The Various Artists

What The Various Artists does

The Various Artists (VA) is a privately held, full-service creative agency headquartered in Alexandra Headland on the Sunshine Coast, Queensland, Australia, founded in 2010 by Studio Founder Wayne McFetridge. The studio serves regionally based organisations across education, hospitality and food and beverage, tourism and events, and a long tail of small and medium businesses, with a team of approximately nine specialists spanning creative direction, design, custom WordPress development, PPC, photography, video and webmaster services. Core offerings include strategic brand development, custom WordPress design and build with managed hosting (Pantheon and Kinsta), content and social media production, print and packaging design, photography and video, and LEGO Serious Play facilitated workshops.

Underlying technology is built on WordPress using Full Site Editing (FSE), the Block Bindings API and theme.json, with the studio actively migrating away from a legacy Bootstrap and Advanced Custom Fields hybrid toward a pure native FSE architecture to improve performance and reduce code weight. Hosting and ongoing site care are delivered via Pantheon and Kinsta partnerships, packaged into recurring Webmaster and managed hosting modules that handle security patches, plugin updates, daily backups and brand-drift prevention.

Commercially, VA combines project-based fixed fees (scoped upfront with no hidden costs) with monthly retainers for clients with in-house marketing capability, supplemented by productised entry tiers including The Alignment Advantage (free diagnostic and A$500 paid workshop) and the Minimum Viable Brand package at A$2,500 inc GST. Distribution is direct-to-client across a single-country, single-region market (regional Queensland, Australia), with acquisition driven by network referrals, a content-led blog, organic social and a long-tenured client roster rather than paid acquisition. The business is bootstrapped, with no disclosed institutional funding or parent company.

Name

The Various Artists

Legal name

The Various Artists

Website

https://weareva.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Various Artists is a Sunshine Coast, Queensland-based boutique creative agency of ~9 specialists offering branding, custom WordPress design and managed hosting, content and social media, print, photography and LEGO Serious Play workshops to regional Queensland organisations across education, hospitality, tourism and SMBs.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Graphic Design Services (54143), Photographic Services (54192)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Branding services
• Web design
• Graphic design
• Creative agency
• Content production

Headquarters

HQ city

Alexandra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Fixed Fee: For distinct pieces of work such as building a website, designing a brochure, or shooting a campaign video, the company provides a fixed project fee scoped in detail before starting. Changes to scope are discussed immediately with no hidden surprises.
2. Monthly Retainer: For clients with in-house marketing capability, the company works on a retainer basis providing a set amount of capacity each month for execution of social graphics, edms, landing pages, and content updates. More cost-effective than individual quotes and guarantees availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Various Artists (VA) is a full-service creative agency based in Alexandra Headland, Queensland that designs brands, builds custom WordPress websites, produces print and digital design assets, and creates content, social media, photography, and video for regionally based organisations in Australia. Engagements span one-off projects (e.g. logo and identity packages, websites, brochures, campaign videos) and ongoing monthly retainers that augment in-house marketing teams with production capacity.

Product overview

The Various Artists (VA) is a Sunshine Coast-based creative agency offering a portfolio of integrated creative and marketing services since 2010. Their core offering spans strategic brand development, custom WordPress web design with managed hosting, content and social media production, and design services for print and digital surfaces. The agency structures its services across three tiers: Strategic Brand Development for comprehensive identity work, Design & Build Projects for specific deliverables, and Tactical Support & Production for in-house team augmentation. Add-on modules include The Alignment Advantage (diagnostic assessment at $500), The Minimum Viable Brand (streamlined startup identity at $2,500), Webmaster Services for ongoing site maintenance, and Secure Managed Hosting. The agency also offers specialized LEGO Serious Play workshops and produces creative work across diverse sectors including education, hospitality, tourism, aerospace, and events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Websites achieving above-average PageSpeed scores (reference: Helimods and Sunshine Coast Stadium cited as examples of fast-performing sites)
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Pivotal Play (Michael)minorStrategic or Co-development Partner · 1 June 2020Wayne McFetridge (VA Studio Founder) completed his LEGO Serious Play (LSP) certification with Michael from Pivotal Play in June 2020. VA now offers customised LSP workshops to clients as a certified practitioner. LSP is a methodology created in 1996 and made available under Creative Commons license in 2010.
• PantheoncoreTechnology or IntegrationVA uses Pantheon as a hosting platform for managed hosting environments. Pantheon handles infrastructure, plugin updates, security patches, and daily backups for client websites.
• KinstacoreTechnology or IntegrationVA uses Kinsta as a managed WordPress hosting platform alongside Pantheon, providing robust hosting environments across Australian and international data centres.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thinkerbell: Australian full-service creative agency offering brand strategy, design, content, and production under one roof — directly comparable to VA's integrated model, though operating at significantly larger scale across ANZ.
• The Royals: Melbourne-based independent creative agency delivering brand, design, content, and digital production for ambitious clients — comparable full-service creative offering and similar independent positioning to VA.
• Cummins&Partners: Australian independent creative agency spanning brand, design, content, and digital campaigns. Comparable in its integrated creative model and mid-sized independent structure serving similar brand-led briefs.
• Brand & Mill: Australian branding and digital studio focused on brand identity, web design, and content for SMBs — closely comparable to VA's Minimum Viable Brand tier and small-business focus.
• Reload Media: Australian digital agency offering web design/development, content production, and digital marketing — directly comparable to VA's WordPress-led digital production capability, targeting similar SMB and mid-market clients.

Broad incumbents

• BBDO Australia: Global advertising and creative network with Australian operations spanning brand, content, and digital. Represents large-scale incumbent competition for integrated creative briefs across ANZ.
• DDB Group Australia: Global creative network operating across Australia with integrated brand, advertising, and digital offerings. Represents incumbent competition for VA's mid-market and government/tourism briefs.
• Saatchi & Saatchi Australia: Global network agency with a strong Australian presence offering advertising, brand strategy, and digital production. Represents the larger end of the market competing for the same education, tourism, and consumer accounts VA serves.
• Leo Burnett Australia: Global creative network with full-service brand, advertising, and digital production in Australia. Comparable in offering scope, competing in the broader advertising and branding market VA addresses.
• Ogilvy Australia: Global creative network with full-service brand, advertising, and digital capabilities in Australia. Competes for the larger end of VA's addressable market with significantly broader geographic and capability reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thevariousartists
• LinkedInlinkedin.com/company/the-various-artists
• Instagraminstagram.com/thevariousartists_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Various Artists