HighGround
HighGround Restoration Group is a U.S. platform that acquires and operates regional water, fire, mold, and biohazard restoration brands across 13 states, delivering 24/7/365 emergency mitigation and reconstruction to residential and commercial property owners through insurance, property management, and trade referral channels.
- Company typePrivate
- Founded2020
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HighGround does
HighGround Restoration Group, Inc. is a U.S. trade-services platform that delivers emergency water, fire, mold, smoke, trauma, and biohazard mitigation and restoration to residential and commercial property owners across 13 states. Services are sold transactionally, job-by-job, with quotes driven by damage scope and coordinated with insurance carriers on claims processing; 24/7/365 emergency response is positioned as a core capability. The company operates through 14+ locally retained brands (Dry Force, Same Day Restoration, PureDry, Rocky Mountain Restoration, Expert Water Removal, Allklean, Allphase, Superior Restoration, Serclean, Power Dry, Dririte, Northeast Power Dry, Cleanup & Total Restoration, More Floods) that maintain their own consumer identity, customer relationships, and 24/7 dispatch, while receiving centralized shared services from the HighGround platform.
Underneath the umbrella, HighGround runs an end-to-end integrated technology stack — Power BI-driven data analytics and consistent reporting across all brands, a centralized call center for lead routing and intake, digital marketing and SEO/SEM execution across each brand's web properties, HRIS on ADP Workforce Now, and acquisition-integration systems engineered by the CTO and Chief Information & Integration Officer. Shared-services functions include HR, accounting, recruiting, digital marketing, and sales optimization — capabilities no individual regional restorer could replicate at scale.
The business model is a classic PE roll-up: target founder-owned regional restoration companies, preserve local brand equity, fold operating and back-office functions onto the platform, and accelerate growth via lead-generation investment, capital for equipment and vehicles, and ongoing tuck-in M&A. Customers span four core segments — residential and commercial property owners (the primary end demand), insurance carriers/agents/adjusters (the dominant referral channel), property management companies and home builders (B2B recurring relationships), and trade service providers (HVAC, plumbing) generating referrals when they discover water damage during service work. The platform was formed in February 2020 as Dry Force (Texas), added five founding brands in 2021, rebranded as HighGround in April 2022, executed 13 add-on acquisitions through 2023, and was sold by Trivest Partners to Knox Lane in March 2025 at approximately 700 employees.
HighGround firmographics
Firmographics- Name
- HighGround
- Legal name
- HighGround Restoration Group, Inc.
- Website
- https://highgroundnow.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- HighGround Restoration Group is a U.S. platform that acquires and operates regional water, fire, mold, and biohazard restoration brands across 13 states, delivering 24/7/365 emergency mitigation and reconstruction to residential and commercial property owners through insurance, property management, and trade referral channels.
- Ownership category
- akta.pro rank
HighGround industry classification
Industry- Product category
- Property Damage Restoration Services
- NAICS
- Services to Buildings and Dwellings (5617), Remediation and Other Waste Management Services (5629), Remediation Services (562910), Carpet and Upholstery Cleaning Services (56174)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)
- akta.pro secondary industries
- Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)
Keywords
Where HighGround is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
HighGround business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Water Damage Restoration Services: Emergency water damage mitigation and restoration services for residential and commercial properties, including drying, cleanup, and reconstruction. Revenue generated through service fees billed to property owners and insurance companies.
- Fire and Smoke Damage Restoration: Fire damage restoration services including cleanup, deodorization, and reconstruction. Services provided to property owners with insurance company involvement for claims processing.
- Mold Remediation Services: Mold assessment and remediation services for residential and commercial properties affected by water damage or mold growth.
- Reconstruction Contracting: Restoration and repair contracting services following damage events, including reconstruction and rebuild services coupled with initial mitigation services.
- Roofing Services: Roofing installation and repair services through brands like Allphase Roofing & Restoration, including storm damage response and roof replacement.
