FocalPoint

What FocalPoint does

FocalPoint, legally FOCALPOINT COACHING INC., is a US-based private business coaching company headquartered in Henderson, Nevada. The company delivers one-on-one business coaching to SMB owners and leadership teams through a network of 244+ certified coaches operating across the United States, Canada, the United Kingdom, Australia, and Germany. Its service is anchored by the proprietary CGL (Clarity, Growth, Leadership) Framework, which structures engagements around three pillars: clarity of priorities, growth of systems and processes, and leadership of teams. Coaches are required to have decades of real-world business experience and must complete an extensive certification program; they operate under the Focal Point brand, often with personalized subdomain websites, in a structure that resembles a coaching franchise or affiliate network.

The company is supported by a content marketing stack that includes The Point Success Guide blog, The Growth Spurt eBook, and The Focal Point Experience webinar series, used primarily for top- and mid-funnel demand generation. The Find a Coach directory and country-specific phone numbers form the primary direct-to-client distribution surface. FocalPoint is privately held with no disclosed external funding, no parent company, and no M&A activity on record; it has been operating for more than 20 years and appears to be founder- or management-owned.

The revenue model is built on recurring coaching engagements between independent Focal Point coaches and their end clients, with the parent company monetizing through brand licensing, framework access, certification, and ongoing coach development. Pricing is not publicly disclosed, no app or platform product exists, and the offering is entirely services-based with no disclosed technology stack beyond a standard marketing website and lead-capture forms.

Name

FocalPoint

Legal name

FOCALPOINT COACHING INC.

Website

https://focalpointcoaching.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

FocalPoint is a US-based business coaching company that delivers one-on-one coaching to SMB owners and leadership teams through a network of 244+ certified coaches across five countries, using its proprietary CGL (Clarity, Growth, Leadership) Framework.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), C-Suite & Senior Executive Coaching (EDABANAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Business coaching services
• Executive coaching
• Leadership development
• Business performance coaching
• Growth advisory

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Business Coaching Services: Revenue is generated through coaching engagements between Focal Point coaches and business owners/leadership teams. Coaches appear to operate as franchisees or independent business coaches under the Focal Point brand, paying for access to the brand, frameworks, training, and support network. The exact revenue split or fee structure is not publicly disclosed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Focal Point Coaching delivers one-on-one business coaching to business owners and leadership teams, primarily those operating at the Growth Point of their companies. Coaches are certified in Focal Point's proprietary CGL (Clarity, Growth, Leadership) framework and bring decades of real-world business experience to engagements that strengthen decisions, clarify priorities, and scale businesses with discipline. The coaching is delivered through a global network of independent coaches operating under the Focal Point brand.

Product overview

Focal Point Coaching is a business coaching company offering a unified coaching service built around its proprietary CGL (Clarity, Growth, Leadership) Framework. The core offering is one-on-one business coaching delivered by certified coaches who bring real-world business experience. Supporting this are content resources including The Point Success Guide (blog), The Growth Spurt eBook, and The Focal Point Experience (webinars). The company also operates a coach certification program for experienced leaders who want to become Focal Point coaches. Together, these elements form an integrated coaching ecosystem that combines expert coaching, proven frameworks, and a global network of shared insight.

Differentiator

Problem solved

Functional benefit

Brands

• The Point Success Guide: The company's blog and success guide featuring articles on business strategy, leadership, and growth topics.

Products and services

• Focal Point Business Coaching One-on-one and team business coaching engagements for business owners and leadership teams, delivered by certified Focal Point coaches who apply the proprietary CGL framework to clarify priorities, strengthen decisions, build accountable teams, and scale businesses.
• Coach Certification Program Extensive paid training and certification program that prepares experienced business leaders to deliver coaching under the Focal Point brand, with ongoing development through industry trainers, mentors, and the Champions Network.

Quantifiable outcome

• Coach Phil Gilkes is known to increase businesses' annual revenue by 7,500%

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BetterUp: BetterUp is a tech-enabled coaching and mental fitness platform combining a network of coaches with AI-driven personalization, primarily sold to enterprise HR buyers. It represents an emerging digitally-enabled competitor that could erode the human-only coaching model over time.
• Entrepreneurs' Organization (EO): EO is a global peer-to-peer network for entrepreneurs whose members benefit from forum-based peer learning, mentorship, and executive education programming. While structured as a membership community rather than a coaching firm, it serves a near-identical growth-stage founder/owner segment.

Direct peers

• Vistage: Vistage is a large peer advisory and executive coaching organization that groups CEOs and business owners into facilitated peer advisory boards, supplemented by one-to-one executive coaching. It competes for the same mid-market CEO/business owner segment with a more peer-group-centric delivery model.
• Gazelles (Verne Harnish): Gazelles, founded by Verne Harnish, provides coaching, advisory, and the Scaling Up methodology for growth-stage companies and their leadership teams. It overlaps with Focal Point's CGL framework in helping business owners clarify strategy, scale growth, and develop leadership teams.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach is a direct peer offering structured coaching programs and workshops for entrepreneurs and business owners, using proprietary frameworks (e.g., The Strategic Coach®, Unique Ability®). It targets the same growth-stage SMB owner persona as Focal Point with a franchise-like coach network.
• CEO Coaching International: CEO Coaching International provides one-to-one executive coaching for CEOs, founders, and leadership teams of growth-stage and mid-market companies, with a comparable methodology-led, retainer-based engagement model.
• ActionCOACH: ActionCOACH is a global business coaching franchise with thousands of coaches across 80+ countries, providing coaching to SMB owners on growth, sales, and team performance. Its franchise model, target customer, and coaching-for-business-owners focus directly mirror Focal Point's structure.
• EMyth: EMyth coaches small business owners on building systems-driven businesses using a proprietary methodology (EMyth Revisited). It targets a similar SMB owner persona with structured coaching engagements, masterclasses, and certification programs for coaches.

Broad incumbents

• FranklinCovey: FranklinCovey is a large leadership and organizational performance company offering training, coaching, and content (e.g., The 7 Habits of Highly Effective People) to corporations and individuals. It overlaps with Focal Point's leadership development pillar at the corporate training level.
• Tony Robbins Business Coaching (Results Coaching): Tony Robbins' business coaching arm offers high-touch coaching for business owners and entrepreneurs as part of a much broader personal development and performance brand. It is a broad incumbent that competes in the same premium business-owner coaching segment with significantly higher brand awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/focalpoint

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FocalPoint