Clarke & Clark

What Clarke & Clark does

Clarke & Clarke is a UK-based designer, wholesaler, and direct-to-consumer retailer of premium wallpapers and fabrics, founded in 1999 and headquartered in Haslingden, United Kingdom. The company operates two core product lines — wallpaper (organised across 15+ named collections including Animalia, Botanical Wonders, Exotica 2, Fusion, Mythica, Secret Garden, Wilderie, William Morris Designs, and the Breegan Jane collaboration) and fabric (a catalogue of 100+ collections spanning sheers, velvets, weaves, embroidered, wide-width, performance, and indoor/outdoor applications) — priced at £66–£220 per wallpaper roll and £28–£68 per metre of fabric. Products are differentiated through licensed heritage IP (William Morris) and exclusive designer collaborations with Breegan Jane and Emma J Shipley, the latter driving entry into performance/indoor-outdoor fabric categories. The go-to-market is dual-channel: a Magento-based DTC e-commerce storefront (clarkeandclarke.design) targeting retail consumers with a free-sample programme and £150 free-delivery threshold, and a B2B trade portal operated by its parent, Sanderson Design Group (trade.sandersondesigngroup.com), serving interior designers, decorators, and hospitality professionals with dedicated trade pricing. Clarke & Clarke is a wholly-owned subsidiary of the UK-listed Sanderson Design Group and operates exclusively within the United Kingdom market. Revenue, funding, and headcount growth data are not publicly disclosed, but the company has 11–50 employees and runs active seasonal promotional activity (e.g., 30% Summer Sale, £15 first-order incentive), indicating a small but operationally mature consumer brand embedded within a larger parent portfolio.

Name

Clarke & Clark

Legal name

Clarke & Clarke

Website

https://clarke-clarke.sandersondesigngroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarke & Clarke is a UK-based designer and retailer of premium wallpapers and fabrics, serving retail consumers via DTC e-commerce and trade professionals via its parent Sanderson Design Group's B2B portal. Founded 1999, based in Haslingden, it holds the William Morris license and runs exclusive designer collaborations.

Ownership category

akta.pro rank

Headquarters

HQ city

Haslingden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wallpaper Sales: One-time purchase model for wallpapers sold by the roll with prices ranging from £66 to £220 per roll depending on collection and design complexity
2. Fabric Sales: One-time purchase model for fabrics sold by the metre with prices ranging from £28 to £68 per metre, with premium designs commanding higher prices
3. Trade/Professional Sales: B2B channel through Sanderson Design Group trade portal offering dedicated trade pricing and account management for professional interior designers and decorators

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Clarke & Clarke designs, sources and retails premium wallpapers (sold by the roll, £66–£220) and fabrics (sold by the metre, £28–£68) for residential and commercial interiors in the UK. Its assortment spans numerous named collections (Animalia, Botanical Wonders, Exotica 2, Fusion, Secret Garden, William Morris Designs, Emma J Shipley Wild Escape Indoor Outdoor, etc.) plus a curated 'Essential Edit' of bestselling designs and performance/indoor-outdoor variants for hospitality use.