- Trauma and Biohazard Cleanup: Specialized trauma and biohazard cleanup services for crime scenes, accident sites, and other sensitive situations requiring professional remediation.
- Carpet Cleaning and Floor Care: Premium floor care and carpet cleaning services through PureClean division, complementary to core water damage restoration services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HighGround product offering
Product offeringCore offering
HighGround is a property damage restoration services platform that delivers 24/7/365 water damage mitigation, fire and smoke damage restoration, mold remediation, reconstruction contracting, roofing, trauma and biohazard cleanup, and complementary carpet cleaning through a network of regional brands backed by centralized technology, HR, recruiting, accounting, call center, and digital marketing capabilities, with insurance claims processing coordination throughout.
Product overview
HighGround is a platform company comprised of multiple regional restoration brands offering water damage mitigation, water damage restoration, mold remediation, fire damage restoration, roofing, reconstruction, trauma and biohazard cleanup, and related emergency services. The platform operates through a portfolio of 14+ acquired brands (Dry Force, Cleanup & Total Restoration, Power Dry, More Floods, Dririte, Northeast Power Dry, Same Day Restoration, PureDry Restoration, Rocky Mountain Restoration, Expert Water Removal, Allklean, Allphase Roofing & Restoration, Superior Restoration, Serclean) that retain their local brand identities while receiving centralized support. HighGround provides national scale for local execution through shared services including integrated technology, reporting and analytics, digital marketing, recruiting, and capital investment, while each brand continues to serve customers 24/7/365 with emergency response and insurance claims processing.
Differentiator
Problem solved
Functional benefit
Brands
- Dry Force: Water damage restoration, reconstruction, and mold remediation services in Texas (Dallas-Fort Worth, Houston, Austin, San Antonio)
- Power Dry
- Northeast Power Dry
- PureDry Restoration
- Rocky Mountain Restoration
- Expert Water Removal
- Allklean
- Allphase Roofing & Restoration
- Superior Restoration
- Serclean
- Cleanup & Total Restoration (CTR)
- Dririte
- Trusted Restorer
- More Floods
- PureClean
Products and services
- Water Damage Restoration Services Emergency water damage mitigation, drying, cleanup, and structural restoration services for residential and commercial properties, delivered 24/7/365 through HighGround's portfolio of regional restoration brands with insurance claims coordination.
- Fire and Smoke Damage Restoration Fire damage restoration services including cleanup, deodorization, and reconstruction provided to residential and commercial property owners with insurance company coordination throughout claims processing.
- Mold Remediation Services Mold assessment and remediation services for residential and commercial properties affected by water damage or mold growth, often delivered alongside water mitigation.
- Reconstruction Contracting Full restoration and rebuild contracting services following water, fire, or mold damage events, often coupled with initial mitigation work, for residential and commercial customers.
- Roofing Services Roofing installation, repair, storm damage response, and roof replacement services provided through the Allphase Roofing & Restoration brand within HighGround's portfolio.
- Trauma and Biohazard Cleanup Specialized trauma, crime scene, and biohazard cleanup services for sensitive situations requiring professional remediation, delivered by select HighGround portfolio brands.
- Carpet Cleaning and Floor Care Premium floor care and carpet cleaning services provided through the PureClean division as a complementary service to core water damage restoration for residential and commercial consumers.
Quantifiable outcome
- Revenue increased by over 12x during Trivest's five-year ownership from 2020 to 2025
- +2 more outcomes
Companies that use HighGround
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
HighGround technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HighGround partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
HighGround competitors and assessment
Company assessmentBroad incumbents
- Rainbow International Restoration: Rainbow International is a Neighborly Brands franchise network offering water, fire, and mold damage restoration. Closely comparable to HighGround on service scope and insurance referral channels, though smaller and more fragmented at the unit level.
- BELFOR Property Restoration: BELFOR is the largest privately held property restoration company globally, providing water, fire, mold, and storm damage restoration to residential and commercial customers. It is the broad incumbent against which HighGround's national roll-up competes for large commercial losses and carrier programs.
