

• Vendasta: End-to-end SMB marketing and sales automation platform including CRM, reputation, and AI-enabled sales tools. Comparable to Fresh Desk's performance marketing + sales automation bundle targeting SMB and franchise-like buyers; overlaps most directly on local SEO websites and lead management offerings.
• FranConnect: Franchise CRM/operations platform purpose-built for franchise networks. Highly comparable: serves the same franchise buyer (multi-unit operators, regional directors), overlaps on operational management and performance visibility use cases, and competes for the same vertical wallet share as Fresh Desk.

Broad incumbents

• HubSpot Sales Hub: Broad sales/marketing automation platform with conversation intelligence, AI coaching, and CRM tooling. Comparable as a horizontal sales automation suite converging on the same AI-coaching and lead-management use cases Fresh Desk targets, though HubSpot serves general SMB rather than franchise verticals.
• Mindbody: Dominant wellness/fitness CRM and SaaS platform. Fresh Desk already integrates with Mindbody as a lead-source partner; Mindbody represents both an existing integration target and a potential competitive incumbent if it chooses to natively bundle AI sales coaching features into its CRM.
• Outreach: Enterprise sales engagement platform with AI-driven call analysis and sales coaching features. Partial overlap on the outbound calling/text automation tier (Call Boost, Super Boost); comparable sales-tech category but targets enterprise B2B sales orgs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-desk1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Desk