Maryland Association of REALTORS

What Maryland Association of REALTORS does

Maryland Association of REALTORS (operating as Maryland REALTORS®) is a statewide non-profit trade association headquartered in Annapolis, Maryland, serving over 28,000 member REALTORS throughout the state (some sources cite 32,000+). The association's core function is to represent, advocate for, and provide services to licensed real estate professionals in Maryland, operating in coordination with local REALTOR boards and the National Association of REALTORS (NAR). Its primary customer segment is REALTORS and real estate professionals, with secondary segments including Maryland home buyers and sellers (served via consumer education platforms) and the Maryland General Assembly (served via advocacy and policy engagement).

The organization's product surface spans advocacy and political representation, professional development (Graduate REALTOR Institute, Certified International Property Specialist, Senior Real Estate Specialist, Pricing Strategy Advisor, Maryland Residential Property Management Certification, and Housing Opportunity Certification designations), legal resources (a Legal Hotline staffed by attorneys, forms library, fair housing resources), housing statistics and market data reports (sourced via Bright MLS), consumer education platforms (MarylandHomeownership.com, Open Doors Maryland), and member engagement programs (Maryland Mosaic Annual Conference, First Friday Economic Outlook Forum, Leadership Academy, Maryland REALTOR Magazine). Technology is non-proprietary and standard: website platforms with NRDS member authentication, Cvent event registration, and a broker portal. There are no disclosed AI, ML, or advanced technology capabilities.

The business model relies primarily on recurring membership dues paid by REALTORS, supplemented by conference and event registration fees (including exhibitor/sponsor revenue from the Maryland Mosaic conference), advertising and sponsorship revenue (Maryland REALTOR Magazine, website, events), and revenue share from affinity partnerships offering discounted services to members. Membership pricing is not publicly disclosed, and member acquisition flows through direct website enrollment and via local board affiliations. The association's scale corresponds to a real estate market in which transaction recordation and transfer taxes generated over $1 billion in state and local revenue in both Fiscal Years 2023 and 2024, with each home sale producing an estimated $126,800 in direct and indirect economic activity for Maryland.

Name

Maryland Association of REALTORS

Legal name

Maryland Association of REALTORS

Website

https://mdrealtor.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maryland Association of REALTORS is a statewide non-profit trade association serving over 28,000 REALTOR members across Maryland through legislative advocacy, professional development certifications, legal resources, housing market data, and consumer education platforms.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531), Services-Legal Services (8111)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate & Construction Law (BPAHAAAE), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate trade association
• Professional development
• Housing advocacy
• Membership services
• Continuing education

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Primary revenue stream from membership dues paid by 28,000+ REALTORS across Maryland. Membership provides access to professional development, legal resources, advocacy representation, and member benefits.
2. Conference and Event Fees: Revenue from annual conferences (The Maryland Mosaic), First Friday Economic Outlook Forum, leadership academies, and other educational events. Includes exhibitor and sponsor fees.
3. Sponsorships and Advertising: Sponsorships and advertising opportunities across association publications, events, and digital platforms including Maryland REALTOR Magazine and website.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maryland Association of REALTORS is a non-profit state trade association that serves over 28,000 member REALTORS across Maryland. It delivers advocacy representation before the Maryland General Assembly and regulatory agencies, professional development programs (including GRI, CIPS, SRES, PSA, MRPMC, and HOC certifications), legal resources (Legal Hotline staffed by attorneys and a forms library), housing market statistics and data, an annual conference, a member magazine, RPAC political advocacy, and consumer education through MarylandHomeownership.com and Open Doors Maryland.

Product overview

Maryland REALTORS is a professional trade association serving over 28,000–32,000 member REALTORS throughout Maryland. The organization operates as a unified membership organization offering advocacy representation before the Maryland General Assembly and governmental agencies, professional development programs with certifications (GRI, CIPS, SRES, PSA, MRPMC, HOC), legal resources including a Legal Hotline and forms library, housing market data and statistics, consumer education through MarylandHomeownership.com, the Open Doors Maryland advocacy initiative, annual events including the Maryland Mosaic Annual Conference, the REALTOR Magazine publication, an RPAC political action committee, and a broker portal. These offerings are delivered as an integrated member services ecosystem rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Maryland Mosaic Annual Conference: The association's annual conference event for real estate professionals
• RPAC
• Maryland Homeownership
• Open Doors Maryland
• REALTOR Political Advocacy Committee (RPAC)