- Paul Davis Restoration: Paul Davis is a franchised national restoration and remodeling network offering water, fire, mold, and storm damage restoration plus reconstruction. Comparable service lines, insurance-referral GTM, and residential/commercial customer mix position it as a direct functional peer to HighGround.
- ServiceMaster Restore: ServiceMaster Restore is the franchised restoration arm of ServiceMaster Brands (which includes Terminix), offering water, fire, mold and contents restoration services via a nationwide franchise network. Overlapping service mix, insurance-referral GTM, and 24/7 emergency response make it a clear peer.
- ServPro Industries: ServPro is a franchised national network with dominant share in residential water, fire, and mold restoration. Comparable to HighGround in core service scope (water/fire/mold) and insurance-driven GTM, but operates via a franchise model rather than owned brands.
Direct peers
- BMS CAT: BMS CAT (Blackmon Mooring & Bostick CAT) is one of the largest privately held restoration firms in the U.S., providing water, fire, mold, and storm restoration plus contents and reconstruction services. Operates regionally through owned branches in a manner comparable to HighGround's owned-brand model.
- PuroClean: PuroClean is a franchise-based restoration platform offering water damage mitigation, fire/smoke restoration, mold remediation, and biohazard cleanup. Directly competes for insurance-referred residential and commercial restoration work and operates a similar 24/7 emergency response model.
- Coit Group: Coit Group provides residential and commercial cleaning and restoration services including water damage restoration, fire/smoke cleanup, and carpet cleaning. Comparable to HighGround on service breadth (restoration + carpet cleaning via PureClean) and direct-to-consumer GTM.
- Apex Restoration Partners: Apex Restoration Partners is a privately backed platform aggregating regional restoration and reconstruction companies, focused on water, fire, and mold damage. Closely analogous business model to HighGround as a PE-backed buy-and-build in the same vertical.
Emerging players
- Restoration Affiliates: Restoration Affiliates is a network and partnership organization supporting independent restoration companies with training, marketing, and operational resources. Conceptually comparable to HighGround's brand-aggregation and centralized support structure, though via membership rather than acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HighGround social profiles
Digital presenceHighGround financial estimates
Financial estimateRevenue estimate
Valuation estimate
HighGround leadership team
Management profileNumber of profiles
Profiles16 records
HighGround subsidiaries and ownership
Company hierarchySubsidiaries16 records
HighGround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HighGround M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HighGround
What does HighGround do?
HighGround is a property damage restoration services platform that delivers 24/7/365 water damage mitigation, fire and smoke damage restoration, mold remediation, reconstruction contracting, roofing, trauma and biohazard cleanup, and complementary carpet cleaning through a network of regional brands backed by centralized technology, HR, recruiting, accounting, call center, and digital marketing capabilities, with insurance claims processing coordination throughout.
Is HighGround a public or private company?
HighGround is a private company. It is classified as private equity controlled and is currently acquired.
When was HighGround founded?
HighGround was founded in 2020. It employs 11 to 50 people.
Where is HighGround based?
HighGround is headquartered in Irving, United States, in the North America region.
How does HighGround make money?
Seven revenue lines are on record. Water Damage Restoration Services are the primary driver. The others are fire and Smoke Damage Restoration, mold Remediation Services, reconstruction Contracting, roofing Services, trauma and Biohazard Cleanup and carpet Cleaning and Floor Care.
Who are HighGround's main competitors?
Broad incumbents on record are Rainbow International Restoration, BELFOR Property Restoration, Paul Davis Restoration, ServiceMaster Restore and ServPro Industries. Direct peers are BMS CAT, PuroClean, Coit Group and Apex Restoration Partners. Restoration Affiliates is listed as an emerging player.
Does HighGround have an API?
No public API is recorded for HighGround.
What industry is HighGround in?
HighGround's product category is Property Damage Restoration Services. Its primary akta.pro industry code is HSAPAOAA, Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction), with a secondary code of HSAPAOAI, Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim). Its NAICS code is 5617 and its SIC code is 1520.