What Ekosport does

Ekosport is a French specialty omnichannel retailer of outdoor sports equipment, apparel, and accessories founded in 1973 and headquartered in Saint-Alban-Leysse, Savoie. The company operates an e-commerce platform (ekosport.eu and 10 country-specific storefronts) serving 11 European countries, complemented by 15 brick-and-mortar stores concentrated in the Auvergne-Rhône-Alpes and PACA regions of France. Its catalog spans 500+ brands and 30,000+ product references covering trail running, hiking, trekking, bivouac camping, climbing, mountaineering, cycling (road and mountain), alpine skiing, ski touring, cross-country skiing, and snowboarding, with over 600,000 orders processed annually and a verified customer satisfaction rating of 4.7/5.

The business model is primarily transactional direct-to-consumer retail with omnichannel services including click-and-collect, ski boot fitting, and binding setup. Revenue is generated through one-time product sales (the dominant stream), usage-based equipment rental via the Ekosport-Rent platform in French mountain resorts, gift card sales, and an emerging insurance product (Ekosport+) that adds a recurring service revenue layer. Marketing relies on seasonal promotional events (Big Sale, Black Friday, Singles Day) with discounts up to 70-80%, content marketing via purchasing guides, an active social media presence across Facebook, Instagram, TikTok, YouTube, and Strava, and sponsorships including the Semi Marathon de Paris and a partnership with the Fédération Française de Ski boutique.

The company is privately held with no public listing. It received investment from IDI Group in January 2022 and acquired SkiWebShop in December 2024, indicating an active consolidation strategy in the European online outdoor sports retail market. Technology infrastructure is standard e-commerce: Bazaarvoice for product reviews, Verified Reviews for seller reviews, Didomi for consent management, Google Analytics for traffic measurement, and mainstream payment integrations. The company reports 251-500 employees and has no disclosed proprietary AI/ML capabilities.

Name

Ekosport

Legal name

Ekosport

Website

https://ekosport.eu

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Ekosport is a French omnichannel outdoor sports retailer founded in 1973, operating 15 physical stores in France and e-commerce storefronts across 11 European countries. It sells 500+ brands and 30,000+ products to individual outdoor enthusiasts, processing over 600,000 orders per year.

Ownership category

akta.pro rank

Product category

Outdoor Sports Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Hiking & Trail Accessories Retail (CRAMAAAD), Backpacking & Trekking Gear Retail (CRAMAAAA), Camping & Overlanding Equipment Retail (CRAMAAAC), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Outdoor sports retail
• Ski equipment sales
• Hiking gear
• Trail running apparel
• Ski equipment rental

Headquarters

HQ city

Frontenex

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of outdoor sports equipment and apparel through owned online storefront. One-time transaction model for individual products across categories including skiing, hiking, trail running, cycling, and climbing.
2. Equipment Rental (Ekosport-Rent): Online ski and snowboard rental service operating in French mountain resorts across regions including Alpes de Haute Provence, Hautes Alpes, Isère, Savoie, Haute Savoie, and Pyrénées.
3. Gift Cards: Digital gift cards sold online, valid for 1 year, redeemable across the full product range including 500+ brands and 500,000 items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ekosport is a direct-to-consumer outdoor sports retailer selling technical equipment, apparel, and accessories through owned e-commerce storefronts serving 11 European countries and 15 brick-and-mortar stores in France. The core catalog spans trail running, hiking, bivouac, climbing, mountaineering, mountain biking, road cycling, alpine skiing, ski touring, cross-country skiing, snowboarding, splitboarding, and lifestyle products from over 500 brands. Supplementary offerings include the Ekosport-Rent online ski/snowboard rental service, Ekosport+ equipment insurance, a Prestige premium equipment area, and digital gift cards.

