What Murry's does

Murry's is a sub-brand within MBC Companies, a privately-held frozen food manufacturing platform headquartered in McDonald, Tennessee, with a heritage dating to 1948. MBC Companies produces frozen pizza, French toast sticks, and breakfast sandwiches across a portfolio of wholly-owned brands — Murry's, Alpha Foods, BakeCrafters, Nardone Bros Pizza, and Sunrise Select — using automated, world-class production facilities. The platform serves nine end channels: private label retail, branded retail, K12 education (via the Project Foodwise initiative), convenience stores, colleges & universities, quick serve restaurants, healthcare, hospitality, and military.

Revenue is generated through two intertwined streams: branded product sales under each house brand, and private label/co-manufacturing production for retail and foodservice customers. The company's stated go-to-market emphasizes long-standing B2B relationships with key private label retail and foodservice accounts, supplemented by active solicitation of new private label partnerships. The company has executed a roll-up strategy, acquiring Bake Crafters (October 2022) and Alpha Foods to extend category reach into baked goods and plant-based frozen food, with growth capital historically provided by Encore Consumer Capital (2019). The company is led by CEO Ira Mendelson, and Murry's functions as one of several brand vehicles under the consolidated MBC Companies platform serving institutional and retail customers domestically.

Name

Murry's

Legal name

MBC Companies

Website

https://murrys.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Murry's is a sub-brand of MBC Companies, a privately-held frozen food manufacturer producing pizza, French toast sticks, and breakfast sandwiches. MBC operates a multi-brand platform serving retail, private label, K12, QSR, healthcare, hospitality, military, and convenience channels.

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing

NAICS

Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Pizza & Flatbreads (CRADADAB)

akta.pro secondary industries

Frozen Breakfast Foods (CRADADAC), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Frozen food manufacturing
• Frozen pizza products
• Breakfast sandwiches
• Private label production
• Foodservice supply

Headquarters

HQ city

Greenbelt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Frozen Food Manufacturing and Sales: MBC Companies generates revenue through manufacturing and selling frozen food products including pizza, French toast sticks, and breakfast sandwiches under multiple brands (Alpha Foods, BakeCrafters, Nardone Bros Pizza, Murry's, Sunrise Select), as well as private label production for retail and foodservice customers.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels1 record

Core offering

Murry's is a frozen food brand that manufactures and distributes frozen pizza, French toast sticks, and breakfast sandwiches for retail, private label, and foodservice customers. Operating under MBC Companies, the brand supports multi-channel distribution including K12, convenience stores, colleges & universities, quick serve restaurants, healthcare, hospitality, and military, alongside custom private label production for retail partners.