Products and services

• MarylandHomeownership.com

Quantifiable outcome

• Over $1 billion in annual state/local revenue from real estate transaction taxes demonstrates the economic significance of the housing market the association serves.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerMaryland REALTORS works with local boards and the National Association of REALTORS to deliver programs and services that promote and sustain high standards and ethical conduct. The state association participates in NAR Director representation and utilizes NAR development tools for member services.
• Maryland HomeownershipcoreGTM or Marketing PartnerConsumer education initiative providing toolkits, videos, and resources about home buying/selling processes, compensation structures, and Maryland-specific housing information. Now includes Spanish-language resources.
• Open Doors MarylandcoreStrategic or Co-development PartnerInitiative fighting for housing opportunities for all Maryland citizens, advocating for increased housing supply and affordable housing options.
• REALTOR Political Advocacy Committee (RPAC)coreGTM or Marketing PartnerPolitical action committee that supports pro-REALTOR candidates in elections. Maryland REALTORS promotes RPAC participation among members.
• Maryland Department of Housing and Community Development (DHCD)majorStrategic or Co-development PartnerState agency partner for housing initiatives including ADU legislation, housing production targets, and affordable housing programs. In FY2025, DHCD financed $1.64 billion in new development and $1 billion in first-time buyer mortgages.
• Fannie MaeminorOthersGovernment-sponsored enterprise focused on mortgage financing and expanding homeownership. Listed as a government resources link for members and consumers.
• Freddie MacminorOthersGovernment-sponsored enterprise dedicated to improving housing affordability and access. Listed as a government resources link.
• Maryland Bankers AssociationmajorGTM or Marketing PartnerCo-host of the First Friday Economic Outlook Forum featuring Governor Wes Moore. Collaboration between real estate and banking industries on economic policy discussions.
• Affinity PartnershipsmajorChannel Partner/ Reseller/ DistributorVarious service and product partnerships providing members with free or discounted rates on industry-related services, technology tools, insurance, and business solutions.
• Bright MLScoreTechnology or IntegrationMLS data provider supplying housing statistics and market data for Maryland REALTORS reports and analyses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virginia REALTORS: Virginia REALTORS is the state-level trade association representing real estate professionals in Virginia. It is the closest geographic peer to Maryland REALTORS, offering directly comparable advocacy, professional development, and member services for residential real estate agents and brokers.
• Pennsylvania Association of REALTORS: Pennsylvania Association of REALTORS is a Mid-Atlantic state trade association serving real estate professionals with a comparable membership, advocacy, and professional development model. Directly comparable in scope, geography proximity, and member services.
• New Jersey REALTORS: New Jersey REALTORS is the state trade association representing New Jersey real estate professionals. A directly comparable state-level trade body with similar advocacy, legal resources, and professional development offerings in a neighboring Northeastern housing market.
• Delaware Association of REALTORS: Delaware Association of REALTORS is the state trade association for Delaware real estate professionals. A smaller but structurally identical peer, offering the same membership, advocacy, and education model in an adjacent Mid-Atlantic market.

Broad incumbents

• National Association of REALTORS (NAR): NAR is the national umbrella organization to which Maryland REALTORS is affiliated. NAR provides national advocacy, REALTOR Benefits Program, NRDS system, and NAR Development Tools used by Maryland REALTORS. It is the broad incumbent that defines national standards and the NAR Settlement framework Maryland must implement.
• Texas REALTORS: Texas REALTORS is a large state trade association representing Texas real estate professionals. Comparable in mission and member services model but at greater scale and with different regional housing dynamics than Maryland.
• New York State Association of REALTORS (NYSAR): NYSAR is the New York state trade association for real estate professionals. Comparable trade body operating with similar advocacy, legal resources, and education offerings in a higher-cost Northeastern housing market adjacent to Maryland.
• Florida REALTORS: Florida REALTORS is a large state trade association with a comparable membership, advocacy, and education model. Comparable in offering structure though serving a much larger and demographically distinct Florida market.
• California Association of REALTORS (C.A.R.): California Association of REALTORS is one of the largest state REALTOR associations in the U.S. Operates with a similar member services, advocacy, and professional development model, but at substantially greater scale and with a more complex California-specific regulatory environment.

Others

• Greater Baltimore Board of REALTORS: Greater Baltimore Board of REALTORS is a local REALTOR board affiliated with Maryland REALTORS and NAR. Serves as a local board partner through which Maryland REALTORS acquires and serves members in the Baltimore metropolitan area — a channel partner relationship rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mdrealtors
• YouTubeyoutube.com/c/marylandrealtors
• Facebookfacebook.com/realtorsmd
• LinkedInlinkedin.com/company/maryland-association-of-realtors
• Instagraminstagram.com/marylandrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryland Association of REALTORS