Greater Capital Area Association of Realtors

What Greater Capital Area Association of Realtors does

Greater Capital Area Association of REALTORS® (GCAAR) is a professional trade association founded in 1998 through the merger of the Montgomery County Association of REALTORS (MCAR) and the Washington, D.C. Association of REALTORS (WDCAR). The organization represents more than 12,000 REALTOR® members in Washington, D.C. and Montgomery County, MD and describes itself as one of the largest local REALTOR associations in the U.S. GCAAR is structured as a nonprofit trade association headquartered in Rockville, Maryland, with a secondary D.C. satellite office. Service coverage is strictly regional (Washington metropolitan area), with no global footprint claimed.

GCAAR's core products include standardized GCAAR contract forms tailored to D.C. and Maryland real estate transactions, monthly housing market reports, a legal hotline, continuing education courses for MD, VA, and DC licensing requirements, and SentriLock electronic lockbox services. Additional member-facing assets include the quarterly Capital Area REALTOR® magazine, the Real Advocacy legislative newsletter, the Tether RE safety app, and the IMS (Internet Membership System) member portal for dues, course registration, and event signup. Member benefit programs include the Diversity, Equity & Inclusion Champions Program (launched 2020) and the GCAAR Cares Emergency Relief Fund (administered via partner Emergency Assistance Foundation). Committees and advisory groups span Professional Standards, Grievance, Forms, Public Policy (D.C. and Montgomery County), YPN, Global Business Alliance, and Property Management.

Revenue is generated through annual membership dues (REALTOR® and Affiliate tiers), continuing education and licensing course fees (transactional revenue per enrollment), and event registration fees (e.g., Recognition Awards, YPN events). Pricing is not publicly disclosed; members access dues and product pricing through the authenticated IMS portal. Distribution is direct-to-member via the IMS portal and in-person offices. The go-to-market motion is sales-led within a defined regional geography, with member acquisition driven by licensing requirement dependency, standard form access, professional standards enforcement, and collective advocacy power that only an association of this scale can deliver in the two jurisdictions it serves.

Name

Greater Capital Area Association of Realtors

Legal name

Greater Capital Area Association of REALTORS®, Inc.

Website

https://gcaar.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

GCAAR is a regional nonprofit trade association founded in 1998, serving 12,000+ REALTOR® members across Washington, D.C. and Montgomery County, MD with standardized contract forms, continuing education, legal support, and advocacy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from REALTOR® and affiliate members, processed through the IMS portal.
2. Education and CE Courses: Continuing education courses for real estate licensing renewal, including Virginia Agency, MD Code of Ethics, MD Real Estate Financing, and other professional development programs.
3. Event Registration: Registration fees for GCAAR events including Recognition Awards, YPN events, and educational seminars.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GCAAR is a regional professional trade association representing approximately 12,000 REALTOR and Affiliate members across Washington, DC and Montgomery County, MD. It provides standardized contract forms, continuing education, a legal hotline, housing market statistics, advocacy, lockbox services, and member support tools. Founded in 1998 and headquartered in Rockville, MD with a DC satellite office.

Product overview

GCAAR operates as a professional association offering a unified platform of member services for over 12,000 REALTORS® in Washington, D.C. and Montgomery County, MD. The core offering includes standardized contract forms, housing market data, legal hotline access, and continuing education courses. The association also provides member directories, events programming, publications (Capital Area REALTOR® magazine, Real Advocacy newsletter), and a DEI Champions program. Member management is facilitated through the IMS portal for transactions, registrations, and account access.

Differentiator

Problem solved

Functional benefit

Products and services

• GCAAR Contract Forms

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Emergency Assistance Foundation (EAF)coreOthersEAF administers the GCAAR Cares Emergency Relief Fund, which provides financial assistance to eligible members following unforeseen disasters or personal hardship. EAF independently reviews grant applications and distributes funds.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• National Association of REALTORS®: The national umbrella trade association for REALTORS®; GCAAR is a local affiliated association under NAR, sharing the same Code of Ethics framework, member-benefit philosophy, and advocacy model.

Direct peers

• Florida Realtors: Large state REALTOR® trade association with similar dues/education/events revenue model; useful comparable for member-service breadth and association governance at scale.
• California Association of REALTORS®: The largest state REALTOR® association in the U.S., offering comparable member services (forms, education, advocacy, market data); directly analogous in operating model to GCAAR at greater scale.
• New York State Association of REALTORS®: State-level REALTOR® association providing forms, legal support, education, and advocacy; directly comparable to GCAAR's service portfolio in a different state.
• Miami Association of REALTORS®: One of the largest local REALTOR® associations in the U.S., offering member services, MLS, and education; comparable scale and product breadth to GCAAR.
• Texas Realtors: State-level REALTOR® association serving Texas with comparable member products including forms, legal resources, MLS services, and continuing education.
• Maryland REALTORS®: State-level REALTOR® trade association serving Maryland; comparable member-service, advocacy, and education model to GCAAR, operating one tier up geographically.
• Greater Atlanta REALTORS®: Large local REALTOR® association serving the Atlanta metro; one of the closest geographic/size analogs to GCAAR's large local-association operating model.
• Chicago Association of REALTORS®: Major local REALTOR® association offering member services, education, advocacy, and MLS integration; structurally comparable to GCAAR in scale and product mix.

Emerging players

• Bright MLS: Large regional multiple listing service serving the Mid-Atlantic including D.C. and Maryland; intersects with GCAAR's territory and shares member-facing technology and data products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greatercapitalarearealtors
• LinkedInlinkedin.com/company/gcaar
• Xx.com/gcaarnow
• Facebookfacebook.com/157916567589272

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Capital Area Association of Realtors