myhotelshop

What myhotelshop does

myhotelshop is a private, for-profit company founded in 2012 and headquartered in Leipzig, Germany, with a workforce in the 11-50 range. Its short description states that the myhotelshop.com platform aims to increase direct business for hotels and offers access to relevant marketing channels. The substantive source material attached to the company describes a comprehensive hospitality marketing technology stack that operates a multichannel digital advertising platform serving hotels, destinations, attractions, and airlines, with reported reach of 10,000+ customers annually.

The platform's product architecture centers on a unified marketing stack that combines programmatic media buying across display, native, video, social, metasearch, email, and search channels with a proprietary traveler data and intent ecosystem built over 15+ years. Core products include a Commission-based booking solution (where hotels pay only upon completed stays), a self-managed campaign product with flexible budgeting, a Co-Op Marketing program for destinations and chains, and AI-powered custom audience products. A separate Guest Experience Platform layers AI Concierge, Guest Marketing Suite, and Reputation Manager onto the advertising foundation, extending the company's scope into post-booking hotel operations.

The business model is primarily outcome- and performance-based. The Commission product eliminates upfront marketing spend for hoteliers and instead bills a commission tied to completed stays, shifting campaign-spend risk onto the platform. Distribution is enterprise-led through direct sales and consultation, supplemented by managed campaign services and a self-serve reporting layer. Core technology partnerships with Google, Meta, Xandr, and The Trade Desk underpin programmatic reach, and multilingual site availability (English, French, Italian, German, Spanish, Portuguese) signals cross-European and Latin American market orientation.

Name

myhotelshop

Legal name

Sojern

Website

https://myhotelshop.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

myhotelshop operates a hospitality marketing platform aimed at increasing direct hotel bookings through multichannel digital advertising, traveler-intent data, and AI-powered guest engagement tools, serving hotels, destinations, attractions, and airlines.

Ownership category

akta.pro rank

Product category

Hotel Marketing Technology

NAICS

Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI)

Keywords

• Hotel direct bookings
• Hotel marketing platform
• Hospitality digital marketing
• Hotel revenue optimization
• OTA commission reduction

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission on Completed Stays: Hoteliers pay only a commission fee for completed hotel stays. Sojern funds the campaign spend (now including email) upfront, and the hotel pays only once the guest completes their stay. This is a performance/outcome-based revenue model that minimizes risk for hotel customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

myhotelshop is a B2B platform designed to help hotels increase their direct business and reduce reliance on online travel agencies (OTAs). The platform provides hotel operators with access to relevant digital marketing channels, enabling them to drive more direct bookings and grow revenue without depending on third-party intermediaries.

Product overview

Sojern is a travel marketing technology company offering a unified platform with multiple integrated solutions. The core Sojern Marketing Platform provides data-driven advertising and guest engagement tools for hotels, destinations, attractions, and airlines. The main products include Sojern Commission (commission-based direct booking solution charging only for completed stays), Sojern Managed Campaign (self-service programmatic advertising), and Co-Op Marketing for destinations. The Guest Experience Platform offers AI-powered tools including the Guest Marketing Suite, AI Concierge, and Reputation Manager. All solutions are powered by The Sojern Traveler Ecosystem™ which leverages AI and real-time traveler intent data to optimize campaign performance across display, native, social, metasearch, email, video, and SEM channels.

Differentiator

Problem solved

Functional benefit

Products and services

• myhotelshop Platform

Quantifiable outcome

• 3x direct bookings for entire portfolio (Viva Resorts by Wyndham)
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationGoogle Partner providing access to Google Ads, SEM, and search advertising capabilities across the Sojern platform. Enables keyword campaigns on the world's largest search engine.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta Partner enabling social advertising campaigns on Facebook and Instagram. Sojern runs social media advertising as part of its multichannel marketing solution.
• XandrmajorTechnology or IntegrationProgrammatic advertising partner for automated media buying and display advertising across Xandr's exchange network.
• The Trade DeskmajorTechnology or IntegrationProgrammatic advertising partner providing access to The Trade Desk's demand-side platform for automated ad buying.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SiteMinder: Hotel commerce platform combining channel management, booking engine, and direct booking website capabilities — competes for the same independent and mid-market hotel IT/marketing budget.
• Lighthouse (formerly OTA Insight): Established hotel commercial platform providing pricing, demand intelligence, and digital marketing solutions for hotels and chains — operates a broader portfolio but overlaps with myhotelshop on the direct-booking enablement layer.
• trivago: Hotel metasearch engine driving comparison traffic to hotel direct sites and OTAs — overlaps with myhotelshop's metasearch-related channel offerings and serves the same hotel customer base.

Direct peers

• Net Affinity: Boutique digital marketing agency and SaaS provider specializing in direct booking campaigns, SEO, and paid media for hotels — directly comparable in size and proposition to myhotelshop.
• Triptease: Direct booking platform for hotels offering on-site messaging, price comparison widgets, and targeted guest communications — a focused, B2B-only player addressing the same direct-booking problem myhotelshop targets.
• Hotelchamp (part of Lighthouse): Direct booking conversion and metasearch marketing technology for hotels, focused on shifting bookings away from OTAs — closely aligned with myhotelshop's stated mission.
• Profitroom: Hotel booking engine and direct booking marketing platform focused on conversion optimization and guest journey — comparable in mission and target customer to myhotelshop.
• Sojern: AI-powered travel marketing platform purpose-built to drive direct hotel bookings via multichannel programmatic advertising, traveler intent data, and a commission-on-completed-stays model — directly overlapping myhotelshop's value proposition.
• BookLogic: Hotel technology provider offering booking engine, channel manager, and digital marketing services aimed at increasing direct hotel reservations — a comparable B2B hotel MarTech offering.
• Hotel-Spider (D-EDGE): Hotel distribution and digital marketing solution providing booking engine, channel manager, and demand-generation tools — overlaps with myhotelshop's hotel-direct marketing channel proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/Sojern
• Facebookfacebook.com/SojernInc
• LinkedInlinkedin.com/company/sojern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myhotelshop