Product overview

Murry's is a sub-brand under MBC Companies, an industry-leading frozen food platform producing pizza, French toast sticks, and breakfast sandwiches. MBC Companies operates as a platform with multiple acquired brands including Alpha Foods, BakeCrafters, Nardone Bros Pizza, Murry's, and Sunrise Select. These brands serve channels from foodservice to retail, including private label, K12, convenience stores, colleges & universities, quick serve restaurants, healthcare, hospitality, and military markets. The products fit together under the MBC umbrella as a unified frozen food platform serving both private label and branded consumer needs across multiple distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Murry's Frozen Pizza Frozen pizza products manufactured under the Murry's brand, sold to retail grocery, private label partners, and foodservice customers including K12 schools, colleges & universities, quick serve restaurants, healthcare, hospitality, and military.
• Murry's French Toast Sticks Frozen French toast sticks manufactured under the Murry's brand, distributed through retail and foodservice channels.
• Murry's Breakfast Sandwiches Frozen breakfast sandwiches manufactured under the Murry's brand for retail and foodservice customers.
• Private Label Frozen Food Manufacturing Custom contract manufacturing of frozen food products for retailers and consumer brands under their own private label, leveraging MBC Companies' automated production facilities and multi-brand expertise.
• Project Foodwise (K12 Regulation-Ready Frozen Food Solutions) Forward-thinking, regulation-ready frozen food menu solutions designed for K12 school foodservice, providing compliant and innovative menu options.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Alpha FoodscoreStrategic or Co-development PartnerAlpha Foods has joined MBC Companies as part of their family of brands, expanding MBC's portfolio of frozen food products. Alpha Foods is a plant-based frozen food brand that complements MBC's existing product lines including pizza, French toast sticks, and breakfast sandwiches.
• BakeCrafterscoreStrategic or Co-development PartnerBakeCrafters is a brand under MBC Companies, specializing in frozen baked goods and food service solutions. Part of MBC's family of brands recognized for innovation, experience, top-tier customer service and consistent quality.
• Nardone Bros PizzacoreStrategic or Co-development PartnerNardone Bros Pizza is a brand under MBC Companies, producing premium frozen pizzas. Part of the family of brands that has earned trust and loyalty year after year.
• Sunrise SelectcoreStrategic or Co-development PartnerSunrise Select is a brand under MBC Companies, part of their portfolio of frozen food brands serving various channels.
• Project FoodwiseminorStrategic or Co-development PartnerProject Foodwise is an initiative by MBC Companies providing forward-thinking, regulation-ready frozen food solutions for school menus. Part of MBC's commitment to innovation in K12 foodservice.
• Private Label PartnerscoreChannel Partner/ Reseller/ DistributorMBC Companies actively seeks private label partnerships with innovative and forward-thinking companies to help fuel the continued growth of their rapidly expanding frozen food platform. The company aims to enhance product offerings, expand market reach, and deliver exceptional value to consumers through like-minded partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellisio Foods: Frozen food manufacturer known for Michelina's and frozen single-serve meals, serving retail and foodservice. Comparable to MBC in frozen entrée manufacturing with retail and foodservice channel mix.
• Schwan's Company: Large U.S. frozen food manufacturer with a multi-brand portfolio spanning pizza, Asian foods, and frozen desserts, serving retail and foodservice through owned brands and private label. Comparable to MBC as a multi-brand frozen food platform with similar channel breadth.
• Rich Products Corporation: Family-owned frozen food manufacturer specializing in toppings, breads, and prepared foods for foodservice and retail. Comparable to MBC as a privately held, multi-category frozen food producer serving foodservice operators and private label customers.
• TreeHouse Foods: Public private-label food manufacturer with significant frozen meals and breakfast exposure. Comparable to MBC in private label frozen co-manufacturing and foodservice distribution.

Broad incumbents

• Highliner Foods: North American frozen seafood manufacturer serving retail and foodservice. Comparable to MBC as a mid-to-large frozen food platform with branded and private label exposure to retail and institutional foodservice.
• J&J Snack Foods: Manufacturer of frozen snacks and beverages (soft pretzels, ice cream novelties) serving foodservice and retail. Comparable to MBC in frozen snack manufacturing with overlapping foodservice channel focus.
• Conagra Brands: Major CPG company with deep frozen food portfolio including Banquet, Marie Callender's, and DiGiorno. Comparable to MBC as a competitor in frozen pizza, breakfast, and meals categories across retail and foodservice.
• Lamb Weston: Global leader in frozen potato products serving foodservice and retail. Comparable to MBC as a large frozen food manufacturer operating across foodservice and retail channels, though focused on a single category.
• Tyson Foods (Prepared Foods segment): Large protein and prepared foods company with frozen breakfast, pizza toppings, and Jimmy Dean breakfast products. Comparable to MBC as a competitor in frozen breakfast sandwiches and foodservice pizza categories.

Others

• Alpha Foods (standalone brand context): Plant-based frozen food brand now part of MBC. Listed separately as a peer reference for plant-based frozen competitors like Gardein and MorningStar Farms that compete with the Alpha Foods sub-brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murry's