Product overview

Clarke & Clarke is a UK-based designer and retailer of premium wallpapers and fabrics for interior design. The company offers two core product lines: wallpapers (including collections such as Animalia, Botanical Wonders, Elements, Exotica 2, Expressions, Fusion, Indira, Lusso, Marianne, Metropolitan, Mythica, Secret Garden, Vivido, Wilderie, and William Morris Designs) and fabrics (including Emma J Shipley Wild Escape Indoor Outdoor Fabric, Expressions Fabric, Elements Fabrics, and many other collections). Products are organized into color, pattern, and application method categories, with offerings including plain and printed wallpapers, embroidered fabrics, weaves, velvets, sheers/voiles, wide-width fabrics, and performance/indoor-outdoor fabrics. The company also provides a curated collection called 'The Essential Edit' featuring their bestselling designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper Decorative wallpapers sold by the roll across multiple named collections, covering plain, printed, performance, paste-the-paper and paste-the-wall application methods, aimed at residential homeowners and interior designers in the UK.
• Fabric Decorative fabrics sold by the metre for curtains, blinds, cushions and upholstery, available in printed, woven, embroidered, sheer/voile, velvet and wide-width constructions, serving UK residential, trade and hospitality customers.
• The Essential Edit A curated collection of Clarke & Clarke's bestselling and essential wallpaper and fabric designs, marketed as modern classics to help retail and trade buyers quickly identify core, high-demand patterns.
• Indoor/Outdoor Fabrics Performance fabrics engineered for versatile indoor and outdoor use, including the Alfresco and Emma J Shipley Wild Escape collections, targeting hospitality venues, outdoor living spaces, pool areas and alfresco dining applications.
• Performance Fabrics Stain-resistant and performance-enhanced fabrics (e.g., Expressions Performance wallcoverings, Aqueous Performance fabrics, Wild Escape Indoor Outdoor), designed for high-traffic residential and hospitality applications where durability and cleanability are required.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Breegan JanecoreStrategic or Co-development PartnerDesigner collaboration featuring Breegan Jane x Clarke & Clarke wallpapers and fabrics. The collection includes coordinated wallpaper and fabric designs, positioning the partnership as a key product line within Clarke & Clarke's portfolio, highlighted in the Essential Edit curated selection.
• Emma J ShipleycoreStrategic or Co-development PartnerExclusive designer collaboration for the Wild Escape Indoor Outdoor Fabric collection. Emma J Shipley creates distinctive printed fabrics for both indoor and outdoor use, featured as a new collection launch. The partnership extends Clarke & Clarke's product range into performance fabrics with designer appeal.
• Sanderson Design GroupcoreChannel Partner/ Reseller/ DistributorParent company and trade distribution partner. Clarke & Clarke operates as a brand under Sanderson Design Group, with trade customers directed to trade.sandersondesigngroup.com for B2B accounts, pricing, and professional services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanderson: Flagship heritage wallpaper and fabric brand under the same parent, Sanderson Design Group. Directly comparable in product category, target customer (interior designers and design-conscious homeowners), and trade-channel distribution model.
• Morris & Co: Heritage William Morris-licensed wallpaper and fabric brand also within Sanderson Design Group. Comparable on product mix, premium positioning, and trade-channel structure, with overlapping licensed design IP.
• Harlequin: Sister brand within Sanderson Design Group offering contemporary wallpapers and fabrics. Comparable product category, channel structure, and customer base, but skews more trend-led and contemporary versus Clarke & Clarke's broader design positioning.
• Zoffany: Luxury wallpaper and fabric brand within the same parent group. Overlaps with Clarke & Clarke on premium positioning, fabric-by-the-metre and per-roll pricing structure, and trade specification channel.
• Romo: Designer wallcoverings, fabrics and accessories brand owned by Romo Group. Comparable on designer-led fabric and wallpaper ranges, multi-channel (DTC + trade) distribution, and similar mid-premium UK positioning.
• Villa Nova: Contemporary wallpaper and fabric brand within Romo Group. Directly comparable product category (wallpaper rolls and fabric by the metre), pricing tier, and dual consumer/trade GTM.
• GP & J Baker: Heritage British fabric and wallpaper brand within Romo Group. Comparable on premium positioning, archive-driven design collections, and trade specification channel serving interior designers.

Broad incumbents

• Laura Ashley: UK heritage home furnishings brand with broader category coverage including wallpaper, fabric, furniture, and home accessories. Comparable on UK design-conscious customer base and heritage positioning, but operates a much wider product portfolio.
• John Lewis Home: UK department store with significant home furnishings category including wallpaper and fabric. Comparable on UK homeowner customer base, but competes from a much broader assortment and physical showroom footprint rather than specialty focus.

Emerging players

• House of Hackney: UK-based designer brand offering maximalist wallpapers, fabrics, and home accessories. Comparable on DTC-led premium positioning, designer-led collections, and direct e-commerce GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clarkeandclarke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarke & Clark