Product overview

Ekosport is an outdoor sports e-commerce platform operating as the self-proclaimed n°1 in Outdoor Sport Online across Europe, offering a comprehensive portfolio of more than 35,000 products from approximately 500 outdoor brands. The core offering centers on the e-commerce platform for trail running, running, hiking, bivouac, climbing, cycling, lifestyle, and mountaineering categories, supplemented by extensive winter sports equipment including alpine skiing, ski touring, cross-country skiing, and snowboarding. The company extends its offering through add-on services including Ekosport+ (insurance protection), Ekosport-Rent (online equipment rental), a Prestige Area for premium ski products, and Gift Cards. Additional product lines include electronics (GPS watches, outdoor phones, compasses) and specialized bags (ski backpacks, trekking bags, travel bags). Ekosport operates physical retail stores across France and serves 11 European countries with over 600,000 annual orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Ekosport E-commerce Platform Owned online storefront (ekosport.eu and country-specific domains for France, UK, Germany, Italy, Spain, Belgium, Netherlands, Austria, Switzerland, Portugal) selling 35,000+ outdoor sports products from 500+ brands across trail running, hiking, climbing, mountaineering, cycling, alpine skiing, ski touring, cross-country skiing, snowboarding, and lifestyle categories. Available to individual consumers in 11 European countries.
• Ekosport-Rent Online ski and snowboard rental service (ekosport-rent.com) allowing customers to pre-book equipment hire in French mountain resorts across Alpes de Haute Provence, Hautes Alpes, Alpes Maritimes, Isère, Hautes Pyrénées, Savoie, Haute Savoie, and Pyrénées Orientales. Targeted at tourists and recreational skiers/snowboarders.
• Ekosport+ Insurance Insurance product protecting sports equipment and gear wherever the customer is, offered as an add-on at purchase.
• Ekosport Gift Card Digital gift card sold online, valid for 1 year on ekosport.eu, redeemable online and in-store across the full product range (500+ brands, 500,000 items), and usable across multiple purchases.
• Prestige Area Premium ski equipment collection offering top-of-the-range luxury and performance brands including Head x Porsche, Fusalp, Colmar, Peak Performance, Arc'teryx, Atomic, Hestra, and Porsche Design for customers seeking high-end gear.

Quantifiable outcome

• 4.7/5 customer satisfaction rating
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered supporting.

• BazaarvoicesupportingTechnology or IntegrationProduct review collection platform partner. Bazaarvoice collects and certifies product reviews following AFNOR standards, ensuring reviews come from verified purchasers with 'Certified customer' designation. All reviews (positive and negative) are published without modification.
• Verified ReviewssupportingTechnology or IntegrationSeller review collection service provider separate from product reviews. Collects customer feedback on Ekosport's general services including transaction process, order preparation, delivery, and customer communication.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Zalando: Europe's largest fashion e-commerce platform with an expanding sports and outdoor assortment. Relevant ecosystem competitor that captures cross-shop demand from outdoor customers.

Direct peers

• Snowleader: French outdoor e-commerce specialist headquartered in the Alps, selling ski, snowboard, hiking, and trail running gear across Europe. Closest direct comparable to Ekosport's multi-discipline outdoor specialty positioning.
• Hardloop: French online outdoor retailer specializing in trail running, hiking, and mountaineering. Competes with Ekosport in the running and mountain sport sub-categories through curated multi-brand assortment.
• Bergfreunde: German outdoor e-commerce specialist focused on climbing, mountaineering, hiking, and ski touring. Direct multi-brand outdoor specialist competitor with similar European cross-border e-commerce model.
• Bever: Dutch outdoor and ski specialty retailer operating online across Northern Europe. Comparable multi-discipline outdoor specialist with similar ski/winter and mountain sports positioning.
• A.S. Adventure / Juttu: Belgian outdoor and family-focused retailer with strong Benelux presence and growing online channel. Competes with Ekosport in outdoor family/active lifestyle and winter sports categories.

Broad incumbents

• Decathlon: World's largest sporting goods retailer and a key competitor across all of Ekosport's outdoor categories. Decathlon's vertically integrated private-label model and 1,700+ stores make it the dominant scale benchmark for Ekosport's addressable market.
• Intersport: Global sporting goods retail cooperative with broad multi-category assortment and strong European footprint. Overlaps with Ekosport across ski, cycling, running, and outdoor categories.
• SportScheck: Leading German multi-category sporting goods retailer with strong outdoor and ski assortment. Comparable through European scale and overlap on ski and outdoor categories.

Emerging players

• SportPursuit: UK-based flash-sale and members-only outdoor and sports apparel platform. Comparable through online-only multi-brand outdoor assortment and promotional-led GTM in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ekosport73
• Facebookfacebook.com/ekosport.fr
• Instagraminstagram.com/ekosport
• TikToktiktok.com/@ekosport
• Xx.com/ekosport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekosport